Providing amusement and entertainment through the medium of hockey games and the organization and administration of a professional hockey team; Providing information in the field of sports and entertainment through an Internet website; Hockey helmets; Sports bags; knapsacks; Hockey equipment, namely, hockey sticks, and pucks, golf balls; Paper banners, printed brochures about hockey, bumper stickers, printed magazines in the field of hockey, printed newsletters about hockey, printed postcards, printed posters, printed schedules, printed event programmes, printed paper signs, collectible printed trading cards and photo albums, pencils, paper pennants, pens, printed photographs; Buttons; Clothing, namely, caps, cloth bibs, infant clothes, namely, infant wear; gloves, hats, jackets, mittens, pants, scarves, shirts, shorts, socks, sun visors being headwear, sweaters, sweatpants, sweatshirts, t-shirts, toques, vests, warm-up suits and wristbands as clothing; Hockey towels; E-commerce services, namely, providing online retail store services offering for sale, selling and distributing consumer merchandise relating to a professional hockey team on an Internet website; Promoting the goods and services of others by allowing sponsors to affiliate goods and services with a hockey program