Blue Cross Blue Shield of Alabama logo

Blue Cross Blue Shield of Alabama

42 Marks
Corp.
First Filed:Oct 24, 1994Latest Filed:Feb 11, 2026Address:450 Riverchase Parkway East, Birmingham, AL 35244

Portfolio Overview

Registered
12(29%)
Pending
8(19%)
Dead
22(52%)
Previous
5

Top Classes

Class 36
Insurance, Financial Services & Real Estate
16(38%)
Class 44
Medical, beauty and agricultural services
12(29%)
Class 42
Software, IT Services & Scientific Research
9(21%)

TTAB Proceedings

Total Proceedings
3
As Plaintiff
1(33%)
As Defendant
2(67%)

Top Firms

MAYNARD, COOPER & GALE, PC(May 2022)
17
BALCH & BINGHAM LLP(Jul 2014)
6
Maynard Nexsen PC(Nov 2025)
4
BLUE CROSS AND BLUE SHIELD A...(Oct 2006)
2

Trademark Activity Timeline(1994 – 2026)

Trademark Portfolio

47 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
CHOOSEU ALABAMA
CHOOSEU ALABAMA
Service Mark
Word
ITU
PENDING
Owner:
Serial:99648142
Filed:Feb 11, 2026
Classes:41, 42, 43, +1
Goods & Services
Class 041: Providing information on physical exercise via social media mobile applications; Providing online, non-downloadable, short-form videos in the field of physical exercise via social media websites; Class 042: Creating an on-line community for Alabama adults for the purpose of promoting healthy behavior and mindsets; Class 043: Providing cooking information via social media websites; Providing cooking information via social media mobile applications; Class 044: Providing health information via social media websites; Providing health information via social media mobile applications; Providing nutrition information via social media websites; Providing nutrition information via social media mobile applications; Providing mental health and wellness information via social media websites; Providing mental health and wellness information via social media mobile applications; Providing health information via a website; Providing information in the fields of health and wellness
99645453
99645453
Service Mark
Design
ITU
PENDING
Owner:
Serial:99645453
Filed:Feb 10, 2026
Classes:36
Goods & Services
Class 036: Health insurance underwriting; Claims administration services in the field of health insurance
99644873
99644873
Service Mark
Design
ITU
PENDING
Owner:
Serial:99644873
Filed:Feb 10, 2026
Classes:36
Goods & Services
Class 036: Health insurance underwriting; Claims administration services in the field of health insurance
99645414
99645414
Service Mark
Design
ITU
PENDING
Owner:
Serial:99645414
Filed:Feb 10, 2026
Classes:36
Goods & Services
Class 036: Health insurance underwriting; Claims administration services in the field of health insurance
99645216
99645216
Service Mark
Design
ITU
PENDING
Owner:
Serial:99645216
Filed:Feb 10, 2026
Classes:36
Goods & Services
Class 036: Health insurance underwriting; Claims administration services in the field of health insurance
99645199
99645199
Service Mark
Design
ITU
PENDING
Owner:
Serial:99645199
Filed:Feb 10, 2026
Classes:36
Goods & Services
Class 036: Health insurance underwriting; Claims administration services in the field of health insurance
99645426
99645426
Service Mark
Design
ITU
PENDING
Owner:
Serial:99645426
Filed:Feb 10, 2026
Classes:36
Goods & Services
Class 036: Health insurance underwriting; Claims administration services in the field of health insurance
COPAY COMPASS
COPAY COMPASS
Service Mark
Word
ITU
PENDING
Owner:
Serial:99506023
Filed:Nov 19, 2025
Classes:36
Goods & Services
Class 036: Health insurance services in the nature of underwriting, issuing and administration of health insurance; Claims administration services in the field of health insurance
A BETTER ALABAMA
A BETTER ALABAMA
Service Mark
Word
REGISTERED
Owner:
Serial:98278106
Filed:Nov 20, 2023
Classes:35, 44
Registration:8111647
Registered:Jan 20, 2026
Goods & Services
Providing information in the field of community initiatives, namely, providing information about organizing and participating in volunteer programs and community service projects; Providing business information regarding charitable organizations; Providing information in the field of community programs, namely, providing business information regarding opportunities for grants and donations from non-profit health care organizations and charitable foundations to fund community service efforts and/or educational programs across the state of Alabama; Providing information in the fields of health and wellness; "ALABAMA"
