Genius Sports Group Limited

Gambling services; betting services; sports integrity services; betting integrity services; auditing and monitoring of betting markets; monitoring and analysing events and outcomes; searching, collection, collation, analysis, generation and distribution of betting odds; bookmaking services; configuration of virtual betting slips; sports event management services; score analysis services; provision of sporting activities; organising, managing and scheduling sports events; organising, managing and scheduling virtual sports events; sports book management services; setting of betting odds and betting limits; entertainment services; gaming services; creation of augmented and virtual reality experiences; animation production services; tracking services in relation to the movement of sports players and sporting objects for sports information purposes; sports coaching services; player and team performance analysis services; tactical analysis services; officiating services; automated and semi-automated officiating services; player and team registration and profiling services; providing non-downloadable audio and video content; creation of audio and video content; provision of non-downloadable games; provision of non-downloadable digital trackers; non-downloadable digital data tracking devices; publishing services; non-downloadable publications; information, advisory and consultancy services relating to the aforesaid services.; Computer software; downloadable computer software; computer software for data management; computer software for searching data; computer software for data collection; computer software for data input; computer software for generating data feeds; computer software for database creation; computer software for database management; computer software for data analysis; computer software for data processing; computer software for data auditing; computer software for data verification; computer software for distribution of data; computer software for data encryption and encoding; computer software for editing, optimisation and automation of data; computer software for data tracking; computer software for web analytics; computer software for managing website content for third parties; computer software for mathematical modelling of events, outcomes and betting markets; computer software for betting market monitoring and analysis; computer software for auditing betting markets; computer software for setting betting limits; computer software for calculating betting odds; computer software for risk and liability management; computer software for monitoring and analysing events and outcomes; computer software for managing advertising, promotional and marketing content; computer software for generating, monitoring, moderating and optimising advertising, promotional and marketing content; computer software for search engine optimisation; computer software for market research; computer software for market auditing and analysis of markets; computer software for searching, collection, collation, analysis, generation and distribution of betting odds; computer software for supporting betting transactions; computer software for presentation, rendering and display of data; computer software for generating augmented and virtual reality experiences; computer software for producing digital animations; computer software for tracking, monitoring and analysing movement of people; computer software for tracking, monitoring and analysing movement of objects; computer software for enabling machine learning; computer software for implementing neural networks; computer software for organising, managing, scheduling and broadcasting events; computer games software; computer software for data collection, acquisition, broadcasting, capture, manipulation, streaming, transfer, transmission and distribution; computer software for broadcasting, capture, manipulation, transfer, transmission and distribution of audio and video content; computer software for creating, generating, editing, optimising, augmenting and automating audio and video content; computer software for video production and editing; computer software for producing audio and video streams; computer software for providing data feeds; computer software for statistical analysis; computer software for compilation of statistics; computer software for analysis of market dynamics; computer software for managing licensing and monetisation; computer software for trading; computer software for managing and processing financial transactions; computer software for pricing and profit analysis; computer software for creating visualisations; computer software for player and team registration and profiling; computer software for player and team performance analysis; computer software for tactical analysis; computer software for providing officiating assistance; computer software for organising, managing and scheduling sports events; computer software for manipulating score data; computer software for score analysis; computer software for identity verification; computer software for messaging and providing notifications; computer software for automating social media posts; computer software for customer profiling; computer software for data migration; computer software for hosting web platforms; computer software platforms featuring all of the aforesaid computer software; computer hardware; hosted web platforms; digital trackers; media players; digital scoreboards; downloadable digital trackers; downloadable media players; downloadable scoreboards; downloadable computer games; data capturing equipment; automated data capturing equipment; data encoding and data encryption equipment; data storage apparatus; downloadable virtual betting slips; data tracking devices; camera equipment; telecommunication devices; optical trackers; devices that track players and sporting objects, monitor live plays and analyse data; media players; digital scoreboards; data encoding and data encryption hardware; data storage hardware; downloadable audio and video content; downloadable calculators; downloadable publications.; Data streaming services; streaming of audio and video content; data transfer services; providing data feeds; data transmission and distribution services; transmission and distribution of audio and video content; transmission and distribution of automatically generated and/or augmented audio and video content; transmission and distribution of audio and video clips and highlights; transmission and distribution of automatically generated and/or augmented audio and video clips and highlights; data broadcasting services; provision of notifications; messaging services; automated social media posting services; provision of notifications relating to betting markets and sports data; information, advisory and consultancy services relating to the aforesaid services.; Financial services; financial data analysis services; monetisation