BELK STORES SERVICES, LLC logo

BELK STORES SERVICES, LLC

62 Marks
LLC
First Filed:Apr 28, 1978Latest Filed:Mar 5, 2026Address:2801 West Tyvola Road, Charlotte, NC 28217, US

Portfolio Overview

Registered
45(73%)
Pending
4(6%)
Dead
13(21%)

Top Classes

Class 25
Clothing, Footwear & Headgear
22(35%)
Class 35
Advertising, Business Services & Retail
20(32%)
Class 14
Jewelry & Watches
10(16%)

TTAB Proceedings

Total Proceedings
2
As Plaintiff
0(0%)
As Defendant
2(100%)

Top Firms

Womble Bond Dickinson (US) L...(Nov 2025)
61

Trademark Activity Timeline(1981 – 2026)

Trademark Portfolio

62 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
BELK REWARDS
BELK REWARDS
Service Mark
Word
PENDING
Owner:
Serial:99685517
Filed:Mar 5, 2026
Classes:35, 36
BELK MARKET
BELK MARKET
Service Mark
Word
PENDING
Owner:
Serial:99478000
Filed:Nov 4, 2025
Classes:35
Goods & Services
Class 035: Retail department store services
JOYLAND
JOYLAND
Trademark
Word
REGISTERED
Owner:
Serial:97821558
Filed:Mar 3, 2023
Classes:24
Registration:7384776
Registered:May 14, 2024
Goods & Services
Tree figurines made of wood, not being Christmas tree ornaments; works of art made of wood | Kitchen linens | Clothing, namely, sweaters and sleepwear | Artificial garland | Plush toys, namely, stuffed animals
MCRAE'S
MCRAE'S
Service Mark
Word
PENDING
Owner:
Serial:97811679
Filed:Feb 25, 2023
Classes:35
Goods & Services
Retail department store services
PROFFITT'S
PROFFITT'S
Service Mark
Word
PENDING
Owner:
Serial:97811680
Filed:Feb 25, 2023
Classes:35
Goods & Services
Retail department store services
BELK OUTLET
BELK OUTLET
Service Mark
Word
REGISTERED
Owner:
Serial:97811039
Filed:Feb 24, 2023
Classes:35
Registration:7332553
Registered:Mar 19, 2024
Goods & Services
Class 035: Retail department store services
CROWN & IVY
CROWN & IVY
Trademark
Word
REGISTERED
Owner:
Serial:97548463
Filed:Aug 15, 2022
Classes:21
Registration:7288777
Registered:Jan 23, 2024
Goods & Services
Beach bags | Dinnerware, tableware and table accessories made of ceramic, namely, ceramic plates, tableware and table accessories made of wood, namely, wooden serving spoons, wooden serving boards and wooden bowls; serving ware, namely, serving ware for serving drinks and food | Table linens not of paper, picnic blankets, beach towels; bedding, namely, bed sheets, pillow cases; bed blankets, bed sheets, sheet sets, quilts, quilt sets, comforter sets | Doormats
BELK INSIDER
BELK INSIDER
Service Mark
Word
ABANDONED
Owner:
Serial:97348767
Filed:Apr 6, 2022
Classes:35
FOR LUV OF DENIM
FOR LUV OF DENIM
Trademark
Word
ABANDONED
Owner:
Serial:97328890
Filed:Mar 24, 2022
Classes:25
BELK REWARDS+
BELK REWARDS+
Service Mark
Word
REGISTERED
Owner:
Serial:97327311
Filed:Mar 23, 2022
Classes:35
Registration:7077096
Registered:Jun 6, 2023
Goods & Services
Promoting the sale of credit card accounts through credit card customer loyalty, reward, and incentive programs; promoting the sale of goods and services of others by providing purchase points for credit card use as part of a customer loyalty, reward, and incentive program | Credit card transaction processing services; credit card payment processing services; providing lines of credit for purchase transactions and cash access; providing statement credits for fraudulent charges, verification, authorization and account administration services and issuing credit cards
