GENERAL MILLS IP HOLDINGS, II, LLC logo

GENERAL MILLS IP HOLDINGS, II, LLC

252 Marks
LLC
First Filed:Dec 5, 1924Latest Filed:Sep 19, 2025Address:Number One General Mills Blvd., Minneapolis, MN 55426, US

Portfolio Overview

Registered
123(49%)
Pending
7(3%)
Dead
122(49%)

Top Classes

Class 30
Staple Foods
203(81%)
Class 29
Meats and Processed Foods
26(10%)
Class 25
Clothing, Footwear & Headgear
6(2%)

TTAB Proceedings

Total Proceedings
129
As Plaintiff
116(90%)
As Defendant
13(10%)

Top Firms

General Mills Marketing, Inc...(Sep 2025)
182
Pirkey Barber PLLC(Jul 2021)
2
SARDIS PUBLISHING, LLC D/B/A...(Jun 2001)
1

Trademark Activity Timeline(1980 – 2025)

Trademark Portfolio

252 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
BREAKFAST PARLOUR
BREAKFAST PARLOUR
Trademark
Word
PENDING
Owner:
Serial:99704372
Filed:Mar 16, 2026
Classes:30
WONDER PANTRY
WONDER PANTRY
Trademark
Word
PENDING
Owner:
Serial:99704367
Filed:Mar 16, 2026
Classes:30
COUNT CHOCULA
COUNT CHOCULA
Trademark
Word
PENDING
Owner:
Serial:99403123
Filed:Sep 19, 2025
Classes:5
Goods & Services
Class 005: Powdered nutritional supplement drink mix containing whey
OATMEAL CRISP
OATMEAL CRISP
Trademark
Unknown
PENDING
Owner:
Serial:99339280
Filed:Aug 15, 2025
Classes:30
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
CINNAMON TOAST CRUNCH LOADED
REGISTERED
Owner:
Serial:98622824
Filed:Jun 27, 2024
Classes:30
Registration:7722740
Registered:Mar 11, 2025
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
COCOA PUFFS LOADED
COCOA PUFFS LOADED
Trademark
Word
REGISTERED
Owner:
Serial:98622830
Filed:Jun 27, 2024
Classes:30
Registration:7999306
Registered:Oct 28, 2025
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
TRIX LOADED
TRIX LOADED
Trademark
Word
PENDING
Owner:
Serial:98622827
Filed:Jun 27, 2024
Classes:30
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
CINNAMON TOAST CRUNCH
PENDING
Owner:
Serial:98380742
Filed:Jan 29, 2024
Classes:29, 30
Goods & Services
ready-to-eat popcorn; cereal-derived ready-to-eat snacks; mixes, namely, cake mix, cookie mix, and pancake mix; instant oatmeal; ready-to-eat cookies; frostings; frozen waffles; Dairy-based spreads flavored with cinnamon
MONSTER MASH
MONSTER MASH
Trademark
Word
REGISTERED
Owner:
Serial:98267326
Filed:Nov 13, 2023
Classes:29
Registration:7530261
Registered:Oct 8, 2024
Goods & Services
dehydrated fruit snacks
MORNING SUMMIT
MORNING SUMMIT
Trademark
Word
ABANDONED
Owner:
Serial:98246870
Filed:Oct 30, 2023
Classes:29
Goods & Services
Milk products excluding ice cream, ice milk and frozen yogurt
MORNING SUMMIT
MORNING SUMMIT
Trademark
Word
ABANDONED
Owner:
Serial:98243083
Filed:Oct 27, 2023
Classes:29
GINGERBREAD TOAST CRUNCH
REGISTERED
Owner:
Serial:98207416
Filed:Oct 3, 2023
Classes:30
Registration:7635986
Registered:Dec 31, 2024
Goods & Services
"GINGERBREAD TOAST"
98184742
98184742
Trademark
Design
REGISTERED
Owner:
Serial:98184742
Filed:Sep 18, 2023
Classes:30
Registration:7429408
Registered:Jun 25, 2024
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
CINNAMON TOAST CRUNCH
PENDING
Owner:
Serial:98127804
Filed:Aug 11, 2023
Classes:30
Goods & Services
