AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I. logo

AMERICAN FAMILY MUTUAL INSURANCE COMPANY, S.I.

55 Marks
Corp.
First Filed:Jan 28, 1963Latest Filed:Feb 17, 2026Address:6000 American Parkway, Madison, WI 53783

Portfolio Overview

Registered
28(51%)
Pending
7(13%)
Dead
20(36%)
Previous
2

Top Classes

Class 36
Insurance, Financial Services & Real Estate
42(76%)
Class 9
Electronics, Software & Scientific Equipment
7(13%)
Class 35
Advertising, Business Services & Retail
4(7%)

TTAB Proceedings

Total Proceedings
6
As Plaintiff
6(100%)
As Defendant
0(0%)

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Trademark Activity Timeline(1996 – 2026)

Trademark Portfolio

57 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
100 YEARS. MILLIONS OF DREAMS.
PENDING
Owner:
Serial:99656358
Filed:Feb 17, 2026
Classes:36
Goods & Services
Class 036: Insurance administration; Insurance services, namely, underwriting in the fields of life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Insurance claims processing; Insurance brokerage; Insurance carrier services; Assessing insurance claims; Insurance information; Insurance consultation
DREAMSECURE CHOICE TERM LIFE INSURANCE
Owner:
Serial:98847920
Filed:Nov 11, 2024
Classes:36
Goods & Services
Insurance administration; Insurance consultation; Insurance information; Insurance services, namely, underwriting, issuing and administration of life insurance; "TERM LIFE INSURANCE"
DREAMSECURE SIMPLE TERM LIFE INSURANCE
Owner:
Serial:98847916
Filed:Nov 11, 2024
Classes:36
Goods & Services
Insurance administration; Insurance consultation; Insurance information; Insurance services, namely, underwriting, issuing and administration of life insurance; "TERM LIFE INSURANCE"
98788442
98788442
Service Mark
Design
REGISTERED
Owner:
Serial:98788442
Filed:Oct 7, 2024
Classes:36
Registration:7964660
Registered:Sep 30, 2025
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, annuities, automobile, commercial, farm, ranch, homeowners, property insurance, specialty insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing, insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information.
98788438
98788438
Service Mark
Design
REGISTERED
Owner:
Serial:98788438
Filed:Oct 7, 2024
Classes:36
Registration:7850220
Registered:Jul 1, 2025
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, annuities, automobile, commercial, farm, ranch, homeowners, property insurance, specialty insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing, insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information.
98788430
98788430
Service Mark
Design
REGISTERED
Owner:
Serial:98788430
Filed:Oct 7, 2024
Classes:36
Registration:7850219
Registered:Jul 1, 2025
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, annuities, automobile, commercial, farm, ranch, homeowners, property insurance, specialty insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing, insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information.
97691602
97691602
Service Mark
Design
PENDING
Owner:
Serial:97691602
Filed:Nov 24, 2022
Classes:36
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing and insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information
AMERICAN FAMILY INSURANCE GROUP
PENDING
Owner:
Serial:97657280
Filed:Nov 1, 2022
Classes:36
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing and insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information; "INSURANCE GROUP"
AMFAM GROUP
AMFAM GROUP
Service Mark
Word
PENDING
Owner:
Serial:97657264
Filed:Nov 1, 2022
Classes:36
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing and insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information; "GROUP"
AMFAM GROUP
AMFAM GROUP
Service Mark
Combined
PENDING
Owner:
Serial:97657295
Filed:Nov 1, 2022
Classes:36
Goods & Services
