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Class 035: International business consulting services relating to merchandise trading, human resource interchange, management support, marketing, advertising, promotion, and domestic and international market research and development
Venture capital fund management; venture capital advisory services; venture capital financing; providing venture capital, development capital, private equity and investment funding; fund investment consultation; funds investment; capital investment; philanthropic services concerning monetary donations; distributing financial grants for charitable and philanthropic purposes; investment consultation, advice and management; financial trust planning, management and administration; trust services, namely, investment and trust company services; financial administration and management of donor-advised funds; donor-advised investment of funds; providing financial and investment information; membership club services, namely, providing information to members in the field of financial investment; investment clubs; COMPANY
Audio and video recordings featuring music and artistic performances; Audio recordings featuring music; Audio tapes featuring music; Compact discs featuring music; Digital music downloadable from the Internet; Downloadable music files; Phonograph records featuring music; Tote bags; Stickers; Printed posters; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms
Rugs, carpets, door mats and bath mats; Duvet covers, quilts, comforters, coverlets, covers for cushions and blanket throws; Retail store services, mail order services, on-line retail store services and wholesale distributorships, all featuring home furnishings, office furnishings and decorative accessories
Entertainment services in the nature of live dance, theatre, burlesque, opera, and circus performances; Entertainment in the nature of live performances by a professional dance company; "COMPANY"
Class 035: [ Advertising services; marketing services; promotion services; ] production services in the field of video and audio advertisement matter; post-production color manipulation, color enhancement, color grading and color correction services in the field of video and audio advertisement matter; video and audio recording services in the field of advertisement matter; post-production color manipulation, color enhancement, color grading and color correction services in the field of video and audio advertisement commercials; [ distribution services in the field of video and audio advertisement; ] production of advertising matter [ ; distribution of advertisements ]; Class 040: Duplication, mastering, replication of television shows, advertisements, and video programs on film, videotape, DVDs, HD DVDs, pre-recorded optical discs and other recorded, digital, downloadable, online media and other goods or data; duplication, mastering, replication of motion picture films; color enhancement of black and white cinematic film; providing color correction of motion picture film and video tape to video film or digital files; providing conversion of motion picture, television, advertising film and video tape to video film or digital files; duplication of film and video media; remastering of films from one format to another including to digital formats; duplication of video-tape, audio tape, DVD, HD DVD, pre-recorded optical discs and other recorded, digital, downloadable, and online media in all professional and educational formats; video services, namely, mastering and duplication of professional video tape, DVD, HD DVD, pre-recorded optical discs and other recorded, digital, downloadable, and online media formats; film to videotape, DVD, HD DVD, pre-recorded optical discs and other recorded, digital, downloadable, and online media transfer services, namely, conversion of motion picture, television, and advertising film to videotape, DVD, HD DVD, pre-recorded optical discs and other recorded, digital, downloadable, and online media; Class 041: Motion picture film, television, advertising, film, and video post-production services; digital and video mastering services; production of visual, optical and digital special effects and computer generated images for others, for television, motion pictures, advertisements, DVDs, HD DVDs, pre-recorded optical discs and other recorded, digital, downloadable and online media; digital imaging services; audio recording and production; film editing services; video editing services; [ cinematography services; ] music composition services; audio recording and production; audio mastering; production of sound recordings; production and post-production services in the field of video and audio media
Class 040: Film and video processing services, namely, color correction, image standards conversion, [ electronically producing videotape from motion picture film ] ; motion picture film [ and videotape ] data compression services; [ videotape, audio tape and ] motion picture film duplication; duplication of standard and high-definition audiovisual dailies/rushes, previews and digital intermediates for others; finishing and compositing of film and video and conforming of same; Class 041: Motion picture film, [ videotape ] and digital video laboratory and post-production services, namely, feature film mastering services; post-production services for the television and motion picture industry in the nature of providing computer generated special effects; production of standard and high-definition audiovisual dailies/rushes, previews and digital intermediates for others; titling for film and television
Retail store services in the field of homewares and kitchen wares featuring a showroom for the goods of others in the field of homewares and kitchen wares
