UNDER ARMOUR, INC. logo

UNDER ARMOUR, INC.

486 Marks
Corp.
First Filed:Aug 13, 1996Latest Filed:Nov 11, 2025Address:101 Performance Drive, Baltimore, MD 21230

Portfolio Overview

Registered
150(31%)
Pending
11(2%)
Dead
325(67%)
Previous
16

Top Classes

Class 25
Clothing, Footwear & Headgear
230(47%)
Class 35
Advertising, Business Services & Retail
65(13%)
Class 9
Electronics, Software & Scientific Equipment
65(13%)

TTAB Proceedings

Total Proceedings
731
As Plaintiff
698(95%)
As Defendant
33(5%)

Top Firms

UNDER ARMOUR, INC.(Nov 2025)
467
MAGINOT, MOORE & BECK LLP(Oct 2012)
2
SIMPSON & SIMPSON, PLLC(Oct 2013)
2
FINNEGAN, HENDERSON, FARABOW...(Jan 2015)
1
Quarles & Brady LLP(Dec 2015)
1

Trademark Activity Timeline(1996 – 2025)

Trademark Portfolio

502 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
UA HEARTBEAT
UA HEARTBEAT
Trademark
Word
PENDING
Owner:
Serial:99489785
Filed:Nov 11, 2025
Classes:25
Goods & Services
Class 025: Clothing, namely, performance shirts, hooded pullovers, sweatshirts; bottoms as clothing; performance pants; Undergarments; Headwear; Athletic footwear
UA
UA
Trademark
Combined
PENDING
Owner:
Serial:99199066
Filed:May 23, 2025
Classes:20, 21, 35
Goods & Services
Retail store services featuring camping equipment and camping accessories; Water bottles sold empty; Drinking flasks; Cups; Mugs; Table plates; Non-electric portable coolers; Camping furniture; Camping mattresses; Camping tables; Furniture of metal for camping; Beds for camping; Camping chairs
UA EXPLOR
UA EXPLOR
Trademark
Combined
PENDING
Owner:
Serial:99199069
Filed:May 23, 2025
Classes:20, 21, 35
Goods & Services
Retail store services featuring camping equipment and camping accessories; Water bottles sold empty; Drinking flasks; Cups; Mugs; Table plates; Non-electric portable coolers; Camping furniture; Camping mattresses; Camping tables; Furniture of metal for camping; Beds for camping; Camping chairs
UA EXPLOR
UA EXPLOR
Trademark
Stylized
PENDING
Owner:
Serial:99199072
Filed:May 23, 2025
Classes:20, 21, 35
Goods & Services
Retail store services featuring camping equipment and camping accessories; Water bottles sold empty; Drinking flasks; Cups; Mugs; Table plates; Non-electric portable coolers; Camping furniture; Camping mattresses; Camping tables; Furniture of metal for camping; Beds for camping; Camping chairs
BOXERJOCK BALL BAG
BOXERJOCK BALL BAG
Trademark
Word
PENDING
Owner:
Serial:99195269
Filed:May 21, 2025
Classes:25
Goods & Services
Clothing, namely, undergarments
UA
UA
Trademark
Combined
PENDING
Owner:
Serial:98941748
Filed:Jan 7, 2025
Classes:18, 25, 35
Goods & Services
Backpacks; Tote bags; All-purpose athletic bags; Crossbody bags; Duffel bags; Hiking bags; Waist bags; Clothing, namely, t-shirts, long sleeve shirts, shorts, leggings, pants, jackets, hoodies, gloves, headwear, footwear; On-line retail store services featuring apparel, footwear, headwear, sporting goods and accessories; Retail store services featuring apparel, footwear, headwear, sporting goods and accessories
UA EXPLOR
UA EXPLOR
Trademark
Combined
PENDING
Owner:
Serial:98941637
Filed:Jan 7, 2025
Classes:18, 25, 35
Goods & Services
Back packs; Crossbody bags; Duffle bags; Hiking bags; Tote bags; Waist bags; All-purpose athletic bags; Clothing, namely, t-shirts, long sleeve shirts, shorts, leggings, pants, jackets, hoodies, gloves, headwear, footwear; On-line retail store services featuring apparel, footwear, headwear, sporting goods and accessories; Retail store services featuring apparel, footwear, headwear, sporting goods and accessories
