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GleanMark · Precedent library

The cases behind Office Action refusals

The TTAB, Federal Circuit and CCPA decisions that likelihood-of-confusion and descriptiveness refusals turn on: what each case was about, what it held, how it is cited in a response, and when it will not help.

15 cases

The precedent library

15 of 15 cases

§2(d) · Likelihood of confusion

12 cases
§2(d)

In re du Pont

The §2(d) factors · CCPA 1973

The CCPA reviewed a Section 2(d) refusal and used the case to set out how likelihood of confusion should be evaluated across the full evidentiary picture.

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§2(d)

Juice Generation

Crowded field of weak marks · Fed. Cir. 2015

GS Enterprises opposed registration of PEACE LOVE AND JUICE for juice-bar services, citing its family of PEACE & LOVE restaurant marks.

Surface crowded-field evidence
§2(d)

In re i.am.symbolic

Marks compared in their entireties · Fed. Cir. 2017

will.i.am's company sought to register I AM for cosmetics, fragrances, and sunglasses; the examiner refused over prior I AM registrations.

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§2(d)

Palm Bay v. Veuve Clicquot

Foreign equivalents & fame · Fed. Cir. 2005

The maker of VEUVE CLICQUOT champagne opposed VEUVE ROYALE for sparkling wine.

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§2(d)

Jack Wolfskin

Crowded field; weak design elements · Fed. Cir. 2015

In an opposition, New Millennium Sports blocked Jack Wolfskin's paw-print design mark for apparel, relying on its own registered paw design; the TTAB found a likelihood of confusion.

Surface crowded-field evidence
§2(d)

Coach v. Triumph Learning

Fame as a §2(d) factor · Fed. Cir. 2012

Coach (luxury handbags) opposed COACH for educational test-preparation materials, asserting likelihood of confusion and dilution.

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§2(d)

In re Viterra

Similarity; standard-character display · Fed. Cir. 2012

XCEED in standard characters for agricultural seeds was refused over the registered X-Seed design mark.

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§2(d)

In re Thor Tech

Goods-relatedness coexistence · TTAB 2015

TERRAIN for recreational-vehicle trailers was refused over TERRAIN for trucks.

See coexistence evidence on the register
§2(d)

In re Shell Oil

Relatedness of goods and services · Fed. Cir. 1993

RIGHT-A-WAY for vehicle lubrication services was refused over a registered RIGHT-A-WAY design mark for related automotive goods and services.

See coexistence evidence on the register
§2(d)

In re National Data

Dominant feature; disclaimed matter · Fed. Cir. 1985

THE CASH MANAGEMENT EXCHANGE was refused over CASH MANAGEMENT ACCOUNT for related financial services.

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§2(d)

In re Detroit Athletic

First-word dominance; similarity · Fed. Cir. 2018

DETROIT ATHLETIC CO. for sports-apparel retail was refused over DETROIT ATHLETIC CLUB.

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§2(d)

Stone Lion v. Lion Capital

Least-sophisticated purchaser · Fed. Cir. 2014

Lion Capital opposed STONE LION CAPITAL for investment-management services.

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§2(e)(1) · Mere descriptiveness

3 cases
§2(e)(1)

In re Gyulay

Mere descriptiveness · Fed. Cir. 1987

APPLE PIE was refused registration for potpourri as merely descriptive of the scent.

Draft a descriptiveness response
§2(e)(1)

In re Abcor Development

Descriptiveness standard · CCPA 1978

GASBADGE was refused as merely descriptive of a badge that monitors gas exposure.

Draft a descriptiveness response
§2(e)(1)

In re Bayer

Descriptiveness; internet evidence · Fed. Cir. 2007

ASPIRINA was refused as merely descriptive of analgesics, given its close resemblance to "aspirin."

Draft a descriptiveness response

About these summaries

Holdings. Each summary is drawn from the opinion itself: the TTAB e-FOIA reading room for TTAB decisions, and the Federal Circuit and CCPA opinions for the appellate cases. All are public-domain government works.

Not legal advice. A precedent helps only where its facts fit yours, and citing a case does not win a response. Each case page says when the case will not help.

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