UNCONSCIOUS BIAS: UNDERSTANDING BIAS TO UNLEASH POTENTIAL
RegisteredWord Mark
•
Ownership
FC
Owner Name
Type: Organization / Corporation
Address
13907 South Minuteman Drive, Suite 500, Legal Services Department
Draper, UT 84020
Critical Dates
First Use Date
Apr 28, 2019
Filing Date
Jun 17, 2020
Registration Date
Sep 7, 2021
Mark Descriptions
Services
Class 41
Educational services, namely, providing live and on-line classes, seminars, workshops and lectures in the fields of business strategy, leadership, productivity, management, education, sales, communication, professional and personal development, organizational behavior, corporate and personal assessment and measurement
Mark Elements
Text Mark
UNCONSCIOUS BIAS: UNDERSTANDING BIAS TO UNLEASH POTENTIAL
Category
Service Mark
Standard Characters
Yes
Color Claim
No
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 06:26 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The service mark UNCONSCIOUS BIAS: UNDERSTANDING BIAS TO UNLEASH POTENTIAL (with disclaimer of "UNCONSCIOUS BIAS") covers educational services in Class 041, including live and online classes, seminars, workshops, and lectures on business strategy, leadership, productivity, management, education, sales, communication, professional and personal development, organizational behavior, and corporate/personal assessment. It is owned by Franklin Covey Co., a Utah corporation based in Draper, Utah, and was first used in commerce on April 28, 2019. The mark is registered on the Principal Register (Reg. No. 6474106) since September 7, 2021, with a security interest assignment to KeyBank National Association, as Administrative Agent recorded on March 30, 2023.
Recent Activity
Filed on June 17, 2020, the application overcame office actions and a final refusal before being published for opposition on June 22, 2021, and registered on September 7, 2021. Multiple administrative updates occurred, including owner address changes and attorney appointments, most recently on July 16, 2025.
USPTO
AI Analysis
v2.8.0
Never miss important updates for this trademark
Get instant alerts when status changes, similar marks are filed, or renewal deadlines approach