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FIDELITY & GUARANTY LIFE INSURANCE COMPANY logo

FIDELITY & GUARANTY LIFE INSURANCE COMPANY

140 Marks
Corp.
First Filed:May 21, 1987Latest Filed:Feb 17, 2026Address:801 Grand Avenue, Suite 2600, Des Moines, IA 50309

Portfolio Overview

Registered
42(30%)
Pending
4(3%)
Dead
94(67%)
Previous
21

Top Classes

Class 36
Insurance, Financial Services & Real Estate
138(99%)
Class 41
Education and Entertainment
1(1%)
Class 42
Software, IT Services & Scientific Research
1(1%)

TTAB Proceedings

Total Proceedings
4
As Plaintiff
1(25%)
As Defendant
3(75%)

Top Firms

Schiffrin & Longo, P.C.(Mar 2025)
100
FINNEGAN, HENDERSON, FARABOW...(Jan 1997)
8

Trademark Activity Timeline(1987 – 2026)

Trademark Portfolio

161 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
& LIFE RE
& LIFE RE
Service Mark
Stylized
PENDING
Owner:
Serial:99656084
Filed:Feb 17, 2026
Classes:36
Goods & Services
Class 036: Reinsurance underwriting
BENEFIT DIAL LEGACY LIVING ASPIRATIONS
REGISTERED
Owner:
Serial:99112178
Filed:Mar 31, 2025
Classes:36
Registration:8030665
Registered:Nov 18, 2025
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting
F&G BENEFIT DIAL
F&G BENEFIT DIAL
Service Mark
Word
REGISTERED
Owner:
Serial:99112142
Filed:Mar 31, 2025
Classes:36
Registration:8030659
Registered:Nov 18, 2025
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting
HINDSIGHT 20/20
HINDSIGHT 20/20
Service Mark
Word
ITU
PENDING
Owner:
Serial:99013832
Filed:Jan 21, 2025
Classes:36
Goods & Services
Financial services in the nature of an annuity index, namely, determination of an annuity index, and data processing related thereto; financial services, namely, providing and updating an index of annuities for others and providing rules as to the makeup of the index.
F&G NY SECURE MYGA
F&G NY SECURE MYGA
Service Mark
Word
ABANDONED
Owner:
Serial:98717556
Filed:Aug 26, 2024
Classes:36
Goods & Services
Annuity underwriting; Financial services, namely, life insurance settlement services; Life insurance underwriting; "NY" and "MYGA"
HINDSIGHT 20/20
HINDSIGHT 20/20
Service Mark
Word
PENDING
Owner:
Serial:98466276
Filed:Mar 25, 2024
Classes:36
Goods & Services
Insurance consultation based on financial indexes; financial consultation and administration of annuities based on index analysis; providing and updating an index of securities values, namely, namely, providing financial information about the prices of securities
F&G LEGACY ASCENT
F&G LEGACY ASCENT
Service Mark
Word
ABANDONED
Owner:
Serial:98273656
Filed:Nov 16, 2023
Classes:36
Goods & Services
Life insurance brokerage; Life insurance underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance
F&G LEGACYSETTER
F&G LEGACYSETTER
Service Mark
Word
ABANDONED
Owner:
Serial:98273663
Filed:Nov 16, 2023
Classes:36
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Life insurance brokerage; Life insurance underwriting
F&G LIFE RE
F&G LIFE RE
Service Mark
Stylized
ABANDONED
Owner:
Serial:98166587
Filed:Sep 6, 2023
Classes:36
Goods & Services
Reinsurance underwriting; "RE"
F&G ANNUITIES & LIFE, INC.
F&G ANNUITIES & LIFE, INC.
Service Mark
Stylized
REGISTERED
Owner:
Serial:97928826
Filed:May 10, 2023
Classes:36
Registration:7311917
Registered:Feb 20, 2024
Goods & Services
Class 036: Annuity underwriting; Life insurance underwriting
F&G ANNUITIES & LIFE, INC.
F&G ANNUITIES & LIFE, INC.
Service Mark
Stylized
REGISTERED
Owner:
Serial:97928828
Filed:May 10, 2023
Classes:36
Registration:7311918
Registered:Feb 20, 2024
Goods & Services
Class 036: Annuity underwriting; Life insurance underwriting
F&G FIDELITY & GUARANTY SECURITIES, LLC
ABANDONED
Owner:
Serial:97927335
Filed:May 9, 2023
Classes:36