services; financial trading services; financial risk management services; financial liability management services; provision of pricing data; management and processing of financial transactions; betting trading services; information, advisory and consultancy services relating to the aforesaid services.; Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; monitoring and moderation of advertising, marketing, promotional and publicity materials and campaigns; optimisation of advertising, marketing, promotional and publicity materials and campaigns; provision of information, advice and consultancy in relation to social media advertising, promotion and marketing; search engine optimisation services; statistical analysis services; compilation of statistics; digital media services; digital media analysis services; market research services; analysis of market dynamics; market auditing services; targeted marketing services; data management services; data analysis services; profit analysis services; data processing services; data editing, optimisation and automation services; data searching services; data input services; data auditing services; data verification services; collation of statistical and historical data; data collection services; data acquisition services; data capture services; data manipulation services; database management services; business risk management services; data tracking and reporting; consumer demographic and behaviour data analysis; tracking, analysis and reporting in relation to advertising, marketing, promotional and publicity campaigns; revenue and sales conversion analysis of advertising, marketing, promotional and publicity campaigns; tracking of and reporting on customer loyalty; monitoring of and reporting on website performance and traffic; web analytics services; business liability management services; pricing analysis services; customer profiling services; creating, generating, editing, optimising, augmenting and automating audio and video content for advertising, marketing, promotional and publicity purposes; database creation services; database management services; administration of licensing; information, advisory and consultancy services relating to the aforesaid services.; Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design; user interface design services; computer software integration services; graphic design services; technical risk management services; technical data analysis services; content management services; web hosting services; hosting web platforms; database creation services; software as a service; platform as a service; rental of software; data migration services; data encryption and encoding services; design of mathematical models; building mathematical models; mathematical modelling services; machine learning services; devising machine learning algorithms; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services.

Class 035: Affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; development, creation, production, and post-production of advertising content for the websites of others for advertising, marketing, promotional and publicity purposes; search engine optimisation for sales promotion; business management of advertising, marketing and promotional campaigns; business consultancy relating optimisation of advertising, marketing, promotional and publicity materials and promotional campaigns; targeted marketing services; business consultancy services relating to customer targeting; market research services; digital media marketing services; advertising via electronic media; statistical analysis services for business purposes; business management analysis in the fields of sports, betting, marketing and media; market analysis services on digital media; advertising analysis to determine the effectiveness of advertising in the field of digital media; systemization and processing of data in the fields of sports, betting, marketing and media in computer databases; business data analysis services; data processing services; office functions in the nature of searching for data in computer files and on the internet for others; providing office functions, namely, inputting data for business purposes; computer data entry services in the fields of sports, betting, marketing and media; business data auditing services; collation of statistical and historical data for business purposes; acquisition of business data; tracking and reporting of business data; business analysis of consumer demographic and behavioral data; consumer profiling for commercial or marketing purposes; tracking and reporting on customer loyalty and behavior for business purposes; database management services; information, advisory and consultancy services relating to the aforesaid services; Class 042: Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design; user interface design services; computer software integration services; graphic design services; web content management services for others, namely, management of website data and website content in the fields of sports, betting, marketing, and media for others; Platform as a service (PAAS) featuring computer software platforms for the management of digital platform content in the fields of sports, betting, marketing, and media for others; hosting of digital content on the internet; software as a service (SAAS) featuring non-downloadable software for managing databases, analysing data, processing data, searching data, manipulating data, verifying data, statistical analysis, managing website and digital platform content for third parties, managing advertising, promotional and marketing content and campaigns, generating advertising content, customer targeting, customer profiling, market research, acquiring, provision and rental of advertising space on the internet, search engine optimisation, creating and managing digital identities ; rental of software for managing databases, analysing data, processing data, searching data, manipulating data, verifying data, statistical analysis, managing website and digital platform content for third parties, managing advertising, promotional and marketing content and campaigns, generating advertising content, customer targeting, customer profiling, market research, acquiring, provision and rental of advertising space on the internet, search engine optimisation, creating and managing digital identities ; data migration services; data encryption and encoding services; mathematical computer modelling services ; design of mathematical computer-simulated models ; application service provider (ASP) featuring software using artificial intelligence (AI) for machine learning ; technical consultancy in the field of machine learning; development of machine learning algorithms for software and data analysis; electronic data storage services; database design and development; information, advisory and consultancy services relating to the aforesaid services.