UA EXPLOR
UA EXPLOR
Trademark
Stylized
PENDING
Owner:
Serial:98941611
Filed:Jan 7, 2025
Classes:18, 25, 35
Goods & Services
Backpacks; Tote bags; All-purpose athletic bags; Crossbody bags; Duffle bags; Hiking bags; Waist bags; Clothing, namely, t-shirts, long sleeve shirts, shorts, leggings, pants, jackets, hoodies, gloves, headwear, footwear; On-line retail store services featuring apparel, footwear, headwear, sporting goods and accessories; Retail store services featuring apparel, footwear, headwear, sporting goods and accessories
UA
UA
Trademark
Stylized
PENDING
Owner:
Serial:98593729
Filed:Jun 10, 2024
Classes:28
Goods & Services
Basketballs; Footballs; Volleyballs; Balls for sports; Soccer balls; Sport balls
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
PENDING
Owner:
Serial:98593731
Filed:Jun 10, 2024
Classes:28
Goods & Services
Basketballs; Footballs; Volleyballs; Balls for sports; Soccer balls; Sport balls
UA STEALTHFORM UNCRUSHABLE
REGISTERED
Owner:
Serial:98503039
Filed:Apr 16, 2024
Classes:25
Registration:7987244
Registered:Oct 14, 2025
Goods & Services
Headwear
UA STEALTHFORM
UA STEALTHFORM
Trademark
Word
REGISTERED
Owner:
Serial:98496947
Filed:Apr 12, 2024
Classes:25
Registration:7728909
Registered:Mar 18, 2025
Goods & Services
Headwear, namely, hats and caps
EVERY SIDE OF STRONG
ABANDONED
Owner:
Serial:98205970
Filed:Oct 2, 2023
Classes:18, 25, 35
Goods & Services
All-purpose athletic bags; Back packs; Duffel bags; Travel bags; Coats; Footwear; Gloves; Hats; Headwear; Pants; Shirts; Shorts; Socks; Sweaters; Sweatpants; Sweatshirts; Vests; Athletic footwear; Baselayer bottoms; Baselayer tops; Bottoms as clothing; Jogging suits; T-shirts; Tank tops; Tops as clothing; Warm up suits; Athletic jackets; On-line retail store services featuring apparel, footwear, headwear, sporting goods, and fashion accessories; Retail store services featuring apparel, footwear, headwear, sporting goods, and fashion accessories
97980516
97980516
Trademark
Design
REGISTERED
Owner:
Serial:97980516
Filed:Mar 20, 2023
Classes:18, 25
Registration:7995493
Registered:Oct 21, 2025
Goods & Services
Class 018: Backpacks; All-purpose athletic bags; Duffel bags; Sack packs, namely, drawstring bags used as backpacks; Travel bags; Class 025: Coats; Gloves; Outer jackets
97846823
97846823
Trademark
Design
PENDING
Owner:
Serial:97846823
Filed:Mar 20, 2023
Classes:18, 25, 28
Goods & Services
Backpacks; All-purpose athletic bags; Duffel bags; Sack packs, namely, drawstring bags used as backpacks; Travel bags; Basketballs; Balls for sports; Covers for golf clubs; Golf bags; Golf balls; Golf gloves; Coats; Gloves; Outer jackets
HOVR
HOVR
Trademark
Word
REGISTERED
Owner:
Serial:97571226
Filed:Aug 30, 2022
Classes:25
Registration:6950207
Registered:Jan 10, 2023
Goods & Services
Footwear; Athletic footwear
SLIPSPEED
SLIPSPEED
Trademark
Word
REGISTERED
Owner:
Serial:97537314
Filed:Aug 5, 2022
Classes:25
Registration:7070145
Registered:May 30, 2023
Goods & Services
Footwear; Athletic footwear
SC
SC
Trademark
Stylized
REGISTERED
Owner:
Serial:97533312
Filed:Aug 3, 2022
Classes:25
Registration:6950169
Registered:Jan 10, 2023
Goods & Services
Footwear; Shirts; T-shirts; Athletic footwear; Tops as clothing; Hooded sweatshirts
WHAT'S UNDER MATTERS
REGISTERED
Owner:
Serial:97978242
Filed:Jun 29, 2022
Classes:35
Registration:7490227
Registered:Aug 27, 2024
Goods & Services
