EQUITRUST LIFE INSURANCE COMPANY logo

EQUITRUST LIFE INSURANCE COMPANY

75 Marks
Corp.
First Filed:Nov 14, 1997Latest Filed:Oct 20, 2025Address:7100 Westown Parkway, West Des Moines, IA 50266, US

Portfolio Overview

Top Classes

Class 36
Insurance, Financial Services & Real Estate
75(100%)
Class 42
Software, IT Services & Scientific Research
1(1%)

TTAB Proceedings

Total Proceedings
5
As Plaintiff
0(0%)
As Defendant
5(100%)

Top Firms

Loading...

Trademark Activity Timeline(1997 – 2026)

Trademark Portfolio

75 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
SMARTBOOST
SMARTBOOST
Service Mark
Word
PENDING
Owner:
Serial:99451567
Filed:Oct 20, 2025
Classes:36
Goods & Services
Class 036: Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products
WEALTHMAX
WEALTHMAX
Service Mark
Word
PENDING
Owner:
Serial:99451528
Filed:Oct 20, 2025
Classes:36
Goods & Services
Class 036: Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products
CONFIDENCE INCOME
CONFIDENCE INCOME
Service Mark
Word
REGISTERED
Owner:
Serial:99188034
Filed:May 15, 2025
Classes:36
Registration:7976728
Registered:Oct 7, 2025
Goods & Services
Financial services, namely, investment management of and distribution of equity indexed annuities; "INCOME"
MARKETVALUE
MARKETVALUE
Service Mark
Word
REGISTERED
Owner:
Serial:99188039
Filed:May 15, 2025
Classes:36
Registration:8259074
Registered:May 19, 2026
Goods & Services
Financial services, namely, investment management of and distribution of equity indexed annuities
EQUITRACKER
EQUITRACKER
Service Mark
Word
PENDING
Owner:
Serial:99045447
Filed:Feb 18, 2025
Classes:36, 42
Goods & Services
Class 036: Financial services in the nature of providing an investment option available for life insurance products; Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products; Class 042: Platform as a service (PAAS) featuring computer software platforms for financial services, namely, monitoring the status of insurance applications and policies
SMARTBOOST INDEX
SMARTBOOST INDEX
Service Mark
Word
PENDING
Owner:
Serial:99041584
Filed:Feb 14, 2025
Classes:36
Goods & Services
Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products
MARKETEARLY INCOME
MARKETEARLY INCOME
Service Mark
Word
PENDING
Owner:
Serial:99019753
Filed:Jan 27, 2025
Classes:36
Goods & Services
Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products
MARKETFUTURE INCOME
MARKETFUTURE INCOME
Service Mark
Word
PENDING
Owner:
Serial:99019750
Filed:Jan 27, 2025
Classes:36
Goods & Services
Financial services in the nature of providing an investment option available for fixed annuities and fixed-indexed annuity life insurance products
CERTAINTY
CERTAINTY
Service Mark
Word
REGISTERED
Owner:
Serial:98832002
Filed:Oct 31, 2024
Classes:36
Registration:7724246
Registered:Mar 11, 2025
Goods & Services
Financial services, namely, management and distribution of multi-year guaranteed fixed annuities; annuity services, namely, account and investment administration; annuity services, namely, account and investment administration and the investment and distribution of annuity funds
RIGHTNOW UNDERWRITING
RIGHTNOW UNDERWRITING
Service Mark
Word
REGISTERED
Owner:
Serial:98570929
Filed:May 28, 2024
Classes:36
Registration:8233891
Registered:Apr 28, 2026
Goods & Services
Insurance underwriting, namely, life insurance underwriting and insurance underwriting consultation; insurance underwriting services, namely, life insurance underwriting; Insurance services, namely, underwriting, issuance and administration of life insurance, and, insurance agencies in the field of life insurance; rapid underwriting assessment process; insurance services, namely, underwriting, issuing and administration of life insurance accelerated benefit rider; "UNDERWRITING"
ET SERVICES
ET SERVICES
Service Mark
Combined
PENDING
Owner:
Serial:98397394
Filed:Feb 8, 2024
Classes:36
Goods & Services
