BETTERGOODS Trademark
BETTERGOODS is a USPTO trademark filed by Walmart Apollo, LLC. Status: Pending.
Prosecution Summary
Trademark Summary
BETTERGOODS is a standard character word mark covering alcoholic cocktail mixes in International Class 033. It is owned by Walmart Apollo, LLC, a Delaware limited liability company based in Bentonville, Arkansas, and filed on an intent-to-use basis while claiming prior U.S. registrations 7871072, 7996158, 7952309, and 7869483. The application is currently approved for publication on the Principal Register following review prior to publication completed on February 18, 2026, with no notable issues or legal proceedings.
Recent Activity
Filed November 24, 2025, the application moved quickly through assignment to Examining Attorney Marc J. Leipzig on February 15, 2026, and approval for publication on February 16, 2026. A notice of publication was
Trademark Facts
| Mark | BETTERGOODS |
|---|---|
| Serial Number | 99514111 |
| Status | Pending |
| Filing Date | 2025-11-24 |
| Mark Type | Word |
| Nice Classes | 033 (Wines & Spirits) |
| Owner | Walmart Apollo, LLC |
| Attorney of Record | Philip Davison |
| Prosecution Events | 9 |
| Latest Event | NOAM on 2026-05-05 |
Goods & Services
Class 033: Alcoholic cocktail mixes