AMERITAS LIFE INSURANCE CORP. logo

AMERITAS LIFE INSURANCE CORP.

61 Marks
Corp.
First Filed:Nov 18, 1982Latest Filed:Mar 20, 2025Address:5900 "O" Street, Lincoln, NE 68510, US

Portfolio Overview

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2

Top Classes

Class 36
Insurance, Financial Services & Real Estate
59(97%)
Class 41
Education and Entertainment
2(3%)

TTAB Proceedings

Total Proceedings
16
As Plaintiff
16(100%)
As Defendant
0(0%)

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Trademark Activity Timeline(1982 – 2025)

Trademark Portfolio

63 results

(current & previous marks)

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Filed
Registered
Last Activity
AMERITAS BRIDGES TO BETTER
AMERITAS BRIDGES TO BETTER
Service Mark
Combined
PENDING
Owner:
Serial:99094034
Filed:Mar 20, 2025
Classes:41
Goods & Services
Educational services, including, providing informational classes, seminars, and presentations in the field of finance, financial investments, and wealth management; distribution of course materials in connection therewith
BRIDGES TO BETTER
BRIDGES TO BETTER
Service Mark
Combined
ABANDONED
Owner:
Serial:99042139
Filed:Feb 14, 2025
Classes:41
Goods & Services
Educational services, namely, providing informational classes, seminars, and presentations in the field of finance, financial investments, and wealth management
AMERITAS COMPLETE SOLUTIONS
AMERITAS COMPLETE SOLUTIONS
Service Mark
Word
ABANDONED
Owner:
Serial:98649335
Filed:Jul 15, 2024
Classes:36
Goods & Services
Providing information in the field of financial planning; "COMPLETE SOLUTIONS"
PROSPERITY PLUS
PROSPERITY PLUS
Service Mark
Word
ABANDONED
Owner:
Serial:98649391
Filed:Jul 15, 2024
Classes:36
Goods & Services
Financial planning for retirement
BLUESTAR
BLUESTAR
Service Mark
Word
ABANDONED
Owner:
Serial:98415258
Filed:Feb 21, 2024
Classes:36
Goods & Services
Financial administration of retirement plans
CAREPLAN BY AMERITAS
CAREPLAN BY AMERITAS
Service Mark
Word
PENDING
Owner:
Serial:98293003
Filed:Nov 30, 2023
Classes:36
Goods & Services
Financial services to provide employers financial benefits for employees to help employers recruit, retain, and incentivize employees.
GAMEPLAN BY AMERITAS
GAMEPLAN BY AMERITAS
Service Mark
Word
REGISTERED
Owner:
Serial:98290801
Filed:Nov 29, 2023
Classes:36
Registration:8043516
Registered:Nov 25, 2025
Goods & Services
Financial planning
AMERITAS
AMERITAS
Service Mark
Word
REGISTERED
Owner:
Serial:90401911
Filed:Dec 22, 2020
Classes:36
Registration:6656664
Registered:Mar 1, 2022
Goods & Services
Investment advisory and financial consulting services
AMERITAS
AMERITAS
Service Mark
Word
REGISTERED
Owner:
Serial:90401920
Filed:Dec 22, 2020
Classes:36
Registration:6663033
Registered:Mar 8, 2022
Goods & Services
Insurance underwriting in the field of life insurance and health insurance; insurance brokerage and agency services
OVERTURE MEDLEY
OVERTURE MEDLEY
Service Mark
Word
CANCELLED
Owner:
Serial:76368247
Filed:Feb 8, 2002
Classes:36
Registration:2739713
