S
RegisteredCombined Mark
•
Ownership
SE
Owner Name
Type: Organization / Corporation
Address
83-21, Wangsimni-ro, Seongdong-gu
Seoul, 04769
KR
Critical Dates
First Use Date
Not filed yet
Filing Date
May 13, 2024
Registration Date
Jun 24, 2025
Mark Descriptions
Services
Class 35
Advertising, marketing and publicity services; presentation of goods on communication media, for retail purposes, namely, providing television home shopping services in the field of general consumer merchandise; cooperative advertising and marketing; promotion of musical concerts; business management of entertainers; business management of musicians...
Class 38
Digital media streaming services, namely, electronic transmission and streaming of digital media content for others via global and local computer networks; electronic transmission of multimedia content via the Internet; electronic transmission of mobile data via smart phone; providing access to an online virtual community via the internet and the mobile Internet...
Class 41
Production of audio recording; production of musical videos; presentation of live show performances; entertainer services, namely, in the nature of presenting live musical performances, and other live performances in the field of entertainment, namely, theatrical and dance performances; arranging and conducting of entertainment events, namely, music concerts...
Mark Elements
Text Mark
S
Category
Service Mark
Standard Characters
No
Color Claim
No
Drawing/Image Description
The mark consists of boomerang shapes and parallelogram connected together to form a stylized "S".
Design Search Codes
23.01.25
Blowpipes26.13.14
Quadrilateral (three or more quadrilaterals)26.13.21
Quadrilaterals that are completely or partially shaded27.03.01
Geometric figures forming letters or numerals, including punctuation27.03.05
Objects forming letters or numeralsData source: USPTO TSDR
View on USPTO websiteTrademark Timeline
Filing Date
Publication Date
Registration Date
USPTO Records
Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
Registration Certificate ORC(271 KB) | Jun 24, 2025 | Outgoing | CMS | 1 | PDF | |
Notice of Registration Email ERO(42 KB) | Jun 24, 2025 | Unknown | CMS | 1 | XML | |
OG Publication Confirmation PB3(38 KB) | May 6, 2025 | Unknown | CMS | 1 | XML | |
Notice of Publication PB1(39 KB) | Apr 30, 2025 | Unknown | CMS | 1 | XML | |
Notification of Notice of Publication EB4(28 KB) | Apr 30, 2025 | Unknown | CMS | 1 | XML | |
TRAM Snapshot of App at Pub for Oppostn (Part 1) PST(54 KB) | Apr 8, 2025 | Unknown | CMS | 2 | XML | |
TRAM Snapshot of App at Pub for Oppostn (Part 2) PST(54 KB) | Apr 8, 2025 | Unknown | CMS | 2 | PNG | |
Amendment and Mail Process Complete (Part 1) AMC(67 KB) | Feb 21, 2025 | Unknown | CMS | 2 | XML | |
Amendment and Mail Process Complete (Part 2) AMC(67 KB) | Feb 21, 2025 | Unknown | CMS | 2 | PNG | |
Response to Office Action (Part 1) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | XML | |
Response to Office Action (Part 2) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 3) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 4) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 5) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 6) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 7) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 8) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 9) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 10) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Response to Office Action (Part 11) ROA | Feb 20, 2025 | Incoming | TICRS | 11 | JPEG | |
Application Extension to Response ELR | Oct 16, 2024 | Incoming | TICRS | 1 | XML | |
Non-Final Action NFIN(45 KB) | Sep 19, 2024 | Outgoing | CMS | 1 | PDF | |
XSearch Search Summary XSS(4 KB) | Sep 19, 2024 | XSearch | CMS | 1 | PDF | |
Notice of Design Search Code Emailed EDS(9 KB) | Jul 10, 2024 | Unknown | CMS | 1 | XML | |
Drawing DRW | May 13, 2024 | Drawing | TICRS | 1 | JPEG |
AI AssessmentCached Mar 12, 2026, 10:33 AMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The stylized mark S, consisting of boomerang shapes and a parallelogram connected to form a stylized letter, is a service mark owned by SM Entertainment Co., Ltd., a Korean corporation, covering advertising and marketing services in International Class 035; digital media streaming and broadcasting in Class 038; and entertainment services including production of audio recordings, live performances, and digital publishing in Class 041. It is currently registered on the Principal Register with registration number 7840017 issued June 24, 2025. No notable issues or legal proceedings are present.
Recent Activity
Filed May 13, 2024, the application faced a non-final office action in September 2024, followed by a response and extension in February 2025. It was approved for publication in April 2025, published for opposition May 6, 2025, and registered June 24, 2025.
USPTO
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