LYFT MEDIA Trademark
LYFT MEDIA is a USPTO trademark filed by Lyft, Inc.. Status: Registered.
Prosecution Summary
Trademark Summary
LYFT MEDIA is a stylized service mark featuring "LYFT" in pink and "MEDIA" in black, with a disclaimer on "MEDIA", covering software as a service (SAAS) for advertising management, campaign analysis, optimization, and related metrics in International Class 042. The mark is owned by Lyft, Inc., a Delaware corporation based in San Francisco, California. It is currently awaiting registration after the Statement of Use processing was completed.
Recent Activity
The application was filed on May 30, 2024, overcome a non-final office action in December 2024, approved for publication on December 20, 2024, and published for opposition on January 14, 2025. A Notice of Allowance issued on March 11, 2025, followed by a Statement of Use filed August 28, 2025, with
Trademark Facts
| Mark | LYFT MEDIA |
|---|---|
| Serial Number | 98577444 |
| Registration Number | 8197541 |
| Status | Registered |
| Filing Date | 2024-05-30 |
| Registration Date | 2026-03-31 |
| Mark Type | Stylized |
| Nice Classes | 042 (Software & IT) |
| Owner | Lyft, Inc. |
| Attorney of Record | Alyssa M. Worsham |
| Prosecution Events | 22 |
| Latest Event | NRCC on 2026-03-31 |
Goods & Services
"MEDIA"; Design and development of computer hardware and software; software as a service (SAAS) services featuring software for advertising; providing temporary use of online non-downloadable software for advertising; software as a service (SAAS) services featuring software for users to manage, create, customize, edit, run, and analyze their advertising, marketing, and promotion campaigns; software as a service (SAAS) services featuring software for users to view and analyze metrics regarding advertising, marketing, and promotion campaigns; software as a service (SAAS) services featuring software for users to target advertising, marketing, and promotion campaigns toward specific customers and customer segments; software as a service (SAAS) services featuring software for monitoring and analyzing advertising click through rate (CTR) and conversion rate (CVR) for improving advertising strategies; software as a service (SAAS) services featuring software for advertising campaign optimization; software as a service (SAAS) services featuring software for monitoring and analyzing advertisement traffic; software as a service (SAAS) services featuring software for use in advertising, analyzing advertising interactions, analyzing advertising response and effectiveness, and providing advertising recommendations