HEALTHIER PEOPLE ARE HAPPIER PEOPLE
REGISTERED
Owner:
Serial:98227465
Filed:Oct 17, 2023
Classes:36
Registration:7576554
Registered:Nov 26, 2024
Goods & Services
Health insurance underwriting; Claims administration services in the field of health insurance
CREDENCE BLUE CROSS AND BLUE SHIELD
Owner:
Serial:97407967
Filed:May 12, 2022
Classes:16
PATRIUS HEALTH
PATRIUS HEALTH
Service Mark
Word
REGISTERED
Owner:
Serial:97306170
Filed:Mar 10, 2022
Classes:36
Registration:7226065
Registered:Nov 21, 2023
Goods & Services
Class 036: Administration of pre-paid health care plans; Claims adjustment in the field of insurance; Dental health insurance underwriting and administration; Financial administration of patient reimbursement programs; Financial administration of pharmacy reimbursement programs and services; Financial administration of health reimbursement arrangements; Insurance administration; Insurance administration of prescription drug benefit plans; Insurance administration services, namely, assisting others with adjusting insurance claims; Insurance consulting in the field of health insurance; Insurance services, namely, underwriting, issuance and administration of health insurance; Development of insurance policies for others
MY30
MY30
Service Mark
Word
ABANDONED
Owner:
Serial:90852719
Filed:Jul 28, 2021
Classes:44
MY THIRTY
MY THIRTY
Service Mark
Word
ABANDONED
Owner:
Serial:90852711
Filed:Jul 28, 2021
Classes:44
CREDENCE WELL-BEING
CREDENCE WELL-BEING
Service Mark
Word
REGISTERED
Owner:
Serial:90746387
Filed:Jun 1, 2021
Classes:42
Registration:6932055
Registered:Dec 20, 2022
Goods & Services
"WELL-BEING"
CREDENCE WELLBEING
CREDENCE WELLBEING
Service Mark
Word
ABANDONED
Owner:
Serial:90735882
Filed:May 26, 2021
Classes:42
Goods & Services
"WELLBEING"
WELLBEACON
WELLBEACON
Service Mark
Word
REGISTERED
Owner:
Serial:90675083
Filed:Apr 27, 2021
Classes:42
Registration:7049788
Registered:May 9, 2023
Goods & Services
Application service provider (ASP) featuring software for use in managing benefits programs, employee productivity, health and wellness programs, and managed health services | Advisory services relating to health; Behavioral health services; Health care services, namely, wellness programs; Internet-based health care information services; Managed health care services; Providing healthy lifestyle and nutrition services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; Providing information about health, wellness and nutrition via a website; Providing information in the field of nutrition; Providing medical testing of fitness and medical consultations to assist employees in making health, wellness and nutritional changes in their daily living to increase productivity and lower health care costs for businesses; Providing an on-line computer database featuring information regarding health and nutrition
CHEWS WISELY
CHEWS WISELY
Service Mark
Combined
ABANDONED
Owner:
Serial:88623339
Filed:Sep 19, 2019
Classes:44
CHEWS WISELY
CHEWS WISELY
Service Mark
Word
ABANDONED
Owner:
Serial:88623324
Filed:Sep 19, 2019
Classes:44
CHEWS WISELY ALABAMA
CHEWS WISELY ALABAMA
Service Mark
Combined
REGISTERED
Owner:
Serial:88588616
Filed:Aug 22, 2019
Classes:44
Registration:6449444
Registered:Aug 10, 2021
Goods & Services
Class 044: Providing a website featuring information about nutrition
CHEWS WISELY ALABAMA
CHEWS WISELY ALABAMA
Service Mark
Word
REGISTERED
Owner:
Serial:88585711
Filed:Aug 20, 2019
Classes:44
Registration:6449441
Registered:Aug 10, 2021
Goods & Services
Class 044: Providing a website featuring information about nutrition
EXPLORE MY PLAN
EXPLORE MY PLAN
Service Mark
Word
REGISTERED
Owner:
Serial:88000413
Filed:Jun 14, 2018
Classes:36
Registration:6130855
Registered:Aug 18, 2020
Goods & Services