TC
TC
Trademark
Stylized
REGISTERED
Owner:
Serial:97314394
Filed:Mar 16, 2022
Classes:25
Registration:7288297
Registered:Jan 23, 2024
Goods & Services
Clothing, namely, jeans, denim jeans, denim jackets, tops as clothing, jackets, bottoms as clothing, pants, dresses, skirts
Z ZELOS
Z ZELOS
Trademark
Stylized
REGISTERED
Owner:
Serial:97300640
Filed:Mar 8, 2022
Classes:25
Registration:7778985
Registered:Apr 29, 2025
Goods & Services
Clothing, namely, tops, bottoms, jackets, dresses, socks, underwear and bras
Z
Z
Trademark
Stylized
REGISTERED
Owner:
Serial:97290542
Filed:Mar 1, 2022
Classes:25
Registration:7356335
Registered:Apr 9, 2024
Goods & Services
Clothing, namely, tops, bottoms, jackets, dresses, socks and bras
97015566
97015566
Trademark
Design
REGISTERED
Owner:
Serial:97015566
Filed:Sep 7, 2021
Classes:25
Registration:7087996
Registered:Jun 20, 2023
Goods & Services
Clothing, namely, shirts, pants, shorts, dresses, skirts, polo shirts, t-shirts
WONDERLY
WONDERLY
Trademark
Word
REGISTERED
Owner:
Serial:90878720
Filed:Aug 12, 2021
Classes:25
Registration:7108737
Registered:Jul 11, 2023
Goods & Services
Handbags for women | Clothing, namely, sleepwear, swimwear, [ lingerie, ] socks, scarves, belts, hats [, slippers ]
THE GREY LABEL
THE GREY LABEL
Trademark
Word
ABANDONED
Owner:
Serial:90795002
Filed:Jun 25, 2021
Classes:18
Goods & Services
"LABEL"
TEAM OF TINY
TEAM OF TINY
Trademark
Word
ABANDONED
Owner:
Serial:90766381
Filed:Jun 10, 2021
Classes:24
FAMILY SINCE 1888
FAMILY SINCE 1888
Service Mark
Word
ABANDONED
Owner:
Serial:90708158
Filed:May 13, 2021
Classes:35
Goods & Services
"SINCE 1888"
PROJECT HOMETOWN
PROJECT HOMETOWN
Service Mark
Word
REGISTERED
Owner:
Serial:87700866
Filed:Nov 29, 2017
Classes:36
Registration:5582254
Registered:Oct 9, 2018
Goods & Services
PROJECT
MODERN. SOUTHERN. HOME.
REGISTERED
Owner:
Serial:87550750
Filed:Aug 1, 2017
Classes:16, 18, 20, +3
Registration:5710617
Registered:Mar 26, 2019
Goods & Services
[ Luggage ]; Rugs and non-textile wall hangings; [ Framed or canvas wall art, namely, etchings, pictures, art prints, graphic art reproductions ]; Bed linens; bath linens; Retail department store services; pillows
SOUTHERN CHARM
SOUTHERN CHARM
Trademark
Word
REGISTERED
Owner:
Serial:87537156
Filed:Jul 21, 2017
Classes:14
Registration:5846055
Registered:Aug 27, 2019
Goods & Services
Jewelry
87429467
87429467
Trademark
Design
REGISTERED
Owner:
Serial:87429467
Filed:Apr 28, 2017
Classes:14
Registration:6195482
Registered:Nov 10, 2020
Goods & Services
Jewelry
87429550
87429550
Service Mark
Design
REGISTERED
Owner:
Serial:87429550
Filed:Apr 28, 2017
Classes:35
Registration:5317160
Registered:Oct 24, 2017
Goods & Services
Retail department store services
BELK
BELK
Service Mark
Stylized
REGISTERED
Owner:
Serial:87429507
Filed:Apr 28, 2017
Classes:35
