Intuitive Surgical Operations, Inc. (P) vs Intuitivo Marketing & Advertising Agency LLC (D)

computerized surgical manipulation system comprised of surgeon's console, master control, immersive video display, surgical manipulation system software and instructional manuals provided as a unit, patient-side cart with set-up arms and manipulator slave arms, sterile adaptors to connect arms to instruments, and a full line of resposable (limited re-use) tools namely, laparoscopes, endoscopes, trocars, cannulas, cutters, clamps, elevators, gouges, knives, scope preheaters, light sources, cables and component parts, electrosurgical instruments, electrocautery instruments, laser instruments, ultrasound instruments, lens cleaning, scrub and biopsy brushes, clip appliers and clips, tack appliers and tacks, applicators, ligature carriers/needle holders, clamps/hemostats/graspers, curettes, instrument guides, ligature passing and knotting instruments, needles, retractors, snares, stylets, forceps, dissectors, calipers, scissors, suction/irrigation probes, sterile drapes, hemostats, amputation hooks, osteotomes, saws, retainers, suturing apparatus, measuring tapes, chisels and contractors, files, skin graft expanders, lancets, mallets, pliers, hammers, rasps, spatulas, and strippers; a full line of FDA Classes I and II exempt surgical instruments, namely, scalpels, scalpel blades and handles, staplers, tackers, clip appliers, electrocautery tools, forceps, needle holders, guides and drivers, graspers, and kiteners

Educational services, namely, providing training related to surgical robots and robot-assisted surgery; Educational services, namely, providing technical training to clinical medical personnel related to surgical robots and robot-assisted surgery; Educational services, namely, providing individual surgical case details, surgical image and video libraries, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and hospital surgical robot and robot-assisted program information; Advisory services relating to medical training in the field of surgical robots and robot-assisted surgery; Advisory services relating to medical training in the nature of providing medical education and training services to hospitals, hospital employees, and clinical medical personnel in the field of surgical robots and robot-assisted surgery; Advisory services relating to medical training in the nature of providing individual surgical case details, surgical image and video libraries, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and surgical robot and robot-assisted surgery program information; Downloadable images in the medical field; Downloadable video files in the medical field; Downloadable computer software applications for accessing, viewing, and analyzing data for use by clinical medical personnel; Downloadable computer software applications for operating robotic-assisted surgical systems and for accessing, viewing, tracking, and analyzing data from robotic-assisted surgical systems; Downloadable computer software applications for use by surgeons, namely, software applications providing individual surgical case details, individual surgeon objective performance data and performance trends, and individual surgeon case volume information; Downloadable computer software applications for use by surgeons, namely, software applications providing access to surgeon medical social media applications; Downloadable computer software applications for use by hospital managers, hospital employees, and medical care team personnel, namely, software applications providing robotic-assisted surgical system use data and objective surgeon performance information for hospital managers, hospital employees, and medical care team personnel; Personal digital assistants, namely, mobile communications devices providing individual surgical case details, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and access to social media applications for surgeons; Downloadable and recorded computer software platforms for accessing, viewing, and analyzing data for use by clinical medical personnel; Downloadable and recorded computer software platforms for accessing, viewing, tracking, and analyzing robotic-assisted surgical system use data; Downloadable and recorded computer software platforms for use by surgeons, namely, software platforms providing individual surgical case details, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and access to surgeon social media applications; Downloadable and recorded computer software platforms for use by hospital managers, hospital employees, and medical care team personnel, namely, software platforms providing surgical robot and robot-assisted surgery program information and objective surgeon performance information for hospital managers, hospital employees, and medical care team personnel; Downloadable graphics for mobile phones, namely, downloadable graphics showing individual surgical case details, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and hospital surgical robot and robot-assisted surgery program information; Downloadable graphics for mobile phones, namely, downloadable medical image files and medical video image files; Downloadable software applications for mobile devices for monitoring and managing patient medical