AMERICAN FAMILY LIFE ASSURANCE COMPANY OF COLUMBUS

Class 035: Promoting public interest and awareness of cancer prevention, screening, diagnosis and treatment; Class 036: Insurance underwriting services for all types of insurance; Class 044: Providing information in the field of cancer prevention, screening, diagnosis and treatment; Consulting in the field of health for cancer patients; Cancer screening services

Class 035: Promoting public interest and awareness of cancer prevention, screening, diagnosis and treatment; Class 036: Insurance underwriting services for all types of insurance; Class 044: Providing information in the field of cancer prevention, screening, diagnosis and treatment; Consulting in the field of health for cancer patients; Cancer screening services

Class 035: Promoting public interest and awareness of cancer prevention, screening, diagnosis and treatment; Class 036: Insurance underwriting services for all types of insurance; Class 044: Providing information in the field of cancer prevention, screening, diagnosis and treatment; Consulting in the field of health for cancer patients; Cancer screening services

Class 035: Data compiling and analyzing in the field of insurance; analyzing and compiling data for measuring the performance of insurance agents; providing statistical analysis and evaluation of retention of insurance policyholders; compiling and analyzing statistics, data, and other sources of information for business purposes; collection, reporting, and analysis of policyholder utilization of insurance benefits, insurance policy status, and policy retention; providing insurance agent-specific reports for the purpose of analyzing insurance coverage data and driving agent business decision making

Class 035: Data compiling and analyzing in the field of insurance; analyzing and compiling data for measuring the performance of insurance agents; providing statistical analysis and evaluation of retention of insurance policyholders; compiling and analyzing statistics, data, and other sources of information for business purposes; collection, reporting, and analysis of policyholder utilization of insurance benefits, insurance policy status, and policy retention; providing insurance agent-specific reports for the purpose of analyzing insurance coverage data and driving agent business decision making

Providing information in the fields of medical care, health care, and preventative care; providing information regarding trends in medical care, health care, and preventative care; providing information in the fields of consumer behavior regarding medical care, health care, and preventative care and analyzing consumer trends

Providing information in the field of workplace and employment benefits and benefits enrollment; providing information in the field of employee financial preparedness; providing information in the field of workplace benefits administration; providing information regarding trends in workplace and employment benefits and benefits enrollment; providing information regarding trends in employee financial preparedness; providing information regarding trends in workplace benefits administration; Providing information in the field of employee well-being and mental health; providing information regarding trends in employee well-being and mental health

Downloadable software and mobile applications that allow the user to submit and check status of insurance claims, to enroll in, view and manage insurance coverage, to make changes to insurance policy coverage, to view information on insurance coverage and policies and to view and respond to messages relating to insurance claims and policies; downloadable software and mobile applications that allow the user to assist policyholders in submitting claims, receive updates on insurance sales performance, receive notifications with insurance news, reminders, and alerts, optimize and manage insurance sales activities, and create custom insurance performance reports

Analyzing and compiling employee data; information and data compiling and analyzing relating to business management; collecting and analyzing leave, disability, and life claims data for business purposes; compiling and analyzing statistics, data, and other sources of information for business purposes; collection, reporting, and analysis of leave, disability, and life claims information for business purposes; providing employer-specific reports for the purpose of analyzing employee data and drive business decision making; "CONSULTATIVE ANALYTICS"; Providing temporary use of online, non-downloadable cloud-based software for collection, reporting, and analysis of employee data and leave, disability, and life claims information for business purposes

"BENEFITS SOLUTIONS"

Insurance underwriting services in the fields of vision, dental, health, life, cancer, hospital intensive care, accident and disability; insurance underwriting services in the fields of hospital indemnity, hospital confinement indemnity, Medicare supplement, and sickness; insurance underwriting services in the fields of home healthcare, long-term healthcare, convalescent healthcare, and cybersecurity

Insurance underwriting services in the fields of vision, dental, health, life, cancer, hospital intensive care, accident and disability; insurance underwriting services in the fields of hospital indemnity, hospital confinement indemnity, Medicare supplement, and sickness; insurance underwriting services in the fields of home healthcare, long-term healthcare, convalescent healthcare, and cybersecurity

interactive plush toys for children; "DUCK"

Music therapy services

interactive plush toys for children; "DUCK"

"BUSINESS SOLUTIONS"