Administrative support functions in the nature of insurance administration services to affiliates related to issuance of life insurance and annuity business; SERVICES
MARKETFIVE INDEX
MARKETFIVE INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:97884669
Filed:Apr 12, 2023
Classes:36
Registration:7600835
Registered:Dec 10, 2024
Goods & Services
Class 036: Financial services, namely, investment management of and distribution of equity index annuities
MARKETTEN BONUS INDEX ANNUITY
MARKETTEN BONUS INDEX ANNUITY
Service Mark
Word
ABANDONED
Owner:
Serial:97646965
Filed:Oct 25, 2022
Classes:36
MARKETTWELVE INDEX ANNUITY
MARKETTWELVE INDEX ANNUITY
Service Mark
Word
REGISTERED
Owner:
Serial:97646988
Filed:Oct 25, 2022
Classes:36
Registration:7342998
Registered:Apr 2, 2024
Goods & Services
Class 036: Financial services, namely, investment management of and distribution of equity index annuities
PERFORMANCE BONUS INDEX ANNUITY
PERFORMANCE BONUS INDEX ANNUITY
Service Mark
Word
ABANDONED
Owner:
Serial:97647015
Filed:Oct 25, 2022
Classes:36
WEALTHMAX LIFE INSURANCE
WEALTHMAX LIFE INSURANCE
Service Mark
Word
REGISTERED
Owner:
Serial:97647009
Filed:Oct 25, 2022
Classes:36
Registration:7350681
Registered:Apr 9, 2024
Goods & Services
Class 036: Life insurance underwriting services
WEALTHPAY LIFE INSURANCE
WEALTHPAY LIFE INSURANCE
Service Mark
Word
REGISTERED
Owner:
Serial:97647078
Filed:Oct 25, 2022
Classes:36
Registration:7350682
Registered:Apr 9, 2024
Goods & Services
Class 036: Life insurance underwriting service
WEALTHSURE LIFE INSURANCE
WEALTHSURE LIFE INSURANCE
Service Mark
Word
REGISTERED
Owner:
Serial:97647126
Filed:Oct 25, 2022
Classes:36
Registration:7350683
Registered:Apr 9, 2024
Goods & Services
Class 036: Life insurance underwriting services
CANOPY
CANOPY
Service Mark
Word
ABANDONED
Owner:
Serial:97119977
Filed:Nov 11, 2021
Classes:36
Goods & Services
Financial services, namely, investment management of and distribution of annuities; Financial services, namely, investment management of and distribution of annuities with long term care rider
DUET
DUET
Service Mark
Word
ABANDONED
Owner:
Serial:97119996
Filed:Nov 11, 2021
Classes:36
BRIDGE
BRIDGE
Service Mark
Word
REGISTERED
Owner:
Serial:97096925
Filed:Oct 28, 2021
Classes:36
Registration:7001991
Registered:Mar 14, 2023
Goods & Services
Financial services, namely, investment management of and distribution of annuities; Financial services, namely, investment management of and distribution of annuities with long term care rider
MARKETFORCE BONUS INDEX
MARKETFORCE BONUS INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:97047557
Filed:Sep 27, 2021
Classes:36
Registration:7469287
Registered:Aug 6, 2024
Goods & Services
Class 036: Financial services, namely, investment management of and distribution of annuities
MARKETMAX INDEX
MARKETMAX INDEX
Service Mark
Word
ABANDONED
Owner:
Serial:97047581
Filed:Sep 27, 2021
Classes:36
Goods & Services
"INDEX"
MARKETFORCE
MARKETFORCE
Service Mark
Word
REGISTERED
Owner:
Serial:97018952
Filed:Sep 9, 2021
Classes:36
Registration:7626821
Registered:Dec 24, 2024
Goods & Services
Financial services, namely, investment management of and distribution of annuities; Financial services, namely, investment management of and distribution of annuities with long term care rider
MARKETMAX
MARKETMAX
Service Mark
Word
ABANDONED
Owner:
Serial:97018971
Filed:Sep 9, 2021
Classes:36
EQUITRUST PRINCIPAL INVESTMENT COMPANY
EQUITRUST PRINCIPAL INVESTMENT COMPANY
Service Mark
Combined
ABANDONED
Owner:
Serial:88862996
Filed:Apr 7, 2020
Classes:36
Goods & Services
"PRINCIPAL INVESTMENT COMPANY"
ET SERVICES
ET SERVICES
Service Mark
Combined
ABANDONED
Owner:
Serial:88862929
Filed:Apr 7, 2020
Classes:36
Goods & Services
"SERVICES"
MARKETSEVEN INDEX
MARKETSEVEN INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:88230316
Filed:Dec 14, 2018
Classes:36
Registration:5941731
Registered:Dec 24, 2019
Goods & Services
Financial services, namely, underwriting, issuance and administration of annuities and life insurance underwriting services; "INDEX"