Registered:Jul 22, 2003
Goods & Services
Insurance Services
DENTAL LINK
DENTAL LINK
Service Mark
Word
ABANDONED
Owner:
Serial:76179927
Filed:Dec 11, 2000
Classes:36
Goods & Services
"DENTAL"
DENTAL XPRESS
DENTAL XPRESS
Service Mark
Word
ABANDONED
Owner:
Serial:76179905
Filed:Dec 11, 2000
Classes:36
Goods & Services
"DENTAL"
AMERITAS EDGE
AMERITAS EDGE
Service Mark
Word
CANCELLED
Owner:
Serial:76171731
Filed:Nov 28, 2000
Classes:36
Registration:2498390
Registered:Oct 16, 2001
WISDOM SERIES
WISDOM SERIES
Service Mark
Word
CANCELLED
Owner:
Serial:76125696
Filed:Sep 11, 2000
Classes:36
Registration:2503857
Registered:Nov 6, 2001
Goods & Services
"SERIES"
CORPORATE BENEFIT VUL
CORPORATE BENEFIT VUL
Service Mark
Word
ABANDONED
Owner:
Serial:76102972
Filed:Aug 7, 2000
Classes:36
OVERTURE BRAVO!
OVERTURE BRAVO!
Service Mark
Word
CANCELLED
Owner:
Serial:76103190
Filed:Aug 7, 2000
Classes:36
Registration:2475795
Registered:Aug 7, 2001
PROVISION
PROVISION
Service Mark
Word
CANCELLED
Owner:
Serial:76102970
Filed:Aug 7, 2000
Classes:36
Registration:2471695
Registered:Jul 24, 2001
AMERITAS PREFERRED DENTAL PROTECTION PLAN
AMERITAS PREFERRED DENTAL PROTECTION PLAN
Service Mark
Word
CANCELLED
Owner:
Serial:75807897
Filed:Sep 24, 1999
Classes:36
Registration:2375308
Registered:Aug 8, 2000
Goods & Services
GROUP DENTAL INSURANCE UNDERWRITING AND ADMINISTRATIVE SERVICES; "PREFERRED DENTAL PROTECTION PLAN"
AFFORDABLE DENTAL HEALTH SOLUTIONS
AFFORDABLE DENTAL HEALTH SOLUTIONS
Service Mark
Word
ABANDONED
Owner:
Serial:75633475
Filed:Feb 4, 1999
Classes:36
Goods & Services
GROUP DENTAL INSURANCE UNDERWRITING AND ADMINISTRATIVE SERVICES
INFORMED SOLUTION
INFORMED SOLUTION
Service Mark
Word
CANCELLED
Owner:
Serial:75634443
Filed:Feb 4, 1999
Classes:36
Registration:2311835
Registered:Jan 25, 2000
Goods & Services
GROUP DENTAL INSURANCE UNDERWRITING AND ADMINISTRATIVE SERVICES
VANTAGECARE
VANTAGECARE
Service Mark
Word
ABANDONED
Owner:
Serial:75634650
Filed:Feb 4, 1999
Classes:36
Goods & Services
GROUP DENTAL INSURANCE UNDERWRITING AND ADMINISTRATIVE SERVICES
THE DENTAL HEALTH EXPERTS
THE DENTAL HEALTH EXPERTS
Service Mark
Word
ABANDONED
Owner:
Serial:75521479
Filed:Jul 20, 1998
Classes:36
Goods & Services
GROUP DENTAL INSURANCE UNDERWRITING AND ADMINISTRATIVE SERVICES
OVERTURE ACCENT!
OVERTURE ACCENT!
Service Mark
Word
CANCELLED
Owner:
Serial:75451845
Filed:Mar 17, 1998
Classes:36
Registration:2249424
Registered:Jun 1, 1999
Goods & Services
UNDERWRITING AND ADMINISTRATION OF VARIABLE ANNUITY POLICIES
OVERTURE ACCLAIM!
OVERTURE ACCLAIM!
Service Mark
Word
CANCELLED
Owner:
Serial:75451844
Filed:Mar 17, 1998
Classes:36
Registration:2249423
Registered:Jun 1, 1999
Goods & Services
UNDERWRITING AND ADMINISTRATION OF VARIABLE ANNUITY POLICIES
PDP
PDP
Service Mark
Word
ABANDONED
Owner:
Serial:75352998
Filed:Sep 8, 1997
Classes:36
Goods & Services
group dental insurance underwriting and administrative services
PREFERRED DENTAL PROTECTION PLAN
PREFERRED DENTAL PROTECTION PLAN
Service Mark
Word
ABANDONED
Owner:
Serial:75352997
Filed:Sep 8, 1997
Classes:36
Goods & Services
group dental insurance underwriting and administrative services
ESSENTIALDENTAL
ESSENTIALDENTAL
Service Mark
Word
CANCELLED
Owner:
Serial:75178479
Filed:Oct 8, 1996
Classes:36
Registration:2113921
Registered:Nov 18, 1997
Goods & Services
group dental insurance underwriting and administrative services
AMERITAS
AMERITAS
Service Mark
Combined
CANCELLED
Owner:
Serial:75090702
Filed:Apr 18, 1996
Classes:36
Registration:2075397
Registered:Jul 1, 1997
Goods & Services
insurance underwriting, brokerage and agency services
AMERITAS
AMERITAS
Service Mark
Combined
CANCELLED
Owner:
Serial:75089974
Filed:Apr 17, 1996
Classes:36
Registration:2087212
Registered:Aug 12, 1997
Goods & Services
investment advisory and financial consulting services
DAILYDIMENSIONS
DAILYDIMENSIONS
Service Mark
Word
CANCELLED
Owner:
Serial:74724628
Filed:Sep 5, 1995
Classes:36
Registration:2072575
Registered:Jun 17, 1997
Goods & Services
underwriting and administration of allocated group annuity contracts to be issued to qualified pension and profit sharing plans
EXCEL
EXCEL
Service Mark
Word
EXPIRED
Owner:
Serial:74718935
Filed:Aug 21, 1995
Classes:36
Registration:2051995
Registered:Apr 15, 1997
Goods & Services
administration of pre-paid dental coverage
TOOLBOX
TOOLBOX
Service Mark
Word
ABANDONED
Owner:
Serial:74703469
Filed:Jul 19, 1995
Classes:36
Goods & Services
financial planning manuals in hard copy, on CD-ROM, and on the Internet
ENCORE
ENCORE
Service Mark
Word
ABANDONED
Owner:
Serial:74484273
Filed:Jan 31, 1994
Classes:36
Goods & Services
investment of funds for others, namely investing funds of qualified pension funds and of profit sharing plans, at rates of return guaranteed by contract
AMERITAS MANAGED DENTAL CARE
AMERITAS MANAGED DENTAL CARE
Service Mark
Word
CANCELLED
Owner:
Serial:74354684
Filed:Feb 1, 1993
Classes:36
Registration:1872035
Registered:Jan 3, 1995
Goods & Services
providing of access to a panel of dental providers for a pre-paid fee through company contracts with those dentists; "MANAGED DENTAL CARE"
THE SMART SERIES
THE SMART SERIES
Service Mark
Word
CANCELLED
Owner:
Serial:74349301
Filed:Jan 19, 1993
Classes:36
Registration:1791893
Registered:Sep 7, 1993
Goods & Services
group dental insurance underwriting and administration services
VISION PERFECT
VISION PERFECT
Service Mark
Word
CANCELLED
Owner:
Serial:74349311
Filed:Jan 19, 1993
Classes:36
Registration:1792928
Registered:Sep 14, 1993
Goods & Services
group vision insurance underwriting and administration services; "VISION"
THE AMERITAS WAY
THE AMERITAS WAY
Service Mark
Word
CANCELLED
Owner:
Serial:74271944
Filed:May 4, 1992
Classes:36
Registration:1760252
Registered:Mar 23, 1993
Goods & Services
financial investment in the field of annuities, securities, brokerage; investment advisory, services; underwriting insurance in the fields of life, health, accident and disability
AMERITAS DIMENSION
AMERITAS DIMENSION
Service Mark
Word
CANCELLED
Owner:
Serial:74174506
Filed:Jun 10, 1991