information; Providing access to databases during the preoperative, operative, and postoperative stages of surgery; Providing access to databases in the field of surgical robots and robotic-assisted surgery, namely, online access to individual surgical case details, surgical image and video libraries, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and surgical robot and robot-assisted surgery information for hospital managers, hospital employees, and medical care team personnel; Providing access to databases for assisting clinical medical personnel, namely, online access to individual surgical case details, surgical image and video libraries, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and surgical robot and robot-assisted surgery information; Providing access to databases for hospital managers, hospital employees, and medical care team personnel, namely, individual surgical case details, surgical image and video libraries, individual surgeon objective performance data and performance trends, individual surgeon case volume information, and surgical robot and robot-assisted surgery information; Streaming of data during the preoperative, operative, and postoperative stages of surgery; Streaming of data in the field of surgical robots and robot-assisted surgery; Streaming of data for clinical medical personnel, hospital managers, and hospital employees; Transmission of digital files during the preoperative, operative, and postoperative stages of surgery; Transmission of digital files in the field of surgical robots and robot assisted surgery; Transmission of digital files for clinical medical personnel, hospital managers, and hospital employees; Business management consultancy in the field of hospital surgical robot and robot-assisted surgery; Business management consultancy providing business efficiency information about surgical robot and robot-assisted surgery for hospital managers, hospital employees, and medical care team personnel; Business management consultancy regarding surgeon performance for hospital managers, hospital employees, and medical care team personnel to enhance hospital business efficiency; Consulting in the fields of healthcare operations management and hospital operations management; Health care services, namely providing individual surgical case details, individual surgeon objective performance data and performance trends, individual surgeon case volume information, access to surgeon social media applications, and surgical robot and robot-assisted program information and objective surgeon performance information for hospital managers, hospital employees, and medical care team personnel; Consultancy services relating to health care, namely consulting regarding improving surgical outcomes and reducing patient harm by the enhancement of preoperative planning, surgical performance, and therapeutic support; Consultancy services relating to health care, namely consulting services to hospitals and medical personnel for developing, running, analyzing, classifying, and taking action in response to data related to monitoring, tracking, managing, and conducting surgical procedures; Health care services, namely providing online electronic storage and retrieval of patient medical information and images for hospitals and clinical medical personnel; Health care services, namely providing online access to libraries of videos for hospitals and medical personnel in the field of surgical robots and robot-assisted surgical procedures; Health care services, namely providing alteration of anatomical images for use in surgical planning and surgery; providing a website featuring medical information about robot-assisted surgical procedures; Platform as a service; Platform as a service featuring computer software platforms for operating surgical robots and robotic-assisted surgical systems and for accessing, viewing, tracking and analyzing data from robot-assisted surgery programs; Platform as a service featuring computer software platforms for providing individual surgical case details, individual surgeon objective performance data and performance trends, individual surgeon case volume information, access to surgeon social media applications, and surgical robot and robotic-assisted surgical system data and objective surgeon performance information for hospital managers, hospital employees, and medical care team personnel; Platform as a service (PAAS) featuring computer software integrating algorithms that learn to develop, run, analyze, classify, and take action in response to data related to monitoring, tracking, managing, and conducting surgical procedures; Software as a service; Software as a service (SAAS) services featuring software for accessing, viewing, tracking and analyzing data from surgical robots and robot-assisted surgery programs; Software as a service, namely providing temporary use of online non-downloadable software for providing individual surgical case details, individual surgeon objective performance data and performance trends, individual surgeon case volume information, access to surgeon social media applications, and hospital surgical robot and robot-assisted program information for hospital managers, hospital employees, and medical care team personnel; Software as a service in the nature of providing