EQUITRUST
EQUITRUST
Service Mark
Combined
REGISTERED
Owner:
Serial:88226910
Filed:Dec 12, 2018
Classes:36
Registration:6019937
Registered:Mar 24, 2020
Goods & Services
Insurance services, namely, underwriting, issuance and administration of life insurance, and, insurance agencies in the field of life insurance
EQUITRUST INSURANCE MARKETING SERVICES
EQUITRUST INSURANCE MARKETING SERVICES
Service Mark
Combined
REGISTERED
Owner:
Serial:88227006
Filed:Dec 12, 2018
Classes:36
Registration:6019938
Registered:Mar 24, 2020
Goods & Services
insurance agencies in the field of life insurance; "INSURANCE MARKETING SERVICES"
EQUITRUST LIFE INSURANCE COMPANY INSURANCE MARKETING SERVICES
EQUITRUST LIFE INSURANCE COMPANY INSURANCE MARKETING SERVICES
Service Mark
Combined
ABANDONED
Owner:
Serial:88226953
Filed:Dec 12, 2018
Classes:36
MARKETFORCE INDEX ANNUITY
MARKETFORCE INDEX ANNUITY
Service Mark
Word
ABANDONED
Owner:
Serial:88009379
Filed:Jun 21, 2018
Classes:36
Goods & Services
"INDEX ANNUITY"
GROWTH SUITELIFE
GROWTH SUITELIFE
Service Mark
Word
REGISTERED
Owner:
Serial:87861520
Filed:Apr 3, 2018
Classes:36
Registration:5616047
Registered:Nov 27, 2018
Goods & Services
Class 036: Financial services, namely, providing an investment option available for variable annuity and variable life insurance products
SECURE SUITELIFE
SECURE SUITELIFE
Service Mark
Word
REGISTERED
Owner:
Serial:87861526
Filed:Apr 3, 2018
Classes:36
Registration:5725090
Registered:Apr 16, 2019
Goods & Services
Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; "SECURE"
SUITELIFE SERIES
SUITELIFE SERIES
Service Mark
Word
CANCELLED
Owner:
Serial:87861530
Filed:Apr 3, 2018
Classes:36
Registration:5663058
Registered:Jan 22, 2019
Goods & Services
Financial services, namely, providing an investment option available for variable annuity and variable life insurance products; "SERIES"
UNDERWRITE-NOW
UNDERWRITE-NOW
Service Mark
Word
CANCELLED
Owner:
Serial:87608779
Filed:Sep 14, 2017
Classes:36
Registration:5504876
Registered:Jun 26, 2018
Goods & Services
insurance services, namely, underwriting, issuance and administration of life insurance; providing phone-based underwriting interview service to insurance agents in the field of insurance of all types for purposes of immediate, point-of-sale underwriting decisions
ACCUMULATOR MARCSEVEN INDEX
ACCUMULATOR MARCSEVEN INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:87560123
Filed:Aug 8, 2017
Classes:36
Registration:5499446
Registered:Jun 19, 2018
Goods & Services
Class 036: Life insurance underwriting services
INCOME MARCSEVEN INDEX
INCOME MARCSEVEN INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:87560110
Filed:Aug 8, 2017
Classes:36
Registration:5499445
Registered:Jun 19, 2018
Goods & Services
Class 036: Life insurance underwriting services
MARCSEVEN INDEX
MARCSEVEN INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:87442585
Filed:May 9, 2017
Classes:36
Registration:5388494
Registered:Jan 23, 2018
Goods & Services
Class 036: Life insurance underwriting services
WEALTHHORIZON LIFE
WEALTHHORIZON LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:87330655
Filed:Feb 9, 2017
Classes:36
Registration:5449622
Registered:Apr 17, 2018
Goods & Services
Class 036: Life insurance underwriting services
EQUICARES
EQUICARES
Service Mark
Combined
ABANDONED
Owner:
Serial:86861786
Filed:Dec 30, 2015
Classes:36
EQUITRUSTCARES
EQUITRUSTCARES
Service Mark
Combined
REGISTERED
Owner:
Serial:86847996
Filed:Dec 14, 2015
Classes:36
Registration:5076678
Registered:Nov 8, 2016
Goods & Services
Charitable services, namely, fundraising services by means of organizing special events for financial assistance and support to families and other disadvantaged persons for food, school supplies and healthcare
DYNAMARC INDEX
DYNAMARC INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:86592623
Filed:Apr 9, 2015
Classes:36