Printed materials, namely, books and booklets in the field of crafting, scrapbooking and photograph display and preservation; printed patterns; photograph albums and slipcases for albums; mat boards; scrapbooks and related scrapbooking items, namely, stickers, rub on transfers, photo mounting corners, unsensitized photo paper; vellum paper, paper incorporating printed designs, colored paper, cards incorporating printed designs, colored cards, paper ribbons, paper tags, paper die-cuts, envelopes, paper twist ties and ornamental thumb tacks; gift bags; filing folders, storage folders; protective page covers; notepads; cube-shaped memo pads; stationery sets comprised of writing paper and envelopes; easels; paperweights; paper clips; writing pens; desk stands and holders for pens and pencils; Decorative scrapbooking accessories, namely, ribbons, ornamental buttons, ornamental brads, ornamental clasps, ornamental embroidered patches and ornamental snap fasteners
Class 035: On-line retail store services featuring scented candles, reeds for use in reed diffusers, aromatic oils, relaxation products, and yoga equipment and accessories
Class 016: Printed books in the field of art, furniture, fixtures, artists, artisans, art history, art exhibitions, art catalogues, and art collections; Class 035: Artist agency services; Class 041: Art exhibitions; Museum services; Museum curator services
Class 016: Printed books in the field of art, furniture, fixtures, artists, artisans, art history, art exhibitions, art catalogues, and art collections; Class 035: Artist agency services; Class 041: Art exhibitions; Museum services; Museum curator services
Entertainment services, namely, providing online computer games and live musical, variety, news and comedy performances; Organizing community Sporting and cultural activities; Providing multimedia entertainment programs featuring comedy, action, adventure, motion pictures, documentaries, entertainment shows, talk-shows, drama, entertainment, fiction, non-fiction, educational travel, arts, sports and education via television, broadband, wireless and online services; Publishing digital video, audio and multimedia entertainment programs featuring comedy, action, adventure, motion pictures, documentaries, entertainment shows, talk-shows, drama, entertainment, fiction, non-fiction, educational travel, arts, sports and education via television, broadband, wireless and online services; Entertainment services provided by means of online streams, namely, distribution of television programs for others; Entertainment services, namely, providing online video games; Organization and execution of conferences, exhibitions, concerts and competitions in the field of telecommunications, automation systems and information technology and in the field of entertainment, education, culture, sports; organisation and execution of sporting events and eSports events; Entertainment services, namely, ticket reservation and booking in connection with the provision of the aforementioned services; Publication of books, brochures, magazines; Publication and delivery of electronic publications via the internet, namely, electronic books, brochures, magazines, audio and visual media and editorial content; Rental, hire and leasing of equipment and goods in connection with the provision of the aforementioned entertainment services; Advice and information relating to the aforementioned entertainment services; Recorded data, namely recorded video recording software and computer game programs; Downloadable data and digital files authenticated by non-fungible tokens or fungible tokens, namely, graphics, photographs, collages, artwork, 3D models, videos, animations, music, audio recordings, sounds, texts, numeric and alphanumeric character sequences in the nature image files of avatars as well as digital tickets and certificates on the eligibility of receive services; Information technology, audiovisual, multimedia and photographic equipment, namely, computers and cameras; apparatus, instruments and cables for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity; set top boxes; digital media streaming devices, namely, streaming boxes and streaming sticks; computer network routers; electronic equipment for connecting computers and electronic devices to a network, namely, computer network router; telephones; mobile phones; smart phones; tablet computers; smart watches; wearable computers in the nature of smartwatches for tracking fitness activities and fitness metrics; GPS tracking devices; computer; computer peripherals; Smart speaker devices comprised of voice-activated speakers; Computer hardware and recorded software for controlling networked devices in the internet of things (IoT); Smart home equipment, namely smart home hubs comprised of voice-activated speakers, computer hardware and recorded software for controlling networked devices in the internet of things (IoT); Devices for controlling smart home appliances, namely voice-activated speaker, computer hardware; Virtual reality headsets; virtual reality glasses; augmented and mixed reality headsets; augmented and mixed reality glasses; Accessories for the aforementioned devices, namely, Public address (PA) and sound system accessories, namely, microphone stands, speaker stands, microphone cables, speaker cables, speaker boxes and sound mixers; Digital camera accessory in the nature of a digital photo viewer; Mobile telephone accessories, namely, belt clips; Earphone accessories, namely, earphone cushions, earphone pads, earphone cases, and earphone extension cords; Battery packs for charging electronic devices; SIM cards; Phonecards in the nature of SIM cards; Blank smart cards in the nature of integrated circuit cards for the manufacturing of credit cards; Blank smart cards in the nature of integrated circuit cards; Smart cards in the nature of integrated circuit cards for use with customer reward programs; Downloadable computer firmware for operating system programs and for playing games of chance on any computerized platform; Downloadable computer operating system software; Recorded software for smart cards in the nature of