Goods

Trademark Class 32: Beer & Non-Alcoholic Beverages

Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages.

57,687live trademarks

Filing Activity

Trademark applications and registrations in Class 32 over the past 15 years.

Applications
Registrations

Class 32 covers beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages. With approximately 57,700 live marks, it represents the non-alcoholic side of the beverage industry — though its inclusion of beer makes it a notable exception to the alcohol classification scheme, as all other alcoholic beverages are classified in Class 33.

PepsiCo leads filings by a significant margin, consistent with its position as one of the world's largest beverage companies across soft drinks, juices, and sports drinks. Holland & Hart and Quarles & Brady round out the top firms, reflecting substantial filing activity from craft breweries and regional beverage companies in their respective geographic footprints. The craft beer boom has driven considerable Class 32 growth, with thousands of brewery trademarks filed over the past decade.

The single most important classification rule in Class 32 is the beer exception: beer is classified here in Class 32 with non-alcoholic beverages, not in Class 33 with other alcoholic beverages. This historical anomaly in the Nice Classification system catches applicants off guard regularly. Hard seltzers and flavored malt beverages are typically Class 32 (beer-based), but spirits-based ready-to-drink cocktails belong in Class 33. Non-alcoholic beer and non-alcoholic spirits also remain in Class 32. Energy drinks, kombucha, and functional beverages are all Class 32, but powdered drink mixes may implicate Class 30 depending on formulation.

Beverage brands should file Class 32 alongside Class 33 if they produce both beer and spirits, Class 43 for bar and restaurant services, and Class 35 for retail beverage store services. The recent explosion of functional beverages, enhanced waters, and non-alcoholic alternatives has intensified filing activity in Class 32, and brands in this space should carefully evaluate whether their product's primary ingredient classification might also require Class 29 or Class 30 coverage.

What's Included in Class 32

Class 32 includes mainly non-alcoholic beverages, as well as beer.

de-alcoholised beverages;
soft drinks;
rice-based and soya-based beverages, other than milk substitutes;
energy drinks, isotonic beverages, protein-enriched sports beverages;
non-alcoholic essences and fruit extracts for making beverages.

flavourings for beverages being essential oils (Cl. 3) or other than essential oils (Cl. 30);
dietetic beverages adapted for medical purposes (Cl. 5);
milk beverages with milk predominating, milk shakes (Cl. 29);
milk substitutes, for example, almond milk, coconut milk, peanut milk, rice milk, soya milk (Cl. 29);
lemon juice for culinary purposes, tomato juice for cooking (Cl. 29);

🍺 Craft beers and lagers

💧 Bottled water and sparkling water

🍊 Orange juice and fruit smoothies

🥤 Soft drinks and sodas

⚡ Energy drinks and sports drinks

🫖 Kombucha and fermented beverages

🍻 Non-alcoholic beer and wine

🧃 Drink mixes and syrups for beverages

Top Filers in Class 32

#	Owner	Filings	Registered	First Reg.	Latest Reg.
1	BOSTON BEER CORPORATION	275	267	May 22, 1990	Feb 3, 2026
2	SUPER BAKERY INC	222	208	Feb 15, 2011	Mar 18, 2025
3	ANHEUSER-BUSCH, LLC.	207	181	Mar 2, 1886	Jul 15, 2025
4	PEPSICO., INC.	205	177	Aug 7, 1906	Feb 24, 2026
5	MOLSON COORS BEVERAGE COMPANY USA LLC	181	172	Aug 29, 1933	Nov 25, 2025
6	MAD BREWING COMPANY	175	161	Jan 16, 1996	Feb 10, 2026
7	THE COCA-COLA COMPANY	173	148	Sep 9, 1924	Oct 7, 2025
8	MONSTER ENERGY COMPANY	149	115	Oct 15, 1996	Jan 6, 2026
9	PABST BREWING COMPANY, LLC	128	109	Aug 7, 1906	Apr 22, 2025
10	TRADEMARKS GRUPO MODELO, S. DE R.L. DE C.V.	122	118	Oct 14, 1975	Jun 27, 2023

Top Law Firms in Class 32

#	Firm	Total	Registered	Pending	Dead
1	PEPSICO, INC.	2,083	315	58	1,710
2	Holland & Hart LLP	1,507	719	96	692
3	Quarles & Brady LLP	1,205	168	27	1,010
4	Knobbe, Martens, Olson & Bear, LLP	1,179	443	142	594
5	Drumm Law, LLC	1,126	600	35	491
6	Fross Zelnick Lehrman & Zissu, P.C.	929	337	67	525
7	Dinsmore & Shohl LLP	822	298	30	494
8	LegalForce RAPC Worldwide, P.C.	747	117	79	551
9	THE CRAFT BEER ATTORNEY, APC	735	256	31	448
10	The Coca-Cola Company	711	251	29	431