Promoting public and industry awareness of the importance of environmental sustainability in the apparel, footwear and textiles industries; promoting public awareness of responsible sourcing and consumption; providing information in the area of global sustainable business solutions; production and distribution of advertising materials to advocate and encourage sustainable consumption, sourcing, and manufacturing choices with respect to apparel and footwear; providing consumers information about socially responsible and environmentally conscious clothing through websites and electronic media; promoting public awareness of sustainable clothing; providing business information, namely, information about sustainable business solutions, corporate social responsibility, and business environmental sustainability provided by a website
WHAT'S UNDER MATTERS
ABANDONED
Owner:
Serial:97481028
Filed:Jun 29, 2022
Classes:25, 41
Goods & Services
Educational services, namely, providing online newsletters via email in the field of environmental sustainability in the apparel and footwear industries; providing a website featuring blogs in the field of environmental sustainability and sustainable business practices; Athletic footwear; Bottoms as clothing; Coats; Footwear; Gloves; Hats; Headwear; Clothing jackets; Clothing jerseys; Jogging suits; Mittens; Pants; Shirts; Shorts; Socks; Sweatpants; Sweatshirts; T-shirts; Tank tops; Tops as clothing; Underwear; Vests
UA REWARDS
UA REWARDS
Service Mark
Word
REGISTERED
Owner:
Serial:97373873
Filed:Apr 21, 2022
Classes:35
Registration:7177854
Registered:Sep 26, 2023
Goods & Services
Class 035: Administration of a consumer loyalty program to promote retail services
UA NEXT
UA NEXT
Service Mark
Combined
REGISTERED
Owner:
Serial:97357030
Filed:Apr 11, 2022
Classes:35, 41
Registration:7036914
Registered:Apr 25, 2023
Goods & Services
Advertising and promotion of sports products and services; promoting and administering elite amateur athletic programs and activities | Live and digital personal fitness training services; live and digital entertainment services in the field of sports, fitness, and exercise, namely, conducting sports competitions, sports camps, and fitness workouts; providing a website through which users can locate information about sports, fitness, and exercise; entertainment services, namely, organizing and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media; arranging and conducting grassroots athletic competitions
UA
UA
Trademark
Stylized
ABANDONED
Owner:
Serial:97351556
Filed:Apr 7, 2022
Classes:9
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
ABANDONED
Owner:
Serial:97351277
Filed:Apr 7, 2022
Classes:9
97167146
97167146
Trademark
Design
ABANDONED
Owner:
Serial:97167146
Filed:Dec 10, 2021
Classes:9
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
CANCELLED
Owner:
Serial:90572081
Filed:Mar 10, 2021
Classes:25
UA
UA
Trademark
Stylized
ABANDONED
Owner:
Serial:90041433
Filed:Jul 8, 2020
Classes:10
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
ABANDONED
Owner:
Serial:90039177
Filed:Jul 7, 2020
Classes:10
88944904
88944904
Trademark
Design
REGISTERED
Owner:
Serial:88944904
Filed:Jun 2, 2020
Classes:25
Registration:6680251
Registered:Mar 22, 2022
Goods & Services
Athletic footwear; Bottoms as clothing; Footwear; Pants; Shirts; Shorts; Sweatpants; T-shirts
RECHARGED
RECHARGED
Trademark
Word
ABANDONED
Owner:
Serial:88878025
Filed:Apr 19, 2020
Classes:25
