Belli Welli, Inc. (P) vs Ford Gum & Machine Company, Inc. (D)
Pending
Oppositions
Proceeding Details
Proceeding Number
Filing Date
Mar 25, 2026
Last Status Update
Mar 25, 2026
Interlocutory Attorney
JENNIFER KRISP
Parties
Plaintiff
Belli Welli, Inc.

1801 CENTURY PARK EAST, SUITE 2300
LOS ANGELES, CA 90067
Attorney / Correspondent:
KOLLIN JAMES ZIMMERMANNKILPATRICK TOWNSEND & STOCKTON LLP
1801 CENTURY PARK EAST, SUITE 2300
LOS ANGELES, CA 90067
Marks:
BELLIWELLI
Pending
S/N: 98034532
BELLIWELLI
LIVE - PENDING
TrademarkWordITU
Owner: Belli Welli, Inc.
Status: NOTICE OF ALLOWANCE – ISSUED
Record Details
Serial No.
98034532
Status
LIVE
Important Dates
Filed
Jun 8, 2023
Goods & Services
Class 005Class 009
Oat flour; sorghum flour; oat bran; tapioca flour; processed oats; chia acacia fiber; grain based food bars; granola; ready to eat cereal; oatmeal; candy; lollipops; cake mixes; frosting mixes; cookie dough; chocolate; cereal-based snack food clusters consisting primarily of corn flakes and quinoa flakes; all purpose baking mixes, namely, mixes for making baking batters; cakes; cookies; pastries; candies; frozen confections; chocolate based ready to eat food bars; Downloadable computer software for viewing digital media, digital collectibles, virtual goods, and digital art for use with smart contract technologies; downloadable digital media in the nature of downloadable image, audio and video files featuring digital and virtual collectibles in the field of health and wellness authenticated by non-fungible tokens; downloadable electronic content, namely, video clips, sound clips, text, images and multimedia files containing audio, video, still images and text relating to digital collectibles and collectible figures in the nature of image files of nutritional supplements, powdered nutritional supplement drink mix, nutritional supplements in the form of gummies, nutritional supplements in the form of pills, bags, namely, handbags, draw-string bags, duffle bags, side bags, sling bags, weekend bags, reusable carrying bags, tote bags, book bags, suitcases, briefcases, crossbody bags, waist packs, handbags, sports bags, backpacks, wallets, umbrellas, dog collars, dog leashes, Coffee cups, tea cups, mugs, beverage glassware, reusable water bottles sold empty, travel mugs, Clothing, namely, tee shirts, sweatshirts, long-sleeved shirts, sweatpants, hoodies, jerseys, shorts, aprons, robes, hats, beanies, socks; footwear, namely, sandals, athletic shoes, slippers, Embroidered patches for clothing, hair bands, hair pins, hair wraps, Fruit based organic food bars, coffee creamer, powdered non-dairy coffee creamer, Oat flour, out based snack bars, nut based snack bars, sorghum flour, oat bran, tapioca flour, processed oats, chia acacia fiber, grain based food bars, granola, ready to eat cereal, oatmeal, candy, lollipops, cake mixes, frosting mixes, cookie dough, chocolate, cereal-based snack food clusters consisting primarily of corn flakes and quinoa flakes, all purpose baking mixes, namely, mixes for making baking batters, cakes, cookies, pastries, candies, frozen confections, chocolate based ready to eat food bars, Energy drinks, sports drinks containing electrolytes, Powders used in the preparation for sports drinks and sports beverages, Meal replacement drinks in powder form, namely, powders used in the preparation of fruit and vegetable flavored beverages not for medical purposes; downloadable audio recordings of music; downloadable image files of artwork authenticated by non-fungible tokens (NFTs); Bags, namely, handbags, draw-string bags, duffle bags, side bags, sling bags, weekend bags, reusable carrying bags, tote bags, book bags, suitcases, briefcases, crossbody bags, waist packs, handbags, sports bags, backpacks; wallets; umbrellas; dog collars; dog leashes; Fruit based organic food bars; coffee creamer; powdered non-dairy coffee creamer; Nutritional supplements in the form of gummies; nutritional supplements in the form of pills; Embroidered patches for clothing, hair bands, hair pins, hair wraps; Clothing, namely, tee shirts, sweatshirts, long-sleeved shirts, sweatpants, hoodies, jerseys, shorts, aprons, robes, hats, beanies, socks; footwear, namely, sandals, athletic shoes, slippers; Energy drinks; sports drinks containing electrolytes; Powders used in the preparation for sports drinks and sports beverages; Meal replacement drinks in powder form, namely, powders used in the preparation of fruit and vegetable flavored beverages not for medical purposes; Coffee cups; tea cups; mugs; beverage glassware; reusable water bottles sold empty; travel mugs
BELLIWELLI
Pending
|Reg #: 7789103|S/N: 98975246
BELLIWELLI
LIVE - PENDING
TrademarkWordITU
Owner: Belli Welli, Inc.
Status: PUBLISHED FOR OPPOSITION
Record Details
Serial No.
98975246
Status
LIVE
Important Dates
Filed
Jun 8, 2023
Goods & Services
Class 005
Powdered nutritional supplement drink mix
VS
Defendant
Ford Gum & Machine Company, Inc.
350 SOUTH GRAND AVE., 40TH FLOOR
LOS ANGELES, CA 90071
Attorney / Correspondent:
LAURA L. CHAPMANSHEPPARD MULLIN RICHTER & HAMPTON LLP
350 SOUTH GRAND AVE., 40TH FLOOR
LOS ANGELES, CA 90071
Mark:
BEWELI
Pending
S/N: 99219252
BEWELI
LIVE - PENDING
TrademarkWordITU
Owner: Ford Gum & Machine Company, Inc.
Status: REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION

Record Details
Serial No.
99219252
Status
LIVE
Important Dates
Filed
Jun 5, 2025
Goods & Services
Class 030
Chewing gum
TTAB Documents
Title | Date | Entry # | Category | Code | Actions |
|---|---|---|---|---|---|
INSTITUTED | Mar 25, 2026 | 3 | Status | 128 | |
NOTICE AND TRIAL DATES SENT; ANSWER DUE: | Mar 25, 2026 | 2 | Scheduling | 707 | |
FILED AND FEE | Mar 25, 2026 | 1 | Fees | 124 |