Insurance administration; Underwriting multiple lines of insurance, namely, underwriting life, health, automobile, commercial, farm, ranch, homeowners and property insurance; Sale, underwriting, and servicing of multiple lines of insurance, namely, insurance carrier services, insurance brokerage, insurance administration, assessing insurance claims, insurance claims processing and insurance underwriting services for multiple lines of all types of insurance; Loan financing; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement for the financing of venture capital funds and management of venture capital funds; Financial consulting; Providing financial information; "GROUP"
LIFE'S BETTER UNDER OUR ROOF
ABANDONED
Owner:
Serial:97641121
Filed:Oct 20, 2022
Classes:36
DREAMSECURE EASYPROTECT TERM LIFE INSURANCE
Owner:
Serial:97602930
Filed:Sep 22, 2022
Classes:36
Registration:7489726
Registered:Aug 27, 2024
Goods & Services
"TERM LIFE INSURANCE"
DRIVEMYWAY
DRIVEMYWAY
Trademark
Word
REGISTERED
Owner:
Serial:97256513
Filed:Feb 7, 2022
Classes:9, 36, 42
Registration:7995184
Registered:Oct 21, 2025
Goods & Services
Downloadable mobile application for providing insurance services, namely, underwriting, issuance and administration of property and casualty insurance; Downloadable mobile application for collection of telematics data indicative of driver habits for evaluation of driver safety and providing information related to driver behavior; Downloadable mobile application for insurance telematics data; Downloadable mobile application for diagnostics of driver performance and driver behavior data; Insurance services, namely, underwriting automobile insurance; Insurance administration; Insurance information; Insurance consultation; Insurance services, namely, writing and underwriting of property and casualty insurance and providing ancillary services thereto, namely, administration and claims adjustment, utilizing telematics technology; Providing temporary use of online non-downloadable software for providing insurance services, namely, underwriting, issuance and administration of property and casualty insurance; Providing temporary use of online non-downloadable software for collection of telematics data indicative of driver habits for evaluation of driver safety and providing information related to driver behavior; Providing temporary use of online non-downloadable software for insurance telematics data; Providing temporary use of online non-downloadable software for diagnostics of driver performance and driver behavior data
MYAMFAMDRIVE
MYAMFAMDRIVE
Trademark
Word
ABANDONED
Owner:
Serial:97256502
Filed:Feb 7, 2022
Classes:9, 36, 42
Goods & Services
Downloadable mobile application for providing insurance services, namely, underwriting, issuance and administration of property and casualty insurance; Downloadable mobile application for collection of telematics data indicative of driver habits for evaluation of driver safety and providing information related to driver behavior; Downloadable mobile application for insurance telematics data; Downloadable mobile application for diagnostics of driver performance and driver behavior data; Insurance services, namely, underwriting automobile insurance; Insurance administration; Insurance information; Insurance consultation; Insurance services, namely, writing and underwriting of property and casualty insurance and providing ancillary services thereto, namely, administration and claims adjustment, utilizing telematics technology; Providing temporary use of online non-downloadable software for providing insurance services, namely, underwriting, issuance and administration of property and casualty insurance; Providing temporary use of online non-downloadable software for collection of telematics data indicative of driver habits for evaluation of driver safety and providing information related to driver behavior; Providing temporary use of online non-downloadable software for insurance telematics data; Providing temporary use of online non-downloadable software for diagnostics of driver performance and driver behavior data
CONNECT POWERED BY AMERICAN FAMILY INSURANCE
Owner:
Serial:97224709
Filed:Jan 18, 2022
Classes:36
Registration:6895190
Registered:Nov 8, 2022
Goods & Services
Insurance administration; underwriting services in the fields of life, health, automobile, commercial, farm, ranch, homeowners and property insurance; insurance information; insurance consultation
