Class 005: Dietary food supplements; Dietary supplements; Dietary supplements for supporting cognitive function, stress recovery, and sleep enhancement; Nutritional supplements; Dietary and nutritional supplements; Dietary and nutritional supplements for supporting cognitive function, stress recovery, energy, performance, and sleep enhancement; Dietary and nutritional supplements containing vitamins, minerals, amino acids, herbal extracts, botanical extracts, adaptogens, and nootropic compounds; Class 009: Downloadable computer application software for mobile phones, namely, software for providing, analyzing, and optimizing personalized health, wellness, and health performance analytics; Downloadable computer software for generating personalized programs, insights, and recommendations relating to health, wellness, fitness, and health biomarkers; Downloadable computer software for providing, analyzing, and optimizing personalized health, wellness, and health performance analytics; Downloadable software in the nature of a mobile application for providing, analyzing, and optimizing personalized health, wellness, and health performance analytics; Downloadable software in the nature of a mobile application for generating personalized programs, insights, and recommendations relating to health, wellness, fitness, and biomarkers; Class 035: On-line retail store services featuring dietary and nutritional supplements, health and wellness products, and nootropic formulations; Providing consumer information in the field of personalized health and wellness programs and recommendations, in particular, information based on health biomarkers and health performance analytics; Class 042: Providing temporary use of on-line non-downloadable software for providing, analyzing, and optimizing personalized health, wellness, and health performance analytics; Providing temporary use of on-line non-downloadable software for generating personalized programs, insights, and recommendations relating to health, wellness, fitness, and health biomarkers; Class 044: Providing information in the fields of health and wellness; Providing information in the fields of health, wellness, nutrition, and health performance optimization via a website