WEST BEND INSURANCE COMPANY logo

WEST BEND INSURANCE COMPANY

26 Marks
First Filed:Mar 28, 1994Latest Filed:Mar 2, 2026Address:1900 South 18th Avenue, West Bend, WI 53095, US

Portfolio Overview

Registered
23(88%)
Pending
2(8%)
Dead
1(4%)

Top Classes

Class 36
Insurance, Financial Services & Real Estate
21(81%)
Class 35
Advertising, Business Services & Retail
2(8%)
Class 42
Software, IT Services & Scientific Research
1(4%)

TTAB Proceedings

Total Proceedings
2
As Plaintiff
2(100%)
As Defendant
0(0%)

Top Firms

Wong Meyer Smith & McConnell(Oct 2024)
24

Trademark Activity Timeline(1994 – 2026)

Trademark Portfolio

26 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
LUCI
LUCI
Service Mark
Word
PENDING
Owner:
Serial:99677753
Filed:Mar 2, 2026
Classes:42
PARTNERS IN EXCELLENCE WEST BEND THE SILVER LINING
PARTNERS IN EXCELLENCE WEST BEND THE SILVER LINING
Service Mark
Combined
ITU
PENDING
Owner:
Serial:98808514
Filed:Oct 18, 2024
Classes:41
Goods & Services
Providing an awards program for insurance agents for outstanding performance
EZ·UPLOAD
EZ·UPLOAD
Service Mark
Word
REGISTERED
Owner:
Serial:98481946
Filed:Apr 3, 2024
Classes:36
Registration:7978098
Registered:Oct 7, 2025
Goods & Services
Insurance carrier services; Insurance administration; Insurance services, namely, insurance eligibility review and verification in the property, casualty, and surety industries
WEST BEND
WEST BEND
Service Mark
Word
REGISTERED
Owner:
Serial:97272422
Filed:Feb 17, 2022
Classes:36
Registration:7103531
Registered:Jul 11, 2023
Goods & Services
Insurance services, namely, insurance claims writing, administration, and processing in the fields of property and casualty insurance
WEST BEND FOCUS
WEST BEND FOCUS
Service Mark
Word
REGISTERED
Owner:
Serial:97259447
Filed:Feb 9, 2022
Classes:36
Registration:7545270
Registered:Oct 22, 2024
Goods & Services
Insurance services, namely, insurance claims writing, administration, and processing in the fields of property and casualty insurance; insurance services in the nature of loss control management for others relating to distracted driving, traffic, and road safety
MY SILVER LINING
MY SILVER LINING
Service Mark
Word
REGISTERED
Owner:
Serial:90703830
Filed:May 11, 2021
Classes:36
Registration:6829228
Registered:Aug 23, 2022
Goods & Services
Providing on-line computer databases for the purpose of review and verification of coverage and policy information in the fields of property and casualty insurance; providing insurance information
WEST BEND CHOICE
WEST BEND CHOICE
Service Mark
Word
REGISTERED
Owner:
Serial:88052333
Filed:Jul 25, 2018
Classes:36
Registration:6097025
Registered:Jul 7, 2020
Goods & Services
Insurance services, namely, insurance claims administration and processing in the fields of personal insurance; "CHOICE"
NURSEADVANTAGE
NURSEADVANTAGE
Service Mark
Word
REGISTERED
Owner:
Serial:87232704
Filed:Nov 10, 2016
Classes:44
Registration:5303294
Registered:Oct 3, 2017
Goods & Services
Providing medical advice to insureds and injured workers by nurses via telephone
YOU CAN SEE THE DIFFERENCE.
YOU CAN SEE THE DIFFERENCE.
Service Mark
Word
REGISTERED
Owner:
Serial:86824412
Filed:Nov 18, 2015
Classes:36
Registration:5011773
Registered:Aug 2, 2016
Goods & Services
Insurance services, namely, insurance claims administration and processing in the fields of property and casualty insurance
RESPONDER
RESPONDER
Service Mark
Word
REGISTERED
Owner:
Serial:85174362
Filed:Nov 11, 2010
Classes:36
Registration:4011484
Registered:Aug 16, 2011
Goods & Services
insurance services, namely, mobile claims adjusting services in the fields of property and casualty insurance
ARGENT
ARGENT
Service Mark
Word
REGISTERED
Owner:
Serial:77953464
Filed:Mar 8, 2010
Classes:36
Registration:4046123
Registered:Oct 25, 2011
Goods & Services
Class 036: insurance services, namely, writing workers compensation insurance
THE BEST REMEDY FOR WORKERS COMPENSATION
THE BEST REMEDY FOR WORKERS COMPENSATION
Service Mark
Word
REGISTERED
Owner:
Serial:77953474
Filed:Mar 8, 2010
Classes:36
Registration:4099567
Registered:Feb 14, 2012
Goods & Services
Class 036: insurance services, namely, writing workers compensation insurance
POWER OF ONE
POWER OF ONE
Service Mark
Word
