Business consultancy, in particular consultancy and support with regard to the development of strategies and the optimisation of technical business processes; advertising; business management services; organization consultancy; management consultancy; business consultancy and advisory services; business administration; office functions; remuneration consultancy; personnel consultancy; search for, and selection of, managerial and other staff; drawing up of statistics; bookkeeping; business investigations; marketing, market research and market analysis; organisation of trade fairs and exhibitions for commercial or advertising purposes | Tuition and training services in the fields of business matters, information technology, management, optimising development processes and development of strategies, optimising technical business processes; conducting seminars, further training events, conferences and workshops in the fields of business matters, information technology, management, optimising development processes and development of strategies, optimising technical business processes; providing of training in the fields of business matters, information technology, management, optimising development processes and development of strategies, optimizing technical business processes; publication of books, newspapers and periodicals | Scientific and technological services and research and design relating thereto in the fields of software, hardware, systems technology, IT and industry technology and technical product development * for the automotive industry *; industrial analysis and research services in the fields of software, hardware, systems technology, IT and industry technology and technical product development * for the automotive industry *; optimisation of technical development processes in the fields of software, hardware, systems technology, IT and industry technology and technical product development * for the automotive industry; all of the aforementioned services expressly exclude the area of electronic design automation *