Design Mark 90322608

Registered
Design Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

BS

Owner Name

Type: Organization / Corporation

Address

800 Guillermo Gonzã¡lez Camarena, 4th Fl., ALVARO OBREGON
Mexico City, 01210
Mexico

Critical Dates

First Use Date

Not filed yet

Filing Date

Nov 16, 2020

Registration Date

Jan 6, 2026

Mark Descriptions

Goods

Class 32
Beer; non-alcoholic malt beverages; beer featuring agave as an ingredient; non-alcoholic cocktails
Class 33
Alcoholic beverages except beer, including distilled blue agave liquor, distilled blue agave liquor-based liqueurs and cocktails with distilled blue agave liquor

Mark Elements

Text Mark
Design Mark 90322608
Category
Trademark
Standard Characters
No
Color Claim
Yes
Drawing/Image Description

The mark consists of an heraldic shield outlined in black, enclosing a chess board with 8 white squares outlined in black and 7 blue squares outlined in black, with each blue square containing a knight's head in red, which is outlined in black; an armored helmet above the shield in black, white and red with feathers in red, blue and white, with partial black and white outlining.

Color Details

The color(s) white, black, red, and blue is/are claimed as a feature of the mark.

Design Search Codes
03.17.02
Feathers, shown alone or as part of something other than associated animal
21.01.04
Chess pieces
21.01.05
Checkerboards (games)
23.05.01
Helmets which are part of armor
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

Filing Date

Nov 16, 2020

Publication Date

Nov 18, 2025

Registration Date

Jan 6, 2026

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 06:37 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

The mark is a color design featuring an heraldic shield outlined in black with a chessboard pattern of white and blue squares containing red knight heads, topped by an armored helmet and feathers in black, white, red, and blue. It covers beer, non-alcoholic malt beverages and cocktails in International Class 032, and alcoholic beverages except beer including distilled blue agave silver tequila in International Class 033. Owned by BECLE, S.A.B. DE C.V., a Mexican corporation, the mark is registered on the Principal Register with registration number 8090868 effective January 6, 2026.

Recent Activity

Filed on November 16, 2020, the application was initially published for opposition on May 4, 2021, followed by a Notice of Allowance and five Statement of Use extensions. After a successful petition to change from intent-to-use to foreign registration basis in May 2024, it was republished for opposition on November 18, 2025, and registered on January 6, 2026.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 06:37 AM

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