Registration:4947787
Registered:Apr 26, 2016
Goods & Services
Financial investment services in the nature of equity annuity products, namely, investment management of and distribution of index annuities; "INDEX"
EQUITRUST FINANCIAL GROUP
EQUITRUST FINANCIAL GROUP
Service Mark
Word
ABANDONED
Owner:
Serial:86509440
Filed:Jan 21, 2015
Classes:36
Goods & Services
"FINANCIAL GROUP"
EQUITRUST FINANCIAL SERVICES
EQUITRUST FINANCIAL SERVICES
Service Mark
Word
CANCELLED
Owner:
Serial:86471526
Filed:Dec 4, 2014
Classes:36
Registration:4789282
Registered:Aug 11, 2015
Goods & Services
"FINANCIAL SERVICES"
85842227
85842227
Service Mark
Design
REGISTERED
Owner:
Serial:85842227
Filed:Feb 6, 2013
Classes:36
Registration:4683391
Registered:Feb 10, 2015
Goods & Services
Life insurance underwriting and investment management of and distribution of annuities
INCOME POWER IUL
INCOME POWER IUL
Service Mark
Word
CANCELLED
Owner:
Serial:85841944
Filed:Feb 6, 2013
Classes:36
Registration:4453740
Registered:Dec 24, 2013
Goods & Services
"INCOME" OR "IUL"
MARKETPOWER BONUS INDEX
MARKETPOWER BONUS INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:85842035
Filed:Feb 6, 2013
Classes:36
Registration:4453742
Registered:Dec 24, 2013
Goods & Services
Class 036: Financial investment services in the nature of equity annuity products, namely, investment management of and distribution of index annuities
WEALTHMAX LIFE
WEALTHMAX LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:85841886
Filed:Feb 6, 2013
Classes:36
Goods & Services
"LIFE"
WEALTHMAX BONUS LIFE
WEALTHMAX BONUS LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:85829136
Filed:Jan 22, 2013
Classes:36
Registration:4450267
Registered:Dec 17, 2013
Goods & Services
Class 036: Life insurance underwriting services
WEALTHPAY LIFE
WEALTHPAY LIFE
Service Mark
Word
CANCELLED
Owner:
Serial:85829096
Filed:Jan 22, 2013
Classes:36
Registration:4685247
Registered:Feb 10, 2015
Goods & Services
"LIFE"
INCOME POWER
INCOME POWER
Service Mark
Word
ABANDONED
Owner:
Serial:85368271
Filed:Jul 11, 2011
Classes:36
ELITE SERIES ANNUITY
ELITE SERIES ANNUITY
Service Mark
Word
ABANDONED
Owner:
Serial:85294476
Filed:Apr 13, 2011
Classes:36
Goods & Services
"SERIES ANNUITY"
WEALTHMAX BONUS LIFE
WEALTHMAX BONUS LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:85081450
Filed:Jul 9, 2010
Classes:36
Goods & Services
"BONUS LIFE"
WEALTHMAX LIFE
WEALTHMAX LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:85081467
Filed:Jul 9, 2010
Classes:36
Goods & Services
"LIFE"
MARKETTWELVE BONUS INDEX
MARKETTWELVE BONUS INDEX
Service Mark
Word
CANCELLED
Owner:
Serial:85026553
Filed:Apr 29, 2010
Classes:36
Registration:3867711
Registered:Oct 26, 2010
Goods & Services
"BONUS INDEX"
LEGACYSURE LIFE
LEGACYSURE LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:77916894
Filed:Jan 21, 2010
Classes:36
Goods & Services
Class 036: Life insurance underwriting services
WEALTHSURE LIFE
WEALTHSURE LIFE
Service Mark
Word
CANCELLED
Owner:
Serial:77916913
Filed:Jan 21, 2010
Classes:36
Registration:3935556
Registered:Mar 22, 2011
Goods & Services
Class 036: Life insurance underwriting services
MARKETTEN BONUS INDEX ANNUITY
MARKETTEN BONUS INDEX ANNUITY
Service Mark
Word
REGISTERED
Owner:
Serial:76678897
Filed:Jun 29, 2007
Classes:36
Registration:3516886
Registered:Oct 14, 2008
Goods & Services
Financial services, namely, investment of and distribution of equity index annuity products; "BONUS INDEX ANNUITY"
MARKETTEN INDEX
MARKETTEN INDEX
Service Mark
Word
CANCELLED
Owner:
Serial:76678898
Filed:Jun 29, 2007
Classes:36
Registration:3516887
Registered:Oct 14, 2008
Goods & Services
Financial services, namely, investment of and distribution of equity index annuity products; INDEX
CONFIDENCE INCOME ANNUITY
CONFIDENCE INCOME ANNUITY
Service Mark
Word
REGISTERED
Owner:
Serial:77004003
Filed:Sep 21, 2006
Classes:36
Registration:3409734
Registered:Apr 8, 2008
Goods & Services
