HOGAR HGTV
RegisteredCombined Mark
•
Ownership
SN
Owner Name
Type: Organization / Limited Liability Company
Address
9721 Sherrill Boulevard
Knoxville, TN 37932
Critical Dates
First Use Date
Jun 30, 2020
Filing Date
Apr 15, 2019
Registration Date
Jun 29, 2021
Mark Descriptions
Services
Class 38
Communications services, namely, transmitting television programming via the internet, cable networks, wireless networks, satellite, or interactive multimedia networks; television broadcasting services; cable television broadcasting; satellite television broadcasting...
Class 41
Entertainment services, namely, providing ongoing multimedia television programs in the field of general human interest provided via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs and a television network via a global computer network...
Mark Elements
Text Mark
HOGAR HGTV
Category
Service Mark
Standard Characters
No
Color Claim
No
Drawing/Image Description
The mark consists of the word "HOGAR" in stylized font with the letter "H" stylized to appear within the shape of a house that connects from the bottom of the letter and then forms a roof over the letter. Under the letter "A" in "HOGAR" is the wording "HGTV" in a bold font with a shaded triangle over the letters "H", "G" and partially over the letter "T".
Design Search Codes
07.01.06
Other houses07.07.03
Roofs, dwelling or buildingRelated Registrations
3158828
HGTV
LIVE - REGISTERED
Service MarkWordOwner: Scripps Networks, LLC
Status: REGISTERED AND RENEWED
Record Details
Serial No.
78864034
Registration No.
3158828
Relation
Related registration
Important Dates
Filed
Apr 18, 2006
Registered
Oct 17, 2006
First Use
May 2, 1994
Goods & Services
Class 038
Class 038: cable television broadcasting services
4703389
HGTV HOME
LIVE - REGISTERED
TrademarkCombinedOwner: Scripps Networks, LLC
Status: SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED
Record Details
Serial No.
86346129
Registration No.
4703389
Relation
Related registration
Important Dates
Filed
Jul 23, 2014
Registered
Mar 17, 2015
First Use
Apr 30, 2011
Goods & Services
Class 002Class 011
Paint applicators; Paint brushes; Paint roller covers; Paint rollers; Paint stirrers; Paint trays; Paintbrushes; Painting palettes; Area rugs; Carpeting; Carpets, rugs [, mats and matting, linoleum ] for covering existing floors; Cloth wall coverings; [ Coverings for existing floors; Floor coverings; Linoleum; Rugs; Vinyl wall coverings; ] Wall paper; Lacquers; Paint primers; Paint sealers; Paint thinners; Paints; Turpentine for use as paint thinner; Varnishes; Ceiling lights; [ Electric candelabras; Electric luminaries; Electric night lights; Floodlights; ] Lamp bases; [ Lamp bulbs; ] Lamp shades; Lamps; Lighting fixtures; Lighting tracks [ ; Sconce lighting fixtures ]; "HOME"; Cabinets; [ Chair cushions; ] Chairs; Chaise lounges; Chests of drawers; Couches; Cushions; [ Deck chairs; ] Desks; Dining chairs; Dining tables; [ Drawer organizers; Drawers; ] Drop-leaf tables; End tables; Entertainment centers; [ Fabric window blinds; Feather beds; Fiber beds; Fitted fabric furniture covers; Fitted furniture covers not of fabric; Foot stools; ] Furniture for house, office [ and garden ] ; Furniture, namely, dressers; [ Mattresses and pillows; ] Night tables; Nightstands; Ottomans; [ Outdoor furniture; Seats; Shelving; ] Sofas; [ Storage and organization systems comprising shelves, drawers, cupboards, baskets and clothes rods, sold as a unit; Storage racks; Table tops; ] Tables; T[ owel closets; Towel hooks not of metal; Towel racks; Towel stands; ] Upholstered furniture
4703454
HGTV HOME
LIVE - REGISTERED
TrademarkCombinedOwner: Scripps Networks, LLC
Status: REGISTERED AND RENEWED
Record Details
Serial No.
86350535
Registration No.
4703454
Relation
Related registration
Important Dates
Filed
Jul 28, 2014
Registered
Mar 17, 2015
First Use
Apr 30, 2011
Goods & Services
Class 002Class 011
Paint applicators; Paint brushes; Paint roller covers; Paint rollers; Paint stirrers; Paint trays; Paintbrushes; Painting palettes; Area rugs; Carpeting; Carpets, rugs [, mats and matting, linoleum ] for covering existing floors; Cloth wall coverings; [ Coverings for existing floors; Floor coverings; Linoleum; Rugs; Vinyl wall coverings; ] Wall paper; Lacquers; Paint primers; Paint sealers; Paint thinners; Paints; Turpentine for use as paint thinner; Varnishes; Ceiling lights; [ Electric candelabras; Electric luminaries; Electric night lights; Floodlights; ] Lamp bases; [ Lamp bulbs; ] Lamp shades; Lamps; Lighting fixtures; Lighting tracks [ ; Sconce lighting fixtures ]; "HOME"; Cabinets; [ Chair cushions; ] Chairs; Chaise lounges; Chests of drawers; Couches; Cushions; [ Deck chairs; ] Desks; Dining chairs; Dining tables; [ Drawer organizers; Drawers; ] Drop-leaf tables; End tables; Entertainment centers; [ Fabric window blinds; Feather beds; Fiber beds; Fitted fabric furniture covers; Fitted furniture covers not of fabric; Foot stools; ] Furniture for house, office [ and garden ] ; Furniture, namely, dressers; [ Mattresses and pillows; ] Night tables; Nightstands; Ottomans; [ Outdoor furniture; Seats; Shelving; Sofas; Storage and organization systems comprising shelves, drawers, cupboards, baskets and clothes rods, sold as a unit; Storage racks; Table tops; Tables; Towel closets; Towel hooks not of metal; Towel racks; Towel stands; ] Upholstered furniture
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 06:25 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The stylized mark HOGAR HGTV, featuring "HOGAR" with a house-shaped "H" and roof design above "HGTV" with a shaded triangle, covers communications services in International Class 038 such as transmitting television programming via internet, cable, wireless networks, and related broadcasting, and entertainment services in International Class 041 including ongoing multimedia TV programs in general human interest, production, and streaming via various platforms. The mark is registered on the Principal Register (Reg. No. 6404988) since June 29, 2021, owned by Scripps Networks, LLC, a Delaware limited liability company based in Knoxville, Tennessee. "HOGAR" is disclaimed as it translates to "HOME," and the mark is a divisional child application linked to prior registrations 3158828, 4703389, and 4703454, with first use in commerce on June 30, 2020.
Recent Activity
Filed on April 15, 2019, the application was published for opposition on July 23, 2019, followed by a statement of use, extensions, and office actions leading to registration on June 29, 2021. Most recent updates include owner address changes, attorney revocations/appointments, and correspondence shifts on February 28, 2024, and August 29, 2024.
USPTO
AI Analysis
v2.8.0
Never miss important updates for this trademark
Get instant alerts when status changes, similar marks are filed, or renewal deadlines approach