THE ONLY WAY IS THROUGH
THE ONLY WAY IS THROUGH
Service Mark
Word
REGISTERED
Owner:
Serial:88753917
Filed:Jan 10, 2020
Classes:35
Registration:6895716
Registered:Nov 8, 2022
Goods & Services
Retail store services featuring apparel, footwear, headwear, sporting goods and accessories; On-line retail store services featuring apparel, footwear, headwear, sporting goods and accessories
88619461
88619461
Trademark
Design
REGISTERED
Owner:
Serial:88619461
Filed:Sep 17, 2019
Classes:25, 35
Registration:7043322
Registered:May 2, 2023
Goods & Services
Athletic footwear; Baselayer bottoms; Bottoms as clothing; Footwear; Hats; Headwear; Pants; Shirts; Shorts; Socks; Sweaters; Sweatpants; Sweatshirts; T-shirts; Tank tops; Tops as clothing; Vests; Warm up suits
LITEWIRE
LITEWIRE
Trademark
Word
REGISTERED
Owner:
Serial:88334523
Filed:Mar 11, 2019
Classes:9
Registration:6180890
Registered:Oct 20, 2020
Goods & Services
Eyewear, namely, sunglasses; Eyewear, namely, frames for sunglasses; Eyewear, namely, frames for eyeglasses
JJS
JJS
Trademark
Stylized
ABANDONED
Owner:
Serial:88221432
Filed:Dec 7, 2018
Classes:25
JJS
JJS
Trademark
Stylized
ABANDONED
Owner:
Serial:88221412
Filed:Dec 7, 2018
Classes:9
SC
SC
Trademark
Stylized
CANCELLED
Owner:
Serial:88105033
Filed:Sep 5, 2018
Classes:18
Registration:5727051
Registered:Apr 16, 2019
Goods & Services
All-purpose athletic bags; Backpacks; Duffel bags; Sack packs, namely, drawstring bags used as backpacks; Travel bags; All purpose sport bags
HOVR
HOVR
Trademark
Word
ABANDONED
Owner:
Serial:87826528
Filed:Mar 8, 2018
Classes:9
FIRSTS NEVER STOP
FIRSTS NEVER STOP
Service Mark
Word
ABANDONED
Owner:
Serial:87613569
Filed:Sep 19, 2017
Classes:35
UA TUNED
UA TUNED
Trademark
Word
REGISTERED
Owner:
Serial:87570822
Filed:Aug 16, 2017
Classes:9
Registration:5504783
Registered:Jun 26, 2018
Goods & Services
Eyewear, namely, sunglasses
ENDOMONDO
ENDOMONDO
Trademark
Word
CANCELLED
Owner:
Serial:87475472
Filed:Jun 5, 2017
Classes:9
Registration:5527629
Registered:Jul 31, 2018
UA E
UA E
Trademark
Combined
ABANDONED
Owner:
Serial:87475459
Filed:Jun 5, 2017
Classes:9
UA ENDOMONDO
UA ENDOMONDO
Trademark
Stylized
CANCELLED
Owner:
Serial:87475400
Filed:Jun 5, 2017
Classes:9
Registration:5527628
Registered:Jul 31, 2018
HUMBLE & HUNGRY
HUMBLE & HUNGRY
Trademark
Word
ABANDONED
Owner:
Serial:87409085
Filed:Apr 12, 2017
Classes:9
PROTECT THIS HOUSE
PROTECT THIS HOUSE
Trademark
Word
ABANDONED
Owner:
Serial:87359887
Filed:Mar 6, 2017
Classes:9
UA HAMMER
UA HAMMER
Trademark
Word
CANCELLED
Owner:
Serial:87260530
Filed:Dec 7, 2016
Classes:25
Registration:5237050
Registered:Jul 4, 2017
ICON UA
ICON UA
Service Mark
Stylized
ABANDONED
Owner:
Serial:87232863
Filed:Nov 10, 2016
Classes:35
UA ICON
UA ICON
Service Mark
Word
ABANDONED
Owner:
Serial:87230012
Filed:Nov 8, 2016
Classes:35
UA SHOP
UA SHOP
Trademark
Word
CANCELLED
Owner:
Serial:87220949
Filed:Oct 31, 2016
Classes:9
Registration:5235760
Registered:Jul 4, 2017
Goods & Services
"SHOP"
BH 34
BH 34
Trademark
Stylized
REGISTERED
Owner:
Serial:87147253
Filed:Aug 23, 2016
Classes:25
Registration:5915183
Registered:Nov 19, 2019
Goods & Services
Athletic footwear; Footwear; Shirts; T-shirts; Tops
UA ARMOURY
UA ARMOURY
Service Mark
Stylized
CANCELLED
Owner:
Serial:87147215
Filed:Aug 23, 2016
Classes:35
Registration:5171021
Registered:Mar 28, 2017
ARMOUR
ARMOUR
Service Mark
Word
REGISTERED
Owner:
Serial:87141875
Filed:Aug 17, 2016
Classes:35
Registration:5387620
Registered:Jan 23, 2018