Recent Registrations

Mark	Owner	Registered	Goods & Services
NINKASI BREWING EUGENE OREGON N	NINKASI BREWERY, LLC	Mar 10, 2026	Clothing, namely, shirts, hats, sweatshirts, and jackets; Alcoholic beverages, except beer; "BREWING," "EUGENE," AND "OREGON"; Craft beers
FUNRICH	LIFA TECHNOLOGY CO.,LIMITED	Mar 10, 2026	Class 032: Beer; Fruit juice; Protein-enriched sports beverages; Carbonated beverages, non-alcoholic; Soy-based beverages, not being milk substitutes; Soft drinks; Fruit-based beverages; Vegetable-based beverages; Smoothies; Syrups for making soft drinks; Distilled drinking water; Water beverages
CHARGE MODE	KOWA COMPANY. LTD.	Mar 10, 2026	Dietary and nutritional supplements; dietary and nutritional supplements for endurance sports; dietary and nutritional supplement beverages; dietary and nutritional supplement drink mixes; protein supplements; protein-based supplement drink mixes.; Retail store services and wholesale store services featuring foods and beverages.; Carbonated drinks, non-alcoholic; soft drinks; energy drinks, non-alcoholic; energy drinks; fruit juices; vegetable juices being beverages; sports drinks.
BEAUTY THROUGH SIMPLICITY & BALANCE IS ABSOLUTE	Beautifully Savage Beverage Company LLC	Mar 10, 2026	Non-alcoholic carbonated beverages; non-carbonated non-alcoholic beverages
SN 79420599	Marna Drinks Ltd	Mar 10, 2026	Clothing, footwear, headwear; sportswear; gym clothing; sleepwear; uniforms; workwear; thermal clothing; waterproof clothing; sweatbands; wristbands; headbands; leisure wear; beach wear; casualwear; tops; printed tops; short-sleeved, long-sleeved and sleeveless tops; T-shirts; sleeveless T-shirts; printed T-shirts; short-sleeved and long-sleeved T-shirts; shirts; polo shirts; vests; tank tops; stringer vests; hoodies; sweatshirts; jerseys; dungarees; overalls; bodysuits; playsuits; jumpsuits; jeans; trousers; skirts; sweat pants; pants; joggers; track pants; shorts; tracksuits; leggings; tights; loungewear; nightwear; pyjamas; robes; underwear and undergarments; outwear; jackets; gilets; coats; parkas; ponchos; shawls; waistcoats; bodywarmers; suits; blazers; knitwear; cardigans; sweaters; pullovers; jumpers; dresses; socks; shoes; slippers; sandals; heels; boots; trainers; sneakers; running shoes; cleats for attachment to sports shoes; hats; caps; visors; sports headgear other than helmets; scarves; gloves; belts [clothing].; Non-alcoholic beverages flavoured with tea; fruit-based soft drinks flavoured with tea; beers; soft drinks flavored with tea; water-based beverages containing tea extracts; mineral and aerated waters and other non-alcoholic beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages; smoothies; smoothies [non-alcoholic fruit beverages]; smoothies [fruit beverages, fruit predominating]; fruit-based beverages; frozen fruit beverages; powders used in the preparation of fruit-based beverages; fruit squashes; fruit nectars; fruit nectars, non-alcoholic; non-alcoholic fruit extracts; frozen fruit drinks; mixed fruit juice; non-alcoholic fruit drinks; fruit flavoured soft drinks; syrups for making fruit-flavoured drinks; concentrates for making fruit juices; ice fruit beverages; soft drinks; vegetable drinks; energy drinks; cola drinks; isotonic drinks; de-alcoholised drinks; energy drinks containing caffeine; low-calorie soft drinks; carbonated non-alcoholic drinks; part frozen slush drinks; fruit flavoured carbonated drinks; sports drinks containing electrolytes; isotonic non-alcoholic drinks; aloe vera drinks, non-alcoholic; syrups for making soft drinks; squashes [non-alcoholic beverages]; sorbets [beverages]; sherbets [beverages]; beverages containing vitamins; alcohol free beverages; powders for effervescing beverages; preparations for making beverages; beverages (whey -); tonic water [non-medicated beverages]; pastilles for effervescing beverages; mineral water [beverages]; honey-based beverages (non-alcoholic -); red ginseng juice beverages; smoked plum beverages; pineapple juice beverages; non-alcoholic beverages with tea flavour; tomato juice beverages; kvass [non-alcoholic beverages]; malt syrup for beverages; soya-based beverages, other than milk substitutes; grape juice beverages; orange juice beverages; apple juice beverages; beer-based cocktails; non-alcoholic cocktails.
SWEET FREEDOM	SWEET FREEDOM LIMITED	Mar 10, 2026	(Based on 44(e)) Cakes; muffins; brownies; flavourings for cakes other than essentials oils; flapjacks; biscuits; cookies; cake mixes; pastries; tarts; chocolate; cereal bars; cereal based snack bars; snacks made from granola; bakery desserts; dough for cakes; vegan cakes; (Based on Intent To Use) bakery goods; Chocolate spread; hot chocolate; fruit sweeteners; natural sweeteners; (Based on 44(e)) Wholesale store services and whole sale distributorships featuring cakes, muffins, brownies, flavourings for cakes, flapjacks, biscuits, cookies, cake mixes, pastries, tarts, chocolate, cereal bars, snack bars, snacks made from granola, carbonated soft drinks, non-alcoholic drinks, fruit drinks and fruit juices, non-carbonated soft drinks, syrups and other preparations for making beverages, fruit sweeteners, natural sweeteners and flavoured syrups, baked dessert, bakery goods, dough for cakes, biscuits, vegan cakes; (Based on Intent To Use) whole sale store services and whole sale distributorships featuring chocolate spread, hot chocolate, fruit sweeteners and natural sweeteners; "SWEET"; (Based on 44(e)) Carbonated soft drinks; non-alcoholic drinks, namely, fruit punch; non-carbonated soft drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages, namely, syrups for making energy drinks, fruit flavoured drinks, and soft drinks