integrated circuit cards for recording, transmitting, and reproducing sound and images in mobile telephone services; Downloadable computer software for controlling lighting systems, heating and cooling systems, security systems, home appliances and electronic devices; downloadable computer software for operating and controlling building security systems and building access; downloadable software for operating and controlling home and office electrical power systems comprising wireless and wired controllers; downloadable computer software for operating and controlling wireless controllers to remotely monitor and control functions and status of other electrical, electronic and mechanical devices or systems, specifically thermostats and lighting systems; downloadable computer software for remotely monitoring environmental conditions and controlling devices within a building, grounds or designated spatial areas; recorded and downloadable computer programs for the transmission, reproduction, receiving, accessing, indexing and retrieving of games, image, music, sounds, text, movies, video and animations in the field of general entertainment and data, for general database management, for the management of operation and testing of wireless communication devices and for enabling and securing electronic transactions; recorded and downloadable computer software for operating cloud computing bases applications; recorded and downloadable computer software for mobile data communication; recorded and downloadable computer software for controlling the operation and execution of other computer programs and networks; recorded and downloadable software for connecting disparate computer systems, servers and storage devices; recorded and downloadable application software for management of electronic storage of file and document data across computer networks for digital rights management entities to manage compliance with licenses and restrictions and for obtaining and analyzing information about end-users for security of data transmission; recorded and downloadable software for media content delivery; recorded and downloadable software for enabling, facilitating, improving and accelerating content delivery and computer network traffic management; recorded and downloadable software in the nature of mobile applications for displaying online information; recorded and downloadable software for downloading and accessing electronically stored data; recorded and downloadable software for use with medical apparatus and instruments, for analyzing patient data, patient vital signs, patient diagnosis and recommending patient treatment; computer software for use in operating telecommunications and business management systems, namely, online business and telecommunications networks; computer programs for accessing a global computer network and interactive computer communications network; computer software used for running all types of cloud computing based applications; computer software to control the operation and execution of programs and networks; computer software for connecting disparate computer systems, servers and storage devices; computer software for managing existing processes, software and hardware in an information technology environment, namely, application and operating system software; computer application software for management of electronic storage of file and document data across computer networks, for hosting and integrating web content and software applications for delivery from content delivery networks, for replication of content and data across computer networks, for computer network management, namely, global traffic management, for website traffic monitoring, analysis and reporting, for digital rights management services to protect data and electronic media, for digital rights management services to manage compliance with licenses and restrictions, for data transmission optimization, for managing the download of computer software to third party users, for obtaining and analyzing information about end-users for security of data transmission; computer software for providing access to a hardware and software infrastructure distribution across global and enterprise computer networks; computer software for traffic management, content caching, network acceleration, storage and delivery of web content to end-users and for online and enterprise application acceleration; downloadable computer software and software for media content delivery; software for enabling, facilitating, improving and accelerating content delivery and computer network traffic management; downloadable computer software for downloading and accessing electronically recorded data; Downloadable computer game software; Downloadable computer software for web servers, namely, backend software for hosting web applications; charging stations for electric vehicles; Electronically stored data, namely, audio recordings and sound recordings featuring music and data files featuring video recording software and computer game programs; Downloadable electronic publications in the nature of periodicals, newsletters, magazines, advertisements, reports, marketing materials and pamphlets in the field of telecommunications, home and office connectivity solutions, automation systems, computing and data storage, processing and data security and information technology.; Telecommunication services, namely, transfer of data by telecommunication; video, audio and television streaming services; rental, hire and leasing of equipment and goods in connection with the provision of the aforementioned services; Telecommunications advice and information relating to the aforementioned services; Construction of telecommunications towers; installation services, namely, installation of computer hardware; installation, repair and maintenance of telecommunications systems and equipment; installation, repair and maintenance of computer hardware and electrical equipment; installation, repair