Administration of pre-paid health care plans; Claims adjustment in the field of insurance; Dental health insurance underwriting and administration; Design and development of insurance policies for others; Financial administration of health reimbursement arrangements; Financial administration of patient reimbursement programs; Financial administration of pharmacy reimbursement programs and services; Insurance administration; Insurance administration of prescription drug benefit plans; Insurance administration services, namely, assisting others with adjusting insurance claims; Insurance consulting in the field of health insurance; Insurance services, namely, underwriting, issuance and administration of health insurance
NAVIANCE
NAVIANCE
Service Mark
Word
ABANDONED
Owner:
Serial:87918151
Filed:May 11, 2018
Classes:36
CREDENCE HEALTH
CREDENCE HEALTH
Trademark
Word
ABANDONED
Owner:
Serial:87546808
Filed:Jul 28, 2017
Classes:16
Goods & Services
"HEALTH"
CREDENCE HEALTH
CREDENCE HEALTH
Service Mark
Word
ABANDONED
Owner:
Serial:87545924
Filed:Jul 27, 2017
Classes:36
Goods & Services
"HEALTH"
CREDENCE
CREDENCE
Service Mark
Word
REGISTERED
Owner:
Serial:87497388
Filed:Jun 20, 2017
Classes:36
Registration:6262220
Registered:Feb 2, 2021
Goods & Services
Administration of pre-paid health care plans; Claims adjustment in the field of insurance; Dental health insurance underwriting and administration; Design and development of insurance policies for others; Financial administration of health reimbursement arrangements; Financial administration of patient reimbursement programs; Financial administration of pharmacy reimbursement programs and services; Insurance administration; Insurance administration of prescription drug benefit plans; Insurance consulting in the field of health insurance; Insurance services, namely, underwriting, issuance and administration of health insurance; Insurance administration services, namely, assisting others with adjusting insurance claims
CREDENCE
CREDENCE
Trademark
Word
REGISTERED
Owner:
Serial:87497346
Filed:Jun 20, 2017
Classes:16, 35, 44
Registration:6295490
Registered:Mar 16, 2021
Goods & Services
Research reports featuring information in the field of healthcare data | Business services provided to a network of health care providers, namely, the negotiation and execution of contracts with health care payors; Collection and analysis of quality metric data for health care providers for business purposes; Health care cost containment; Health care cost review; Health care utilization and review services | Health care services, namely, wellness programs; Health care in the nature of health maintenance organizations; Health care services offered through a network of health care providers on a contract basis; Managed health care services; Providing health care information by telephone and the internet; Providing a website featuring information about health and wellness, namely, health care information regarding nutrition, behavioral health, disease care management and disability management, medical care information regarding proper administration and dosage of prescriptions and the therapeutic benefits, side effects and interactions of specific medications, dental care information regarding dental benefits, vision care regarding vision benefits, and pharmaceutical services; Wellness and health-related consulting services
86345508
86345508
Trademark
Design
CANCELLED
Owner:
Serial:86345508
Filed:Jul 23, 2014
Classes:9
Registration:4749638
Registered:Jun 2, 2015
Goods & Services
Downloadable software application for mobile devices which permits patients and their caregivers to manage prescriptions, receive notifications, reminders and prescription information, and locate pharmacies
MYRXPLANNER
MYRXPLANNER
Trademark
Combined
CANCELLED
Owner:
Serial:86345546
Filed:Jul 23, 2014
Classes:9
Registration:4749639
Registered:Jun 2, 2015
Goods & Services
Downloadable software application for mobile devices which permits patients and their caregivers to manage prescriptions, receive notifications, reminders and prescription information, and locate pharmacies
HRA PROVIDER PAID
HRA PROVIDER PAID
Service Mark
Combined
CANCELLED
Owner:
Serial:85426689
Filed:Sep 20, 2011
Classes:35
Registration:4153350
Registered:Jun 5, 2012
Goods & Services
"HRA PROVIDER PAID"
ALABAMA CHILD CARING PROGRAM
CANCELLED
Owner:
Serial:77855145
Filed:Oct 22, 2009
Classes:44
Registration:3817097
Registered:Jul 13, 2010
Goods & Services
"ALABAMA", "CHILD", AND "PROGRAM"
PREFERRED LTC LONG-TERM CARE
PREFERRED LTC LONG-TERM CARE