Goods & Services
"SECURITIES, LLC"
F&G FIDELITY & GUARANTY SECURITIES, LLC
ABANDONED
Owner:
Serial:97927338
Filed:May 9, 2023
Classes:36
Goods & Services
"SECURITIES, LLC"
F&G 1-2-3
F&G 1-2-3
Service Mark
Word
REGISTERED
Owner:
Serial:97805942
Filed:Feb 22, 2023
Classes:36
Registration:7812062
Registered:May 27, 2025
Goods & Services
Underwriting, issuance and administration of annuities
F&G MYWAY
F&G MYWAY
Service Mark
Word
ABANDONED
Owner:
Serial:97805937
Filed:Feb 22, 2023
Classes:36
Goods & Services
Underwriting, issuance and administration of annuities
F&G CONFIDENCE BUILDER
F&G CONFIDENCE BUILDER
Service Mark
Word
REGISTERED
Owner:
Serial:97700187
Filed:Dec 1, 2022
Classes:36
Registration:7375964
Registered:Apr 30, 2024
Goods & Services
Underwriting, issuance and administration of annuities
F&G QUANTUM
F&G QUANTUM
Service Mark
Word
ABANDONED
Owner:
Serial:97644935
Filed:Oct 24, 2022
Classes:36
F&G QUEST
F&G QUEST
Service Mark
Word
ABANDONED
Owner:
Serial:97644936
Filed:Oct 24, 2022
Classes:36
F&G SECURE OPTIMIZER
F&G SECURE OPTIMIZER
Service Mark
Word
ABANDONED
Owner:
Serial:97560308
Filed:Aug 23, 2022
Classes:36
F&G SECURE LANDING
F&G SECURE LANDING
Service Mark
Word
REGISTERED
Owner:
Serial:97338684
Filed:Mar 30, 2022
Classes:36
Registration:7171260
Registered:Sep 19, 2023
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
TURNING ASPIRATIONS INTO REALITY
REGISTERED
Owner:
Serial:97329494
Filed:Mar 24, 2022
Classes:36
Registration:7057244
Registered:May 16, 2023
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
F&G SECURE OUTCOME
F&G SECURE OUTCOME
Service Mark
Word
ABANDONED
Owner:
Serial:97239789
Filed:Jan 26, 2022
Classes:36
HINDSIGHT 20/20
HINDSIGHT 20/20
Service Mark
Word
ITU
PENDING
Owner:
Serial:97239785
Filed:Jan 26, 2022
Classes:36
Goods & Services
Insurance services, namely, administration of life insurance; Administration of annuities
F&G TRAILSETTER
F&G TRAILSETTER
Service Mark
Word
REGISTERED
Owner:
Serial:90549891
Filed:Feb 26, 2021
Classes:36
Registration:6755725
Registered:Jun 7, 2022
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance
F&G SAFE INCOME ADVANTAGE
REGISTERED
Owner:
Serial:90525303
Filed:Feb 11, 2021
Classes:36
Registration:6755683
Registered:Jun 7, 2022
Goods & Services
Class 036: Annuity underwriting; issuance and administration of annuities
ASPIREMENT
ASPIREMENT
Service Mark
Word
REGISTERED
Owner:
Serial:90473772
Filed:Jan 19, 2021
Classes:41
Registration:6568185
Registered:Nov 23, 2021
Goods & Services
On-line journals, namely, blogs featuring information regarding life insurance and annuities
INSTAPPROVAL
INSTAPPROVAL
Service Mark
Word
REGISTERED
Owner:
Serial:90214419
Filed:Sep 27, 2020
Classes:36
Registration:6436020
Registered:Jul 27, 2021
Goods & Services
Annuity underwriting; life insurance underwriting
F&G DYNAMIC ACCUMULATOR
F&G DYNAMIC ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:90111417
Filed:Aug 13, 2020
Classes:36
Registration:6472650
Registered:Aug 31, 2021
Goods & Services
Class 036: Underwriting, issuance and administration of annuities
F&G REINSURANCE
F&G REINSURANCE
Service Mark
Stylized
REGISTERED
Owner:
Serial:90072521
Filed:Jul 24, 2020
Classes:36
Registration:6272604
Registered:Feb 16, 2021
Goods & Services
Class 036: Reinsurance underwriting
F&G EXECUDEX
F&G EXECUDEX
Service Mark
Word
REGISTERED
Owner:
Serial:90045181
Filed:Jul 9, 2020
Classes:36
Registration:6429862
Registered:Jul 20, 2021
Goods & Services
Insurance administration in the field of life; Life insurance brokerage; Life insurance underwriting
F&G FREEDOM
F&G FREEDOM
Service Mark
Word
REGISTERED
Owner:
Serial:88425381
Filed:May 10, 2019
Classes:36
Registration:5979766
Registered:Feb 4, 2020