and maintenance of charging stations for electric vehicles.; Financial advisory services; Monetary exchange transactions; Insurance consultation and brokerage services; Real estate investment services; Debt collection and factoring agency services; Issuing of pre-paid gift cards in the nature of value and voucher cards, not for marketing or promotional purposes; financial transfer, financial transaction and payment services; issuance of credit or debit cards; renting, hiring and leasing of payment card processing equipment; financing services; Financial asset management; financial information and advisory services; Capital investment services; cash management services; Financial clearing-house services; financial management of digital billing systems; Financial sponsorship of sporting, entertainment, social, environmental and cultural events, not for promotional purposes; Financial exchange of digital currencies; Currency exchange services, namely, providing an exchange for changing digital currencies and tokens into other digital or traditional currencies or tokens; Advertising services, namely, generating tokens for tracking consumer behavior through the internet for use in serving targeting advertising; public relations services; Product demonstrations and product presentations; Advertising and marketing services, namely, promoting the goods and services of others at trade fairs and commercial exhibitions; Business administration of customer loyalty, incentive and bonus programs; leasing of advertising space on the internet; Customer service management for others; online advertising on an internet platform; customer information services; Auction services; advertising and marketing services; Marketing analysis services, namely, statistical analysis of marketing data; statistical analysis of marketing data; computer-aided marketing research services; Marketing services in the field of website traffic optimization; creating consumer profiles for commercial and marketing purposes; Providing advice in the field of market analysis, namely, providing advice on the analysis of consumer buying habits and needs; Marketing services, namely, providing information and advice to consumers on the selection of products and services for commercial purposes; conducting analyses of consumer behavior; management of consumer sales accounts; Market analysis, namely, computer-aided compilation of consumer indexes; Market research services, namely, evaluating customer loyalty to the goods and services of others; sales promotion for goods and services through sponsorship; Advertising services, namely, providing advertising information in the form of a searchable online guide featuring the goods and services of online vendors; Business administration of customer incentive and bonus programs, namely, managing incentive and bonus programs to promote the sale of the goods and services of others; Customer service management for others, namely, providing information and advice to customers of e-commerce platforms; Business intermediary services, namely, matching buyers and sellers of goods and services and providing transaction advice pertaining to transactions involving the same; Advertisement placing services, namely, operating an online advertising network to connect advertisers and website providers; Business administration of customer loyalty programs; Business marketing, and advertisement advice and information relating to the aforementioned services; business management; business administration; Marketing data analysis services, namely, collection, systematization, compilation and business analysis of marketing data and marketing information in computer databases; Customer Relationship Management (CRM); Customer Experience Management (CEM), namely, business administration of customer service and customer relationship services for the purpose of gathering marketing data and personalizing customers' experiences with a vendor; Enterprise Content Management (ECM), namely, business administration of data-based processes for others; Online retail store services featuring recorded data, namely recorded video recording software and computer game programs, digital files authenticated by non-fungible token, namely, graphics, photographs, collages, artwork, 3D models, videos, animations, music, sound recordings, sounds, texts as well as digital tickets and certificates of eligibility of services, information technology, audio-visual, multimedia and photographic equipment, namely, computers and cameras, apparatus, instruments and cables for electricity, namely, apparatus, instruments and cables for conducting, switching, transforming, accumulating, regulating or controlling the distribution or use of electricity, set top boxes, digital media streaming devices, namely, streaming boxes and streaming sticks, computer network routers, devices for connecting computers and electronic devices to the internet and for networking computers and electronic devices, namely, computer network router, telephones, mobile phones, smart phones, tablet computers, smart watches, wearable computers in the nature of smartwatches for tracking fitness activities and fitness metrics, GPS tracking devices, computers, computer peripherals, smart speaker devices comprised of voice-activated speakers, computer hardware, and recorded software for controlling networked devices in the internet of things (IoT), smart home equipment, namely, smart home hubs comprised of voice-activated speakers, computer hardware and recorded software for controlling networked devices in the internet of things (IoT), devices for controlling smart home appliances, namely, voice-activated speaker, computer hardware, virtual reality headsets and glasses, augmented and mixed reality headsets and glasses, accessories for the aforementioned devices, battery packs for charging electronic devices, SIM cards, phone cards in the nature of SIM cards, blank smart cards in