Coffee
LOADED
LOADED
Trademark
Word
ABANDONED
Owner:
Serial:98103239
Filed:Jul 26, 2023
Classes:30
98085448
98085448
Trademark
Design
REGISTERED
Owner:
Serial:98085448
Filed:Jul 14, 2023
Classes:30
Registration:7421861
Registered:Jun 18, 2024
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
CARMELLA CREEPER
CARMELLA CREEPER
Trademark
Combined
REGISTERED
Owner:
Serial:98085447
Filed:Jul 14, 2023
Classes:30
Registration:7429226
Registered:Jun 25, 2024
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
CARMELLA CREEPER
CARMELLA CREEPER
Trademark
Word
REGISTERED
Owner:
Serial:98085443
Filed:Jul 14, 2023
Classes:30
Registration:7421860
Registered:Jun 18, 2024
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
CHEERIOS HEARTY NUT MEDLEY
REGISTERED
Owner:
Serial:98015166
Filed:May 26, 2023
Classes:30
Registration:7627768
Registered:Dec 24, 2024
Goods & Services
"HEARTY NUT MEDLEY"
MAPLE CINNAMON CHEERIOS
REGISTERED
Owner:
Serial:98015159
Filed:May 26, 2023
Classes:30
Registration:7627767
Registered:Dec 24, 2024
Goods & Services
"MAPLE CINNAMON"
97648618
97648618
Trademark
Design
REGISTERED
Owner:
Serial:97648618
Filed:Oct 26, 2022
Classes:30
Registration:7080758
Registered:Jun 13, 2023
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
LUCKY CHARMS
LUCKY CHARMS
Trademark
Stylized
REGISTERED
Owner:
Serial:97648617
Filed:Oct 26, 2022
Classes:30
Registration:7080757
Registered:Jun 13, 2023
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
OATFULS
OATFULS
Trademark
Word
ABANDONED
Owner:
Serial:97574705
Filed:Sep 1, 2022
Classes:30
CINNAFUEGO TOAST CRUNCH
ABANDONED
Owner:
Serial:97550921
Filed:Aug 16, 2022
Classes:30
TRIX TRAX
TRIX TRAX
Trademark
Word
REGISTERED
Owner:
Serial:97387475
Filed:Apr 28, 2022
Classes:30
Registration:7342412
Registered:Apr 2, 2024
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
CINNAGRAHAM TOAST CRUNCH
REGISTERED
Owner:
Serial:97284299
Filed:Feb 25, 2022
Classes:30
Registration:6866358
Registered:Oct 4, 2022
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
CINNADUST
CINNADUST
Trademark
Word
REGISTERED
Owner:
Serial:90828262
Filed:Jul 14, 2021
Classes:30
Registration:7602954
Registered:Dec 17, 2024
Goods & Services
Beverage flavorings, namely, flavorings, other than essential oils, for beverages; bread mixes; brownie mixes; cake mixes; cocoa-based preparations for making beverages, namely, chocolate-based preparations for making beverages; cookie mixes; frostings; instant oatmeal; pancake mixes; seasoning mixes
CHEERI OATS
CHEERI OATS
Trademark
Word
REGISTERED
Owner:
Serial:90815522
Filed:Jul 7, 2021
Classes:30
Registration:6927733
Registered:Dec 20, 2022
Goods & Services
Class 030: Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
PLENTIFULL
PLENTIFULL
Trademark
Word
REGISTERED
Owner:
Serial:90790904
Filed:Jun 23, 2021
Classes:30
Registration:6791414
Registered:Jul 12, 2022
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
DULCE DE LECHE TOAST CRUNCH
REGISTERED
Owner:
Serial:90712290
Filed:May 14, 2021
Classes:30
Registration:6750970
Registered:Jun 7, 2022
Goods & Services
"DULCE DE LECHE TOAST"
WONDERWORKS
WONDERWORKS
Trademark
Word
REGISTERED
