FIDELITY & GUARANTY LIFE INSURANCE COMPANY logo

FIDELITY & GUARANTY LIFE INSURANCE COMPANY

140 Marks
Corp.
First Filed:May 21, 1987Latest Filed:Feb 17, 2026Address:801 Grand Avenue, Suite 2600, Des Moines, IA 50309

Portfolio Overview

Registered
42(30%)
Pending
4(3%)
Dead
94(67%)
Previous
21

Top Classes

Class 36
Insurance, Financial Services & Real Estate
138(99%)
Class 41
Education and Entertainment
1(1%)
Class 42
Software, IT Services & Scientific Research
1(1%)

TTAB Proceedings

Total Proceedings
4
As Plaintiff
1(25%)
As Defendant
3(75%)

Top Firms

Schiffrin & Longo, P.C.(Mar 2025)
100
FINNEGAN, HENDERSON, FARABOW...(Jan 1997)
8

Trademark Activity Timeline(1987 – 2026)

Trademark Portfolio

161 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
& LIFE RE
& LIFE RE
Service Mark
Stylized
PENDING
Owner:
Serial:99656084
Filed:Feb 17, 2026
Classes:36
Goods & Services
Class 036: Reinsurance underwriting
BENEFIT DIAL LEGACY LIVING ASPIRATIONS
REGISTERED
Owner:
Serial:99112178
Filed:Mar 31, 2025
Classes:36
Registration:8030665
Registered:Nov 18, 2025
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting
F&G BENEFIT DIAL
F&G BENEFIT DIAL
Service Mark
Word
REGISTERED
Owner:
Serial:99112142
Filed:Mar 31, 2025
Classes:36
Registration:8030659
Registered:Nov 18, 2025
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting
HINDSIGHT 20/20
HINDSIGHT 20/20
Service Mark
Word
PENDING
Owner:
Serial:99013832
Filed:Jan 21, 2025
Classes:36
Goods & Services
Financial services in the nature of an annuity index, namely, determination of an annuity index, and data processing related thereto; financial services, namely, providing and updating an index of annuities for others and providing rules as to the makeup of the index.
F&G NY SECURE MYGA
F&G NY SECURE MYGA
Service Mark
Word
ABANDONED
Owner:
Serial:98717556
Filed:Aug 26, 2024
Classes:36
Goods & Services
Annuity underwriting; Financial services, namely, life insurance settlement services; Life insurance underwriting; "NY" and "MYGA"
HINDSIGHT 20/20
HINDSIGHT 20/20
Service Mark
Word
PENDING
Owner:
Serial:98466276
Filed:Mar 25, 2024
Classes:36
Goods & Services
Insurance consultation based on financial indexes; financial consultation and administration of annuities based on index analysis; providing and updating an index of securities values, namely, namely, providing financial information about the prices of securities
F&G LEGACY ASCENT
F&G LEGACY ASCENT
Service Mark
Word
ABANDONED
Owner:
Serial:98273656
Filed:Nov 16, 2023
Classes:36
Goods & Services
Life insurance brokerage; Life insurance underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance
F&G LEGACYSETTER
F&G LEGACYSETTER
Service Mark
Word
ABANDONED
Owner:
Serial:98273663
Filed:Nov 16, 2023
Classes:36
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Life insurance brokerage; Life insurance underwriting
F&G LIFE RE
F&G LIFE RE
Service Mark
Stylized
ABANDONED
Owner:
Serial:98166587
Filed:Sep 6, 2023
Classes:36
Goods & Services
Reinsurance underwriting; "RE"
F&G ANNUITIES & LIFE, INC.
F&G ANNUITIES & LIFE, INC.
Service Mark
Stylized
REGISTERED
Owner:
Serial:97928826
Filed:May 10, 2023
Classes:36
Registration:7311917
Registered:Feb 20, 2024
Goods & Services
"ANNUITIES & LIFE, INC."
F&G ANNUITIES & LIFE, INC.
F&G ANNUITIES & LIFE, INC.
Service Mark
Stylized
REGISTERED
Owner:
Serial:97928828
Filed:May 10, 2023
Classes:36
Registration:7311918
Registered:Feb 20, 2024
Goods & Services
"ANNUITIES & LIFE, INC."
F&G FIDELITY & GUARANTY SECURITIES, LLC
ABANDONED
Owner:
Serial:97927335
Filed:May 9, 2023
Classes:36
Goods & Services
"SECURITIES, LLC"
F&G FIDELITY & GUARANTY SECURITIES, LLC
ABANDONED
Owner:
Serial:97927338
Filed:May 9, 2023
Classes:36
Goods & Services
"SECURITIES, LLC"
F&G 1-2-3
F&G 1-2-3
Service Mark
Word
REGISTERED
Owner:
Serial:97805942
Filed:Feb 22, 2023
Classes:36
Registration:7812062
Registered:May 27, 2025
Goods & Services
Underwriting, issuance and administration of annuities
F&G MYWAY
F&G MYWAY
Service Mark
Word
ABANDONED
Owner:
Serial:97805937
Filed:Feb 22, 2023
Classes:36
Goods & Services
Underwriting, issuance and administration of annuities
F&G CONFIDENCE BUILDER
F&G CONFIDENCE BUILDER
Service Mark
Word
REGISTERED
Owner:
Serial:97700187
Filed:Dec 1, 2022
Classes:36
Registration:7375964
Registered:Apr 30, 2024
Goods & Services
Underwriting, issuance and administration of annuities
F&G QUANTUM
F&G QUANTUM
Service Mark
Word
ABANDONED
Owner:
Serial:97644935
Filed:Oct 24, 2022
Classes:36
F&G QUEST
F&G QUEST
Service Mark
Word
ABANDONED
Owner:
Serial:97644936
Filed:Oct 24, 2022
Classes:36
F&G SECURE OPTIMIZER
F&G SECURE OPTIMIZER
Service Mark
Word
ABANDONED
Owner:
Serial:97560308
Filed:Aug 23, 2022
Classes:36
F&G SECURE LANDING
F&G SECURE LANDING
Service Mark
Word
REGISTERED
Owner:
Serial:97338684
Filed:Mar 30, 2022
Classes:36
Registration:7171260
Registered:Sep 19, 2023
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
TURNING ASPIRATIONS INTO REALITY
REGISTERED
Owner:
Serial:97329494
Filed:Mar 24, 2022
Classes:36
Registration:7057244
Registered:May 16, 2023
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
F&G SECURE OUTCOME
F&G SECURE OUTCOME
Service Mark
Word
ABANDONED
Owner:
Serial:97239789
Filed:Jan 26, 2022
Classes:36
HINDSIGHT 20/20
HINDSIGHT 20/20
Service Mark
Word
PENDING
Owner:
Serial:97239785
Filed:Jan 26, 2022
Classes:36
Goods & Services
Insurance services, namely, administration of life insurance; Administration of annuities
F&G TRAILSETTER
F&G TRAILSETTER
Service Mark
Word
REGISTERED
Owner:
Serial:90549891
Filed:Feb 26, 2021
Classes:36
Registration:6755725
Registered:Jun 7, 2022
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance
F&G SAFE INCOME ADVANTAGE
REGISTERED
Owner:
Serial:90525303
Filed:Feb 11, 2021
Classes:36
Registration:6755683
Registered:Jun 7, 2022
Goods & Services
Class 036: Annuity underwriting; issuance and administration of annuities
ASPIREMENT
ASPIREMENT
Service Mark
Word
REGISTERED
Owner:
Serial:90473772
Filed:Jan 19, 2021
Classes:41
Registration:6568185
Registered:Nov 23, 2021
Goods & Services
On-line journals, namely, blogs featuring information regarding life insurance and annuities
INSTAPPROVAL
INSTAPPROVAL
Service Mark
Word
REGISTERED
Owner:
Serial:90214419
Filed:Sep 27, 2020
Classes:36
Registration:6436020
Registered:Jul 27, 2021
Goods & Services
Annuity underwriting; life insurance underwriting
F&G DYNAMIC ACCUMULATOR
F&G DYNAMIC ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:90111417
Filed:Aug 13, 2020
Classes:36
Registration:6472650
Registered:Aug 31, 2021
Goods & Services
Class 036: Underwriting, issuance and administration of annuities
F&G REINSURANCE
F&G REINSURANCE
Service Mark
Stylized
REGISTERED
Owner:
Serial:90072521
Filed:Jul 24, 2020
Classes:36
Registration:6272604
Registered:Feb 16, 2021
Goods & Services
Class 036: Reinsurance underwriting
F&G EXECUDEX
F&G EXECUDEX
Service Mark
Word
REGISTERED
Owner:
Serial:90045181
Filed:Jul 9, 2020
Classes:36
Registration:6429862
Registered:Jul 20, 2021
Goods & Services
Insurance administration in the field of life; Life insurance brokerage; Life insurance underwriting
F&G FREEDOM
F&G FREEDOM
Service Mark
Word
REGISTERED
Owner:
Serial:88425381
Filed:May 10, 2019
Classes:36
Registration:5979766
Registered:Feb 4, 2020
Goods & Services