temporary use of online non-downloadable software for improving surgical outcomes and reducing patient harm by the enhancement of preoperative planning, surgical performance, and therapeutic support; Software as a service (SAAS) services featuring computer software integrating algorithms that learn to develop, run, analyze, classify, and take action in response to data related to monitoring, tracking, managing, and conducting surgical procedures; Software as a service (SAAS) services in the nature of providing temporary use of online non-downloadable software for medical use before, during, and after surgical robot and robot-assisted surgery procedures; Software as a service in the nature of hosting an online website for users to obtain information about, participate in discussions about, and receive feedback from peers about, surgical robots and robot-assisted surgical procedures; Software as a service in the nature of providing online electronic storage and retrieval of patient medical information and images; Software as a service (SAAS) services in the nature of providing online access to libraries of videos in the field of surgical robots and robot-assisted surgical procedures; Software as a service (SAAS) services in the nature of providing online information search services that allow patients to locate hospitals, medical clinics, and medical personnel that provide surgical robot and robot-assisted surgical procedures; Providing temporary use of on-line non-downloadable software for altering anatomical images for use in surgical planning and surgery; Providing temporary use of on-line non-downloadable software for converting two-dimensional medical image data of a patient anatomical structure to a three-dimensional medical image model of the patient anatomical structure

Medical simulators for simulating surgical procedures; Surgical assistance services in the nature of surgical advice provided to medical and surgical professionals in the operating room from remote locations via the Internet and global computer networks through archived medical images and a data storage and retrieval system; Medical devices, namely, a computerized surgical manipulation system comprised of surgeon's console, master control, immersive video display, electrode monitor, surgical manipulation system software and instructional manuals provided as a unit; surgical instruments, namely, tapered bipolar tools for use with computerized surgical manipulation system; medical and surgical apparatus, namely, ultrasonic cleaning equipment for use in the field of computerized surgical manipulation; medical apparatus, namely, patient-side cart with set-up arms and manipulator slave arms, sterile adaptors to connect arms to instruments for use in computerized surgical manipulation system; medical devices, namely, resposable (limited re-use) tools and instruments, namely, endoscopes, laparoscopes, trocars, forceps, needles, needle drivers, retractors, graspers, cannulas, cutters, clamps, elevators, gouges, knives, scope preheaters, light sources, cables and component parts, electrosurgical instruments, electrocautery instruments, laser instruments, ultrasound instruments, lens cleaning, scrub and biopsy brushes, clip appliers and clips, tack appliers and tacks, applicators, ligature carriers, needle holders, clamps, hemostats, curettes, instrument guides, ligature passing and knotting instruments, snares, stylets, dissectors, calipers, scissors, suction and irrigation probes, sterile drapes, hemostats, amputation hooks, osteotomes, saws, retainer, suturing apparatus, measuring tapes, chisels and contractors, files, skin graft expanders, lancet, mallets, pliers, hammers, rasps, spatulas, and strippers; surgical apparatus and instruments, namely, catheters, forceps, needle drivers, retractors, graspers, scalpels, scalpel blades and handles, staplers, tackers, clip appliers, electrocautery tools, needle holders, guides and drivers and kiteners; Digital enhancement and manipulation of radiological data by means of computerized software for conversion of two dimensional (2D) data into three dimensional (3D) visualizations in which different anatomical features can be partitioned and picked out in the medical segmentation field

"SURGICAL"; computerized surgical manipulation system comprised of surgeon's console, master control, immersive video display, surgical manipulation system software and instructional manuals provided as a unit, patient-side cart with set-up arms and manipulator slave arms, sterile adaptors to connect arms to instruments, and a full line of resposable (limited re-use) tools, namely, laparoscopes, endoscopes, trocars, cannulas, cutters, clamps, elevators, gouges, knives, scope preheaters, light sources, cables and component parts, electrosurgical instruments, electrocautery instruments, laser instruments, ultrasound instruments, lens cleaning, scrub and biopsy brushes, clip appliers and clips, tack appliers and tacks, applicators, ligature carriers/needle holders, clamps/hemostats/graspers, curettes, instrument guides, ligature passing and knotting instruments, needles, retractors, snares, stylets, forceps, dissectors, calipers, scissors, suction/irrigation probes, sterile drapes, hemostats, amputation hooks, osteotomes, saws, retainers, suturing apparatus, measuring tapes, chisels and contractors, files, skin graft expanders, lancets, mallets, pliers, hammers, rasps, spatulas, and strippers; a full line of FDA Classes I and II exempt surgical instruments, namely, scalpels, scalpel blades and handles, staplers, tackers, clip appliers, electrocautery tools, forceps, needle holders, guides and drivers, graspers, and kiteners