Goods & Services
On-line retail store services featuring apparel, footwear, headwear, eyewear, and sporting goods; and retail store services featuring apparel, footwear, headwear, eyewear, and sporting goods
EM MUDIAY
EM MUDIAY
Trademark
Combined
ABANDONED
Owner:
Serial:87099764
Filed:Jul 11, 2016
Classes:25
THREADBORNE
THREADBORNE
Trademark
Word
CANCELLED
Owner:
Serial:87094535
Filed:Jul 6, 2016
Classes:25
Registration:5487184
Registered:Jun 5, 2018
Goods & Services
Athletic shirts; athletic shorts; athletic uniforms; baselayer bottoms; baselayer tops; beanies; bras; bottoms; capri pants; collared shirts; compression garments for athletic or other non-medical use, namely, leggings; pants, shirts, and tops; crew necks; athletic footwear; running shoes; golf shirts; gloves; headgear, namely, hats and caps; hooded sweatshirts; jackets; jerseys; leggings; long-sleeved shirts; mock neck tops; moisture-wicking sports pants; moisture-wicking sports shirts; pants; polo shirts; pullovers; shell jackets; shirts; short-sleeved shirts; shorts; socks; sports bras; sports pants; sports shirts; sweaters; sweatpants; sweatshirts; tank tops; t-shirts; tops; tights; turtlenecks; undershirts; and vests
IT COMES FROM BELOW
IT COMES FROM BELOW
Service Mark
Word
CANCELLED
Owner:
Serial:87077228
Filed:Jun 20, 2016
Classes:35
Registration:5267379
Registered:Aug 15, 2017
UA
UA
Trademark
Stylized
ABANDONED
Owner:
Serial:87041470
Filed:May 18, 2016
Classes:9
I WILL
I WILL
Trademark
Word
ABANDONED
Owner:
Serial:87040057
Filed:May 17, 2016
Classes:9
UA
UA
Trademark
Word
ABANDONED
Owner:
Serial:87039989
Filed:May 17, 2016
Classes:9
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
ABANDONED
Owner:
Serial:87039897
Filed:May 17, 2016
Classes:9
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
ABANDONED
Owner:
Serial:87039925
Filed:May 17, 2016
Classes:16
UA RECORD
UA RECORD
Trademark
Stylized
ABANDONED
Owner:
Serial:86920865
Filed:Feb 26, 2016
Classes:25
I WILL
I WILL
Trademark
Word
ABANDONED
Owner:
Serial:86912411
Filed:Feb 18, 2016
Classes:18
UA RECORD
UA RECORD
Trademark
Word
ABANDONED
Owner:
Serial:86905842
Filed:Feb 12, 2016
Classes:25
UA
UA
Trademark
Stylized
REGISTERED
Owner:
Serial:86896958
Filed:Feb 4, 2016
Classes:9
Registration:6096619
Registered:Jul 7, 2020
Goods & Services
Multifunctional electronic devices and smart bands, namely, wearable electronic devices comprised primarily of software for receiving, displaying, processing, and uploading health and fitness data to the Internet, including, but not limited to weight, body mass index, body fat, heart rate, calories burned, time, distance, pace, speed, acceleration, velocity, steps taken, activity type, activity level, hours slept, team and individual exercise, training or competition, schedules and goals for tracking compliance and motivation with health and fitness programs, and geographic location; ear buds; ear phones; headphones; downloadable computer software and downloadable computer application software for managing information related to tracking, monitoring, planning, compliance and motivation with health, wellness and fitness programs and activities and for transferring such information between multifunctional electronic devices and a computer; cell-phone cases; and cell-phone cases with detachable armbands
UA PLAYS
UA PLAYS
Trademark
Word
ABANDONED
Owner:
Serial:86892586
Filed:Feb 1, 2016
Classes:9
UA
UA
Trademark
Word
ABANDONED
Owner:
Serial:86884912
Filed:Jan 25, 2016
Classes:9