TENNEY ^ 110
TENNEY ^ 110
Service Mark
Stylized
REGISTERED
Owner:
Serial:97065218
Filed:Oct 8, 2021
Classes:35
Registration:7101763
Registered:Jul 4, 2023
Goods & Services
Business consulting services | Financial advice and consultancy services; Financial consulting; providing financial information; Advise and information concerning business management, investment and business operations; Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement and management of venture capital funds
CE AFICS ENTERPRISE CLAIMS SERVICES
ABANDONED
Owner:
Serial:90539162
Filed:Feb 22, 2021
Classes:36
Goods & Services
"ENTERPRISE CLAIMS SERVICES"
AFICS
AFICS
Service Mark
Word
ABANDONED
Owner:
Serial:90504541
Filed:Feb 2, 2021
Classes:36
AMERICAN FAMILY INSURANCE CLAIMS SERVICES
Owner:
Serial:90337220
Filed:Nov 23, 2020
Classes:36
BA BROKERAGE ADVANTAGE INSURANCE SOLUTIONS
ABANDONED
Owner:
Serial:90121658
Filed:Aug 18, 2020
Classes:36
Goods & Services
"BROKERAGE" AND "INSURANCE SOLUTIONS"
MILESMYWAY
MILESMYWAY
Trademark
Word
REGISTERED
Owner:
Serial:88945556
Filed:Jun 3, 2020
Classes:9
Registration:6732428
Registered:May 24, 2022
Goods & Services
Downloadable mobile application for providing insurance services, namely, underwriting, issuance and administration of property and casualty insurance; Downloadable mobile application for collection of telematics data indicative of driver habits for evaluation of driver safety and providing information related to driver behavior; Downloadable mobile application for providing insurance telematics data; Downloadable mobile application for monitoring telematics, for monitoring the miles, date, and driving events of a vehicle, and for providing data and information related to telematics and insurance rates; Downloadable mobile application for analyzing, reporting and storing data relating to the driving of motor vehicles; Downloadable mobile application for diagnostics of driver performance and driver behavior data | Insurance services, namely, underwriting automobile insurance; Insurance administration; Insurance information; Insurance consultation; Insurance services, namely, writing and underwriting of property and casualty insurance and providing ancillary services thereto, namely, administration and claims adjustment
AMERICAN FAMILY CONNECT
AMERICAN FAMILY CONNECT
Service Mark
Word
ABANDONED
Owner:
Serial:88632017
Filed:Sep 26, 2019
Classes:36
AMERICAN FAMILY CONNECT PROPERTY AND CASUALTY INSURANCE
Owner:
Serial:88632036
Filed:Sep 26, 2019
Classes:36
Goods & Services
"PROPERTY AND CASUALTY INSURANCE"
CONNECT POWERED BY AMERICAN FAMILY INSURANCE
REGISTERED
Owner:
Serial:88609923
Filed:Sep 9, 2019
Classes:36
Registration:6126227
Registered:Aug 11, 2020
Goods & Services
Insurance administration; underwriting services in the fields of life, health, automobile, commercial, farm, ranch, homeowners and property insurance; insurance information; insurance consultation
HEDGE
HEDGE
Trademark
Word
REGISTERED
Owner:
Serial:88560099
Filed:Aug 1, 2019
Classes:9
Registration:6986761
Registered:Feb 21, 2023
Goods & Services
downloadable software and mobile applications for controlling smart home devices and for recording, viewing, storing, sharing and analyzing online audio and video from smart home devices
AMFAM MARY
AMFAM MARY
Trademark
Word
ABANDONED
Owner:
Serial:88499988
Filed:Jul 3, 2019
Classes:9
88486044
88486044
Service Mark
Design
REGISTERED
Owner:
Serial:88486044
Filed:Jun 24, 2019
Classes:36
Registration:6974826
Registered:Feb 7, 2023
Goods & Services
Business consultation services; Providing information in the fields of business innovation process, business management and business opportunities; providing start-up support for businesses of others; Management consulting and advisory services in the areas of corporate growth strategy, innovation and growth processes, organizational transformation, and talent management and development strategies; promoting public awareness of issues affecting local communities in the field of environmental, political, economic, safety, infrastructure, and health