Accessory equipment for use with computer-assisted and robotic-assisted teleoperated medical systems, namely, electrosurgical energy electric generators; electrosurgical energy generation equipment in the nature of electrosurgical energy electric generators; Information access services, namely, providing clinical medical personnel access to an electronic exchange of medical records across a nationwide health information network, where the electronic exchange of medical records features medical records related to personal and hospital program information associated with computer-assisted and robotic-assisted medical equipment and medical procedures carried out with computer-assisted and robotic-assisted medical equipment; information access services, namely, providing access to databases in the nature of libraries of surgical video images associated with computer-assisted and robotic-assisted medical equipment; Installation, maintenance, and repair services for computer-assisted and robotic-assisted teleoperated medical systems and components thereof; Providing grants to promote human health, advance education, and reduce human suffering; providing grants to support clinical research focused on the field of computer-assisted and robotic-assisted surgery; providing grants to support clinical outcomes-based research for computer-assisted and robotic-assisted surgical procedures, for research on enhanced visualization during surgical procedures, and for research related to local medical services utilization, clinical and economic burdens of disease, cost of surgical care, and quality of life or utilities related to surgical care; providing grants to support research on emerging computer-assisted and robotic-assisted surgical procedures using existing technologies; consulting services to facilitate the use of computer-assisted and robotic-assisted equipment to assemble research platforms and shared research platforms for new concepts in minimally-invasive and computer-assisted and robotic-assisted surgery; providing grants to support training and human performance research in the fields of surgery and computer-assisted and robotic-assisted surgery; providing grants to support curriculum and course development for clinical training programs in the fields of computer-assisted and robotic-assisted surgery; providing grants for financial support to institutions, programs, and organizations to provide a clinical experience for students to gain computer-assisted and robotic-assisted surgical skills, to train in computer-assisted and robotic-assisted operative techniques and perioperative management, and to conduct clinical research in computer-assisted and robotic-assisted surgery; venture capital funding services to start-up and emerging companies; providing on-demand financial information associated with cost of hospital computer-assisted and robotic-assisted teleoperated medical equipment programs; financial consulting services related to hospital economic analytics associated with computer-assisted and robotic-assisted teleoperated medical equipment programs; on-demand information delivery services providing information associated with cost of hospital computer-assisted and robotic-assisted teleoperated medical equipment programs; Medical services in the nature of providing patient medical images and patient medical data to clinical medical personnel in a medical operating room; medical services in the nature of providing patient medical images and patient medical data to clinical medical professionals before, during, and after surgery; medical services in the nature of providing patient medical data analysis services relating to the treatment of patients for use during surgery; medical imaging services; medical services in the nature of providing digital anatomical models and anatomical visualization services to clinical medical personnel, namely, digital enhancement and manipulation of medical image data by means of computer software in the nature of converting two-dimensional image data into three-dimensional image visualizations in which clinical medical personnel can identify individual anatomical features and with which clinical medical personnel can plan medical procedures; leasing of medical equipment; leasing of computer-assisted and robotic-assisted surgical teleoperated medical systems; medical information access services, namely, providing medical information in real time via a computer communications network to clinical medical personnel, the nature of the medical information being medical information from remote locations and related to personal and hospital program medical information associated with computer-assisted and robotic-assisted medical equipment and medical procedures carried out with computer-assisted and robotic-assisted medical equipment; Surgical robots; computer-assisted and robotic-assisted surgical devices and