UA
UA
Trademark
Word
REGISTERED
Owner:
Serial:86984550
Filed:Jan 25, 2016
Classes:9
Registration:6096628
Registered:Jul 7, 2020
Goods & Services
Multifunctional electronic devices and smart bands, namely, wearable electronic devices comprised primarily of software for receiving, displaying, processing, and uploading health and fitness data to the Internet, including, but not limited to weight, body mass index, body fat, heart rate, calories burned, time, distance, pace, speed, acceleration, velocity, steps taken, activity type, activity level, hours slept, team and individual exercise, training or competition, schedules and goals for tracking compliance and motivation with health and fitness programs, and geographic location; ear buds; ear phones; headphones; cell-phone cases; and cell-phone cases with detachable armbands
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
ABANDONED
Owner:
Serial:86884897
Filed:Jan 25, 2016
Classes:9
UNDER ARMOUR
UNDER ARMOUR
Trademark
Word
REGISTERED
Owner:
Serial:86984563
Filed:Jan 25, 2016
Classes:9
Registration:6096630
Registered:Jul 7, 2020
Goods & Services
Ear buds; ear phones; headphones; downloadable computer software and downloadable computer application software for managing information related to tracking, monitoring, planning, compliance and motivation with health, wellness and fitness programs and activities and for transferring such information between multifunctional electronic devices and a computer; cell-phone cases; and cell-phone cases with detachable armbands
ARMOURBOX
ARMOURBOX
Service Mark
Word
CANCELLED
Owner:
Serial:86881041
Filed:Jan 20, 2016
Classes:35
Registration:5317738
Registered:Oct 24, 2017
UAS
UAS
Service Mark
Combined
ABANDONED
Owner:
Serial:86872850
Filed:Jan 12, 2016
Classes:35
UAS
UAS
Trademark
Combined
ABANDONED
Owner:
Serial:86872786
Filed:Jan 12, 2016
Classes:18
UAS
UAS
Trademark
Combined
ABANDONED
Owner:
Serial:86872816
Filed:Jan 12, 2016
Classes:25
UAS-
UAS-
Trademark
Stylized
ABANDONED
Owner:
Serial:86867965
Filed:Jan 7, 2016
Classes:25
UAS-
UAS-
Service Mark
Stylized
ABANDONED
Owner:
Serial:86867995
Filed:Jan 7, 2016
Classes:35
UAS-
UAS-
Trademark
Stylized
ABANDONED
Owner:
Serial:86867956
Filed:Jan 7, 2016
Classes:18
86847745
86847745
Trademark
Design
CANCELLED
Owner:
Serial:86847745
Filed:Dec 14, 2015
Classes:9
Registration:5581182
Registered:Oct 9, 2018
Goods & Services
downloadable computer application software for receiving, displaying, processing, and uploading fitness, exercise and nutrition data to the Internet, including, but not limited to weight, body mass index, body fat, heart rate, calories burned, time, distance, pace, speed, acceleration, velocity, steps taken, activity type, activity level, hours slept, team and individual exercise, training or competition, schedules and goals for tracking compliance and motivation with fitness, exercise and nutrition programs
PLAYS
PLAYS
Trademark
Word
ABANDONED
Owner:
Serial:86846596
Filed:Dec 11, 2015
Classes:9
UA RECORD
UA RECORD
Service Mark
Word
CANCELLED
Owner:
Serial:86835097
Filed:Dec 1, 2015
Classes:42
Registration:5387211
Registered:Jan 23, 2018
UA RECORD
UA RECORD
Trademark
Stylized
CANCELLED
Owner:
Serial:86835587
Filed:Dec 1, 2015
Classes:9
Registration:5198049
Registered:May 9, 2017
UA RECORD
UA RECORD
Service Mark
Word
CANCELLED
Owner:
Serial:86835090
Filed:Dec 1, 2015
Classes:41
Registration:5335968
Registered:Nov 14, 2017

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