CONNECT POWERED BY AMERICAN FAMILY INSURANCE
REGISTERED
Owner:
Serial:88196819
Filed:Nov 16, 2018
Classes:36
Registration:5962847
Registered:Jan 14, 2020
Goods & Services
Insurance administration; underwriting services in the fields of life, health, automobile, commercial, farm, ranch, homeowners and property insurance; insurance information; insurance consultation
AMERICAN FAMILY INSURANCE CONNECT
ABANDONED
Owner:
Serial:88111957
Filed:Sep 11, 2018
Classes:36
AMERICAN FAMILY INSURANCE INSTITUTE FOR CORPORATE AND SOCIAL IMPACT
Owner:
Serial:88086995
Filed:Aug 21, 2018
Classes:35
Registration:7093747
Registered:Jun 27, 2023
Goods & Services
"AMERICAN" AS TO CLASSES 35 AND CHARITABLE SERVICES, NAMELY, ORGANIZING AND CONDUCTING VOLUNTEER PROGRAMS AND COMMUNITY SERVICE PROJECTS; VENTURE CAPITAL FINANCING; PROVIDING FINANCIAL INFORMATION; AND CHARITABLE SERVICES, NAMELY, PROVIDING FINANCIAL SUPPORT TO START-UP AND EMERGING COMPANIES IN CLASS 36 AND "INSTITUTE FOR CORPORATE AND SOCIAL IMPACT" AS TO ALL CLASSES
MOONRISE
MOONRISE
Service Mark
Word
CANCELLED
Owner:
Serial:87638406
Filed:Oct 9, 2017
Classes:35
Registration:5591641
Registered:Oct 23, 2018
Goods & Services
Employment agency services; temporary employment agency services; providing an on-line searchable database featuring employment opportunities; providing online interactive employment counseling services
PROXIPET
PROXIPET
Trademark
Word
ABANDONED
Owner:
Serial:87591574
Filed:Aug 31, 2017
Classes:9
DREAMSECURE
DREAMSECURE
Service Mark
Word
REGISTERED
Owner:
Serial:87500662
Filed:Jun 22, 2017
Classes:36
Registration:5520892
Registered:Jul 17, 2018
Goods & Services
Insurance administration; insurance information; insurance consultation; Insurance services, namely, underwriting, issuing and administration of life insurance
RECOSIGHT
RECOSIGHT
Service Mark
Word
ABANDONED
Owner:
Serial:87472098
Filed:Jun 1, 2017
Classes:42
AMERICANFAMILYCONNECT
AMERICANFAMILYCONNECT
Service Mark
Word
ABANDONED
Owner:
Serial:87034858
Filed:May 12, 2016
Classes:36
AMFAMCONNECT
AMFAMCONNECT
Service Mark
Word
ABANDONED
Owner:
Serial:87034847
Filed:May 12, 2016
Classes:36
KNOWYOURDRIVE
KNOWYOURDRIVE
Trademark
Word
CANCELLED
Owner:
Serial:87034814
Filed:May 12, 2016
Classes:9
Registration:5408187
Registered:Feb 20, 2018
CONNECT PARTNER DISCOUNT
CONNECT PARTNER DISCOUNT
Service Mark
Word
CANCELLED
Owner:
Serial:86869996
Filed:Jan 8, 2016
Classes:36
Registration:5566210
Registered:Sep 18, 2018
Goods & Services
Insurance administration; underwriting services in the field of life, health, automobile, commercial, farm/ranch, homeowners and property insurance; insurance information; insurance consultation; "DISCOUNT"
AMERICAN FAMILY INSURANCE CHAMPIONSHIP
REGISTERED
Owner:
Serial:86818534
Filed:Nov 12, 2015
Classes:41
Registration:5162201
Registered:Mar 14, 2017
Goods & Services
"AMERICAN" AND "CHAMPIONSHIP"
PROACTIVE HOME PROTECTION
REGISTERED
Owner:
Serial:86531441
Filed:Feb 11, 2015
Classes:36
Registration:5004255
Registered:Jul 19, 2016
Goods & Services
Insurance brokerage services; insurance administration; home insurance underwriting; "HOME PROTECTION"
INSURE CAREFULLY, DREAM FEARLESSLY.
REGISTERED
Owner:
Serial:86482239
Filed:Dec 16, 2014
Classes:36
Registration:4875776
Registered:Dec 22, 2015
Goods & Services
Insurance administration; insurance information; insurance consultation; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance
SIMPLYPROTECTED
SIMPLYPROTECTED
Service Mark
Word
REGISTERED
Owner:
Serial:86314540
Filed:Jun 19, 2014
Classes:36
Registration:4671784
Registered:Jan 13, 2015
Goods & Services
Insurance administration; underwriting services in the field of life insurance; insurance information; insurance consultation
AMERICAN FAMILY VENTURES
AMERICAN FAMILY VENTURES
Service Mark
Combined
REGISTERED
Owner:
Serial:86310691
Filed:Jun 16, 2014
Classes:36
Registration:4952001
Registered:May 3, 2016
Goods & Services
Venture capital services, namely, venture capital financing, investment of venture capital, venture capital advisory services, and the arrangement and management of venture capital funds; financial consulting; providing financial information; "VENTURES"
