COLGATE
RegisteredCombined Mark
•
Ownership
CC
Owner Name
Type: Organization / Corporation
Address
300 Park Avenue, Trademarks, PK-8
New York, NY 10022
Critical Dates
First Use Date
Jul 5, 2019
Filing Date
Jun 29, 2023
Registration Date
Aug 12, 2025
Mark Descriptions
Goods
Class 3
Toothpaste; Tooth whitening preparations; Non-medicated mouthwashes
Class 21
Toothbrushes; Oral hygiene devices, namely, interdental cleaners
Mark Elements
Text Mark
COLGATE
Category
Trademark
Standard Characters
No
Color Claim
Yes
Drawing/Image Description
The mark consists of a white curved line presented below the word "COLGATE" in white creating the appearance of a smiley face, all within a red semi-circle background.
Color Details
The color(s) red and white is/are claimed as a feature of the mark.
Design Search Codes
02.11.16
Faces, smiley26.11.21
Rectangles that are completely or partially shaded26.11.25
Rectangles with one or more curved sides26.17.09
Bands, curvedRelated Registrations
60595
COLGATE
LIVE - REGISTERED
TrademarkWordOwner: COLGATE-PALMOLIVE COMPANY
Status: REGISTERED AND RENEWED
Record Details
Serial No.
71021669
Registration No.
0060595
Relation
Related registration
Important Dates
Filed
Aug 20, 1906
Registered
Feb 12, 1907
Goods & Services
[ TOILET WATERS, DENTAL POWDERS, ] PASTES AND WASHES,[ FACE-POWDERS, OINTMENTS AND SALVES FOR BEAUTIFYING AND IMPROVING THE SKIN, LOTIONS, HAIR-TONICS, TALC POWDERS,SHAMPOO MIXTURES, CAMPHOR-ICE, COLD-CREAM, AND POMADES ]
227647
COLGATE
LIVE - REGISTERED
TrademarkWordOwner: COLGATE-PALMOLIVE COMPANY
Status: REGISTERED AND RENEWED
Record Details
Serial No.
71240533
Registration No.
0227647
Relation
Related registration
Important Dates
Filed
Nov 24, 1926
Registered
May 10, 1927
First Use
Jan 1, 1858
Goods & Services
Class 003
[ LIQUID AND POWDER PERFUMES, TOILET WATER, TALC POWDER, FACE POWDER, COLD CREAMS, ] [ DENTAL CREAM ] * TOOTHPASTE * [, DENTAL POWDER, LIQUID DENTIFRICES, HAIR TONICS, AND POMADES, SHAMPOO PREPARATIONS, FACE LOTIONS ]
427475
COLGATE
LIVE - REGISTERED
TrademarkWordOwner: COLGATE-PALMOLIVE COMPANY
Status: REGISTERED AND RENEWED
Record Details
Serial No.
71497918
Registration No.
0427475
Relation
Related registration
Important Dates
Filed
Mar 9, 1946
Registered
Feb 11, 1947
First Use
Jan 1, 1937
Goods & Services
Class 021Class 029
TOOTH BRUSHES
Data source: USPTO TSDR
View on USPTO websiteTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
| Title | Date | Category | Source | Pages | Format | Actions |
|---|---|---|---|---|---|---|
AI AssessmentCached Mar 1, 2026, 08:00 PMCached
AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.
Trademark Summary
The mark COLGATE consists of the word "COLGATE" in white with a curved white line below it forming a smiley face, all on a red semi-circle background, with red and white colors claimed as a feature. It covers toothpaste, tooth whitening preparations, and non-medicated mouthwashes in International Class 003, and toothbrushes and interdental cleaners in International Class 021. The mark is owned by Colgate-Palmolive Company, a Delaware corporation with a principal address in New York, New York. It is registered on the Principal Register effective August 12, 2025, under Registration Number 7893661.
Recent Activity
Filed on June 29, 2023, the application was published for opposition on April 16, 2024, followed by a Notice of Allowance on June 11, 2024. A Statement of Use was filed on April 11, 2025, accepted on July 22, 2025, leading to registration on August 12, 2025.
USPTO
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