Classes:36
Registration:1765363
Registered:Apr 13, 1993
Goods & Services
financial management; namely, underwriting and administration of group annuities and deposit administration contracts
AMERITAS DIMENSION PLUS
AMERITAS DIMENSION PLUS
Service Mark
Word
CANCELLED
Owner:
Serial:74174505
Filed:Jun 10, 1991
Classes:36
Registration:1766916
Registered:Apr 20, 1993
Goods & Services
financial management; namely, underwriting and administration of group annuities and deposit administration contracts
THE ULTIMATE CHOICE
THE ULTIMATE CHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:74163546
Filed:May 6, 1991
Classes:36
Registration:1759236
Registered:Mar 16, 1993
Goods & Services
group dental insurance underwriting services
FREEDOM OF CHOICE
FREEDOM OF CHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:74153279
Filed:Apr 2, 1991
Classes:36
Registration:1873392
Registered:Jan 10, 1995
Goods & Services
group dental insurance underwriting and administration services
AMERITAS LOW-LOAD
AMERITAS LOW-LOAD
Service Mark
Word
CANCELLED
Owner:
Serial:74131544
Filed:Jan 18, 1991
Classes:36
Registration:1674511
Registered:Feb 4, 1992
Goods & Services
life, health and disability insurance underwriting services; annuities underwriting services; "LOW-LOAD"
MAXIDENT
MAXIDENT
Service Mark
Word
CANCELLED
Owner:
Serial:74128856
Filed:Jan 8, 1991
Classes:36
Registration:1728086
Registered:Oct 27, 1992
Goods & Services
underwriting of group health insurance
THE OPPORTUNITIES OF INVESTMENT. THE GUARANTEES OF INSURANCE.
THE OPPORTUNITIES OF INVESTMENT. THE GUARANTEES OF INSURANCE.
Service Mark
Word
CANCELLED
Owner:
Serial:74076229
Filed:Jul 6, 1990
Classes:36
Registration:1684639
Registered:Apr 28, 1992
Goods & Services
financial investment services in the field of annuities; investment advisory services; underwriting insurance in the fields of life, health, accident and disability
A CENTURY OF TRUST, A TRADITION OF SERVICE
A CENTURY OF TRUST, A TRADITION OF SERVICE
Service Mark
Word
CANCELLED
Owner:
Serial:74067312
Filed:Jun 11, 1990
Classes:36
Registration:1661928
Registered:Oct 22, 1991
Goods & Services
financial investment services in the field of annuities; securities brokerage; investment advisory services; underwriting insurance in the fields of life, health, accident and disability
A NEW CHOICE
A NEW CHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:74046816
Filed:Apr 9, 1990
Classes:36
Registration:1969031
Registered:Apr 23, 1996
LOW-LOAD
LOW-LOAD
Service Mark
Word
ABANDONED
Owner:
Serial:74045157
Filed:Apr 2, 1990
Classes:36
SELECT RX
SELECT RX
Service Mark
Combined
CANCELLED
Owner:
Serial:73815783
Filed:Jul 28, 1989
Classes:36
Registration:1622846
Registered:Nov 13, 1990
Goods & Services
"RX" AND THE MORTAR AND PESTLE DESIGN
BLN
BLN
Service Mark
Word
CANCELLED
Owner:
Serial:73672954
Filed:Jul 20, 1987
Classes:36
Registration:1548599
Registered:Jul 18, 1989
Goods & Services
Class 036: INSURANCE UNDERWRITING, BROKERAGE AND AGENCY SERVICES; AND FINANCIAL SERVICES, NAMELY INVESTMENT ADVISORY AND FINANCIAL CONSULTING SERVICES
