Entertainment services, namely, providing on-line computer games; [ providing a web site featuring music content, video content of live music, movies, and television; ] online journals, namely, blogs featuring online game topics, [ music and culture news, music reviews, music information, music related topics, ] and topics concerning virtual goods for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in online virtual worlds, social networks for instant messaging, and online computer game environments; Providing temporary use of on-line non-downloadable computer game software; Computer game software; computer software for customizing animated characters and designs; computer software for customizing and developing personal web sites; Electronic transmission of messages and data; providing on-line chat rooms and electronic bulletin boards for transmission of messages among users in the fields of online games and instant messaging [; Internet service provider ]; [ On-line retail gift shops; online retail store services featuring downloadable music, music products, publications, and virtual goods for use on and in connection with avatars, virtual reality icons, and graphical images that represent persons in online virtual worlds, social networks for instant messaging, and online computer game environments, and such online store featuring administration of a system of store credits and virtual currency accumulated by users through the playing of online computer games and used for the purchase, gifting and/or exchange of said virtual goods and/or the payment of online playing time for online computer games ]; Providing temporary use of on-line non-downloadable computer software for customizing animated characters and designs; providing temporary use of on-line non-downloadable computer software for customizing and developing personal web sites; application service provider featuring software for computer games and developing animated characters and designs
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