HIJACK	Fox, Hunter, F	Mar 10, 2026	Soda water
WATER HAS NEVER BEEN THIS FUN	CIRKUL, INC.,	Mar 10, 2026	Retail store services and online retail services featuring a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands; online advertising of a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands; retail store services featuring periodic, time and supply limited offers of a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid. concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands sold through periodic, time and supply limited offers; arranging and conducting incentive award programs to promote the sale of a wide variety of consumer goods, beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, syrups and liquid concentrates for making flavored waters, sports and energy drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters, beverage containers and closures for beverage containers, apparel for men, women and children, t-shirts, sweatshirts, sweatpants, shirts, pullovers, hoodies, headwear, jackets, hats and headbands; Plastic containers, sold empty without closures for storing and dispensing additives as water is dispensed from the container; plastic containers, sold empty with closures for storing and dispensing additives as water is dispensed from the container; portable beverage dispensers, namely, reusable plastic water bottles, sold empty; Flavored waters, sports drinks, energy drinks, carbonated drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters; beverage ingredient cartridges containing liquid ingredients, namely, syrups and liquid concentrates for making flavored waters, sports drinks, energy drinks, carbonated drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters; syrups and liquid concentrates for making flavored waters, sports drinks, energy drinks, carbonated drinks, soft drinks, fruit drinks, fruit-based beverages, and mineral waters; Plastic bottle closures, namely, dispensing closures for water bottles; dispensing closures not of metal for water bottles for storing and dispensing additives to water dispensed from the bottle; bottle closures not of metal; bottle and container closures of plastic; plastic closure components for containers, namely, dispensing closures with features for storing and dispensing additives to be added as liquid is dispensed from a container
BELLOZZO	BELLOZZO DEVELOPMENT, L.L.C.	Mar 10, 2026	Coffee; tea; cocoa; sugar; rice; tapioca; sago; coffee substitute; flours and cereal preparations, namely, flour and cereal based snack bars; pizzas, noodles and pasta; bread; edible ices; honey; golden syrup; mustard; vinegar; sauces; seasonings; spices; confectionery being sugar confectionery; farinaceous food, namely, bread and pasta; pâtés en croûte; tarts; sandwiches; cakes; chocolate; sorbets; pastries; dressings for salads; salad dressings; all of the aforesaid goods also as ready-to-eat foods; other non-alcoholic beverages, namely, beverages made of tea; syrups and other preparations for making beverages, namely, iced tea; Providing drinks and food for immediate consumption and temporary accommodation for guests; restaurants, self-service restaurants, bars and cocktail lounges; preparation of food and drinks; restaurants featuring home delivery; takeaway services, namely, the preparation of foods ordered for takeaway; drive though or mobile services, namely, the preparation of foods ordered for takeaway by motor vehicles; party and catering service, namely, providing foods and drinks at an off-premises event; hospitality services in the nature of provision of food and beverages; Beers; mineral and aerated waters; other non-alcoholic beverages, namely, water beverages; fruit beverages and fruit juices; syrups and other preparations for making beverages, namely, fruit drinks
SN 79422256	Hefei Comewonka Brand Management Co., Ltd	Mar 10, 2026	Cocoa; coffee; tea; tea-based beverages; sugar; chocolates; sweets; rice-based snack food; cereal-based snack food; cakes; breads; cereals, processed; noodles; ice cubes; ice creams; cooking salt; vinegar; seasonings; yeast; starch-based thickeners for whipped cream; gluten prepared as foodstuff; meat tenderizers for culinary purposes; Seaweed extracts for food; fruit, preserved; eggs; cream, being dairy products; prepared nuts; dried edible mushrooms; sausage casings, natural or artificial; sausages; lobsters, not live; fish, canned; betel nuts, processed; vegetables, preserved; edible fats; jellies for food, other than confectionery; tofu-based snacks; Liqueurs; alcoholic beverages containing fruit; whisky; aperitifs; wine; distilled alcoholic fruit beverages; alcoholic cocktails; pre-mixed alcoholic beverages, other than beer-based; alcoholic beverages, except beers; fruit extracts, alcoholic; Teahouse services; restaurant services; providing campground facilities; retirement home services; boarding for animals; rental of chairs, tables, table linen, glassware; rental of kitchen worktops; rental of drinking water dispensers; day-nursery services; Beer-based cocktails; beer; carbonated water; non-alcoholic fruit extracts used in the preparation of beverages; non-alcoholic fruit juice beverages; fruit juices; preparations for making non-alcoholic fruit juice beverages; syrups for making whey-based beverages; malt wort; mineral waters; purified drinking water