the nature of integrated circuit cards for the manufacturing of credit cards, blank smart cards in the nature of integrated circuit cards, smart cards in the nature of integrated circuit cards for use with customer reward programs, downloadable computer firmware for operating system programs and for playing games of chance on any computerized platform, downloadable computer operating system software, recorded software for smart cards in the nature of integrated circuit cards for recording, transmitting, and reproducing sound and images in mobile telephone services, downloadable computer server operating software, downloadable computer game software, downloadable computer software for web server, namely, backend software for hosting web applications, charging stations for electric vehicles, recorded data, namely, audio recordings and sound recordings featuring music and data files featuring video recording software and computer game programs, non-fiction e-books on a variety of topics recorded on computer media; marketing and distribution concerning advertising, media and public relations services, services related to customer loyalty, incentive and bonus programs, business management, business administration, collecting, systematization, compilation and business analysis of data and information in computer databases, financial services, money transactions, insurance services, real estate services, installation services, installation, repair and maintenance of telecommunications systems and equipment, installation, repair and maintenance of computer hardware and electrical equipment, installation, repair and maintenance of charging stations for electric vehicles, telecommunication services, video, audio and television streaming services, rental, leasing and hiring out of apparatus and articles in connection with the provision of the aforesaid services, advice and information in relation to the aforementioned telecommunication services, entertainment, sporting and cultural activities, providing multimedia entertainment programs via television, broadband, wireless and online services, video game services, organization and implementation of conferences, exhibitions, concerts and competitions, ticket reservation and booking in connection with the provision of the aforementioned services, rental, hire and leasing of equipment and goods in connection with the provision of the aforementioned services, development of all-in-one solutions consisting of software and hardware as well as computer systems, design, development, programming, implementation, maintenance and testing of computer software, databases, online portals and data processing systems, cloud computing services, including cloud computing storage services, Infrastructure as a service services, Software as a service services, provision of non-downloadable online software for the use of an artificial intelligence to process, analyze, understand and generate texts, translations, speech, images, videos, sounds, music, 3D models, compositions and other multimedia content, Platform as a service services, hosting services, design, creation and maintenance of websites, planning, development and implementation of telecommunications systems, IT security services, authentication services, provision of computer hardware and/or software, provision of data center space for third parties (server housing), consultancy and information relating to the aforementioned services, provision of online gaming platforms, licensing services, licensing of computer software, licensing of intellectual property rights; Business data research, namely, business data collection for others; Computerized database management; Intellectual property licensing services; computer software licensing; intellectual property rights licensing; Development of computer software and computer hardware and integration on the same into composite computer systems; design, development, programming, implementation, maintenance and testing of computer software, database software, online portals and data processing systems; cloud computing services in the nature of cloud hosting provider services, namely, cloud computing storage services for electronic data; infrastructure as a service (IaaS) services, namely, hosting servers for use by others; software as a service (SaaS) services in the nature of hosting cloud-based software for others; software as a service (SaaS) services, namely, hosting blockchain databases for collecting, verifying, and transmitting information via a blockchain data feed to smart contracts; providing temporary use of online non-downloadable software and applications using artificial intelligence (AI) for software development, machine learning, facial and speech recognition, replying to questions from online retail store customers related to consumer goods, scheduling doctor's appointments, making hotel reservations, controlling networked devices in the internet of things (IoT), operating internet-enabled and connected lighting apparatus and home security alarms and for processing, analyzing and generating texts, translations, speech, images, videos, sounds, music, 3D models, compositions and other multimedia content; Software as a service (SAAS) services, namely, hosting of databases, including blockchains and other decentralised databases; Software as a service (SAAS) services, namely, provision, development and integration of software solutions for the use of artificial intelligence; software as a service services, namely, design, development and hosting of databases; provision of online non-downloadable game and computer operating software; provision of non-downloadable online software using artificial intelligence to process, analyze, understand and generate texts, translations, speech, images, videos, sounds, music, 3D models, compositions and multimedia entertainment content; platform as a service (PaaS) services featuring computer software platforms for use in