AMERITAS HOLDING COMPANY logo

AMERITAS HOLDING COMPANY

54 Marks
Corp.
First Filed:Feb 8, 2002Latest Filed:Apr 19, 2024Address:5900 O Street, Lincoln, NE 68510

Portfolio Overview

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Top Classes

Class 36
Insurance, Financial Services & Real Estate
51(94%)
Class 41
Education and Entertainment
1(2%)
Class 35
Advertising, Business Services & Retail
1(2%)

TTAB Proceedings

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Trademark Activity Timeline(2002 – 2024)

Trademark Portfolio

55 results

(current & previous marks)

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Filed
Registered
Last Activity
DUAL EXECUTIVE REWARD
DUAL EXECUTIVE REWARD
Service Mark
Word
ABANDONED
Owner:
Serial:98509962
Filed:Apr 19, 2024
Classes:36
Description: Strategic financial advisory services
SUPPLEMENTAL PLATINUM RECOVERY TACTIC
SUPPLEMENTAL PLATINUM RECOVERY TACTIC
Service Mark
Word
ABANDONED
Owner:
Serial:98510043
Filed:Apr 19, 2024
Classes:36
Description: Strategic financial advisory services
LIVE VERY WELL
LIVE VERY WELL
Service Mark
Word
CANCELLED
Owner:
Serial:86224607
Filed:Mar 18, 2014
Classes:36
Registration:4650518
Registered:Dec 2, 2014
Description: Insurance brokerage services; Insurance consultancy; Insurance underwriting consultation; Providing information about healthcare insurance plans; Providing information in insurance matters; Providing information regarding policy rates for all types of insurance and electronic processing of insurance claims and payment data over a web based computer network
FULFILLING LIFE
FULFILLING LIFE
Service Mark
Word
REGISTERED
Owner:
Serial:85650379
Filed:Jun 13, 2012
Classes:36
Registration:4314845
Registered:Apr 2, 2013
Description: Insurance services, namely, brokerage of traditional life insurance and annuities, brokerage of variable life insurance and annuities, brokerage of dental insurance, brokerage of disability insurance; financial administration of retirement plans; financial services, namely, providing advice relating to investments, financial investment brokerage, financial planning and investment advisory services, mortgage brokerage, mortgage banking, mortgage lending, brokerage of bonds, agencies in the field of bonds and other securities; mutual fund brokerage, mutual fund distribution, mutual funds investments, equity capital investment, private equity investment services
EMPLOYERS 401K ELITE RETIREMENT PLAN
EMPLOYERS 401K ELITE RETIREMENT PLAN
Service Mark
Word
ABANDONED
Owner:
Serial:85645418
Filed:Jun 7, 2012
Classes:36
Description: "EMPLOYERS 401K" OR "RETIREMENT PLAN"
20/20 PLUS
20/20 PLUS
Service Mark
Word
CANCELLED
Owner:
Serial:85624284
Filed:May 14, 2012
Classes:36
Registration:4268089
Registered:Jan 1, 2013
WINNING TOGETHER
WINNING TOGETHER
Service Mark
Word
CANCELLED
Owner:
Serial:85519827
Filed:Jan 19, 2012
Classes:36
Registration:4249130
Registered:Nov 27, 2012
401K ELITE MULTIPLE EMPLOYER PLAN
401K ELITE MULTIPLE EMPLOYER PLAN
Service Mark
Word
CANCELLED
Owner:
Serial:85471490
Filed:Nov 14, 2011
Classes:36
Registration:4201306
Registered:Sep 4, 2012
Description: "401K" AND "MULTIPLE EMPLOYER PLAN"
MYPLAN DENTAL
MYPLAN DENTAL
Service Mark
Word
CANCELLED
Owner:
Serial:85432555
Filed:Sep 27, 2011
Classes:36
Registration:4146427
Registered:May 22, 2012
Description: "DENTAL"
MYPLAN VISION
MYPLAN VISION
Service Mark