Class 009: Downloadable computer software for processing data; downloadable computer software for searching data; downloadable computer software for data collection; downloadable computer software for data searching; downloadable computer software for data auditing; downloadable computer software for data verification; downloadable computer software for database management; downloadable computer software for database creation; downloadable computer software for data analysis; downloadable computer software for distribution of data; downloadable computer software for mathematical modelling of events, outcomes and betting markets; downloadable computer software for machine learning and neural networks; downloadable computer software for betting market monitoring and analysis; downloadable computer software for auditing betting markets; downloadable computer software for setting betting limits; downloadable computer software for calculating betting odds; downloadable computer software for risk and liability management; downloadable computer software for monitoring and analysing events and outcomes; downloadable computer software for searching, collection, collation, analysis, generation and distribution of betting odds; downloadable computer software for presentation, rendering and display of data; downloadable computer software for data collection, acquisition, capture, manipulation, streaming, transfer, transmission and distribution; downloadable computer software for providing data feeds; downloadable computer software for statistical analysis; downloadable computer software for compilation of statistics; downloadable computer software for analysis of market dynamics; downloadable computer software for trading; downloadable computer software for messaging and providing notifications; downloadable computer software for customer profiling; downloadable computer software for data migration; downloadable computer software for data encryption and encoding; downloadable computer software for managing and processing financial transactions; downloadable computer software for hosting web platforms; downloadable computer software platforms featuring all of the aforesaid computer software for data collection, acquisition, capture, manipulation, analyzation, monitoring, streaming, transfer, transmission and distribution; computer hardware; downloadable application software for hosting web platforms; media players; data capturing device namely computer hardware for capturing sports and betting data; apparatus for data storage, namely, data storage hardware for storing electronic data; electronic downloadable publications, namely, newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, media, marketing and betting; all of the aforementioned goods limited to the sports, betting, marketing and media industries; Class 035: Statistical analysis services for business purposes; compilation of statistics; market research services; analysis of market dynamics; market auditing services; business data analysis services; business profit analysis services; data processing services; business data searching services; business data auditing services; business consulting services in the field of data verification services; business consultation in the field of data collection; business consultation in the field of data acquisition; business consultation in the field of data capture; modification of data collected for others; database management services; business risk management services; business liability management services; business consultation in the field of pricing; consumer profiling for commercial or marketing purposes; Class 036: Financial data analysis services; electronic financial trading services; financial risk management services; assessment and analysis of financial liability; assessment and analysis of pricing data ; management and processing of financial transaction services, namely, providing secure commercial transactions and payment options; advisory and consultancy services relating to the aforesaid services; Class 038: Data streaming services via the Internet and via a global computer network; data transfer services via the Internet and via a global computer network; electronic transmission of messages and data, namely providing information data feeds relating to sports data and betting data; data transmission and distribution services via a global computer network or the internet; electronic messaging services; provision of notifications relating to betting markets and betting data; advisory and consultancy services relating to the aforesaid services.; Class 041: publishing of electronic publications, namely, creating publications in the fields of sports, marketing and media, in particular, newsletters, journals, manuals, blogs, brochures, and periodicals; providing online non-downloadable electronic publications in the nature of newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, marketing and media; advisory and consultancy services relating to the aforesaid services; Class 042: Design, development and maintenance of computer software; computer project management services, namely, computer software upgrades in the nature of periodic upgrading of computer software for others; computer software design; computer software integration services; technical consulting in the field of cybersecurity risk management; technical data analysis services, namely, computer data analysis; providing a hosting web platform for commercial entities; database development services ; software as a service [SaaS] services featuring software for machine learning and neural networks; software as a service [SaaS] featuring software for processing data; software as a service [SaaS] featuring software for searching data; software as a service [SaaS] featuring software for data collection; software as a service [SaaS] featuring software for data searching; software as a service [SaaS] featuring software for data auditing; software as a service [SaaS] featuring software for data verification; software as a service [SaaS] featuring software for database management; software as a service [SaaS] featuring software for database creation; software as a service [SaaS] featuring software for data analysis; software as a service [SaaS] featuring software for distribution of data; software as a service [SaaS] featuring software for mathematical modelling of events, outcomes and betting markets; software as a service [SaaS] featuring software for machine learning and neural networks; software as a service [SaaS] featuring software for betting market monitoring and analysis; software as a service [SaaS] featuring software for auditing betting markets; software as a service [SaaS] featuring software for setting betting limits; software as a service [SaaS] featuring software for calculating betting odds; software as a service [SaaS] featuring software for risk and liability management; software as a service [SaaS] featuring software for monitoring and analysing events and outcomes; software as a service [SaaS] featuring software for searching, collection, collation, analysis, generation and distribution of betting odds; software as a service [SaaS] featuring software for presentation, rendering and display of data; software as a service [SaaS] featuring software for data collection, acquisition, capture, manipulation, streaming, transfer, transmission and distribution; software as a service [SaaS] featuring software for providing data feeds; software as a service [SaaS] featuring software for statistical analysis; software as a service [SaaS] featuring software for compilation of statistics; software as a service [SaaS] featuring software for analysis of market dynamics; software as a service [SaaS] featuring software for trading; software as a service [SaaS] featuring software for messaging and providing notifications; software as a service [SaaS] featuring software for customer profiling; software as a service [SaaS] featuring software for data migration; software as a service [SaaS] featuring software for data encryption and encoding; software as a service [SaaS] featuring software for managing and processing financial transactions; software as a service [SaaS] featuring software for hosting web platforms; rental of software for processing data; rental of software for searching data; rental of software for data collection; rental of software for data searching; rental of software for data auditing; rental of software for data verification; rental of software for database management; rental of software for database creation; rental of software for data analysis; rental of software for distribution of data; rental of software for mathematical modelling of events, outcomes and betting markets; rental of software for machine learning and neural networks; rental of software for betting market monitoring and analysis; rental of software for auditing betting markets; rental of software for setting betting limits; rental of software for calculating betting odds; rental of software for risk and liability management; rental of software for monitoring and analyzing events and outcomes; rental of software for searching, collection, collation, analysis, generation and distribution of betting odds; rental of software for presentation, rendering and display of data; rental of software for data collection, acquisition, capture, manipulation, streaming, transfer, transmission and distribution; rental of software for providing data feeds; rental of software for statistical analysis; rental of software for compilation of statistics; rental of software for analysis of market dynamics; rental of software for trading; rental of software for messaging and providing notifications; rental of software for customer profiling; rental of software for data migration; rental of software for data encryption and encoding; rental of software for managing and processing financial transactions; rental of software for hosting web platforms; data migration serv

Class 009: Downloadable computer software for processing sports data; downloadable computer software for searching sports data; downloadable computer software for sports data collection; downloadable computer software for inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules; downloadable computer software for generating sports data feeds; downloadable computer software for database management; downloadable computer software for data analysis; downloadable computer software for distribution of sports data, including score data; downloadable computer software for managing website content for third parties; downloadable computer software for mathematical modelling of sporting events, outcomes and betting markets; downloadable computer software for betting market monitoring and analysis; downloadable computer software for monitoring and analysing sporting events and outcomes; downloadable computer software for auditing betting markets; downloadable computer software for setting betting limits; downloadable computer software for managing risk liability and auditing risk, namely, analysing sports-related statistics and data for betting; downloadable computer software for managing advertising, promotional and marketing content; downloadable computer software for generating advertising content; downloadable computer software for searching, collection, collation, analysis, generation and distribution of betting odds; downloadable computer software related to betting transactions, namely, software that analyses data, statistics, and other information used to make betting decisions; downloadable computer software to facilitate management of betting transactions, including placing bets and setting odds; downloadable computer software for presentation, rendering and display of sports data; downloadable computer software for generating augmented and virtual reality experiences, namely, partaking in and attending sporting events; downloadable computer software for