DENTSU AEGIS LONDON LIMITED

"LAB" AS TO INTERNATIONAL CLASS 45

Business management consulting in the fields of customer relationship management services, the use of technology in marketing, and market research; developing advertising and promotional campaigns for businesses and others; business marketing consulting regarding design and production of advertising and communications programs and materials for others, production of television and radio commercials, outdoor advertising, point purchase and other media, direct marketing and sales promotions materials and programs; advertising planning services; business marketing consulting regarding customer relationship marketing strategy development, implementation and support; database management via a global computer network; business data analysis; database management, marketing automation, namely, managing marketing processes and multifunctional campaigns and data processing services; digital marketing strategy development; advertising services; advertising agency services; marketing and promotional marketing services; media buying and planning being advising the client how much media time, and at what times the client should be purchasing advertising for planning, purchase and procurement of media advertising for others; negotiation of business contracts for others, namely, negotiating the buying of media space and time for others; negotiation of business contracts for others, namely, procurement, namely, purchasing advertising space and time for advertisement placement on all media for others; negotiation of business contracts for others, namely, programmatic media buying services being procurement, namely, purchasing of advertising for others; online advertising services; social media advertising services; digital advertising services; pay per click advertising; search engine optimization for sales promotion; creating advertising material; dissemination of advertising material, namely, tracts, prospectuses, samples; rental of advertising material, updating of advertising material; dissemination of advertisements; experiential, event and live advertising services; promoting and marketing the goods and services of others through print, audio, video, and electronic media; advertising copywriting; writing publicity and advertising texts; marketing consulting, namely, creative and strategic consultation regarding the development and production of marketing campaigns for others; marketing and branding services, namely, development of content strategies and communication plans for marketing purposes; business management; business management assistance; business efficiency expert services; business information; business organization consultancy; conducting market surveys, analysis and research, research and consulting in targeting specific markets; mailing list preparation services; data compilation and systematisation in a database; direct and indirect marketing of goods and services; negotiation concerning business deals, namely, negotiation of business contracts for others; statistical data processing assistance; business management assistance, namely, assistance in the economic affairs of companies; marketing research, namely, research on the econometric effectiveness of advertising; research for business purposes; professional business consulting; computer file management; organization of exhibitions for commercial and promotional purposes; economic forecasting services; radio advertising, television advertising; production of video and audio recordings for advertising purposes; creating videos, and press releases for others all for advertising purposes; compiling of statistics; newspaper subscription services; marketing research using quantitative and qualitative research methods; organization of product launches for commercial and promotional purposes; marketing analysis services; marketing advisory services; consumer marketing research and consulting related thereto; providing a web-based portal to allow others to view, sort and analyse business and marketing data related to customers and potential customers; marketing services, namely, development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth and social media communications; marketing services, namely, providing target demographic segmentation analysis and recommendations; marketing services, namely, collection and analysis of audience data to optimise product or ticket sales; information, advisory and consultancy services relating to the aforesaid services; all the foregoing not relating to product data services | Computer network configuration services; computer programming services; management of information technology systems, namely, computer network management services for others; computer systems analysis, design, and integration; computer software application development and hosting for others in the fields of advertising and marketing; computer consulting regarding website development; design of graphic user interface and site architecture technology integration to enable e-commerce and integration with client databases; database development; computer system design and development; computer services, namely, development of technological automation services regarding applications for wide area network or local area network computer systems; technical consulting services with regard to computer program development; computer systems management, namely, on-site management of information technology (IT) systems of others, with the exception of installation, repair and maintenance; support in the use of computer networks, being, technical support, namely, monitoring technological functions of computer network systems; technical consulting in the field of computers; computer system development of computer systems used for opinion polls and marketing studies; design of data processing programs; design, development and research in using computer databases, manuals and in systematizing information in files; graphic design services; web site design; creation, maintenance and updating of website content for others; research and design of new products and packaging; website hosting services; rental of software; software as a service featuring software platforms for advertising and marketing data; software as a service featuring software platforms for the collection and analysis of audience data to optimise product or ticket sales; creating blogs for others; creating, namely, design of software in the field of mobile applications and video games; information, advisory and consultancy services relating to the aforesaid services; all the foregoing not relating to product data services