Registration:5317159
Registered:Oct 24, 2017
Goods & Services
Retail department store services
BELK
BELK
Trademark
Combined
REGISTERED
Owner:
Serial:87429484
Filed:Apr 28, 2017
Classes:14
Registration:6205999
Registered:Nov 24, 2020
Goods & Services
Jewelry
WONDERLY
WONDERLY
Trademark
Word
REGISTERED
Owner:
Serial:87278952
Filed:Dec 22, 2016
Classes:25, 35
Registration:5656381
Registered:Jan 15, 2019
Goods & Services
Clothing, namely, tops, bottoms, jackets, vests, dresses, skirts, pants, footwear; Retail department store services
TRUE CRAFT
TRUE CRAFT
Trademark
Word
REGISTERED
Owner:
Serial:87246477
Filed:Nov 23, 2016
Classes:14
Registration:5525561
Registered:Jul 24, 2018
Goods & Services
[ Jewelry and watches ] | [ Bags, purses, wallets, clutches, tote bags, shoulder bags and backp ] | Clothing, namely, tops, bottoms, jackets, vests, dresses, skirts, pants, scarves, [ socks, ] footwear
ZELOS
ZELOS
Trademark
Word
REGISTERED
Owner:
Serial:87208879
Filed:Oct 19, 2016
Classes:25
Registration:5356296
Registered:Dec 12, 2017
Goods & Services
Clothing, namely, tops, bottoms, jackets, dresses, socks, underwear and bras
PRO TOUR
PRO TOUR
Service Mark
Word
REGISTERED
Owner:
Serial:87204253
Filed:Oct 14, 2016
Classes:35
Registration:5199992
Registered:May 9, 2017
Goods & Services
Retail department stores services
OCEAN + COAST
OCEAN + COAST
Trademark
Word
REGISTERED
Owner:
Serial:87199176
Filed:Oct 11, 2016
Classes:25
Registration:5247854
Registered:Jul 18, 2017
Goods & Services
Clothing, namely, shirts, pants, shorts, dresses, skirts, skorts, swimsuits, sweaters, jackets, raincoats, and footwear
CROWN & IVY
CROWN & IVY
Trademark
Word
REGISTERED
Owner:
Serial:87194966
Filed:Oct 6, 2016
Classes:9, 14, 16, +2
Registration:5961851
Registered:Jan 14, 2020
Goods & Services
Sunglasses; Handbags, purses, wallets, credit card cases, clutches, tote bags, shoulder bags and backpacks; Money clips; Watches; Clothing, namely, ties, suits, loungewear, sleepwear, underwear, outerwear, namely, coats, jackets, blazers, parkas, vests, ponchos, sweaters, cloaks, capes, rainwear, rain coats, shawls, shrugs, windbreakers, pullovers, hoodies, gloves, sport coats and tights; belts
EVIE & EMMA
EVIE & EMMA
Trademark
Word
REGISTERED
Owner:
Serial:87076091
Filed:Jun 17, 2016
Classes:14
Registration:5408293
Registered:Feb 20, 2018
Goods & Services
Jewelry
KAARI BLUE
KAARI BLUE
Trademark
Word
REGISTERED
Owner:
Serial:86477345
Filed:Dec 11, 2014
Classes:14, 18, 25
Registration:5617655
Registered:Nov 27, 2018
Goods & Services
[ Handbags ]; Clothing, namely, tops, [ sweaters, bottoms, and dresses; outerwear, namely, vests, coats and jackets; ] footwear; [ Jewelry ]
THE ROAD SOUTH
THE ROAD SOUTH
Service Mark
Word
CANCELLED
Owner:
Serial:86367140
Filed:Aug 14, 2014
Classes:35
Registration:4842436
Registered:Oct 27, 2015
BELKIE
BELKIE
Trademark
Word
REGISTERED
Owner:
Serial:85944132
Filed:May 28, 2013
Classes:28
Registration:4414989
Registered:Oct 8, 2013
Goods & Services
Plush toys, namely, stuffed toy bears
LEGION
LEGION
Trademark
Word
REGISTERED
Owner:
Serial:85596173
Filed:Apr 12, 2012
