BE SMART, PLAY SMART Trademark
BE SMART, PLAY SMART is a USPTO trademark filed by Illinois Department of the Lottery. Status: Registered.
Prosecution Summary
**Trademark Summary** The mark **BE SMART, PLAY SMART** is a service mark covering educational services in Class 041, namely providing online information, non-downloadable videos, and non-downloadable articles in the field of responsible gambling. It is owned by **Illinois Department of the Lottery**, a state agency in Illinois, with the current address at 115 S. LaSalle St., Suite #2201, Chicago, IL 60603. The mark is **registered on the Principal Register** (Reg. No. 5957073) since January 7, 2020, and a combined Sections 8 and 15 declaration was **accepted and acknowledged** on October 16, 2025; a Section 7 correction to the owner's name was processed in June 2022. No active oppositions or legal proceedings are present. **Recent Activity** Filed on November 5, 2018, the application
Trademark Facts
| Mark | BE SMART, PLAY SMART |
|---|---|
| Serial Number | 88182332 |
| Registration Number | 5957073 |
| Status | Registered |
| Filing Date | 2018-11-05 |
| Registration Date | 2020-01-07 |
| Mark Type | Word |
| Nice Classes | 041 (Education & Entertainment) |
| Owner | Illinois Department of the Lottery |
| Attorney of Record | Janet J. Lee |
| Prosecution Events | 45 |
| Latest Event | REAP on 2025-11-10 |
Goods & Services
Educational services, namely, providing online information, online non-downloadable videos, and online non-downloadable articles, all in the field of responsible gambling