electronic storage of data; software as a service (SaaS) services in the nature of hosting cloud-based software of others; updating and maintenance of database software for large amounts of information; electronic storage of large amounts of data; electronic data storage of data and files, including the electronic storage of non-fungible tokens, fungible tokens and digital data in decentralized databases; creation and maintenance of websites for others; design, creation and maintenance of websites for others; development, maintenance and updating of telecommunication network search engine; computer services, namely, implementation of computer programs in telecommunications systems; data security services; user authentication and certification services using technology for e-commerce transactions; providing technical advice relating to computer hardware and software; leasing of space in a data center; consultancy and information relating to the aforementioned services; technological consulting services in the field of telecommunications technology; software as a service (SaaS) services in the nature of providing online non-downloadable software for playing computer games
Class 009: Recorded computer game software; Recorded computer gaming software for gambling; Recorded game software; Recorded video game software; Class 028: Amusement game machines; Arcade game machines; Arcade video game machines; Electronic gaming machines, namely, devices which accept a wager; Gaming machines for gambling; Stand alone video game machines; Video game machines
(Based on Use in Commerce) Arranging and conducting special events for social entertainment purposes; Personal fitness training services; Providing exercise classes in the field of yoga, boxing, meditation, interval training, circuit training, pilates, conditioning, dancing, body weight exercise and weightlifting; Providing fitness and exercise facilities; Providing swimming pool facilities; Social club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; Yoga instruction(Based on Intent to Use) Boxing instruction; Providing audio or video studio services; Recording studio services; Rental of podcast studios; (Based on Intent to Use) Downloadable software in the nature of a mobile application for premises access control, event calendar viewing and reservations, office conference room reservations, messaging, maintenance requests, and notifications; Downloadable software in the nature of a mobile application for payment transactions, mobile food and beverage ordering, and media content viewing; (Based on Use in Commerce) Real estate management services; Real estate rental services, namely, rental of residential housing; Real estate service, namely, rental property management; Rental of offices for co-working; (Based on Intent to Use) Hats; Shirts; Sports caps and hats; Athletic shirts; Golf shirts; Polo shirts; Tee-shirts; (Based on Intent to Use) Retail convenience stores; "COMPANY"; (Based on Use in Commerce) Restaurant services; Restaurant and bar services; Restaurant and café services(Based on Intent to Use) Private residence club services, namely, providing club members temporary accommodations in company owned or leased private residences; Providing conference rooms; Provision of conference, exhibition and meeting facilities; Rental of rooms as temporary living accommodations
Class 037: Janitorial cleaning and maintenance services; Janitorial cleaning services; Janitorial services; Janitorial services for disinfecting of buildings; Trash clean-up; Cleaning of buildings, home space, office space, school space, commercial space, community space; Cleaning-up of trash found in and around the ocean; Consultation services in the field of cleaning of buildings, home space, office space, school space, commercial space, community space; Mobile cleaning of buildings, home space, office space, school space, commercial space, community space; Physical clean-up of exploration and drilling project locations to restore them to their original condition; Power washing services; Pressure washing services
Class 021: Dish drying mats; Kitchen countertop protector mats, not of paper or textile; Mats, not of paper or textile, for beer glasses; Table mats of plastic; Table mats, not of paper or textile
Class 035: Business consulting services in the field of business operations and processes, setting up organizational systems, business operations, business organization, business efficiency, business management, business growth, growing an agency, and building a sustainable business; Business management consulting; Business organization and operation consultancy; Consulting services in business organization and management; Providing business management information in connection with consulting and advisory services in the field of strategic planning
Nutritional supplements; dietary supplements; health food supplements for persons with special dietary requirements; herbal dietary supplements; mineral supplements; vitamin supplements; prebiotic and probiotic supplements; nutritional supplements for the treatment of menopausal symptoms.; Online retail store services featuring supplements, namely, nutritional, dietary, health food, herbal, mineral and vitamin supplements.; "COMPANY"
Class 021: Tableware set comprised of plates, cups, bowls, spoons, forks, drinking straws, lids, bibs and cleaning brushes, sold as a unit; Plates; Bowls; Cups
Class 035: Business consulting and information services in the fields of career information, human resources development, and leadership development; Business consulting and information services in the field of promoting public interest in education, recognition, career advancement and leadership; Business consulting and information services in the field of charitable services pertaining to organizing youth groups to undertake projects to benefit the needy and the community to encourage leadership, character, compassion, and good citizenship