Owner:
Serial:90321243
Filed:Nov 16, 2020
Classes:29
Registration:6755323
Registered:Jun 7, 2022
Goods & Services
Food products, namely, whey-based food to be used as breakfast food, snack food, or ingredient for making other foods
FRUTE BRUTE
FRUTE BRUTE
Trademark
Word
REGISTERED
Owner:
Serial:90303085
Filed:Nov 6, 2020
Classes:30
Registration:6577986
Registered:Nov 30, 2021
Goods & Services
Class 030: Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
MONSTER MASH
MONSTER MASH
Trademark
Word
REGISTERED
Owner:
Serial:90244513
Filed:Oct 9, 2020
Classes:30
Registration:6630289
Registered:Jan 25, 2022
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
YUMMY MUMMY
YUMMY MUMMY
Trademark
Word
REGISTERED
Owner:
Serial:90242813
Filed:Oct 8, 2020
Classes:30
Registration:6577906
Registered:Nov 30, 2021
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
TRIX
TRIX
Trademark
Word
REGISTERED
Owner:
Serial:88808173
Filed:Feb 24, 2020
Classes:25
Registration:6141770
Registered:Sep 1, 2020
Goods & Services
Pajama bottoms; Socks; T-shirts
WILDE TERRA
WILDE TERRA
Trademark
Word
REGISTERED
Owner:
Serial:88695826
Filed:Nov 18, 2019
Classes:30
Registration:6397487
Registered:Jun 22, 2021
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
MORNING SUMMIT
MORNING SUMMIT
Trademark
Word
ABANDONED
Owner:
Serial:88633510
Filed:Sep 27, 2019
Classes:29
MORNING SUMMIT
MORNING SUMMIT
Trademark
Word
REGISTERED
Owner:
Serial:88633509
Filed:Sep 27, 2019
Classes:30
Registration:6246678
Registered:Jan 12, 2021
Goods & Services
Food products, namely, processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; food products, namely, muffins
CINNAMON TOAST CRUNCH REMIX
REGISTERED
Owner:
Serial:88445129
Filed:May 24, 2019
Classes:30
Registration:6342284
Registered:May 4, 2021
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
CINNAMON TOAST CRUNCH CHURROS
REGISTERED
Owner:
Serial:88398590
Filed:Apr 23, 2019
Classes:30
Registration:5902364
Registered:Nov 5, 2019
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; "CHURROS"
CINNAMON TOAST CRUNCH CHURROS
REGISTERED
Owner:
Serial:88398581
Filed:Apr 23, 2019
Classes:30
Registration:5902363
Registered:Nov 5, 2019
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; "CHURROS"
MAGICALLY DELICIOUS
MAGICALLY DELICIOUS
Trademark
Word
REGISTERED
Owner:
Serial:88286344
Filed:Feb 1, 2019
Classes:30
Registration:6335611
Registered:Apr 27, 2021
Goods & Services
Class 030: Food products, namely, marshmallows; hot chocolate mixes
CINNAMILK
CINNAMILK
Trademark
Word
REGISTERED
Owner:
Serial:88170381
Filed:Oct 26, 2018
Classes:29
Registration:6747087
Registered:May 31, 2022
Goods & Services
Food products, namely, dairy products excluding ice cream, ice milk and frozen yogurt
MERMAID CEREAL
MERMAID CEREAL
Trademark
Word
CANCELLED
Owner:
Serial:88036828
Filed:Jul 13, 2018
Classes:30
Registration:5846790
Registered:Aug 27, 2019
Goods & Services
Class 030: Breakfast cereals
SILLY RABBIT, TRIX ARE FOR KIDS
REGISTERED
Owner:
Serial:87841306
Filed:Mar 20, 2018
Classes:30
Registration:5546039
Registered:Aug 21, 2018
Goods & Services
Cereal-derived food products to be used as a breakfast cereal, snack food, or ingredient for making food
