BLUECROSS BLUESHIELD INSTITUTE
RegisteredCombined Mark
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Ownership
BC
Address
225 North Michigan Avenue, Chicago
IL 60601
Critical Dates
First Use Date
Mar 14, 2018
Filing Date
Mar 21, 2018
Registration Date
Oct 5, 2021
Mark Descriptions
Services
Class 44
Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations and preferred provider organizations, namely, medical, dental, hospital, home health care, preventive health care treatment, physical and mental therapy services...
Mark Elements
Text Mark
BLUECROSS BLUESHIELD INSTITUTE
Category
Service mark
Standard Characters
No
Color Claim
Yes
Drawing/Image Description
The mark consists of a stylized white Vitruvian Man symbol within a single line white circle, all superimposed over the center of a blue cross. To the right is a white Staff of Aesculapius symbol enclosed within a white single line shield, all superimposed on a blue shield. The stylized black wording "BLUECROSS" is situated above the stylized black wording "BLUESHIELD" which is situated above the stylized black wording "INSTITUTE", with all wording located to the right of the cross and shield design.
Color Details
The color(s) blue, white, and black is/are claimed as a feature of the mark.
Design Search Codes
02.01.02
Men depicted as shadows or silhouettes of men03.21.01
Caduceus24.01.02
Shields or crests with figurative elements contained therein or superimposed thereon24.13.02
Cross, Greek (equal sides)26.01.02
Circles with plain outline not used as carriers or bordersTrademark Timeline
First Use
Filing Date
Publication Date
Registration Date
USPTO Records
No documents found for this trademark.