Recorded and downloadable computer software for playing electronic computer games and video games; recorded and downloadable electronic computer game software; recorded and downloadable electronic interactive computer game software; recorded and downloadable computer game software; recorded and downloadable games software for use with video game consoles; recorded and downloadable application software featuring electronic games for use on handheld electronic devices; recorded and downloadable application software for smartphones, mobile phones, tablets and other electronic devices for playing electronic computer games and video games; recorded and downloadable games software applications for use with mobile phones and other electronic devices; downloadable computer software applications for playing electronic computer games; software for operating game controllers for interactive video game devices comprised of computer hardware and software and accessories, namely, game consoles, game controllers and software for operating game controllers; computer video game software; downloadable video game software; recorded and downloadable video game programs; downloadable electronic publications in the nature of books, magazines and user manuals in the field of software, games and electronic game software; prerecorded compact discs featuring games and electronic game software; prerecorded DVD discs featuring games and electronic game software; recorded and downloadable interactive educational or entertainment video games for use with television receivers and video apparatus; downloadable computer game software | Entertainment services, namely, providing temporary use of non-downloadable interactive games; production, presentation and distribution of interactive entertainment and interactive programming competitions in the field of video and computer games and mobile phone applications; production and distribution of motion pictures in the field of video and computer games and mobile phone applications; pay to play game services, namely, providing online computer games; provision of on-line entertainment, namely, providing online computer games; peer to peer interactive game and gaming services, namely, providing online, non-downloadable game software; providing temporary use of non-downloadable peer to peer interactive game software; interactive gaming, namely, providing temporary use of non-downloadable interactive computer game software including single and multi-player gaming formats; production of video games; entertainment services, namely, providing temporary use of non-downloadable interactive games including single and multi-player gaming formats; production of video games; entertainment services, namely, providing temporary use of non-downloadable video games; rental of games equipment; providing online information on computer and video game strategies; information, advisory and consultancy services relating to the aforesaid services

Advertising services; advertising agency services; online advertising services; social media advertising services; digital advertising services; pay per click advertising; search engine optimization for sales promotion; design of advertising materials; dissemination of advertising material, namely, tracts, prospectuses, and advertising samples; rental of advertising material, updating of advertising material; dissemination of advertisements; outdoor advertising; business, marketing and consumer research; market analysis; business strategy development services; business management assistance; business efficiency expert services; providing business information; business consultancy; commercial consultancy; business organization consultancy; consultancy services regarding business strategies; consultancy regarding advertising communication strategies; consultancy and advisory services in the field of business strategy; commercial information and advice for consumers in the choice of products and services; conducting market surveys; design of marketing surveys; market analysis and research; marketing research and consulting in the field of targeting specific markets; mailing list preparation services; systematization of data in computer databases; compiling business data; marketing services, namely, direct and indirect of marketing of goods and services for others; negotiation of business contracts for others; statistical data processing services; business management assistance for companies; advertising research, namely, conducting research on the econometric effectiveness of advertising; research for business purposes; professional business consulting; computer file management; organization of exhibitions for commercial and promotional purposes; economic forecasting services; radio advertising; television advertising; compiling of statistics; cost price analysis; newspaper subscription services; marketing research using quantitative and qualitative research methods; rental of advertising time on communication media; agencies for advertising time and space; negotiation of business contracts for others in the field of buying media space and time; arranging and conducting promotional marketing and special events for commercial purposes for others, namely, events at which new products, publications and services are introduced to the public; compilation and provision of trade and business price and statistical information; promoting and marketing the goods and services of others; provision of market research information; provision of information and advice to consumers regarding the selection of products and items to be purchased; information, advisory and consultancy services relating to the aforesaid services | Search engine optimisation, namely, development, maintenance and updating of a telecommunication network search engine; computer system design in the field of technical automation regarding applications for wide area network or local area network computer systems; design and development of on-line computer software systems the field of technical automation regarding applications for wide area network or local area network computer systems; technical support services, namely, troubleshooting of computer software problems; computer services, namely, remote management of the information technology (IT) systems of others, except installation, repair, and maintenance; technical support, namely, monitoring technological functions of computer network systems; design and development of application software for mobile devices; development of on-line computer software systems for use in field of opinion polls and marketing studies; design of data processing computer software; design, development, and research of computer software for use in computer databases, manuals, and in systematizing information in files; creating and maintaining websites for others; research and design of new products; design of packaging