instruments; medical devices used to facilitate minimally invasive surgery, namely, computer-assisted teleoperated remote manipulation medical systems comprised of endoscopic and medical instrument manipulator unit specially adapted for surgical instruments, medical endoscopes and medical instruments for use with the manipulator unit, clinical user's control console for controlling the manipulator unit and the endoscopes and medical instruments operated by the manipulator unit, associated cables and component parts of computer-assisted teleoperated medical systems, and instructional manuals provided together with computer-assisted teleoperated medical systems, all sold as a unit; medical devices used to facilitate minimally invasive surgery, namely, robotic-assisted teleoperated remote manipulation medical systems comprised of endoscopic and medical instrument manipulator unit specially adapted for surgical instruments, medical endoscopes and medical instruments for use with the manipulator unit, clinical user's control console for controlling the manipulator unit and the endoscopes and medical instruments operated by the manipulator unit, associated cables and component parts of robotic-assisted teleoperated medical systems, and instructional manuals provided together with robotic-assisted teleoperated medical systems, all sold as a unit; medical devices, namely, remote manipulation systems consisting of medical manipulator units with teleoperated robotic manipulators specially adapted for positioning and operating medical endoscopes and medical instruments, and with movable arms for positioning teleoperated robotic manipulators; medical devices, namely, user control units for controlling manipulators of computer-assisted and robotic-assisted teleoperated medical systems, and for controlling medical endoscopes and medical instruments operated by manipulator units of computer-assisted and robotic-assisted teleoperated medical systems; user control units specially adapted for medical devices used to facilitate minimally invasive surgery in the nature of computer-assisted and robotic-assisted teleoperated medical systems comprised of user hand and finger control input devices, foot control input pedals, and monoscopic and stereoscopic video display systems for showing real time surgical site images, anatomical navigation images, and patient medical information; user control units specially adapted for controlling medical endoscopes and medical instruments for minimally invasive surgery operated by manipulator units of computer-assisted and robotic-assisted teleoperated medical systems; user control units specially adapted for controlling medical devices used to facilitate minimally invasive surgery in the nature of manipulators of computer-assisted and robotic-assisted teleoperated remote manipulation medical system with robotic arms; medical imaging equipment for illuminating, capturing visible images of, processing visible images of, and displaying visible images of surgical sites, and cables and component parts of such medical equipment, all for use with computer-assisted and robotic-assisted teleoperated medical systems; medical equipment for providing real time endoscopic visible and infrared medical imaging, namely, endoscopic image capture and video image processing equipment integrated with computer-assisted and robotic-assisted teleoperated medical systems to trigger fluorescence and capture real time near infrared video images of tissue at surgical sites; medical imaging instruments for use with computer-assisted and robotic-assisted teleoperated medical systems, component parts of such medical imaging instruments, and cables specially adapted for medical imaging instruments; a full line of medical instruments for use with computer-assisted and robotic-assisted teleoperated medical systems, namely, surgical instruments in the nature of graspers, forceps, needle drivers, scissors, clip appliers, retractors, dissectors, staplers and staple reload replacement cartridges specially adapted for such surgical staplers, suction and irrigation instruments and tubes specially adapted for such suction and irrigation surgical instruments, and surgical energy instruments, namely, monopolar and bipolar electrosurgical energy instruments, electrosurgical energy scissors, electrosurgical energy cautery instruments, electrosurgical energy vessel sealing and cutting instruments, ultrasound energy cutting instruments, and cables replacement parts specially adapted for such surgical energy instruments and medical instruments, namely, flexible medical therapeutic instruments, diagnostic instruments, and guide catheters for use with computer-assisted and robotic-assisted teleoperated medical systems, namely, electrosurgical energy instruments, tissue ablation instruments, biopsy instruments, and guide catheters for steering such medical instruments, component parts of such medical instruments, and cables and tubes specially adapted for use with such medical instruments; accessory equipment for use with computer-assisted and robotic-assisted teleoperated medical systems and specially adapted for surgical instruments and apparatus, namely, medical insufflation equipment, surgical drapes for manipulator units, adaptors specially adapted to connect