producing digital animations; downloadable computer software for tracking, monitoring and analysing movement of people; downloadable computer software for tracking, monitoring and analysing movement of objects; downloadable computer software for utilizing and enabling machine learning, namely, analysis of data points in sporting events; downloadable computer software utilizing neural networks for analysis of data points in sporting events; downloadable computer software for organising, managing, and scheduling and broadcasting events; downloadable computer games software; downloadable computer software for data capture, manipulation, transfer, transmission and distribution; downloadable computer software for data capture, manipulation, transfer, transmission and distribution of audio and video content; downloadable computer software for capture, manipulation, transfer, transmission and distribution of audio and video content; downloadable computer software for providing data feeds; downloadable computer software for statistical analysis; downloadable computer software for trading bets and setting betting odds; downloadable computer software for creating visualisations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes; downloadable computer software for player registration and profiling, namely, software to input player and team registration data and analysis and organization thereof; downloadable computer software for technically manipulating score data, namely, software that analyzes data and modifies it; downloadable computer software for data and identity verification; computer hardware; electronic digital devices for tracking the position of players and sporting objects, monitoring live plays and analyzing data; media players; electronic digital scoreboards in arenas and stadiums; downloadable digital tracking mobile application software that tracks players and sporting objects, monitor live plays and analyze data; downloadable mobile application software for computing devices, including handheld devices, in the nature of a digital scoreboard for tracking scores, players, plays, and data; downloadable computer game programs; computer hardware for capturing sports and betting data; computer hardware for encoding and encrypting sports and betting data; data storage hardware for storing electronic data; downloadable image files containing betting slips; downloadable documents in the nature of betting slips provided via a website; downloadable audio and video recordings in the fields of sports, media and betting, namely, audio and video recordings of sporting events, and game highlights and clips; downloadable mobile applications for computers and handheld devices for mathematical modeling; electronic downloadable publications, namely, newsletters, journals, manuals, blogs, brochures, and periodicals in the fie; Class 035: Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; advising and consulting services in the field of social media advertising, promotion and marketing; search engine optimization for sales promotion; business consulting services, namely, advising and consulting services in the field of statistical analysis for business, betting, marketing, media, games, and sports; business consulting services, namely, advising and consulting services in the field of data analysis for business, betting, marketing, media, games, and sports; business services, namely, data processing services; computer data entry services in the fields of sports, betting, marketing and media; data auditing services, namely, review, analysis, preparation, organization and presentation of data in the fields of sports, betting, marketing and media; business data analysis services, namely, collation of statistical and historical data in the fields of sports, betting, marketing and media; electronic data collection services for business purposes, namely, collection of data in the fields of sports, betting, marketing and media; business data acquisition services for business purposes, namely, data acquisition in the fields of sports, betting, marketing and media; systemization and processing of data in the fields of sports, betting, marketing and media in computer databases; business services, namely, database management services; business risk management consultation for others, namely, the analysis and consultation regarding risks and the identification of procedures to avoid or minimize negative financial impact, in the fields of sports, betting, marketing and media; information, advisory and consultancy services relating to all of the aforesaid services; Class 036: Electronic financial trading services; information, advisory and consultancy services relating to the aforesaid services; Class 038: Data streaming services, namely, streaming of audio and video data; Data transfer services, namely, transfer of sports, betting, marketing and media data via the internet; data transmission and distribution services, namely, transmission and distribution of sports, betting, marketing and media data via the internet; data transmission and distribution services, namely, transmission and distribution of audio and video sports, betting, marketing and media data via the internet; electronic messaging services, namely, sending and receiving messages relating to sports, betting, marketing and media via the internet; telecommunication services, namely, providing electronic message alerts relating to betting market irregularities via the Internet; information, advisory and consultancy services relating to the aforesaid services; all of the aforesaid services limited to the sports, media, betting, marketing and sports integrity industries; Class 041: Gambling services, namely, the monitoring of betting markets and notifying market makers and official bodies regarding irregularities; sports betting services; sports betting service, namely, score analysis services for entertainment and fan engagement purposes, namely, the analysis of sports scores and statistics