REGISTERED
Owner:
Serial:77853138
Filed:Oct 20, 2009
Classes:36
Registration:3799401
Registered:Jun 8, 2010
Goods & Services
insurance services, namely, writing commercial property and casualty insurance
WEST BEND
WEST BEND
Service Mark
Combined
REGISTERED
Owner:
Serial:77770938
Filed:Jun 30, 2009
Classes:36
Registration:3783684
Registered:May 4, 2010
Goods & Services
insurance services, namely, writing property and casualty insurance
SMART BUSINESS
SMART BUSINESS
Service Mark
Word
REGISTERED
Owner:
Serial:77523831
Filed:Jul 16, 2008
Classes:36
Registration:3664831
Registered:Aug 4, 2009
Goods & Services
Insurance services, namely, writing commercial property and casualty insurance
WEST BEND SMART BUSINESS
WEST BEND SMART BUSINESS
Service Mark
Word
REGISTERED
Owner:
Serial:77482179
Filed:May 23, 2008
Classes:36
Registration:3719441
Registered:Dec 1, 2009
Goods & Services
"WEST BEND"
PARTNERS IN EXCELLENCE
PARTNERS IN EXCELLENCE
Service Mark
Word
REGISTERED
Owner:
Serial:77414665
Filed:Mar 6, 2008
Classes:35
Registration:3530377
Registered:Nov 11, 2008
Goods & Services
Providing an awards program for insurance agents for outstanding performance
THE SILVER LINING
THE SILVER LINING
Service Mark
Word
REGISTERED
Owner:
Serial:77320167
Filed:Nov 2, 2007
Classes:36
Registration:3577498
Registered:Feb 17, 2009
Goods & Services
Insurance services, namely, writing property and casualty insurance
THE WORST BRINGS OUT OUR BEST
THE WORST BRINGS OUT OUR BEST
Service Mark
Word
REGISTERED
Owner:
Serial:77320153
Filed:Nov 2, 2007
Classes:36
Registration:3577497
Registered:Feb 17, 2009
Goods & Services
Insurance services, namely, writing property and casualty insurance
NSI
NSI
Service Mark
Word
REGISTERED
Owner:
Serial:78556040
Filed:Jan 28, 2005
Classes:36
Registration:3149877
Registered:Sep 26, 2006
Goods & Services
Insurance Services, Namely Property And Casualty Insurance Underwriting Services; Insurance Underwriting Services For Specialty Lines Of Liability Coverage, Particularly, Underwriting Insurance Policies Especially Written For Social Service And Health Care Organizations, Sports And Leisure Events, Detective Agencies And Security Firms, Alarm Installation And Monitoring Firms, Child Care Facilities; Personal Appearance Programs, Special Events Programs, Not For Profit Directors And Officers Programs, Employment Practice Liability Program; Beauty And Tanning Shops, Fairgrounds, And Other Businesses, Property And Events Having Unique Liability Issues
DIRECT CONNECT
DIRECT CONNECT
Service Mark
Word
REGISTERED
Owner:
Serial:76418807
Filed:Jun 1, 2002
Classes:35
Registration:3105460
Registered:Jun 20, 2006
Goods & Services
OPERATION OF TELEPHONE CALL CENTERS FOR OTHERS FOR INSURANCE NOTIFICATION OF LOSSES
PRIME REWARDS
PRIME REWARDS
Service Mark
Word
REGISTERED
Owner:
Serial:76049803
Filed:May 16, 2000
Classes:36
Registration:2442841
Registered:Apr 10, 2001
Goods & Services
Insurance services, namely, life, health, liability, property and casualty insurance underwriting services
TRAVELNET
TRAVELNET
Service Mark
Word
REGISTERED
Owner:
Serial:75571075
Filed:Oct 19, 1998
Classes:36
Registration:2478863
Registered:Aug 21, 2001
Goods & Services
Insurance underwriting services covering roadside emergencies and disabled vehicles
ALTERNATIVE ONE
ALTERNATIVE ONE
Service Mark
Word
CANCELLED
Owner:
Serial:75103133
Filed:May 13, 1996
Classes:36
Registration:2080327
Registered:Jul 15, 1997
Goods & Services
property and casualty insurance underwriting services, particularly for personal lines of automobile and homeowners insurance
ASSOCIATION PLUS
ASSOCIATION PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:74640358
Filed:Feb 24, 1995
Classes:36
Registration:1951259
Registered:Jan 23, 1996
Goods & Services
automobile and homeowner insurance underwriting services provided to members of selected associations, organizations and companies; "ASSOCIATION"
HOME AND HIGHWAY
HOME AND HIGHWAY
Service Mark
Word
REGISTERED
Owner:
Serial:74506124
Filed:Mar 28, 1994
Classes:36
Registration:1890165
Registered:Apr 18, 1995
Goods & Services
insurance services; namely, life, health, liability, property and casualty insurance underwriting services

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