Beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages.
Trademark applications and registrations in Class 32 over the past 15 years.
Class 32 covers beers; non-alcoholic beverages; mineral and aerated waters; fruit beverages and fruit juices; syrups and other non-alcoholic preparations for making beverages. It represents the non-alcoholic side of the beverage industry — though its inclusion of beer makes it a notable exception to the alcohol classification scheme, as all other alcoholic beverages are classified in Class 33.
PepsiCo leads filings by a significant margin, consistent with its position as one of the world's largest beverage companies across soft drinks, juices, and sports drinks. Holland & Hart and Quarles & Brady round out the top firms, reflecting substantial filing activity from craft breweries and regional beverage companies in their respective geographic footprints. The craft beer boom has driven considerable Class 32 growth, with thousands of brewery trademarks filed over the past decade.
The single most important classification rule in Class 32 is the beer exception: beer is classified here in Class 32 with non-alcoholic beverages, not in Class 33 with other alcoholic beverages. This historical anomaly in the Nice Classification system catches applicants off guard regularly. Hard seltzers and flavored malt beverages are typically Class 32 (beer-based), but spirits-based ready-to-drink cocktails belong in Class 33. Non-alcoholic beer and non-alcoholic spirits also remain in Class 32. Energy drinks, kombucha, and functional beverages are all Class 32, but powdered drink mixes may implicate Class 30 depending on formulation.
Beverage brands should file Class 32 alongside Class 33 if they produce both beer and spirits, Class 43 for bar and restaurant services, and Class 35 for retail beverage store services. The recent explosion of functional beverages, enhanced waters, and non-alcoholic alternatives has intensified filing activity in Class 32, and brands in this space should carefully evaluate whether their product's primary ingredient classification might also require Class 29 or Class 30 coverage.
Class 32 includes mainly non-alcoholic beverages, as well as beer.
| # | Firm | Total |
|---|---|---|
| 1 | PEPSICO, INC. | 2,090 |
| 2 | Holland & Hart LLP | 1,547 |
| 3 | Knobbe, Martens, Olson & Bear, LLP | 1,214 |
| 4 | Quarles & Brady LLP | 1,203 |
| 5 | Drumm Law, LLC | 1,125 |
| 6 | Fross Zelnick Lehrman & Zissu, P.C. | 980 |
| 7 | Dinsmore & Shohl LLP | 859 |
| 8 | LegalForce RAPC Worldwide, P.C. | 764 |
| 9 | THE CRAFT BEER ATTORNEY, APC | 755 |
| 10 | The Coca-Cola Company | 735 |
Editorial deep dives spanning Nice Class 32 and adjacent classes
Ejec Ventures, LLC applied to register AURI for nutritional supplements in the form of gummies.
In June 2025, most U.S. applications from owners outside the U.S. did not come through Madrid. The five routes into the U.S. register, what each requires, and how each fared.
The USPTO requires your street address, but it hides it if you also give a different mailing address. Your email is another matter, and mistakes are very hard to undo.
Explore 58,566 live trademarks in Beer & Non-Alcoholic Beverages. Search by name, owner, or serial number — then filter by Class 32.
Search TrademarksClass 32 covers beers and all non-alcoholic beverages (water, juice, soda, energy drinks). Class 33 covers alcoholic beverages except beer (wine, spirits, liquor, cocktails). Beer is uniquely classified separately from other alcoholic drinks.
Alcoholic seltzers and hard seltzers that are malt-based (brewed like beer) are in Class 32. Spirits-based seltzers or wine-based seltzers belong in Class 33. The alcohol source determines the classification.
No. Coffee and tea products belong in Class 30. Class 32 covers water, juices, sodas, and beer. A ready-to-drink iced tea bottle could be filed in both Class 30 and Class 32.
Kombucha and non-alcoholic fermented beverages belong in Class 32. If the fermentation produces an alcoholic beverage above the legal threshold, it moves to Class 33. Most commercial kombucha is marketed as non-alcoholic and stays in Class 32.
Powdered drink mixes and syrups for making beverages belong in Class 32 when intended to produce non-alcoholic drinks. However, powdered coffee or tea mixes may also implicate Class 30. The intended final beverage determines the primary classification.
Protein shakes and meal replacement beverages without medical claims belong in Class 32 as non-alcoholic beverages. If the product makes dietary supplement or medical claims, it moves to Class 5. Many brands file in both classes to cover both positioning strategies.
No. Craft beers and mass-market beers are both classified in Class 32. However, craft breweries often need additional classes: Class 43 for taproom and restaurant services, Class 35 for retail merchandise sales, and Class 41 for brewery tour and tasting experiences.
Brands spanning both categories must file in Class 32 for beer and non-alcoholic beverages and Class 33 for wine, spirits, and other alcoholic beverages. A single class cannot cover both. Many beverage companies also add Class 43 for bar services and Class 35 for retail.
No. Both plain water and flavored water belong in Class 32. This includes mineral water, sparkling water, vitamin-enhanced water, and flavored water. The key factor is that the product is a non-alcoholic beverage, regardless of additives or flavoring.