Word
CANCELLED
Owner:
Serial:85432558
Filed:Sep 27, 2011
Classes:36
Registration:4258826
Registered:Dec 11, 2012
Description: "VISION"
MY VISION PLAN
MY VISION PLAN
Service Mark
Word
CANCELLED
Owner:
Serial:85407499
Filed:Aug 25, 2011
Classes:36
Registration:4258663
Registered:Dec 11, 2012
Description: "VISION PLAN"
AMERITAS DI
AMERITAS DI
Service Mark
Word
CANCELLED
Owner:
Serial:85298791
Filed:Apr 19, 2011
Classes:36
Registration:4151464
Registered:May 29, 2012
Description: "DI"
GEMSTAR
GEMSTAR
Service Mark
Word
REGISTERED
Owner:
Serial:85186390
Filed:Nov 29, 2010
Classes:36
Registration:3985736
Registered:Jun 28, 2011
Description: Insurance services, namely dental health insurance underwriting and administration, and vision health insurance underwriting and administration
PRIMESTAR
PRIMESTAR
Service Mark
Word
REGISTERED
Owner:
Serial:85186377
Filed:Nov 29, 2010
Classes:36
Registration:3985735
Registered:Jun 28, 2011
Description: Insurance services, namely dental health insurance underwriting and administration, and vision health insurance underwriting and administration
MY EYE CARE PLAN
MY EYE CARE PLAN
Service Mark
Word
ABANDONED
Owner:
Serial:85110040
Filed:Aug 18, 2010
Classes:36
Description: "EYE CARE PLAN"
MY DENTAL PLAN
MY DENTAL PLAN
Service Mark
Word
CANCELLED
Owner:
Serial:85109138
Filed:Aug 17, 2010
Classes:36
Registration:4043962
Registered:Oct 25, 2011
Description: "DENTAL PLAN"
MYPLAN
MYPLAN
Service Mark
Word
ABANDONED
Owner:
Serial:77966893
Filed:Mar 24, 2010
Classes:36
Description: Underwriting and administration of group dental and vision insurance products
SIMPLE EYE CARE
SIMPLE EYE CARE
Service Mark
Word
ABANDONED
Owner:
Serial:77924772
Filed:Feb 1, 2010
Classes:36
Description: Underwriting and administration of group dental insurance products
SIMPLE DENTAL
SIMPLE DENTAL
Service Mark
Word
ABANDONED
Owner:
Serial:77879994
Filed:Nov 24, 2009
Classes:36
AMERITAS
AMERITAS
Service Mark
Combined
CANCELLED
Owner:
Serial:77773231
Filed:Jul 2, 2009
Classes:36
Registration:3847086
Registered:Sep 14, 2010
HROUNDTABLES
HROUNDTABLES
Service Mark
Word
CANCELLED
Owner:
Serial:77603093
Filed:Oct 29, 2008
Classes:35
Registration:3678901
Registered:Sep 8, 2009
AMERITAS ADVISOR VUL
AMERITAS ADVISOR VUL
Service Mark
Word
REGISTERED
Owner:
Serial:77584005
Filed:Oct 2, 2008
Classes:36
Registration:3687306
Registered:Sep 22, 2009
Description: Insurance and financial services, namely, providing variable life insurance and investment advisor services
FIDUCIARY INVESTMENT SAFEGUARD
FIDUCIARY INVESTMENT SAFEGUARD
Service Mark
Word
CANCELLED
Owner:
Serial:77554579
Filed:Aug 25, 2008
Classes:36
Registration:3611648
Registered:Apr 28, 2009
Description: "FIDUCIARY INVESTMENT"
ON YOUR TEAM. TOWARD YOUR GOAL.
ON YOUR TEAM. TOWARD YOUR GOAL.
Service Mark
Word
CANCELLED
Owner:
Serial:77554559
Filed:Aug 25, 2008
Classes:36
Registration:3605548
Registered:Apr 14, 2009
PORTFOLIO PLAYBOOK
PORTFOLIO PLAYBOOK
Service Mark
Word
CANCELLED
Owner:
Serial:77554565
Filed:Aug 25, 2008
Classes:36
Registration:3611647
Registered:Apr 28, 2009
Description: "PORTFOLIO"
THE EXCHANGE
THE EXCHANGE
Service Mark
Word
ABANDONED
Owner:
Serial:77534658
Filed:Jul 30, 2008
Classes:41
$ENSIBLE CHOICE
$ENSIBLE CHOICE
Service Mark
Word
ABANDONED
Owner:
Serial:77415714
Filed:Mar 7, 2008
Classes:36
HREVOLUTION
HREVOLUTION
Service Mark
Word
CANCELLED
Owner:
Serial:77403433
Filed:Feb 22, 2008
Classes:36
Registration:3523707
Registered:Oct 28, 2008
UNIFI RETIREMENT PERSONAL(K)
UNIFI RETIREMENT PERSONAL(K)
Service Mark
Word
ABANDONED
Owner:
Serial:77397816
Filed:Feb 15, 2008
Classes:36
PROTECTING THE SMILES, SIGHTS AND SOUNDS OF A LIFETIME.
PROTECTING THE SMILES, SIGHTS AND SOUNDS OF A LIFETIME.
Service Mark
Word
CANCELLED
Owner:
Serial:77340932
Filed:Nov 30, 2007
Classes:36
Registration:3689998
Registered:Sep 29, 2009
LIFE'S GETTING LOUDER.
LIFE'S GETTING LOUDER.
Service Mark
Word
REGISTERED
Owner:
Serial:77337379
Filed:Nov 27, 2007
Classes:36
Registration:3513924
Registered:Oct 7, 2008
Description: Insurance underwriting and administration in the field of group audiology
SOUNDCARE
SOUNDCARE
Service Mark
Word
REGISTERED
Owner:
Serial:77337364
Filed:Nov 27, 2007
Classes:36
Registration:3585430
Registered:Mar 10, 2009
Description: Insurance underwriting and administration in the field of group audiology
LASIK ADVANTAGE
LASIK ADVANTAGE
Service Mark
Word
REGISTERED
Owner:
Serial:77244133
Filed:Aug 1, 2007
Classes:36
Registration:3444220
Registered:Jun 10, 2008
Description: Underwriting and administration of group dental and vision insurance products
UNIFI RETIREMENT ADVANTAGE SERIES
UNIFI RETIREMENT ADVANTAGE SERIES
Service Mark
Word
CANCELLED
Owner:
Serial:77227836
Filed:Jul 12, 2007
Classes:36
Registration:3452500
Registered:Jun 24, 2008
Description: "RETIREMENT" OR "SERIES"
$ENSIBLE CHOICE
$ENSIBLE CHOICE
Service Mark
Word
REGISTERED
Owner:
Serial:77217565
Filed:Jun 28, 2007
Classes:36
Registration:3427942
Registered:May 13, 2008
Description: Underwriting and administration of group dental insurance products
ACACIA ADVISOR TERM
ACACIA ADVISOR TERM
Service Mark
Word
CANCELLED
Owner:
Serial:77181341
Filed:May 15, 2007
Classes:36
Registration:3485892
Registered:Aug 12, 2008
Description: "ADVISOR TERM"
AMERITAS ADVISOR SELECT NO LOAD VARIABLE ANNUITY
AMERITAS ADVISOR SELECT NO LOAD VARIABLE ANNUITY
Service Mark
Word
CANCELLED
Owner:
Serial:77181380
Filed:May 15, 2007
Classes:36
Registration:3485893
Registered:Aug 12, 2008
Description: "ADVISOR SELECT NO LOAD VARIABLE ANNUITY"
WE'RE FIRST AMERITAS. WE'RE FOR PEOPLE.
WE'RE FIRST AMERITAS. WE'RE FOR PEOPLE.
Service Mark
Word
CANCELLED
Owner:
Serial:77128257
Filed:Mar 12, 2007
Classes:36
Registration:3343336
Registered:Nov 27, 2007
THE ULTIMATE CHOICE
THE ULTIMATE CHOICE
Service Mark
Word
REGISTERED
Owner:
Serial:77054780
Filed:Dec 1, 2006
Classes:36
Registration:3279219
Registered:Aug 14, 2007
Description: Underwriting and administration of group dental insurance products
EENROLL PLUS
EENROLL PLUS
Service Mark
Word
CANCELLED
Owner:
Serial:78750449
Filed:Nov 9, 2005
Classes:36
Registration:3171115
Registered:Nov 14, 2006
Description: "EEnroll"
EYECHOICE
EYECHOICE
Service Mark
Word
REGISTERED
Owner:
Serial:78750459
Filed:Nov 9, 2005
Classes:36
Registration:3210691
Registered:Feb 20, 2007
Description: Underwriting and administration of group eye insurance products
VIEWPOINTE
VIEWPOINTE
Service Mark
Word
REGISTERED
Owner:
Serial:78585524
Filed:Mar 11, 2005
Classes:36
Registration:3067974
Registered:Mar 14, 2006
Description: Underwriting and administration of group dental insurance products
CANINE THE MIGHTY TOOTH BRIGADE
CANINE THE MIGHTY TOOTH BRIGADE
Service Mark
Combined
CANCELLED
Owner:
Serial:78437902
Filed:Jun 18, 2004
Classes:36