Service Mark
Combined
REGISTERED
Owner:
Serial:77699221
Filed:Mar 25, 2009
Classes:36
Registration:3966811
Registered:May 24, 2011
Goods & Services
"PREFERRED LTC LONG-TERM CARE"
BEHEALTHY.COM INFORMATION FOR A HEALTHY LIFESTYLE
Owner:
Serial:77340175
Filed:Nov 29, 2007
Classes:44
Registration:3552923
Registered:Dec 30, 2008
Goods & Services
"INFORMATION FOR A HEALTHY LIFESTYLE"
EPI EMERGENCY PATIENT INFORMATION
CANCELLED
Owner:
Serial:76635501
Filed:Apr 7, 2005
Classes:44
Registration:3078302
Registered:Apr 11, 2006
Goods & Services
Providing emergency medical information services in the nature of collecting and summarizing an individual's emergency contact and medical information that is transferred onto a card for reference in the event of a life-threatening situation; "EMERGENCY PATIENT INFORMATION" and the medical symbol comprised of a caduceus and a six-sided cross.
PREFERRED FLEX
PREFERRED FLEX
Service Mark
Word
CANCELLED
Owner:
Serial:76559254
Filed:Nov 12, 2003
Classes:36
Registration:3352811
Registered:Dec 11, 2007
Goods & Services
Financial and financially related services, namely, administration in connection with health flexible spending accounts; "FLEX"
EPI EMERGENCY PATIENT INFORMATION
ABANDONED
Owner:
Serial:78205716
Filed:Jan 22, 2003
Classes:42
Goods & Services
Class 042: Electronic and printed advertisements, brochures, letterhead, and related promotional materials.
FOR YOUR HEALTH INFORMATION FOR A HEALTHY, SAFE LIFESTYLE
Owner:
Serial:76147144
Filed:Oct 16, 2000
Classes:42
Registration:2590835
Registered:Jul 9, 2002
Goods & Services
"HEALTH"
FORYOURHEALTH
FORYOURHEALTH
Service Mark
Word
CANCELLED
Owner:
Serial:76043546
Filed:May 5, 2000
Classes:42
Registration:2779893
Registered:Nov 4, 2003
TO YOUR HEALTH
TO YOUR HEALTH
Service Mark
Word
ABANDONED
Owner:
Serial:76028020
Filed:Apr 17, 2000
Classes:41
INFOSOLUTIONS
INFOSOLUTIONS
Service Mark
Word
CANCELLED
Owner:
Serial:75041606
Filed:Jan 11, 1996
Classes:35, 42
Registration:2096578
Registered:Sep 16, 1997
Goods & Services
computer services, namely, information storage and retrieval in the field of medical records
BABY YOURSELF
BABY YOURSELF
Trademark
Word
REGISTERED
Owner:
Serial:74681516
Filed:May 30, 1995
Classes:16, 36, 41, +1
Registration:2144937
Registered:Mar 17, 1998
Goods & Services
[educational services, namely conducting classes in the field of health]; printed health education materials; health insurance underwriting and administration; health care and health counseling services
INFOSOLUTIONS
INFOSOLUTIONS
Trademark
Word
CANCELLED
Owner:
Serial:74590035
Filed:Oct 24, 1994
Classes:9, 16, 35, +1
Registration:2037550
Registered:Feb 11, 1997
Goods & Services
[ educational services, namely conducting training classes in the field of computer network use ]; computer software for use in accessing a database of medical and patient information; instruction manuals for use with computer software used to access a database of medical and patient information; medical billing services
BLUE ADVISOR
BLUE ADVISOR
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:77673124
Filed:Feb 18, 2009
Classes:44
Registration:3769986
Registered:Apr 6, 2010
Goods & Services
"ADVISOR"
TURN TO BLUE
TURN TO BLUE
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:77025327
Filed:Oct 19, 2006
Classes:36
Registration:3296318
Registered:Sep 25, 2007
76566489
76566489
Service Mark
Design
Previous
CANCELLED
Owner:
Serial:76566489
Filed:Dec 12, 2003
Classes:36
Registration:2910200
Registered:Dec 14, 2004
Goods & Services
Administration of Medicare benefits
CAHABA GOVERNMENT BENEFIT ADMINISTRATORS
CAHABA GOVERNMENT BENEFIT ADMINISTRATORS
Service Mark
Stylized
Previous
CANCELLED
Owner:
Serial:76566490
Filed:Dec 12, 2003
Classes:36
Registration:2922290
Registered:Feb 1, 2005
Goods & Services
Administration of Medicare benefits; "GOVERNMENT BENEFIT ADMINISTRATORS"
BCAREFUL BSAFE
BCAREFUL BSAFE
Service Mark
Word
Previous
CANCELLED
Owner:
Serial:75471506
Filed:Apr 21, 1998
Classes:42
Registration:2292265
Registered:Nov 16, 1999
Goods & Services
promoting public awareness of the need for health safety; and providing health advice on the prevention and/or treatment of common health problems

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