UNIVAR
UNIVAR
Service Mark
Word
CANCELLED
Owner:
Serial:73673304
Filed:Jul 20, 1987
Classes:36
Registration:1479990
Registered:Mar 8, 1988
Goods & Services
Class 036: LIFE INSURANCE UNDERWRITING SERVICES
AMERITAS
AMERITAS
Service Mark
Combined
REGISTERED
Owner:
Serial:73668872
Filed:Jun 25, 1987
Classes:36
Registration:1481882
Registered:Mar 22, 1988
Goods & Services
Class 036: INSURANCE UNDERWRITING, BROKERAGE AND AGENCY SERVICES
AMERITAS
AMERITAS
Service Mark
Combined
REGISTERED
Owner:
Serial:73668796
Filed:Jun 25, 1987
Classes:36
Registration:1487764
Registered:May 10, 1988
Goods & Services
Class 036: INVESTMENT ADVISORY AND FINANCIAL CONSULTING SERVICES
73661599
73661599
Service Mark
Design
REGISTERED
Owner:
Serial:73661599
Filed:May 15, 1987
Classes:36
Registration:1487091
Registered:May 3, 1988
Goods & Services
Class 036: INVESTMENT ADVISORY AND FINANCIAL CONSULTING SERVICES
AMERITAS
AMERITAS
Service Mark
Word
CANCELLED
Owner:
Serial:73661657
Filed:May 15, 1987
Classes:36
Registration:1487761
Registered:May 10, 1988
Goods & Services
Class 036: INVESTMENT ADVISORY AND FINANCIAL CONSULTING SERVICES
73660542
73660542
Service Mark
Design
REGISTERED
Owner:
Serial:73660542
Filed:May 13, 1987
Classes:36
Registration:1485489
Registered:Apr 19, 1988
Goods & Services
Class 036: INSURANCE UNDERWRITING, BROKERAGE AND AGENCY SERVICES
AMERITAS
AMERITAS
Service Mark
Word
CANCELLED
Owner:
Serial:73656476
Filed:Apr 16, 1987
Classes:36
Registration:1499889
Registered:Aug 9, 1988
Goods & Services
Class 036: INSURANCE UNDERWRITING, BROKERAGE AND AGENCY SERVICES
FOCUS
FOCUS
Service Mark
Word
REGISTERED
Owner:
Serial:73620773
Filed:Sep 18, 1986
Classes:36
Registration:1521216
Registered:Jan 17, 1989
Goods & Services
Class 036: GROUP VISION CARE INSURANCE UNDERWRITING SERVICES
G GROUP DYNAMICS
G GROUP DYNAMICS
Service Mark
Combined
CANCELLED
Owner:
Serial:73488198
Filed:Jul 2, 1984
Classes:36
Registration:1345034
Registered:Jun 25, 1985
Goods & Services
LIFE INSURANCE UNDERWRITING SERVICES; "GROUP"
ACCUMULIFE
ACCUMULIFE
Service Mark
Stylized
CANCELLED
Owner:
Serial:73434680
Filed:Jul 15, 1983
Classes:36
Registration:1291477
Registered:Aug 21, 1984
Goods & Services
Life Insurance Underwriting Services
THE SOWER SERIES
THE SOWER SERIES
Service Mark
Stylized
CANCELLED
Owner:
Serial:73432996
Filed:Jul 1, 1983
Classes:36
Registration:1289352
Registered:Aug 7, 1984
Goods & Services
Life Insurance Underwriting Services
73403100
73403100
Service Mark
Design
CANCELLED
Owner:
Serial:73403100
Filed:Nov 18, 1982
Classes:36
Registration:1271047
Registered:Mar 20, 1984
Goods & Services
Underwriting Life Insurance
ACACIA EXECUTIVE SELECT
ACACIA EXECUTIVE SELECT
Service Mark
Word
Previous
ABANDONED
Owner:
Serial:76102968
Filed:Aug 7, 2000
Classes:36
Goods & Services
"EXECUTIVE SELECT"
OVERTURE APPLAUSE!
OVERTURE APPLAUSE!
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:74007880
Filed:Dec 4, 1989
Classes:36
Registration:1637803
Registered:Mar 12, 1991