WHO'S YOUR ROCK
RegisteredWord Mark
•
Ownership
TP
Owner Name
Type: Organization / Corporation
Address
751 Broad Street
Newark, NJ 07102
Critical Dates
First Use Date
Jul 23, 2021
Filing Date
Jun 24, 2021
Registration Date
Nov 11, 2025
Mark Descriptions
Services
Class 36
Insurance and financial services, namely, insurance underwriting, distribution of annuities, insurance administration, and insurance agency and brokerage services all in the fields of individual life insurance, group life insurance, accident and health insurance, and annuities...
Mark Elements
Text Mark
WHO'S YOUR ROCK
Category
Service Mark
Standard Characters
Yes
Color Claim
No
Related Registrations
1443528
THE ROCK
LIVE - REGISTERED
Service MarkWordOwner: PRUDENTIAL INSURANCE COMPANY OF AMERICA,THE
Status: REGISTERED AND RENEWED
Record Details
Serial No.
73630113
Registration No.
1443528
Relation
Related registration
Important Dates
Filed
Nov 13, 1986
Registered
Jun 16, 1987
First Use
Oct 14, 1986
Goods & Services
Class 035Class 036
Class 035: [ ADMINISTRATIVE SERVICES, NAMELY DATA PROCESSING AND ACCOUNTING SERVICES FOR OTHERS ]; Class 036: INSURANCE UNDERWRITING, ADMINISTRATION AND AGENCY SERVICES FOR LIFE, HEALTH, ANNUITIES, PENSION AND PROFIT SHARING FUNDS, PROPERTY AND CASUALTY AND REINSURANCE; INDEPENDENT ADMINISTRATIVE SERVICES OF THE TYPE PERFORMED IN THE NORMAL CONDUCT OF INSURANCE OR ANNUITY OPERATIONS, NAMELY CONSULTATIVE, ACTUARIAL AND CLAIMS SERVICES; CORPORATION FINANCING; MORTGAGE ORIGINATION AND ADMINISTRATION; PRIVATE AND PUBLIC SALES OF LOANS AND LOAN PORTFOLIOS; REAL ESTATE LEASING AND MANAGEMENT; AGRICULTURAL INVESTMENT; PORTFOLIO ASSET MANAGEMENT; THE PURCHASE AND SALE OF REAL ESTATE, SECURITIES AND COMMODITIES FOR OTHERS OR IN CONNECTION WITH FUND MANAGEMENT; AND SECURITIES AND COMMODITIES BROKERAGE SERVICES AND UNDERWRITING SERVICES; Class 037: [ REAL ESTATE DEVELOPMENT SERVICES, namely, PLANNING, LAYING OUT AND CONSTRUCTION OF REAL ESTATE FOR OTHERS ]
4392395
GET A PIECE OF THE ROCK
LIVE - REGISTERED
Service MarkWordOwner: The Prudential Insurance Company of America
Status: REGISTERED AND RENEWED
Record Details
Serial No.
85901437
Registration No.
4392395
Relation
Related registration
Important Dates
Filed
Apr 11, 2013
Registered
Aug 27, 2013
First Use
Mar 3, 1975
Goods & Services
Class 036
Insurance and financial services, namely, administration services in the fields of life, [ property and casualty, disability, long term care, ] and annuities; [ pension fund and ] retirement plan management services, namely, investment of [ pension and ] retirement funds for others, [ and administration of employee pension and retirement plans; corporate financing services; investment banking services; capital investment consultation services; securities brokerage and underwriting services; mutual fund brokerage, distribution and investment services; financial clearing house services; ] [ banking services; credit card and debit card services; ] financial portfolio asset management services; investment advisory and management services (first use anywhere and first use in interstate commerce as early as 3/3/1975); [ financial planning services (first use anywhere and first use in interstate commerce as early as 3/3/1975); estate planning services; ] financial information provided by electronic means [; financial research services; loan financing services; ] [ mortgage financing services; ] [ real estate brokerage, leasing and management services; and real estate investment services ]
6380831
MYROCK
LIVE - REGISTERED
Service MarkWordOwner: The Prudential Insurance Company of America
Status: REGISTERED
Record Details
Serial No.
88324699
Registration No.
6380831
Relation
Related registration
Important Dates
Filed
Mar 4, 2019
Registered
Jun 8, 2021
First Use
Aug 19, 2019
Goods & Services
Class 036
Annuities brokerage services; underwriting and investment management of annuities and defined contribution plans; investment management and advisory services; financial administration of employee retirement plans; financial retirement planning services; estate planning services; insurance underwriting, administration and agency services in the fields of life, long term care and disability insurance; providing insurance and financial information and research by means of a global computer network
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 12, 2026, 04:31 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
WHO'S YOUR ROCK is a standard character service mark covering insurance and financial services in International Class 036, including insurance underwriting and administration in life, group life, accident, health, and annuities; financial management of pension funds, retirement plans, and investment portfolios; real estate brokerage, leasing, and management; and related services like loan origination, securities brokerage, and capital investment consultation. The mark is owned by The Prudential Insurance Company of America, a New Jersey corporation based in Newark. It is registered on the Principal Register with registration number 8023804, effective November 11, 2025, following conversion from intent-to-use to use basis with first use in commerce on July 23, 2021. This is a divisional child application linked to prior registrations 1443528, 4392395, and 6380831, and application 90793743.
Recent Activity
Filed on June 24, 2021, the mark overcame a non-final office action with a response in February 2022, was published for opposition on April 19, 2022, and issued a Notice of Allowance in June 2022. After five extensions of time to file a Statement of Use, the SOU was accepted on October 21, 2025, leading to registration on November 11, 2025.
USPTO
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