TRIX ARE FOR KIDS!
TRIX ARE FOR KIDS!
Trademark
Word
REGISTERED
Owner:
Serial:87841308
Filed:Mar 20, 2018
Classes:30
Registration:5546040
Registered:Aug 21, 2018
Goods & Services
Breakfast cereals
FILLOWS
FILLOWS
Trademark
Word
CANCELLED
Owner:
Serial:87827187
Filed:Mar 9, 2018
Classes:30
Registration:5814465
Registered:Jul 23, 2019
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
KID-TESTED. PARENT-APPROVED.
REGISTERED
Owner:
Serial:87825422
Filed:Mar 8, 2018
Classes:30
Registration:5682048
Registered:Feb 19, 2019
Goods & Services
Processed cereal-derived food products to be used as a breakfast cereal, snack food or ingredient for making food
CRAMS
CRAMS
Trademark
Word
ABANDONED
Owner:
Serial:87812929
Filed:Feb 27, 2018
Classes:30
PROTEIN ONE
PROTEIN ONE
Trademark
Word
REGISTERED
Owner:
Serial:87758496
Filed:Jan 17, 2018
Classes:29, 30
Registration:5801353
Registered:Jul 9, 2019
Goods & Services
Ready to eat, cereal derived food bars containing protein in whole or significant part; [ Nut-based food bars containing protein in whole or significant part ]; "PROTEIN"
PROTEIN ONE BY THE MAKERS OF FIBER ONE
CANCELLED
Owner:
Serial:87758501
Filed:Jan 17, 2018
Classes:29, 30
Registration:5801354
Registered:Jul 9, 2019
Goods & Services
"PROTEIN" AND "FIBER"
AUTUMN'S GOLD
AUTUMN'S GOLD
Trademark
Word
REGISTERED
Owner:
Serial:87490106
Filed:Jun 15, 2017
Classes:29
Registration:5379181
Registered:Jan 16, 2018
Goods & Services
Seed-based snack foods; nut-based snack foods
TOAST CRUNCH
TOAST CRUNCH
Trademark
Stylized
CANCELLED
Owner:
Serial:87428021
Filed:Apr 27, 2017
Classes:30
Registration:5482405
Registered:May 29, 2018
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
GOOD GOES ROUND
GOOD GOES ROUND
Trademark
Word
REGISTERED
Owner:
Serial:87418965
Filed:Apr 20, 2017
Classes:30
Registration:5973490
Registered:Jan 28, 2020
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
VERY BERRY CHEERIOS
VERY BERRY CHEERIOS
Trademark
Word
REGISTERED
Owner:
Serial:87400873
Filed:Apr 6, 2017
Classes:30
Registration:5405027
Registered:Feb 20, 2018
Goods & Services
Processed cereal-based food to be used as a breakfast cereal, snack food, or ingredient in making other foods; "BERRY"
CEREOLA
CEREOLA
Trademark
Word
ABANDONED
Owner:
Serial:87023068
Filed:May 3, 2016
Classes:30
CINNAMON STAR CRUNCH
ABANDONED
Owner:
Serial:86944119
Filed:Mar 17, 2016
Classes:30
Goods & Services
"CINNAMON"
AUTUMN'S GOLD
AUTUMN'S GOLD
Trademark
Word
ABANDONED
Owner:
Serial:86868231
Filed:Jan 7, 2016
Classes:30
86757390
86757390
Trademark
Design
ABANDONED
Owner:
Serial:86757390
Filed:Sep 15, 2015
Classes:30
ATLAVENA
ATLAVENA
Trademark
Word
ABANDONED
Owner:
Serial:86654431
Filed:Jun 8, 2015
Classes:31
CRUNCH LAB
CRUNCH LAB
Trademark
Word
REGISTERED
Owner:
Serial:86613475
Filed:Apr 29, 2015
Classes:30
Registration:5350985
Registered:Dec 5, 2017
Goods & Services
Class 030: Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
TINY TOAST
TINY TOAST
Trademark
Word
CANCELLED
Owner:
Serial:86607152
Filed:Apr 23, 2015
Classes:30
Registration:5042165
Registered:Sep 13, 2016
Goods & Services