Registration:3156137
Registered:Oct 17, 2006
GINGER VITUS
GINGER VITUS
Service Mark
Combined
CANCELLED
Owner:
Serial:78437911
Filed:Jun 18, 2004
Classes:36
Registration:3034704
Registered:Dec 27, 2005
THE BICUSPID KID
THE BICUSPID KID
Service Mark
Combined
REGISTERED
Owner:
Serial:78437859
Filed:Jun 18, 2004
Classes:36
Registration:3137886
Registered:Sep 5, 2006
Description: Underwriting and administration of group dental health insurance
THE GREAT WISDOM TOOTH
THE GREAT WISDOM TOOTH
Service Mark
Combined
CANCELLED
Owner:
Serial:78437863
Filed:Jun 18, 2004
Classes:36
Registration:3137887
Registered:Sep 5, 2006
THE MIGHTY TOOTH BRIGADE
THE MIGHTY TOOTH BRIGADE
Service Mark
Word
CANCELLED
Owner:
Serial:78437786
Filed:Jun 18, 2004
Classes:36
Registration:3027363
Registered:Dec 13, 2005
AMERITAS FEATURED CHOICE
AMERITAS FEATURED CHOICE
Service Mark
Word
CANCELLED
Owner:
Serial:78412184
Filed:May 3, 2004
Classes:N/A
Registration:3074529
Registered:Mar 28, 2006
DENTAL REWARDS
DENTAL REWARDS
Service Mark
Word
REGISTERED
Owner:
Serial:78410038
Filed:Apr 29, 2004
Classes:36
Registration:3062245
Registered:Feb 28, 2006
Description: Insurance services, namely dental health insurance underwriting
VALUE SOURCE
VALUE SOURCE
Service Mark
Word
REGISTERED
Owner:
Serial:78410034
Filed:Apr 29, 2004
Classes:36
Registration:3048863
Registered:Jan 24, 2006
Description: Underwriting and administration of group dental insurance products; "Source"
FLEX E
FLEX E
Service Mark
Word
CANCELLED
Owner:
Serial:76536752
Filed:Jul 21, 2003
Classes:36
Registration:2957713
Registered:May 31, 2005
Description: Underwriting and administration of eye care insurance services and products; "FLEX"
AMERITAS DIRECT
AMERITAS DIRECT
Service Mark
Word
CANCELLED
Owner:
Serial:76432500
Filed:Jul 19, 2002
Classes:36
Registration:2768962
Registered:Sep 30, 2003
Description: Insurance services, namely life insurance underwriting; financial services, namely financial investment products namely life insurance and investment options contained therein, annuities, mutual funds, retirement plans, stocks, bonds, fixed-income and public finance investments, and not including health insurance, medical insurance, dental insurance, or vision insurance; "DIRECT"
20TERM
20TERM
Service Mark
Word
CANCELLED
Owner:
Serial:76385218
Filed:Mar 21, 2002
Classes:36
Registration:2697553
Registered:Mar 18, 2003
Description: Insurance services, namely, life insurance underwriting
PRACTICE PARTNER
PRACTICE PARTNER
Service Mark
Word
CANCELLED
Owner:
Serial:76368274
Filed:Feb 8, 2002
Classes:36
Registration:2914110
Registered:Dec 28, 2004
Description: Financial investment products offered to independent investment brokers or advisors for their clients and providing consulting services to independent, financial investment brokers or advisors in the use or sale of financial investment products including life insurance and investment options contained therein, annuities, mutual funds, retirement plans, stocks, bonds, fixed-income and public finance investments, and not including health insurance, medical insurance, dental insurance, or vision insurance; "Practice"
TRUEVIEW VISION
TRUEVIEW VISION
Service Mark
Word
Previous
REGISTERED
Owner:
Serial:77029176
Filed:Oct 25, 2006
Classes:36
Registration:3284476
Registered:Aug 28, 2007
Description: Underwriting and administration of group vision insurance products