Advertising services; advertising agency services; promotion and marketing services; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; rental of advertising time on communication media; agencies for advertising time and space; negotiation of business contracts for others in the field of buying media space and time for promotional and advertising purposes; rental of advertising space and advertising time on communication media for promotional and advertising purposes; negotiation of business contracts for others in the field of programmatic media buying; online advertising services; social media advertising services; digital advertising services; pay per click advertising; search engine optimization for sales promotion; creating advertising material; dissemination of advertising material, namely, tracts, prospectuses, and advertising samples; rental of advertising material; updating of advertising material; dissemination of advertisements; outdoor advertising; advertising services in the nature of providing experiential, event, and live advertising for others; marketing services, namely, promoting the goods and services of others through print, audio, video, and electronic media; advertising copywriting; writing of publicity texts; copy writing for advertising and promotional purposes; production of television, radio and online commercials; developing advertising and promotional campaigns for businesses; creative and strategic consultation regarding the development and production of marketing campaigns for others; marketing and brand positioning services, namely, developing brand content strategies and planning marketing communications; business management; business management assistance; business efficiency expert services; providing business information; business organization consultancy; conducting market surveys; market analysis; market research; market consultation in the field of targeting specific markets; mailing list preparation services; systematization of data in computer databases; compiling business data; direct and indirect marketing services; negotiation of business contracts for others; statistical data processing services; business management assistance for companies; advertising research, namely, conducting research on the econometric effectiveness of advertising; research for business purposes; professional business consulting; computer file management; organization of exhibitions for commercial and promotional purposes; economic forecasting services; radio advertising; television advertising; production of advertising materials, namely, video and audio recordings for advertising purposes; production of advertising materials, namely, blogs, videos, apps, games, and press releases for advertising purposes; compiling of statistics; newspaper subscription services; marketing research using quantitative and qualitative research methods; business consultation and management regarding launching of new products; information, advisory and consultancy services relating to the aforesaid services