Goods & Services
Underwriting, issuance and administration of annuities; Insurance services, namely, underwriting, issuing and administration of life insurance
F&G GOLD
F&G GOLD
Service Mark
Word
REGISTERED
Owner:
Serial:88425387
Filed:May 10, 2019
Classes:36
Registration:5979767
Registered:Feb 4, 2020
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
F&G EVERLAST
F&G EVERLAST
Service Mark
Word
REGISTERED
Owner:
Serial:88385445
Filed:Apr 15, 2019
Classes:36
Registration:5934204
Registered:Dec 10, 2019
Goods & Services
Annuity underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance; Life insurance underwriting
F&G PATHSETTER
F&G PATHSETTER
Service Mark
Word
REGISTERED
Owner:
Serial:88385443
Filed:Apr 15, 2019
Classes:36
Registration:5957728
Registered:Jan 7, 2020
Goods & Services
Annuity underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance; Life insurance underwriting
F&G SECURE MYGA
F&G SECURE MYGA
Service Mark
Word
REGISTERED
Owner:
Serial:88382777
Filed:Apr 12, 2019
Classes:36
Registration:6165075
Registered:Sep 29, 2020
Goods & Services
Class 036: Annuity underwriting; Financial services, namely, life insurance settlement services; Life insurance underwriting
F&G SECUREBUILDER
F&G SECUREBUILDER
Service Mark
Word
ABANDONED
Owner:
Serial:88381688
Filed:Apr 11, 2019
Classes:36
F&G SECURECOMPLETE
F&G SECURECOMPLETE
Service Mark
Word
ABANDONED
Owner:
Serial:88381614
Filed:Apr 11, 2019
Classes:36
F&G SECUREINCOME
F&G SECUREINCOME
Service Mark
Word
REGISTERED
Owner:
Serial:88381920
Filed:Apr 11, 2019
Classes:36
Registration:6165073
Registered:Sep 29, 2020
Goods & Services
Class 036: Annuity underwriting; Financial services, namely, life insurance settlement services; Life insurance underwriting
F&G SECURELEGACY
F&G SECURELEGACY
Service Mark
Word
ABANDONED
Owner:
Serial:88382071
Filed:Apr 11, 2019
Classes:36
TELE+
TELE+
Service Mark
Word
REGISTERED
Owner:
Serial:88373659
Filed:Apr 5, 2019
Classes:36
Registration:5905401
Registered:Nov 5, 2019
Goods & Services
Life insurance underwriting
TELE+
TELE+
Service Mark
Word
REGISTERED
Owner:
Serial:88373653
Filed:Apr 5, 2019
Classes:42
Registration:5905400
Registered:Nov 5, 2019
Goods & Services
Providing online non-downloadable software application for use in the insurance industry to facilitate the completion and submission of electronic insurance applications; software as a Service for use in the insurance industry to facilitate the completion and submission of electronic insurance applications
FLEX ACCUMULATOR
FLEX ACCUMULATOR
Service Mark
Word
ABANDONED
Owner:
Serial:88308216
Filed:Feb 20, 2019
Classes:36
Goods & Services
"ACCUMULATOR"
ACCUMULATORPRO
ACCUMULATORPRO
Service Mark
Word
ABANDONED
Owner:
Serial:88307740
Filed:Feb 19, 2019
Classes:36
POWER ACCUMULATOR
POWER ACCUMULATOR
Service Mark
Word
ABANDONED
Owner:
Serial:88307071
Filed:Feb 19, 2019
Classes:36
Goods & Services
"ACCUMULATOR"
F&G FLEX ACCUMULATOR
F&G FLEX ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:88303491
Filed:Feb 15, 2019
Classes:36
Registration:6164950
Registered:Sep 29, 2020
Goods & Services
Class 036: Insurance services, namely, underwriting, issuing and administration of life insurance; underwriting, issuance and administration of annuities
F&G ACCUMULATORPRO
F&G ACCUMULATORPRO
Service Mark
Word
ABANDONED
Owner:
Serial:88302058
Filed:Feb 14, 2019
Classes:36
F&G POWER ACCUMULATOR
F&G POWER ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:88300977
Filed:Feb 14, 2019
Classes:36
Registration:5946036
Registered:Dec 24, 2019
Goods & Services
Annuity underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance; Investment management of and distribution of annuities; Issuance and administration of annuities; "ACCUMULATOR"
