Perfumery, Toiletries, namely, non-medicated toiletry preparations; cosmetics, make-up, nonmedicated skincare preparations, non-medicated hair care preparations and hair color preparations incorporating near field communication technology labels on their packaging | Downloadable virtual goods, namely, computer programs featuring perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens in the nature of blank near field communication (NFC) tags and near field communication (NFC) tags for providing consumers with product information and authenticity confirmation; downloadable mobile application software for ordering perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations; near field communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations; near field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations | Retail store services featuring virtual goods, namely, perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations for use online; on-line retail store services featuring virtual merchandise, namely, perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations | Providing an interactive website for virtual reality game services; entertainment services, namely, providing on-line, non-downloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, hair care preparations and hair color preparations, digital animated and nonanimated designs and characters, avatars, digital overlays, and skins for use in virtual environments; virtual reality and interactive game services provided online from a global computer network accessible by means of various wireless networks and electronic devices; entertainment services, namely, online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online virtual environment in which users can interact for recreational, leisure or entertainment purposes featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual show performances and social entertainment events