Class 036: Financial services, namely, investment of and distribution of single premium annuity products
BUILDER BONUS INDEX
BUILDER BONUS INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:78901458
Filed:Jun 6, 2006
Classes:36
Registration:3393340
Registered:Mar 4, 2008
Goods & Services
Class 036: Financial services, namely investment of and distribution of equity index annuities
PERFORMANCE BONUS INDEX
PERFORMANCE BONUS INDEX
Service Mark
Word
CANCELLED
Owner:
Serial:78901494
Filed:Jun 6, 2006
Classes:36
Registration:3370724
Registered:Jan 15, 2008
Goods & Services
Class 036: Financial services, namely, investment of and distribution of equity index annuities
CERTAINTY SELECT
CERTAINTY SELECT
Service Mark
Word
REGISTERED
Owner:
Serial:76652710
Filed:Jan 3, 2006
Classes:36
Registration:3313185
Registered:Oct 16, 2007
Goods & Services
Financial services, namely, management and distribution of multi-year guaranteed fixed annuities
MARKETBOOSTER INDEX
MARKETBOOSTER INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:76642952
Filed:Jul 18, 2005
Classes:36
Registration:3165798
Registered:Oct 31, 2006
Goods & Services
Financial services, namely, investment management of and distribution of equity index annuities; "INDEX"
CHOICEFOUR
CHOICEFOUR
Service Mark
Word
REGISTERED
Owner:
Serial:76631305
Filed:Feb 14, 2005
Classes:36
Registration:3531395
Registered:Nov 11, 2008
Goods & Services
Investment services, namely, investment annuity services for single premium deferred annuities in the nature of investment management of and distribution of annuities
MARKETSEVEN INDEX
MARKETSEVEN INDEX
Service Mark
Word
CANCELLED
Owner:
Serial:76616183
Filed:Oct 14, 2004
Classes:36
Registration:3025992
Registered:Dec 13, 2005
Goods & Services
Investment management of and distribution of variable annuities; "INDEX"
MARKETVALUE INDEX
MARKETVALUE INDEX
Service Mark
Word
REGISTERED
Owner:
Serial:76599554
Filed:Jun 28, 2004
Classes:36
Registration:2986618
Registered:Aug 16, 2005
Goods & Services
Financial services, namely, investment management of and distribution of equity indexed annuities; "INDEX"
MARKETPOWER BONUS INDEX
MARKETPOWER BONUS INDEX
Service Mark
Word
CANCELLED
Owner:
Serial:76572581
Filed:Jan 27, 2004
Classes:36
Registration:3068750
Registered:Mar 14, 2006
Goods & Services
Financial investment services in the nature of equity indexed annuity products, also known as investment management of and distribution of fixed annuities; "Bonus Index"
76262971
76262971
Service Mark
Design
CANCELLED
Owner:
Serial:76262971
Filed:May 29, 2001
Classes:36
Registration:2549979
Registered:Mar 19, 2002
Goods & Services
Life insurance underwriting, banking, fund investment, investment brokerage and mutual fund investment brokerage
EQUITRUST
EQUITRUST
Service Mark
Combined
REGISTERED
Owner:
Serial:76157956
Filed:Nov 2, 2000
Classes:36
Registration:2595710
Registered:Jul 16, 2002
Goods & Services
Life insurance underwriting, banking, fund investment, investment brokerage and mutual fund brokerage services
EQUITRUST FINANCIAL GROUP, INC.
EQUITRUST FINANCIAL GROUP, INC.
Service Mark
Word
CANCELLED
Owner:
Serial:76134577
Filed:Sep 25, 2000
Classes:36
Registration:2933477
Registered:Mar 15, 2005
Goods & Services
"FINANCIAL GROUP, INC."
EQUITRUST FINANCIAL SERVICES
EQUITRUST FINANCIAL SERVICES
Service Mark
Word
CANCELLED
Owner:
Serial:76135772
Filed:Sep 25, 2000
Classes:36
Registration:2802783
Registered:Jan 6, 2004
Goods & Services
"FINANCIAL SERVICES"
EQUITRUST
EQUITRUST
Service Mark
Word
REGISTERED
Owner:
Serial:75389912
Filed:Nov 14, 1997
Classes:36
Registration:2250530
Registered:Jun 1, 1999
Goods & Services
Life insurance, banking, investment, brokerage and mutual fund services
EQUITRUST LIFE INSURANCE COMPANY
EQUITRUST LIFE INSURANCE COMPANY
Service Mark
Word
REGISTERED
Owner:
Serial:75390084
Filed:Nov 14, 1997
Classes:36
Registration:2286397
Registered:Oct 12, 1999
Goods & Services
Life insurance underwriting; "LIFE INSURANCE COMPANY"