Classes:14
Registration:4286897
Registered:Feb 5, 2013
Goods & Services
Jewelry, namely, watches
NURSERY RHYME
NURSERY RHYME
Trademark
Word
CANCELLED
Owner:
Serial:85586189
Filed:Apr 2, 2012
Classes:25
Registration:4271114
Registered:Jan 8, 2013
BELK BOWL
BELK BOWL
Trademark
Word
CANCELLED
Owner:
Serial:85281273
Filed:Mar 30, 2011
Classes:25
Registration:4173124
Registered:Jul 10, 2012
Goods & Services
"BOWL"
BELK
BELK
Service Mark
Word
REGISTERED
Owner:
Serial:85279973
Filed:Mar 29, 2011
Classes:35
Registration:4117383
Registered:Mar 27, 2012
Goods & Services
Retail department store services
MODERN. SOUTHERN. STYLE.
MODERN. SOUTHERN. STYLE.
Service Mark
Word
REGISTERED
Owner:
Serial:85160589
Filed:Oct 25, 2010
Classes:35
Registration:3970688
Registered:May 31, 2011
Goods & Services
Retail department store services
85141186
85141186
Service Mark
Design
REGISTERED
Owner:
Serial:85141186
Filed:Sep 29, 2010
Classes:35
Registration:3969941
Registered:May 31, 2011
Goods & Services
Retail department store services
BELK
BELK
Service Mark
Combined
REGISTERED
Owner:
Serial:85129238
Filed:Sep 14, 2010
Classes:35
Registration:3959973
Registered:May 10, 2011
Goods & Services
Retail department store services
BELK
BELK
Service Mark
Combined
REGISTERED
Owner:
Serial:85067912
Filed:Jun 21, 2010
Classes:35
Registration:3952652
Registered:Apr 26, 2011
Goods & Services
Retail department store services
NEW DIRECTIONS
NEW DIRECTIONS
Trademark
Word
REGISTERED
Owner:
Serial:77498548
Filed:Jun 13, 2008
Classes:25
Registration:3706322
Registered:Nov 3, 2009
Goods & Services
SHOES
BELK & CO. FINE JEWELERS
BELK & CO. FINE JEWELERS
Trademark
Combined
REGISTERED
Owner:
Serial:77172863
Filed:May 4, 2007
Classes:16
Registration:3404529
Registered:Apr 1, 2008
Goods & Services
"& CO." AND "FINE JEWELERS"
PRO TOUR
PRO TOUR
Trademark
Word
REGISTERED
Owner:
Serial:77079581
Filed:Jan 10, 2007
Classes:25
Registration:3547367
Registered:Dec 16, 2008
Goods & Services
MEN'S AND WOMEN'S CLOTHING, NAMELY, WOVEN SPORT SHIRTS, KNIT SPORT SHIRTS, LONG PANTS, SHORT PANTS, [ VESTS, ] JACKETS [ AND SWEATERS ]
NEW DIRECTIONS
NEW DIRECTIONS
Trademark
Word
REGISTERED
Owner:
Serial:78839088
Filed:Mar 16, 2006
Classes:9, 14, 18
Registration:3759414
Registered:Mar 9, 2010
Goods & Services
SUNGLASSES | JEWELRY | LEATHER AND NON-LEATHER GOODS, NAMELY, HANDBAGS, WALLETS, PURSES, POCKETBOOKS, SHOULDER BAGS
STAY @ HOME
STAY @ HOME
Trademark
Word
REGISTERED
Owner:
Serial:78836611
Filed:Mar 14, 2006
Classes:25
Registration:3393237
Registered:Mar 4, 2008
Goods & Services
Women's and girls' apparel, namely, socks [, robes, sleepwear ]
NEW DIRECTIONS
NEW DIRECTIONS
Service Mark
Word
REGISTERED
Owner:
Serial:78785291
Filed:Jan 5, 2006
Classes:35
Registration:3171461
Registered:Nov 14, 2006
Goods & Services
RETAIL DEPARTMENT STORE SERVICES
NEW DIRECTIONS
NEW DIRECTIONS
Trademark
Word
REGISTERED
Owner:
Serial:78588137
Filed:Mar 16, 2005
Classes:25
Registration:3415653
Registered:Apr 22, 2008
Goods & Services
CLOTHING, namely, tops, skirts, blouses, shorts, sweaters, pants, scarves, gloves and belts
JK INDIGO
JK INDIGO