of and for betting markets; Gaming services in the nature of facilitating online betting services; sports book management betting services for others, namely, the analysis of sports scores and statistics of and for betting markets and management of market makers, setting odds, and taking bets; animation production services; entertainment services in the nature of sports leagues being player registration and profiling services for entertainment purposes, namely, onboarding of sports player and team data and analysis of player and team profiles and game statistics; providing online computer games, namely, quizzes and fantasy prediction games in the field of sports; publishing of electronic publications, namely, creating publications in the fields of sports, marketing, media and betting, in particular, newsletters, journals, manuals, blogs, brochures, and periodicals; providing online non-downloadable electronic publications in the nature of newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, marketing, media and betting; information, advisory and consultancy services relating to the aforesaid services; all of the aforesaid services limited to the sports, media, marketing, betting and sports integrity industries; Class 042: Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design, namely, user interface design services; computer software integration services, namely, integration of computer software into multiple systems and networks; graphic design services; web content management services for others, namely, management of website data and website content in the fields of sports, betting, marketing, and media for others; website hosting services; software as a service (SAAS) featuring non-downloadable software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, organizing, managing, scheduling and broadcasting games, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely, software that analyzes data and modifies it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; rental of computer software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, organizing, managing, scheduling and broadcasting games, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, ma

Gambling services, namely, the monitoring of betting markets and notifying market makers and official bodies regarding irregularities; sports betting services; sports betting service, namely, score analysis services for entertainment and fan engagement purposes, namely, the analysis of sports scores and statistics of and for betting markets; Gaming services in the nature of facilitating online betting services; sports book management betting services for others, namely, the analysis of sports scores and statistics of and for betting markets and management of market makers, setting odds, and taking bets; animation production services; entertainment services in the nature of sports leagues being player registration and profiling services for entertainment purposes, namely, onboarding of sports player and team data and analysis of player and team profiles and game statistics; providing online computer games, namely, quizzes and fantasy prediction games in the field of sports; publishing of electronic publications, namely, creating publications in the fields of sports, marketing, media and betting, in particular, newsletters, journals, manuals, blogs, brochures, and periodicals; providing online non-downloadable electronic publications in the nature of newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, marketing, media and betting; information, advisory and consultancy services relating to the aforesaid services; all of the aforesaid services limited to the sports, media, marketing, betting and sports integrity industries; Downloadable computer software for processing sports data; downloadable computer software for searching sports data; downloadable computer software for sports data collection; downloadable computer software for inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules; downloadable computer software for generating sports data feeds; downloadable computer software for database management; downloadable computer software for data analysis; downloadable computer software for distribution of sports data, including score data; downloadable computer software for managing website content for third parties; downloadable computer software for mathematical modelling of sporting events, outcomes and betting markets; downloadable computer software for betting market monitoring and analysis; downloadable computer software for monitoring and analysing sporting events and outcomes; downloadable computer software for auditing betting markets; downloadable computer software for setting betting limits; downloadable computer software for managing risk liability and auditing risk, namely, analysing sports-related statistics and data for betting; downloadable computer software for managing advertising, promotional and marketing content; downloadable computer software for generating advertising content; downloadable computer software for searching, collection, collation, analysis, generation and distribution of betting odds; downloadable computer software related to betting transactions, namely, software that analyses data, statistics, and other information used to make betting decisions; downloadable computer software to facilitate management of betting transactions, including placing bets and setting odds; downloadable computer software for presentation, rendering and display of sports data; downloadable computer software for generating augmented and virtual reality experiences, namely, partaking in and attending sporting events; downloadable computer software for producing digital animations; downloadable computer software for tracking, monitoring and analysing movement of people; downloadable computer software for tracking, monitoring and analysing movement of objects; downloadable computer software for utilizing and enabling machine learning, namely, analysis