"TOAST"
DESSERTIFY
DESSERTIFY
Trademark
Word
ABANDONED
Owner:
Serial:86318253
Filed:Jun 24, 2014
Classes:30
CHEERIOS & CHARDONNAY
CANCELLED
Owner:
Serial:86233675
Filed:Mar 27, 2014
Classes:25
Registration:4605583
Registered:Sep 16, 2014
FIBER ONE
FIBER ONE
Trademark
Word
REGISTERED
Owner:
Serial:86233657
Filed:Mar 27, 2014
Classes:30
Registration:4694647
Registered:Mar 3, 2015
Goods & Services
Cookies and snack cakes; "FIBER"
TRIX
TRIX
Trademark
Word
REGISTERED
Owner:
Serial:86190493
Filed:Feb 11, 2014
Classes:29
Registration:4698355
Registered:Mar 10, 2015
Goods & Services
Fruit-based snack food
TOTAL
TOTAL
Trademark
Combined
REGISTERED
Owner:
Serial:86106911
Filed:Oct 31, 2013
Classes:30
Registration:4510924
Registered:Apr 8, 2014
Goods & Services
[ Bakery products; ] Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
FRUTE BRUTE
FRUTE BRUTE
Trademark
Word
REGISTERED
Owner:
Serial:86105550
Filed:Oct 30, 2013
Classes:30
Registration:4525896
Registered:May 6, 2014
Goods & Services
Class 030: Breakfast cereals
YUMMY MUMMY
YUMMY MUMMY
Trademark
Word
CANCELLED
Owner:
Serial:86097472
Filed:Oct 22, 2013
Classes:30
Registration:4510912
Registered:Apr 8, 2014
TOTAL
TOTAL
Trademark
Word
CANCELLED
Owner:
Serial:86095402
Filed:Oct 18, 2013
Classes:30
Registration:4510910
Registered:Apr 8, 2014
CHOCOLATE TOAST CRUNCH
CANCELLED
Owner:
Serial:86051340
Filed:Aug 29, 2013
Classes:30
Registration:4626055
Registered:Oct 21, 2014
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; "CHOCOLATE TOAST"
FIBER ONE
FIBER ONE
Trademark
Word
REGISTERED
Owner:
Serial:86004977
Filed:Jul 9, 2013
Classes:29
Registration:4540436
Registered:May 27, 2014
Goods & Services
Class 029: NUT BASED FOOD BARS, FRUIT-BASED SNACK FOODS
BALANCED NUTRITION FOR A HEALTHY LIFESTYLE
Owner:
Serial:85953577
Filed:Jun 7, 2013
Classes:29
Registration:4664441
Registered:Dec 30, 2014
Goods & Services
"BALANCED NUTRITION"
FIBER ONE
FIBER ONE
Trademark
Word
CANCELLED
Owner:
Serial:85941517
Filed:May 24, 2013
Classes:30
Registration:4465562
Registered:Jan 14, 2014
Goods & Services
"FIBER"
HONEY KIX
HONEY KIX
Trademark
Word
CANCELLED
Owner:
Serial:85883680
Filed:Mar 22, 2013
Classes:30
Registration:4392373
Registered:Aug 27, 2013
Goods & Services
"HONEY"
PEANUT BUTTER TOAST CRUNCH
CANCELLED
Owner:
Serial:85839629
Filed:Feb 4, 2013
Classes:30
Registration:4392284
Registered:Aug 27, 2013
Goods & Services
"PEANUT BUTTER TOAST"
85820771
85820771
Trademark
Design
REGISTERED
Owner:
Serial:85820771
Filed:Jan 11, 2013
Classes:30
Registration:4387798
Registered:Aug 20, 2013
Goods & Services
Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods
APPLE CINNAMON CHEERIOS
CANCELLED
Owner:
Serial:85820824
Filed:Jan 11, 2013
Classes:30
Registration:4391716
Registered:Aug 27, 2013
Goods & Services
"APPLE CINNAMON"
CINNAMON TOAST CRUNCH
CANCELLED
Owner:
Serial:85737640
Filed:Sep 25, 2012
Classes:30
Registration:4363808
Registered:Jul 9, 2013
COCOA PUFFS
COCOA PUFFS
Trademark
Word
CANCELLED
Owner:
Serial:85737643
Filed:Sep 25, 2012
Classes:30
Registration:4363809
Registered:Jul 9, 2013
Goods & Services
"COCOA"

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