AMERICAN STAR EXCELLENCE IN CUSTOMER EXPERIENCE
Owner:
Serial:86156274
Filed:Jan 2, 2014
Classes:36
Registration:4800442
Registered:Aug 25, 2015
Goods & Services
Class 036: Insurance administration; insurance information; insurance consultation; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance
MYSAFETYVALET
MYSAFETYVALET
Service Mark
Word
CANCELLED
Owner:
Serial:86027658
Filed:Aug 2, 2013
Classes:36
Registration:4708982
Registered:Mar 24, 2015
Goods & Services
Insurance administration; insurance services, namely, underwriting automobile insurance
DREAMBANK
DREAMBANK
Service Mark
Word
CANCELLED
Owner:
Serial:85809159
Filed:Dec 21, 2012
Classes:42
Registration:4379818
Registered:Aug 6, 2013
DREAMBANK AMERICAN FAMILY INSURANCE
REGISTERED
Owner:
Serial:85742753
Filed:Oct 1, 2012
Classes:36
Registration:4724182
Registered:Apr 21, 2015
Goods & Services
Insurance administration; insurance information; insurance consultation; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance; "INSURANCE"
MY AMFAM
MY AMFAM
Service Mark
Word
REGISTERED
Owner:
Serial:78968999
Filed:Sep 7, 2006
Classes:36
Registration:3833116
Registered:Aug 10, 2010
Goods & Services
Class 036: Insurance administration; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance
AMFAM
AMFAM
Service Mark
Word
REGISTERED
Owner:
Serial:78968403
Filed:Sep 6, 2006
Classes:36
Registration:3833115
Registered:Aug 10, 2010
Goods & Services
Class 036: Insurance administration; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, farm/ranch, homeowners and property insurance
AMERICAN STAR
AMERICAN STAR
Service Mark
Word
REGISTERED
Owner:
Serial:78964965
Filed:Aug 31, 2006
Classes:35
Registration:3428789
Registered:May 13, 2008
Goods & Services
Class 035: Providing recognition and incentives by the way of awards to demonstrate excellence in the field of the sale, underwriting, and servicing of multiple lines of insurance and financial products
ALL YOUR PROTECTION UNDER ONE ROOF
REGISTERED
Owner:
Serial:76189437
Filed:Jan 3, 2001
Classes:36
Registration:2880618
Registered:Sep 7, 2004
Goods & Services
insurance administration; underwriting multiple lines of insurance, namely, life, health, automobile, commercial, homeowners and boat owners insurance; [ financial services in the field of money lending; lease purchase financing of automobiles ]
AMERICAN FAMILY
AMERICAN FAMILY
Service Mark
Word
CANCELLED
Owner:
Serial:76066204
Filed:Jun 8, 2000
Classes:36
Registration:2670923
Registered:Jan 7, 2003
Goods & Services
"AMERICAN"
75137600
75137600
Service Mark
Design
REGISTERED
Owner:
Serial:75137600
Filed:Jul 22, 1996
Classes:37
Registration:2073900
Registered:Jun 24, 1997
Goods & Services
real estate development
AMERICAN FAMILY
AMERICAN FAMILY
Service Mark
Word
REGISTERED
Owner:
Serial:72161486
Filed:Jan 28, 1963
Classes:36
Registration:0773381
Registered:Jul 14, 1964
Goods & Services
Sale, Underwriting, and Servicing of Multiple Lines of Insurance
AMERICAN FAMILY INSURANCE
AMERICAN FAMILY INSURANCE
Service Mark
Combined
REGISTERED
Owner:
Serial:72161485
Filed:Jan 28, 1963
Classes:36
Registration:0773380
Registered:Jul 14, 1964
Goods & Services
Sale, Underwriting, and Servicing of Multiple Lines of Insurance
FIXLE
FIXLE
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:97797549
Filed:Feb 16, 2023
Classes:9, 42
Registration:7950575
Registered:Sep 16, 2025
Goods & Services
Providing a website featuring non-downloadable software for detecting, processing, downloading, displaying, transmitting and storing data and information concerning home interior details of appliances and home devices
FIXLE HOME
FIXLE HOME
Service Mark
Word
Previous
ABANDONED
Owner:
Serial:97797561
Filed:Feb 16, 2023
Classes:9, 42
Goods & Services
"HOME"; Providing a website featuring non-downloadable software for detecting, processing, downloading, displaying, transmitting and storing data and information concerning home interior details of appliances and home devices

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