Class 009: Downloadable software in the nature of a mobile application for ground vehicle operators to schedule, arrange and provide transportation services, for passengers and potential passengers to schedule, arrange, and receive transportation services, for providing electronic message communication between a ground vehicle operator and a passenger, for scheduling and obtaining ride hailing and ride sharing services, for arranging passenger transportation, for processing payment transactions associated with ride hailing, ride sharing and passenger transportation services, and for accessing and administering rewards obtained from passenger reward programs; Class 035: Arranging and conducting incentive reward programs to promote the sale of transportation services provided by others; Administration of a passenger reward program that issues points members can redeem for discounts on the purchase of entertainment and sports event tickets, streaming music, and admission to video and sports entertainment events and sports and fantasy sports contests; Promoting the goods and services of others by means of a loyalty rewards card scheme; Provision of advertising space by electronic means and global information networks; Class 039: Taxi transport; Transportation reservation services; Arrangement of taxi transport; Arranging of passenger transportation services for others; Making reservations and bookings for transportation; Making reservations and bookings for transportation by airplane, train, boat, bus or car; Providing taxi booking services via mobile applications