WHO'S YOUR ROCK

Registered
Word Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

TP

Owner Name

Type: Organization / Corporation

Address

751 Broad Street
Newark, NJ 07102

Critical Dates

First Use Date

Jul 23, 2021

Filing Date

Jun 24, 2021

Registration Date

Nov 11, 2025

Mark Descriptions

Services

Class 36
Insurance and financial services, namely, insurance underwriting, distribution of annuities, insurance administration, and insurance agency and brokerage services all in the fields of individual life insurance, group life insurance, accident and health insurance, and annuities...

Mark Elements

Text Mark
WHO'S YOUR ROCK
Category
Service Mark
Standard Characters
Yes
Color Claim
No
Related Registrations
1443528
4392395
6380831
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Jul 23, 2021

Filing Date

Jun 24, 2021

Publication Date

Apr 19, 2022

Registration Date

Nov 11, 2025

USPTO Records

TitleDateCategorySourcePagesFormatActions

AI AssessmentCached Mar 12, 2026, 04:31 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

WHO'S YOUR ROCK is a standard character service mark covering insurance and financial services in International Class 036, including insurance underwriting and administration in life, group life, accident, health, and annuities; financial management of pension funds, retirement plans, and investment portfolios; real estate brokerage, leasing, and management; and related services like loan origination, securities brokerage, and capital investment consultation. The mark is owned by The Prudential Insurance Company of America, a New Jersey corporation based in Newark. It is registered on the Principal Register with registration number 8023804, effective November 11, 2025, following conversion from intent-to-use to use basis with first use in commerce on July 23, 2021. This is a divisional child application linked to prior registrations 1443528, 4392395, and 6380831, and application 90793743.

Recent Activity

Filed on June 24, 2021, the mark overcame a non-final office action with a response in February 2022, was published for opposition on April 19, 2022, and issued a Notice of Allowance in June 2022. After five extensions of time to file a Statement of Use, the SOU was accepted on October 21, 2025, leading to registration on November 11, 2025.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 04:31 AM

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