of data points in sporting events; downloadable computer software utilizing neural networks for analysis of data points in sporting events; downloadable computer software for organising, managing, and scheduling and broadcasting events; downloadable computer games software; downloadable computer software for data capture, manipulation, transfer, transmission and distribution; downloadable computer software for data capture, manipulation, transfer, transmission and distribution of audio and video content; downloadable computer software for capture, manipulation, transfer, transmission and distribution of audio and video content; downloadable computer software for providing data feeds; downloadable computer software for statistical analysis; downloadable computer software for trading bets and setting betting odds; downloadable computer software for creating visualisations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes; downloadable computer software for player registration and profiling, namely, software to input player and team registration data and analysis and organization thereof; downloadable computer software for technically manipulating score data, namely, software that analyzes data and modifies it; downloadable computer software for data and identity verification; computer hardware; electronic digital devices for tracking the position of players and sporting objects, monitoring live plays and analyzing data; media players; electronic digital scoreboards in arenas and stadiums; downloadable digital tracking mobile application software that tracks players and sporting objects, monitor live plays and analyze data; downloadable mobile application software for computing devices, including handheld devices, in the nature of a digital scoreboard for tracking scores, players, plays, and data; downloadable computer game programs; computer hardware for capturing sports and betting data; computer hardware for encoding and encrypting sports and betting data; data storage hardware for storing electronic data; downloadable image files containing betting slips; downloadable documents in the nature of betting slips provided via a website; downloadable audio and video recordings in the fields of sports, media and betting, namely, audio and video recordings of sporting events, and game highlights and clips; downloadable mobile applications for computers and handheld devices for mathematical modeling; electronic downloadable publications, namely, newsletters, journals, manuals, blogs, brochures, and periodicals in the fields of sports, media, marketing and betting; all of the aforementioned goods limited to the sports, betting, marketing and media industries; Data streaming services, namely, streaming of audio and video data; Data transfer services, namely, transfer of sports, betting, marketing and media data via the internet; data transmission and distribution services, namely, transmission and distribution of sports, betting, marketing and media data via the internet; data transmission and distribution services, namely, transmission and distribution of audio and video sports, betting, marketing and media data via the internet; electronic messaging services, namely, sending and receiving messages relating to sports, betting, marketing and media via the internet; telecommunication services, namely, providing electronic message alerts relating to betting market irregularities via the Internet; information, advisory and consultancy services relating to the aforesaid services; all of the aforesaid services limited to the sports, media, betting, marketing and sports integrity industries; Electronic financial trading services; information, advisory and consultancy services relating to the aforesaid services; Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; advising and consulting services in the field of social media advertising, promotion and marketing; search engine optimization for sales promotion; business consulting services, namely, advising and consulting services in the field of statistical analysis for business, betting, marketing, media, games, and sports; business consulting services, namely, advising and consulting services in the field of data analysis for business, betting, marketing, media, games, and sports; business services, namely, data processing services; computer data entry services in the fields of sports, betting, marketing and media; data auditing services, namely, review, analysis, preparation, organization and presentation of data in the fields of sports, betting, marketing and media; business data analysis services, namely, collation of statistical and historical data in the fields of sports, betting, marketing and media; electronic data collection services for business purposes, namely, collection of data in the fields of sports, betting, marketing and media; business data acquisition services for business purposes, namely, data acquisition in the fields of sports, betting, marketing and media; systemization and processing of data in the fields of sports, betting, marketing and media in computer databases; business services, namely, database management services; business risk management consultation for others, namely, the analysis and consultation regarding risks and the identification of procedures to avoid or minimize negative financial impact, in the fields of sports, betting, marketing and media; information, advisory and consultancy services relating to all of the aforesaid services; Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design, namely, user interface design services; computer software integration services, namely, integration of computer software into multiple systems and networks; graphic design services; web content management services for others, namely, management of website data and website content in the fields of sports, betting, marketing, and media for others; website hosting services; software as a service (SAAS) featuring non-downloadable