Providing online augmented reality games; Entertainment services, namely, providing online augmented reality environments for social interaction, recreational, leisure, entertainment and game playing purposes; Electronic games services provided by means of the internet; Entertainment services, namely, providing augmented reality environments integrating electronic data with real world environments for the purpose of social interaction and game playing; Downloadable augmented reality computer application software for social interaction, recreational, leisure, entertainment and game playing purposes on mobile and cellular phones, handheld computer, computer tablets; Downloadable computer software platforms, for game playing and social interaction purposes on mobile and cellular phones, handheld computer, computer tablets ; Downloadable augmented reality software for use on mobile devices for integrating electronic data with real world environments for the purpose of social interaction and game playing