Apparatus for recording, transmission or reproduction of sound or images; Data processing equipment, namely, couplers; Computers; Downloadable computer programs for advertising and data analytics; Computer software in the form of a set of applications for use in advertising and data analytics; Econometric modeling software; Econometric modeling software in the form of a set of applications; Computer software for use in advertising and data analytics capable of being accessed and/or downloaded online via global computer information networks or from a website on the Internet; Computer software for the purpose of analyzing and forecasting marketing and advertising efficiency; Artificial intelligence apparatus in the nature of computers; Artificial intelligence software; Humanoid robots with artificial intelligence; Computer software for artificial intelligence (AI) processing; Computer software development tools, for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Computer software libraries for use in general purpose computation, manipulation of collections of data, data transformation, input/output, communications, graphics display, modelling and testing for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Computer software runtime systems, namely, systems comprised of computer software libraries for use in general purpose computation, manipulation of collections of data, data transformation, input/output, communications, graphics display, modelling and testing for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Computer software for use as an application programming interface (API) for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Computer software for collecting, editing, modifying, organizing, synchronizing, integrating, monitoring, transmitting, storage and sharing of data and information; Computer software for data warehousing; Database management software; Computer software for creating, configuring, provisioning and scaling databases; Computer software for storing, retrieving, caching, extracting, formatting, structuring, systematizing, organizing, indexing, processing, querying, analyzing, replicating and controlling access to data; Computer software for monitoring computer network access and activity; Computer software for monitoring, tracking, logging, analyzing, auditing and reporting in the field of regulatory and information security compliance; Computer software for monitoring, tracking, logging and analyzing computer network events, user activity, changes to resource activity and security statistics; Computer software for improving database performance; Business intelligence software for use in advertising and data analytics; Computer software that provides real-time, integrated business management intelligence by combining information from various databases; Business analytics software for collecting and analyzing data to facilitate business decision making; Computer software for use in big data analysis; none of the aforesaid for use in connection with speech recognition software | Advertising, marketing and promotional services; business management; business administration; Business analysis, research and information services; customer relationship management; organization, operation and supervision of sales and promotional incentive schemes; Rental of advertising space; Online advertising via a computer communications network; Television advertising commercials; preparation and presentation of audio visual display for advertising purposes; Dissemination of advertising matter; Arranging and conducting of trade shows and exhibitions for commercial or advertising purposes; Business consulting services relating to marketing; Compilation of business statistics and commercial information; Marketing studies; Brand creation services; Conducting public opinion polling and market surveys; Marketing costing and analysis, namely, marketing analysis and cost analysis services; Business planning, conducting business audits, surveys and business appraisal services; Provision of business information; Provision of computerized business information data; Marketing and advertising analysis; Business management consulting in the fields of customer relationship management services, the use of technology in marketing, and market research; Business marketing consulting regarding design and production of advertising and communications programs and materials for others, production of television and radio commercials, outdoor advertising, point purchase and other media, direct marketing and sales promotions materials and programs; Business marketing consulting regarding customer relationship marketing strategy development, implementation and support; Database management via a global computer network; Business data analysis; Business analysis in the field of digital strategy development; Search engine optimization for sales promotion; Data compilation and systematisation in a database; Statistical data processing assistance; Research on the econometric effectiveness of advertising; Research for business purposes; Economic forecasts; Marketing analysis services; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth and social media communications; Research, analysis, and testing in the field of advertising; Providing a website featuring information in the field of advertising, corporate identity and brand development services; providing an on-line searchable database featuring business information and business contacts; Providing a website featuring business information in the field of data analytics; Providing target demographic segmentation analysis and recommendations; Corporate identity and brand development services; Information, advisory and consultancy services relating to the aforesaid services | Scientific and technological services and research and design relating thereto, namely, scientific research, analysis, and testing in the field of data analytics; Industrial analysis and research services in the field of advertising and data analytics; Design and development of computer hardware and software; Consultancy, design, testing, research and advisory services, all relating to computing and computer programming; Consultancy services in relation to econometric modelling and marketing efficiency analysis and forecasting software; Computer aided engineering design and drawing services; Computer programming; Computer systems analysis; Computer timesharing; Research and development of computer hardware and software; Technology advisory services relating to computers; Rental and leasing of computers; Computer rental and updating of computer software; Computer software design; Computer database leasing, namely, rental of a database server to third parties; Graphic design services; Website design services; Computer aided design of video graphics; Providing a website featuring information in the field of website design; Providing a website featuring scientific research in the field of data analytics; Design of data processing programs; Design, development and research in using computer databases, manuals and in systematizing information in files; Providing temporary use of non-downloadable computer software development tools, and computer software libraries for use in general purpose computation, manipulation of collections of data, data transformation, input/output, communications, graphics display, modelling, and testing for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Providing temporary use of non-downloadable computer software and SaaS services being runtime systems comprised of computer software libraries for use in general purpose computation, manipulation of collections of data, data transformation, input/output, communications, graphics display, modelling and testing for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Providing temporary use of non-downloadable computer software for use as an application programming interface (API) for use in the fields of artificial intelligence, deep learning, high performance computing, distributed computing, virtualization and machine learning; Rental of computer software for real-time, low-latency, AI processing and data analysis, deep learning, high performance computing, distributed computing, virtualization and machine learning; Rental of computer software for use with deep learning computational frameworks; Data mining services; Data warehousing; Computer services, namely, monitoring the web sites of others to improve their scalability and performance; Providing search engines for obtaining data via communications networks; Creating indexes of computer network-based information, sites, and other resources available on global computer networks for others; Software as a service (SaaS) featuring software for event logging, reporting, analysis and alert generation; Software as a service (SaaS) featuring software for collecting, editing, modifying, organizing, synchronizing, integrating, monitoring, transmitting, storage and sharing of data and information; Software as a service (SaaS) featuring software for data, desktop and application streaming; Software as a service (SaaS) featuring software for data backup, recovery and archiving; software as a service (SaaS) featuring software for improving database performance; Software as a service (SaaS) featuring software for monitoring computer network access and activity; Software as a service (SaaS) featuring search engine software; Software as a service (SaaS) featuring software for searching databases; Software as a service (SaaS) featuring software for creating searchable databases of information and data; Software as a service (SaaS) featuring business intelligence software for advertising and data analytics; Software as a service (SaaS) featuring software that provides real-time, integrated business management intelligence by combining information from various databases; Software as a service (SaaS) featuring business analytics software for collecting and analyzing data to facilitate business decision making; Software as a service (SaaS) featuring software for use in big data analysis; Software as a service (SaaS) featuring software that automates the processing of un-structured, semi-structured and structured information and data stored on computer networks and the Internet; Software as a service (SaaS) featuring software for image analysis, identification, processing, conversion, cropping, resizing and enhancement; Software as a service (SaaS) featuring software for inserting and removing advertising and other content into video streams; Electronic storage of computerized business information data; Providing a website featuring on-line non-downloadable software that enables users to view, sort and analyse business and marketing data related to customers and potential customers; Information, advisory and consultancy services relating to the aforesaid services; none of the aforesaid for use in connection with speech recognition software