Search Beer & Non-Alcoholic Beverages Trademarks

Explore 57,687 live trademarks in Beer & Non-Alcoholic Beverages. Search by name, owner, or serial number — then filter by Class 32.

Search Trademarks

Frequently Asked Questions

What is the difference between Class 32 and Class 33?

Class 32 covers beers and all non-alcoholic beverages (water, juice, soda, energy drinks). Class 33 covers alcoholic beverages except beer (wine, spirits, liquor, cocktails). Beer is uniquely classified separately from other alcoholic drinks.

Are alcoholic seltzers in Class 32 or Class 33?

Alcoholic seltzers and hard seltzers that are malt-based (brewed like beer) are in Class 32. Spirits-based seltzers or wine-based seltzers belong in Class 33. The alcohol source determines the classification.

Does Class 32 cover coffee and tea?

No. Coffee and tea products belong in Class 30. Class 32 covers water, juices, sodas, and beer. A ready-to-drink iced tea bottle could be filed in both Class 30 and Class 32.

Are kombucha and fermented beverages in Class 32?

Kombucha and non-alcoholic fermented beverages belong in Class 32. If the fermentation produces an alcoholic beverage above the legal threshold, it moves to Class 33. Most commercial kombucha is marketed as non-alcoholic and stays in Class 32.

Where do powdered drink mixes fall?

Powdered drink mixes and syrups for making beverages belong in Class 32 when intended to produce non-alcoholic drinks. However, powdered coffee or tea mixes may also implicate Class 30. The intended final beverage determines the primary classification.

Does Class 32 cover protein shakes and meal replacement drinks?

Protein shakes and meal replacement beverages without medical claims belong in Class 32 as non-alcoholic beverages. If the product makes dietary supplement or medical claims, it moves to Class 5. Many brands file in both classes to cover both positioning strategies.

Are craft brewery brands different from mass-market beer brands for filing?

No. Craft beers and mass-market beers are both classified in Class 32. However, craft breweries often need additional classes: Class 43 for taproom and restaurant services, Class 35 for retail merchandise sales, and Class 41 for brewery tour and tasting experiences.

How should a beverage brand covering both alcoholic and non-alcoholic products file?

Brands spanning both categories must file in Class 32 for beer and non-alcoholic beverages and Class 33 for wine, spirits, and other alcoholic beverages. A single class cannot cover both. Many beverage companies also add Class 43 for bar services and Class 35 for retail.

Is flavored water classified differently from plain water?

No. Both plain water and flavored water belong in Class 32. This includes mineral water, sparkling water, vitamin-enhanced water, and flavored water. The key factor is that the product is a non-alcoholic beverage, regardless of additives or flavoring.

StrategyHow Attorneys Beat Section 2(d) Refusals: 101 Arguments Analyzed GuideCreative Brand Naming Strategies: Building a Distinctive Trademark GuideDuPont Factors Explained: Winning Likelihood-of-Confusion Refusals GuideTrademark Specimens & Drawings: What Gets Approved (and What Gets Rejected)

Explore All 45 Trademark Classes →

Cookie Preferences

We use cookies (including Google Analytics) to improve our site and understand how visitors use it.

View our privacy policy