medical endoscopes and surgical instruments to manipulator units, instrument cannulas and medical insufflation gas seals specially adapted for such cannulas, medical instrument guides specially adapted for surgical instruments, connectors specially adapted for endotracheal tubes and respirators for artificial respiration, and seals specially adapted for endotracheal medical instruments that allow the endotracheal medical instruments to be introduced through endotracheal tubes and respiration devices into the body; system control and user interface software embedded in and sold as a component of computer-assisted and robotic-assisted teleoperated medical systems for diagnostic and therapeutic purposes in the nature of medical devices used to facilitate minimally invasive surgery, namely, computer-assisted and robotic-assisted teleoperated remote manipulation medical systems; medical equipment, namely, computer equipment having loaded thereon software as a medical device for use in designing, generating a plan for, and carrying out diagnostic and therapeutic medical procedures by medical instruments operated under computer-assisted and robot-assisted teleoperated control based on medical image data; medical equipment, namely, computer equipment having loaded thereon software as a medical device for providing access to anatomical image data viewing services and digital anatomical models via a computer network and providing viewing perspective manipulation of such anatomical models, namely, digitally enhanced and manipulated medical two-dimensional image data converted into medical three-dimensional image visualizations in which individual anatomical features can be identified and with which surgical procedures can be planned; anatomical real tissue models for instructional and educational purposes for simulating surgical procedures carried out with computer-assisted and robotic-assisted medical equipment and manual surgical instruments; Technical support services in the nature of diagnosing and resolving problems with computer-assisted and robotic-assisted teleoperated medical equipment and components thereof, namely, automated remote monitoring and troubleshooting, and on-demand remote and on-site troubleshooting; information access services, namely, providing interactive technology via a computer network that enables clinical medical personnel to access personal and hospital program information associated with computer-assisted and robotic-assisted medical equipment and medical procedures carried out with computer-assisted and robotic-assisted medical equipment; information access services, namely, providing interactive technology via a computer network that enables users to access libraries of surgical video images associated with computer-assisted and robotic-assisted medical equipment; anatomical visualization services available via a computer network, namely, digital enhancement and manipulation of medical images by means of computer software in the nature of converting two-dimensional image data into three-dimensional image visualizations in which individual anatomical features can be identified and with which medical procedures can be planned; consulting services in the nature of evaluating and advising on workflow in existing hospital medical operating rooms for computer-assisted and robotic-assisted teleoperated medical equipment; consulting services for evaluating and advising on the design of surgical suites containing computer-assisted and robotic-assisted teleoperated medical equipment; information search services in the nature of providing a search engine via a computer network that allows patients to locate hospitals and medical personnel providing computer-assisted and robotic-assisted teleoperated medical system procedures; providing temporary use of online non-downloadable computer software and mobile device applications for clinical medical personnel to access personal training records, scores, and comparisons with benchmark training levels, to access computer-assisted and robotic-assisted surgical system use data, to review and analyze data associated with a surgical procedure carried out using a computer-assisted and robotic-assisted surgical system, to manage personally preferred ergonomic settings and electrosurgical energy levels for interfacing with computer-assisted and robotic-assisted surgical systems, to view learning videos and learning data associated with learning videos, to capture, store, view, and share clinical videos, to view data associated with computer-assisted and robotic-assisted surgery hospital programs, and to access clinical videos and video data analysis of clinical videos

Advertising, marketing and promotional services; digital marketing services; social media marketing; brand strategy services; development of marketing campaigns; media planning and media buying; public relations services; content creation for advertising purposes; search engine optimization (SEO) and search engine marketing (SEM); event marketing; market research and analysis; business consulting in the fields of marketing and branding; online retail and e-commerce marketing services; production of advertising materials; copywriting for advertising and promotional purposes; consultancy relating to corporate identity