Underwriting, issuance and administration of annuities; Insurance services, namely, underwriting, issuing and administration of life insurance
F&G GOLD
F&G GOLD
Service Mark
Word
REGISTERED
Owner:
Serial:88425387
Filed:May 10, 2019
Classes:36
Registration:5979767
Registered:Feb 4, 2020
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
F&G EVERLAST
F&G EVERLAST
Service Mark
Word
REGISTERED
Owner:
Serial:88385445
Filed:Apr 15, 2019
Classes:36
Registration:5934204
Registered:Dec 10, 2019
Goods & Services
Annuity underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance; Life insurance underwriting
F&G PATHSETTER
F&G PATHSETTER
Service Mark
Word
REGISTERED
Owner:
Serial:88385443
Filed:Apr 15, 2019
Classes:36
Registration:5957728
Registered:Jan 7, 2020
Goods & Services
Annuity underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance; Life insurance underwriting
F&G SECURE MYGA
F&G SECURE MYGA
Service Mark
Word
REGISTERED
Owner:
Serial:88382777
Filed:Apr 12, 2019
Classes:36
Registration:6165075
Registered:Sep 29, 2020
Goods & Services
Class 036: Annuity underwriting; Financial services, namely, life insurance settlement services; Life insurance underwriting
F&G SECUREBUILDER
F&G SECUREBUILDER
Service Mark
Word
ABANDONED
Owner:
Serial:88381688
Filed:Apr 11, 2019
Classes:36
F&G SECURECOMPLETE
F&G SECURECOMPLETE
Service Mark
Word
ABANDONED
Owner:
Serial:88381614
Filed:Apr 11, 2019
Classes:36
F&G SECUREINCOME
F&G SECUREINCOME
Service Mark
Word
REGISTERED
Owner:
Serial:88381920
Filed:Apr 11, 2019
Classes:36
Registration:6165073
Registered:Sep 29, 2020
Goods & Services
Class 036: Annuity underwriting; Financial services, namely, life insurance settlement services; Life insurance underwriting
F&G SECURELEGACY
F&G SECURELEGACY
Service Mark
Word
ABANDONED
Owner:
Serial:88382071
Filed:Apr 11, 2019
Classes:36
TELE+
TELE+
Service Mark
Word
REGISTERED
Owner:
Serial:88373659
Filed:Apr 5, 2019
Classes:36
Registration:5905401
Registered:Nov 5, 2019
Goods & Services
Life insurance underwriting
TELE+
TELE+
Service Mark
Word
REGISTERED
Owner:
Serial:88373653
Filed:Apr 5, 2019
Classes:42
Registration:5905400
Registered:Nov 5, 2019
Goods & Services
Providing online non-downloadable software application for use in the insurance industry to facilitate the completion and submission of electronic insurance applications; software as a Service for use in the insurance industry to facilitate the completion and submission of electronic insurance applications
FLEX ACCUMULATOR
FLEX ACCUMULATOR
Service Mark
Word
ABANDONED
Owner:
Serial:88308216
Filed:Feb 20, 2019
Classes:36
Goods & Services
"ACCUMULATOR"
ACCUMULATORPRO
ACCUMULATORPRO
Service Mark
Word
ABANDONED
Owner:
Serial:88307740
Filed:Feb 19, 2019
Classes:36
POWER ACCUMULATOR
POWER ACCUMULATOR
Service Mark
Word
ABANDONED
Owner:
Serial:88307071
Filed:Feb 19, 2019
Classes:36
Goods & Services
"ACCUMULATOR"
F&G FLEX ACCUMULATOR
F&G FLEX ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:88303491
Filed:Feb 15, 2019
Classes:36
Registration:6164950
Registered:Sep 29, 2020
Goods & Services
Class 036: Insurance services, namely, underwriting, issuing and administration of life insurance; underwriting, issuance and administration of annuities
F&G ACCUMULATORPRO
F&G ACCUMULATORPRO
Service Mark
Word
ABANDONED
Owner:
Serial:88302058
Filed:Feb 14, 2019
Classes:36
F&G POWER ACCUMULATOR
F&G POWER ACCUMULATOR
Service Mark
Word
REGISTERED
Owner:
Serial:88300977
Filed:Feb 14, 2019
Classes:36
Registration:5946036
Registered:Dec 24, 2019
Goods & Services
Annuity underwriting; Insurance services, namely, underwriting, issuing and administration of life insurance; Investment management of and distribution of annuities; Issuance and administration of annuities; "ACCUMULATOR"