Trademark
Word
REGISTERED
Owner:
Serial:78513228
Filed:Nov 8, 2004
Classes:25
Registration:3256916
Registered:Jun 26, 2007
Goods & Services
Class 025: CLOTHING, NAMELY, JEANS [, SKIRTS, AND SKORTS, SHORTS ]
SADDLEBRED
SADDLEBRED
Trademark
Word
REGISTERED
Owner:
Serial:78359954
Filed:Jan 30, 2004
Classes:25
Registration:3072760
Registered:Mar 28, 2006
Goods & Services
MEN'S CLOTHING, NAMELY, SHIRTS, T-SHIRTS, SLACKS, SHORTS, SWEATERS, JACKETS, ALL-WEATHER COATS, PAJAMAS, UNDERWEAR, SOCKS, HOSIERY, SHOES, BELTS
BELKIE BEAR
BELKIE BEAR
Trademark
Word
REGISTERED
Owner:
Serial:76440748
Filed:Aug 15, 2002
Classes:28
Registration:2726990
Registered:Jun 17, 2003
Goods & Services
PLUSH TOYS, NAMELY, STUFFED TOY BEARS; "BEAR"
JKHAKI
JKHAKI
Trademark
Word
REGISTERED
Owner:
Serial:75167107
Filed:Aug 20, 1996
Classes:25
Registration:2182798
Registered:Aug 18, 1998
Goods & Services
clothing, namely, shirts, [ blouses, ] T-shirts, shorts, swimwear, pants, [ turtlenecks, sweaters, coats, ] [raincoats,] jackets [, and socks ] [, and belts]; "KHAKI"
KIM ROGERS
KIM ROGERS
Trademark
Word
REGISTERED
Owner:
Serial:74538868
Filed:Jun 17, 1994
Classes:14, 18, 25
Registration:1992368
Registered:Aug 13, 1996
Goods & Services
leather goods, namely, handbags, purses, wallets, travel bags [, and umbrellas ]; jewelry, namely pendants, rings, earrings, bracelets, necklaces, pins, lavaliers, broaches and watches all merchandised through applicant's related or affiliated retail outlets; clothing, namely skirts, pants, shorts, dresses, suits, shirts, blouses, sweaters, vests, jackets, coats, hats, scarves, belts, gloves, socks, shoes, and slippers
PARISIAN
PARISIAN
Service Mark
Combined
CANCELLED
Owner:
Serial:74086981
Filed:Aug 10, 1990
Classes:42
Registration:1702245
Registered:Jul 21, 1992
Goods & Services
retail department store services specializing in the apparel field
PARISIAN
PARISIAN
Service Mark
Word
CANCELLED
Owner:
Serial:74086980
Filed:Aug 10, 1990
Classes:42
Registration:1688206
Registered:May 19, 1992
Goods & Services
retail department store services specializing in the apparel field
HOME ACCENTS
HOME ACCENTS
Trademark
Word
REGISTERED
Owner:
Serial:74079249
Filed:Jul 16, 1990
Classes:20, 21, 24, +1
Registration:1930355
Registered:Oct 31, 1995
Goods & Services
[furniture and pillows]
BELK
BELK
Trademark
Stylized
CANCELLED
Owner:
Serial:73840143
Filed:Nov 15, 1989
Classes:10
Registration:1641169
Registered:Apr 16, 1991
BELK
BELK
Service Mark
Stylized
REGISTERED
Owner:
Serial:73840144
Filed:Nov 15, 1989
Classes:42
Registration:1614424
Registered:Sep 18, 1990
Goods & Services
RETAIL DEPARTMENT STORE SERVICES
NURSERY RHYME
NURSERY RHYME
Trademark
Word
CANCELLED
Owner:
Serial:73168332
Filed:Apr 28, 1978
Classes:24
Registration:1169377
Registered:Sep 15, 1981
Goods & Services
Infants and Toddlers Receiving Blankets, Crib Blankets, [ Crib Sheets, Spreads, Quilts, and Towels ]
NURSERY RHYME
NURSERY RHYME
Trademark
Stylized
CANCELLED
Owner:
Serial:75983719
Filed:Apr 28, 1978
Classes:25
Registration:4057864
Registered:Apr 28, 1981

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