Providing on-line registration services for medical, financial, payroll management, business administrative, insurance, telemedicine, fraud protection, travel protection, and health discount programs of others; "EXPERT BENEFITS ADVISORS"

"TOTAL CARE"

Assisting others in signing up for the medical, financial, payroll management, administrative, insurance, telemedicine, fraud protection, and health discount programs of others

Providing an Internet website portal for use by policyholders to securely access insurance policy information, file insurance claims, and enroll in insurance claims direct deposit

"SMALL BUSINESS SOLUTIONS"

charitable fund raising

"CHILDHOOD CANCER CAMPAIGN"

Computer application software for mobile phones, namely, software for use in communication and entertainment being a set of emoji mapped to a virtual keyboard; Insurance underwriting in the fields of health, life, cancer, hospital intensive care, accident and disability, hospital indemnity and hospital confinement indemnity

Multiple line insurance underwriting services in the field of health insurance

Plush stuffed toys; Charitable fundraising services; T-shirts [ and slippers ]

Providing information on insurance plans and insurance benefits for use by individuals to compare and select insurance coverage and benefits products; Insurance underwriting services in the fields of life, health, vision, dental, disability, accident, and hospital indemnity; Providing an insurance exchange in the nature of a marketplace that offers purchasers of insurance and other benefits products a variety of plans and products from multiple providers; operating an online marketplace for sellers and buyers of insurance products and services; promoting the services of others by means of an online exchange featuring insurance plans, products and services; Computer services, namely, hosting and maintaining an online website for others to obtain insurance and other benefits products; providing an interactive web site featuring technology that enables users to access information about insurance and other benefits products

Providing information on insurance plans and insurance benefits for use by individuals to compare and select insurance coverage and benefits products; insurance underwriting services in the fields of life, health, vision, dental, disability, accident, and hospital indemnity; Providing an insurance exchange in the nature of a marketplace that offers purchasers of insurance and other benefits products a variety of plans and products from multiple providers; operating an online marketplace for sellers and buyers of insurance products and services; promoting the services of others by means of an online exchange featuring insurance plans, products and services; Computer services, namely, hosting and maintaining an online website for others to obtain insurance and other benefits products; providing an interactive web site featuring technology that enables users to access information about insurance and other benefits products

promoting environmental awareness to independent sales agents in the field of insurance

"ACCIDENT INDEMNITY"

"DISABILITY INCOME PROTECTION"

"ALL AMERICAN" AND "HIGH SCHOOL BASEBALL GAME"

"ALL-AMERICAN HIGH SCHOOL BASEBALL GAME"

Insurance underwriting services in the fields of dental, health, life, cancer, hospital intensive care, accident and disability, hospital indemnity, hospital confinement indemnity, Medicare supplement, sickness, home healthcare, long-term healthcare, and convalescent healthcare

"RACING"

"CARD"

Class 036: Insurance underwriting in the fields of health, hospital indemnity, disability, and interruption of employment

Class 036: Insurance underwriting services in the fields of accident, cancer, dental, specified health event, hospital confinement indemnity, hospital intensive care and hospital confinement sickness indemnity

"HOSPITAL PROTECTION"

Training services in the field of insurance; "UNIVERSITY"

Multiple line insurance administration services; "SERVICE"

"DEBIT"

Class 036: Administration of employee benefit plans in the field of employee flexible spending reimbursement accounts

Class 036: Direct deposit feature of employee reimbursement benefit plan

Insurance underwriting services in the fields of dental, health, life, cancer, hospital intensive care, accident and disability, hospital indemnity, hospital confinement indemnity, Medicare supplement, sickness, home healthcare, long-term healthcare, and convalescent health care

PLUSH STUFFED TOY ANIMALS AND STRESS RELIEF TOYS FOR HAND EXERCISES, DISTRIBUTED AS PROMOTIONAL GOODS IN CONNECTION WITH INSURANCE SERVICES

Clothing, namely, T-shirts

PORTABLE BEVERAGE COOLERS AND PLASTIC DRINKING CUPS

Multiple-line insurance underwriting services in the field of employee benefit plans; "TRANSIT"

supplemental insurance underwriting in the field of life and health

multiple line insurance underwriting services in the fields of cancer, hospital intensive care, accident and disability, long-term health care and convalescent care

information booklets relating to insurance underwriting services; "INFO"

insurance underwriting computer software; "DATA"

computer software programs relating to rating insurance policies; "RATE"

payroll deducted insurance disability underwriting services