F & G ANNUITIES & LIFE
F & G ANNUITIES & LIFE
Service Mark
Stylized
REGISTERED
Owner:
Serial:88021238
Filed:Jun 29, 2018
Classes:36
Registration:5747517
Registered:May 7, 2019
Goods & Services
"ANNUITIES & LIFE"
F&G ANNUITIES & LIFE EXPERIENCE THE POWER OF COLLABORATIVE THINKING
Owner:
Serial:88021244
Filed:Jun 29, 2018
Classes:36
Registration:5747518
Registered:May 7, 2019
Goods & Services
"ANNUITIES AND LIFE"
EXPERIENCE THE POWER OF COLLABORATIVE THINKING
Owner:
Serial:88012695
Filed:Jun 24, 2018
Classes:36
Registration:5747487
Registered:May 7, 2019
Goods & Services
Insurance services, namely, underwriting, issuing and administration of life insurance; underwriting, issuance and administration of annuities
FG LIFE CONVENIENCE + ADVANTAGE
CANCELLED
Owner:
Serial:87786574
Filed:Feb 6, 2018
Classes:36
Registration:5574441
Registered:Oct 2, 2018
Goods & Services
Annuity underwriting; Life insurance underwriting; "LIFE"
FGL HOLDINGS
FGL HOLDINGS
Service Mark
Combined
CANCELLED
Owner:
Serial:87715188
Filed:Dec 11, 2017
Classes:36
Registration:5521269
Registered:Jul 17, 2018
Goods & Services
Insurance carrier services; Insurance services, namely, underwriting, issuance and administration of life insurance; Underwriting, issuance and administration of annuities; "HOLDINGS"
F & G RE LTD
F & G RE LTD
Service Mark
Combined
CANCELLED
Owner:
Serial:87715214
Filed:Dec 11, 2017
Classes:36
Registration:5552521
Registered:Aug 28, 2018
Goods & Services
Reinsurance underwriting; "RE LTD"
FIDELITY & GUARANTY
FIDELITY & GUARANTY
Service Mark
Combined
CANCELLED
Owner:
Serial:87715221
Filed:Dec 11, 2017
Classes:36
Registration:5572150
Registered:Sep 25, 2018
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting; Underwriting, issuance and administration of annuities
SYNERGY GLOBAL ADVANTAGE FREEDOM
REGISTERED
Owner:
Serial:87674522
Filed:Nov 7, 2017
Classes:36
Registration:5526388
Registered:Jul 24, 2018
Goods & Services
Class 036: Underwriting, issuance and administration of annuities; Insurance services, namely, underwriting, issuance and administration of life insurance
FG LIFE CONFIDENCE+ ADVANTAGE
ABANDONED
Owner:
Serial:87608551
Filed:Sep 14, 2017
Classes:36
Goods & Services
"LIFE"
F&G
F&G
Service Mark
Word
REGISTERED
Owner:
Serial:87534450
Filed:Jul 19, 2017
Classes:36
Registration:5581860
Registered:Oct 9, 2018
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting; Underwriting, issuance and administration of annuities
F & G
F & G
Service Mark
Word
REGISTERED
Owner:
Serial:87532603
Filed:Jul 18, 2017
Classes:36
Registration:5746263
Registered:May 7, 2019
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting; Underwriting, issuance and administration of annuities
FIDELITY & GUARANTY
FIDELITY & GUARANTY
Service Mark
Word
REGISTERED
Owner:
Serial:87531255
Filed:Jul 17, 2017
Classes:36
Registration:5704106
Registered:Mar 19, 2019
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life; Life insurance underwriting; Underwriting, issuance and administration of annuities
ACCELERATOR PLUS
ACCELERATOR PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:87398730
Filed:Apr 5, 2017
Classes:36
Registration:5439591
Registered:Apr 3, 2018
Goods & Services
Underwriting, issuance and administration of annuities
F & G LIFE
F & G LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:86731308
Filed:Aug 20, 2015
Classes:36
Registration:5014452
Registered:Aug 2, 2016
Goods & Services
Class 036: Insurance services, namely, underwriting, issuance and administration of life; life insurance underwriting; underwriting, issuance and administration of annuities
FG INDEX-CHOICE