software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, organizing, managing, scheduling and broadcasting games, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely, software that analyzes data and modifies it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; rental of computer software for processing sports data, searching sports data, collecting sports data, inputting sports-related data, namely, player, team and game statistics, and sporting event venues and schedules, generating sports data feeds, managing databases, analyzing data, distributing sports data, managing website content for third parties, mathematical modelling of sporting events, outcomes, and betting markets, monitoring, analyzing, and auditing betting markets, setting betting limits, managing risk liability and auditing risk, namely, analyzing sports-related statistics for betting, monitoring and analyzing sporting events and outcomes, managing advertising, promotional and marketing content, generating advertising content, searching, collecting, collating, analyzing, generating and distributing betting odds, facilitating management of betting transactions, namely, placing bets and setting odds, presenting, rendering and displaying sports data, generating augmented and virtual reality experiences, namely, partaking in and attending sporting events, producing digital animations, monitoring and analyzing movement of people and objects using tracking data from embedded radio frequency identification (RFID) sensors, video, and optical scanners that monitor and follow players and sporting objects during live plays, implementing machine learning and neural networks, organizing, managing, scheduling and broadcasting events, organizing, managing, scheduling and broadcasting games, playing computer games, capturing, manipulating, transferring, transmitting and distributing data, capturing, manipulating, transferring, transmitting and distributing audio and video content, analyzing statistics, trading bets and setting betting odds, creating visualizations, namely, software for creating moving and static visual images for video production and editing, photo production and editing, and graphic design purposes, registering player and team information, namely, player and team names and statistics, creating profiles of players and teams using historical sports statistical data, manipulating score data, namely, software that analyzes data and modifies it, verifying data, verifying identity, all in the fields of sports, betting, marketing and media; data migration services, namely, sports, betting, marketing and media data being transferred over the internet; data encryption services; mathematical modelling services, namely, designing and implementing mathematical models for others in the field of sports, media, marketing and betting for the purposes of predicting outcomes, automating data analysis, and tracking data; electronic data storage services; information, advisory and consultancy services relating to the aforesaid services

Computer software for processing sports data; computer software for searching sports data; computer software for sports data collection; computer software for sports data input; computer software for generating sports data feeds; computer software for database management; computer software for data analysis; computer software for distribution of sports data; computer software for managing website content for third parties; computer software for creating, processing, editing and manipulating website content; computer software for trading on betting transactions; computer software for mathematical modelling of sporting events, outcomes and betting markets; computer software for betting market monitoring and analysis; computer software for monitoring and analyzing sporting events and outcomes; computer software for managing advertising, promotional and marketing content; computer software for generating advertising content; computer software for searching, collection, collation, analysis, generation and distribution of betting odds; computer software for managing, monitoring and facilitating betting transactions; computer software for presentation, rendering and display of sports data; computer software for generating augmented and virtual reality experiences; computer software for producing animations; computer software for tracking, monitoring and analyzing movement of people; computer software for tracking, monitoring and analyzing movement of objects; computer software for enabling machine learning; computer software for implementing neural networks; computer software for organising and scheduling events; computer software for managing betting transactions; computer software for monitoring of betting markets and markets for sporting events; downloadable publications, namely, newsletters, journals, articles, periodicals and reviews on the subject of sports, betting and mathematical modelling

Class 035: Advertising, marketing, promotional and publicity services; affiliate marketing services; acquisition, provision and rental of advertising space on the Internet; design and production of advertising content for websites of others for advertising, marketing, promotional and publicity purposes; advertising, marketing and promotional campaign management services; information, advisory and consultancy services relating to the aforesaid services, all of the aforesaid services provided online via a database or the Internet; Class 042: Design, development and maintenance of computer software; management of computer software upgrades, namely, periodic upgrading of computer software for others; computer software design, namely, user interface design services; computer software integration services, namely, integration of computer software into multiple systems and networks; graphic design services; information, advisory and consultancy services relating to the aforesaid services, all of the aforesaid services provided online via a database or the Internet