F & G ANNUITIES & LIFE
F & G ANNUITIES & LIFE
Service Mark
Stylized
REGISTERED
Owner:
Serial:88021238
Filed:Jun 29, 2018
Classes:36
Registration:5747517
Registered:May 7, 2019
Goods & Services
Class 036: Insurance services, namely, underwriting, issuing and administration of life insurance; underwriting, issuance and administration of annuities
F&G ANNUITIES & LIFE EXPERIENCE THE POWER OF COLLABORATIVE THINKING
Owner:
Serial:88021244
Filed:Jun 29, 2018
Classes:36
Registration:5747518
Registered:May 7, 2019
Goods & Services
Class 036: Underwriting, issuance and administration of annuities; insurance services, namely, underwriting, issuing and administration of life insurance
EXPERIENCE THE POWER OF COLLABORATIVE THINKING
Owner:
Serial:88012695
Filed:Jun 24, 2018
Classes:36
Registration:5747487
Registered:May 7, 2019
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; underwriting, issuance and administration of annuities
FG LIFE CONVENIENCE + ADVANTAGE
CANCELLED
Owner:
Serial:87786574
Filed:Feb 6, 2018
Classes:36
Registration:5574441
Registered:Oct 2, 2018
Goods & Services
Annuity underwriting; Life insurance underwriting; "LIFE"
FGL HOLDINGS
FGL HOLDINGS
Service Mark
Combined
CANCELLED
Owner:
Serial:87715188
Filed:Dec 11, 2017
Classes:36
Registration:5521269
Registered:Jul 17, 2018
Goods & Services
Insurance carrier services; Insurance services, namely, underwriting, issuance and administration of life insurance; Underwriting, issuance and administration of annuities; "HOLDINGS"
F & G RE LTD
F & G RE LTD
Service Mark
Combined
CANCELLED
Owner:
Serial:87715214
Filed:Dec 11, 2017
Classes:36
Registration:5552521
Registered:Aug 28, 2018
Goods & Services
Reinsurance underwriting; "RE LTD"
FIDELITY & GUARANTY
FIDELITY & GUARANTY
Service Mark
Combined
CANCELLED
Owner:
Serial:87715221
Filed:Dec 11, 2017
Classes:36
Registration:5572150
Registered:Sep 25, 2018
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting; Underwriting, issuance and administration of annuities
SYNERGY GLOBAL ADVANTAGE FREEDOM
REGISTERED
Owner:
Serial:87674522
Filed:Nov 7, 2017
Classes:36
Registration:5526388
Registered:Jul 24, 2018
Goods & Services
Class 036: Underwriting, issuance and administration of annuities; Insurance services, namely, underwriting, issuance and administration of life insurance
FG LIFE CONFIDENCE+ ADVANTAGE
ABANDONED
Owner:
Serial:87608551
Filed:Sep 14, 2017
Classes:36
Goods & Services
"LIFE"
F&G
F&G
Service Mark
Word
REGISTERED
Owner:
Serial:87534450
Filed:Jul 19, 2017
Classes:36
Registration:5581860
Registered:Oct 9, 2018
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting; Underwriting, issuance and administration of annuities
F & G
F & G
Service Mark
Word
REGISTERED
Owner:
Serial:87532603
Filed:Jul 18, 2017
Classes:36
Registration:5746263
Registered:May 7, 2019
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting; Underwriting, issuance and administration of annuities
FIDELITY & GUARANTY
FIDELITY & GUARANTY
Service Mark
Word
REGISTERED
Owner:
Serial:87531255
Filed:Jul 17, 2017
Classes:36
Registration:5704106
Registered:Mar 19, 2019
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life; Life insurance underwriting; Underwriting, issuance and administration of annuities
ACCELERATOR PLUS
ACCELERATOR PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:87398730
Filed:Apr 5, 2017
Classes:36
Registration:5439591
Registered:Apr 3, 2018
Goods & Services
Underwriting, issuance and administration of annuities
F & G LIFE
F & G LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:86731308
Filed:Aug 20, 2015
Classes:36
Registration:5014452
Registered:Aug 2, 2016
Goods & Services
