UP

Registered
Combined Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

UO

Current Owner

Type: Organization / Corporation

Address

5000 South Broad Street
Philadelphia, PA 19112-1495

Critical Dates

First Use Date

Feb 1, 2021

Filing Date

Nov 12, 2020

Registration Date

Feb 27, 2024

Mark Descriptions

Services

Class 35
Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty of retail customers...

Mark Elements

Text Mark
UP
Category
Service Mark
Standard Characters
No
Color Claim
No
Drawing/Image Description

The mark consists of the term UP with an upward-pointing arrow between the letters U and P.

Design Search Codes
24.15.25
Other arrows
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Feb 1, 2021

Filing Date

Nov 12, 2020

Publication Date

Nov 2, 2021

Registration Date

Feb 27, 2024

Trademark Assignment

May 7, 2024

Assigned to URBAN OUTFITTERS WHOLESALE, INC.

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 06:37 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The mark UP, featuring the term with an upward-pointing arrow between the U and P, is a service mark covering customer loyalty services, incentive award programs, and membership clubs offering discounts and rewards on retail goods like clothing, footwear, cosmetics, and home decor in International Class 035. It is currently registered on the Principal Register since February 27, 2024, under Registration Number 7316632. The owner is URBAN OUTFITTERS WHOLESALE, INC., a Pennsylvania corporation, following an assignment from original owner Urban Outfitters, Inc. There are no active oppositions or legal proceedings.

Recent Activity

Filed on November 12, 2020, the application faced a non-final office action in March 2021, was published for opposition on November 2, 2021, and issued a Notice of Allowance in December 2021. A Statement of Use was accepted in January 2024, leading to registration on February 27, 2024, with an ownership assignment recorded on May 8, 2024.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 06:37 AM

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