Post-production editing services featuring approval, rejection, editing, flagging and deletion of entertainment content in particular music, sounds, video, photographs, messages, text, images and animation; assessing content, digital media channels and social media, namely, organizing and conducting social media competitions; entertainment services, namely, providing online reviews of social media videos and messages; Advertising; advertising agency services; marketing and promotional services; provision of research and reporting services in the field of social media for business purposes; business risk analysis services; digital media content strategy services, namely, the development of written and design content and production services for brand campaigns; social media listening and monitoring services for business purposes, namely, searching the web and social space to track and monitor topics of interest and information relating to specific businesses; brand evaluation services featuring awareness escalation of content on social media channels and moderation of content on social media channels; brand evaluation services featuring review of content on digital media channels and social media channels; business management in the field of social media management services; customer service management for others, in particular, responding to customer inquiries for others in the field of social media; online advertising services; social media advertising services; digital advertising services; creating advertising material; updating of advertising material; dissemination of advertisements; promoting and marketing the goods and services of others through print, audio, video, and electronic media; advertising copywriting; writing publicity and advertising texts; developing advertising and promotional campaigns for businesses; creative and strategic consultation regarding the development and production of marketing campaigns for others; marketing and branding services, namely, developing content strategies and communication plans for advertising and business purposes; business management; business management assistance; business efficiency expert services; business information management; business organization consultancy namely, monitoring, searching, screening and indexing data on social media, electronic communications and electronic databases; conducting market surveys, analysis and research, business research and consulting in targeting specific markets; data compilation and systematization in a database for business purposes; direct and indirect marketing of goods and services; business assistance in the economic affairs of companies; market research on the econometric effectiveness of advertising, marketing and social media; research for business purposes; professional business consulting; creating blog content, and press releases for advertising purposes; production of video and audio recordings for advertising purposes; compiling of statistics and reports for business purposes, advertising and marketing purposes; information, advisory and consultancy services relating to the aforesaid services; Assessing content, digital media channels and social media, namely, judging content submissions to online competitions and managing online competitions; graphic design services; creating, editing and updating of website content for others

Advertising and marketing services; digital advertising services provided by means of indirect methods of marketing communications, namely, social media and mobile marketing; content marketing services; arranging and conducting marketing promotional events for others; event planning and management for marketing, branding, promoting or advertising the goods and services of others; providing marketing and promotion of special events; branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications

Providing consulting services in the field of facilitating the planning, buying, and placement of media; media planning, namely, advising clients on the correct times and media to advertise based on media analysis of the market

Providing consulting services in the field of facilitating the planning, buying, and placement of media; media planning, namely, advising clients on the correct times and media to advertise based on media analysis of the market

Advertising services, namely, promoting and marketing the goods and services of others through print, audio, video, and electronic media; consultation services, namely, creative and strategic consultation regarding the development and production of marketing campaigns for others; marketing and branding services, namely, content strategies and communication plans