Class 036: Insurance services, namely, underwriting, issuance and administration of life; life insurance underwriting; underwriting, issuance and administration of annuities
FG INDEX-CHOICE
FG INDEX-CHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:86531472
Filed:Feb 11, 2015
Classes:36
Registration:4773111
Registered:Jul 14, 2015
Goods & Services
Investment management of and distribution of annuities; Issuance and administration of annuities; Underwriting, issuance and administration of annuities
FG LIFE-ELITE PRO
FG LIFE-ELITE PRO
Service Mark
Word
CANCELLED
Owner:
Serial:86446881
Filed:Nov 6, 2014
Classes:36
Registration:4760296
Registered:Jun 23, 2015
FG LIFE-ELITE
FG LIFE-ELITE
Service Mark
Word
CANCELLED
Owner:
Serial:86445384
Filed:Nov 5, 2014
Classes:36
Registration:4760202
Registered:Jun 23, 2015
PROSPERITY ELITE PRO
PROSPERITY ELITE PRO
Service Mark
Word
CANCELLED
Owner:
Serial:86442430
Filed:Nov 3, 2014
Classes:36
Registration:4759972
Registered:Jun 23, 2015
INCOME AND WEALTHBUILDER
INCOME AND WEALTHBUILDER
Service Mark
Word
CANCELLED
Owner:
Serial:86383543
Filed:Sep 2, 2014
Classes:36
Registration:4658038
Registered:Dec 16, 2014
FIDELITY & GUARANTY LIFE INSURANCE COMPANY OF NEW YORK
Owner:
Serial:86337016
Filed:Jul 15, 2014
Classes:36
Goods & Services
"LIFE INSURANCE COMPANY OF NEW YORK"
FG RETIREMENT PRO
FG RETIREMENT PRO
Service Mark
Word
CANCELLED
Owner:
Serial:86316394
Filed:Jun 20, 2014
Classes:36
Registration:4787204
Registered:Aug 4, 2015
Goods & Services
Class 036: Annuity underwriting; Issuance and administration of annuities
SAFE INCOME PLUS
SAFE INCOME PLUS
Service Mark
Word
CANCELLED
Owner:
Serial:86314380
Filed:Jun 19, 2014
Classes:36
Registration:4721644
Registered:Apr 14, 2015
Goods & Services
Class 036: Annuity underwriting; Issuance and administration of annuities
PERFORMANCE PRO
PERFORMANCE PRO
Service Mark
Word
REGISTERED
Owner:
Serial:86134003
Filed:Dec 3, 2013
Classes:36
Registration:4549326
Registered:Jun 10, 2014
Goods & Services
Annuity services, namely, account and investment administration and the investment and distribution of annuity funds
FG LIFE-HERITAGE
FG LIFE-HERITAGE
Service Mark
Word
CANCELLED
Owner:
Serial:86066020
Filed:Sep 16, 2013
Classes:36
Registration:4545281
Registered:Jun 3, 2014
SIMPLICITY ELITE
SIMPLICITY ELITE
Service Mark
Word
CANCELLED
Owner:
Serial:85736890
Filed:Sep 24, 2012
Classes:36
Registration:4373733
Registered:Jul 23, 2013
FG GLOBAL ADVANTAGE GOLD
FG GLOBAL ADVANTAGE GOLD
Service Mark
Word
ABANDONED
Owner:
Serial:85678500
Filed:Jul 16, 2012
Classes:36
FG LIFE-GOLD
FG LIFE-GOLD
Service Mark
Word
CANCELLED
Owner:
Serial:85678392
Filed:Jul 16, 2012
Classes:36
Registration:4329509
Registered:Apr 30, 2013
FG LIFE-GLOBAL ADVANTAGE GOLD
ABANDONED
Owner:
Serial:85677134
Filed:Jul 14, 2012
Classes:36
BE SMART. TAKE ACTION. OWN YOUR FUTURE
Owner:
Serial:85456033
Filed:Oct 25, 2011
Classes:36
Registration:4177157
Registered:Jul 17, 2012
FG ACCUMULATORPLUS
FG ACCUMULATORPLUS
Service Mark
Word
REGISTERED
Owner:
Serial:85439373
Filed:Oct 5, 2011
Classes:36
Registration:4173041
Registered:Jul 10, 2012
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; underwriting, issuance and administration of annuities
FG INDEX-ACCUMULATORPLUS
FG INDEX-ACCUMULATORPLUS
Service Mark
Word
ABANDONED
Owner:
Serial:85439374
Filed:Oct 5, 2011
Classes:36
OWN YOUR FUTURE
OWN YOUR FUTURE
Service Mark
Word
ABANDONED
Owner:
Serial:85428896
Filed:Sep 22, 2011
Classes:36
SALESLINK
SALESLINK
Service Mark
Word
REGISTERED
Owner:
Serial:85364912
Filed:Jul 7, 2011
Classes:36
Registration:4091101
Registered:Jan 24, 2012
Goods & Services
Providing an online portal and interactive website for agents to obtain current financial and insurance information