FG INDEX-CHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:86531472
Filed:Feb 11, 2015
Classes:36
Registration:4773111
Registered:Jul 14, 2015
Goods & Services
Investment management of and distribution of annuities; Issuance and administration of annuities; Underwriting, issuance and administration of annuities
FG LIFE-ELITE PRO
FG LIFE-ELITE PRO
Service Mark
Word
CANCELLED
Owner:
Serial:86446881
Filed:Nov 6, 2014
Classes:36
Registration:4760296
Registered:Jun 23, 2015
FG LIFE-ELITE
FG LIFE-ELITE
Service Mark
Word
CANCELLED
Owner:
Serial:86445384
Filed:Nov 5, 2014
Classes:36
Registration:4760202
Registered:Jun 23, 2015
PROSPERITY ELITE PRO
PROSPERITY ELITE PRO
Service Mark
Word
CANCELLED
Owner:
Serial:86442430
Filed:Nov 3, 2014
Classes:36
Registration:4759972
Registered:Jun 23, 2015
INCOME AND WEALTHBUILDER
INCOME AND WEALTHBUILDER
Service Mark
Word
CANCELLED
Owner:
Serial:86383543
Filed:Sep 2, 2014
Classes:36
Registration:4658038
Registered:Dec 16, 2014
FIDELITY & GUARANTY LIFE INSURANCE COMPANY OF NEW YORK
Owner:
Serial:86337016
Filed:Jul 15, 2014
Classes:36
Goods & Services
"LIFE INSURANCE COMPANY OF NEW YORK"
FG RETIREMENT PRO
FG RETIREMENT PRO
Service Mark
Word
CANCELLED
Owner:
Serial:86316394
Filed:Jun 20, 2014
Classes:36
Registration:4787204
Registered:Aug 4, 2015
Goods & Services
Class 036: Annuity underwriting; Issuance and administration of annuities
SAFE INCOME PLUS
SAFE INCOME PLUS
Service Mark
Word
CANCELLED
Owner:
Serial:86314380
Filed:Jun 19, 2014
Classes:36
Registration:4721644
Registered:Apr 14, 2015
Goods & Services
Class 036: Annuity underwriting; Issuance and administration of annuities
PERFORMANCE PRO
PERFORMANCE PRO
Service Mark
Word
REGISTERED
Owner:
Serial:86134003
Filed:Dec 3, 2013
Classes:36
Registration:4549326
Registered:Jun 10, 2014
Goods & Services
Annuity services, namely, account and investment administration and the investment and distribution of annuity funds
FG LIFE-HERITAGE
FG LIFE-HERITAGE
Service Mark
Word
CANCELLED
Owner:
Serial:86066020
Filed:Sep 16, 2013
Classes:36
Registration:4545281
Registered:Jun 3, 2014
SIMPLICITY ELITE
SIMPLICITY ELITE
Service Mark
Word
CANCELLED
Owner:
Serial:85736890
Filed:Sep 24, 2012
Classes:36
Registration:4373733
Registered:Jul 23, 2013
FG GLOBAL ADVANTAGE GOLD
FG GLOBAL ADVANTAGE GOLD
Service Mark
Word
ABANDONED
Owner:
Serial:85678500
Filed:Jul 16, 2012
Classes:36
FG LIFE-GOLD
FG LIFE-GOLD
Service Mark
Word
CANCELLED
Owner:
Serial:85678392
Filed:Jul 16, 2012
Classes:36
Registration:4329509
Registered:Apr 30, 2013
FG LIFE-GLOBAL ADVANTAGE GOLD
ABANDONED
Owner:
Serial:85677134
Filed:Jul 14, 2012
Classes:36
BE SMART. TAKE ACTION. OWN YOUR FUTURE
Owner:
Serial:85456033
Filed:Oct 25, 2011
Classes:36
Registration:4177157
Registered:Jul 17, 2012
FG ACCUMULATORPLUS
FG ACCUMULATORPLUS
Service Mark
Word
REGISTERED
Owner:
Serial:85439373
Filed:Oct 5, 2011
Classes:36
Registration:4173041
Registered:Jul 10, 2012
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance; underwriting, issuance and administration of annuities
FG INDEX-ACCUMULATORPLUS
FG INDEX-ACCUMULATORPLUS
Service Mark
Word
ABANDONED
Owner:
Serial:85439374
Filed:Oct 5, 2011
Classes:36
OWN YOUR FUTURE
OWN YOUR FUTURE
Service Mark
Word
ABANDONED
Owner:
Serial:85428896
Filed:Sep 22, 2011
Classes:36
SALESLINK
SALESLINK
Service Mark
Word
REGISTERED
Owner:
Serial:85364912
Filed:Jul 7, 2011
Classes:36
Registration:4091101
Registered:Jan 24, 2012
Goods & Services
Providing an online portal and interactive website for agents to obtain current financial and insurance information

Cookie Preferences

We use cookies (including Google Analytics) to improve our site and understand how visitors use it.