BRIGHTHOUSE SERVICES, LLC logo

BRIGHTHOUSE SERVICES, LLC

39 Marks
LLC
First Filed:Mar 28, 2008Latest Filed:Sep 28, 2023Address:11225 North Community House Road, Charlotte, NC 28277

Portfolio Overview

Top Classes

Class 36
Insurance, Financial Services & Real Estate
38(97%)
Class 35
Advertising, Business Services & Retail
1(3%)

TTAB Proceedings

Total Proceedings
8
As Plaintiff
8(100%)
As Defendant
0(0%)

Top Firms

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Trademark Activity Timeline(20082025)

Trademark Portfolio

39 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
98202195
98202195
Service Mark
Design
REGISTERED
Owner:
Serial:98202195
Filed:Sep 28, 2023
Classes:36
Registration:7796582
Registered:May 13, 2025
Description: Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, providing an investment option available for fixed indexed annuities
READYPAY
READYPAY
Service Mark
Word
REGISTERED
Owner:
Serial:98009842
Filed:May 23, 2023
Classes:36
Registration:7645548
Registered:Jan 7, 2025
Description: Annuity services, namely, investment management of, issuance, distribution and administration of annuity riders; Annuity services, namely, account and investment administration and the investment and distribution of annuity funds; Financial services, namely, providing an investment option available for fixed indexed annuities
SECUREKEY
SECUREKEY
Service Mark
Word
REGISTERED
Owner:
Serial:97889124
Filed:Apr 14, 2023
Classes:36
Registration:7645444
Registered:Jan 7, 2025
Description: Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, providing an investment option available for fixed indexed annuities
BRIGHTHOUSE SMARTGUARD PLUS
REGISTERED
Owner:
Serial:97676602
Filed:Nov 14, 2022
Classes:36
Registration:7361626
Registered:Apr 16, 2024
Description: Insurance services, namely, underwriting, issuing and administration of life insurance; insurance brokerage services; insurance consultancy services; financial services, namely, providing an investment option available for variable universal life insurance products
SHIELD LEVEL PAY PLUS
SHIELD LEVEL PAY PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:97244346
Filed:Jan 28, 2022
Classes:36
Registration:7038663
Registered:Apr 25, 2023
Description: Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, providing an investment option available for index-linked annuities; "PAY"
BRIGHTHOUSE SHIELD LEVEL PAY PLUS
REGISTERED
Owner:
Serial:97097981
Filed:Oct 28, 2021
Classes:36
Registration:7038455
Registered:Apr 25, 2023
Description: Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, providing an investment option available for index-linked annuities; "PAY"
BRIGHTHOUSE SHIELD PAY PLUS
ABANDONED
Owner:
Serial:97082252
Filed:Oct 19, 2021
Classes:36
SIMPLYSELECT
SIMPLYSELECT
Service Mark
Word
REGISTERED
Owner:
Serial:90357739
Filed:Dec 3, 2020
Classes:36
Registration:6702762
Registered:Apr 12, 2022
Description: Insurance services, namely, underwriting, issuing and administration of life insurance
SECUREADVANTAGE
SECUREADVANTAGE
Service Mark
Word
REGISTERED
Owner:
Serial:90342445
Filed:Nov 25, 2020
Classes:36
Registration:6695448
Registered:Apr 5, 2022
Description: Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, providing an investment option available for fixed indexed annuities
BRIGHTHOUSE SIMPLYSELECT
BRIGHTHOUSE SIMPLYSELECT
Service Mark
Word
REGISTERED
Owner:
Serial:88691581
Filed:Nov 13, 2019
Classes:36
Registration:6186565
Registered:Oct 27, 2020
Description: Insurance services, namely, underwriting, issuing and administration of life insurance
BHF
BHF
Service Mark
Word
REGISTERED
Owner:
Serial:88598364
Filed:Aug 29, 2019
Classes:36
Registration:6680017
Registered:Mar 22, 2022
Description: Insurance underwriting and administration services for disability insurance; financial retirement planning services; employee benefits services, namely, processing, administering, and managing employee benefit plans concerning insurance and finance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; insurance and financial information and consultancy services
BRIGHTHOUSE SECUREADVANTAGE
REGISTERED
Owner:
Serial:88559929
Filed:Aug 1, 2019
Classes:36
Registration:6159662
Registered:Sep 22, 2020
Description: Issuance and administration of annuities; annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, providing an investment option available for fixed indexed annuities
88230377
88230377
Service Mark
Design
REGISTERED
Owner:
Serial:88230377
Filed:Dec 14, 2018
Classes:36
Registration:5985824
Registered:Feb 11, 2020
Description: Insurance services, namely, underwriting, issuing and administration of life insurance; life insurance brokerage; life insurance settlement services
88225064
88225064
Service Mark
NonVisual
REGISTERED
Owner:
Serial:88225064
Filed:Dec 11, 2018
Classes:36
Registration:5905067
Registered:Nov 5, 2019
Description: Insurance underwriting and administration services for [ all types of ] * disability * insurance; [ providing underwriting and administration services for pension funds; residential and commercial mortgage lending services; real estate brokerage and management services; mutual fund brokerage and investment services, namely, investment banking and funds investment; ] financial retirement planning services; employee benefits services, namely, processing, administering, and managing employee benefit plans concerning insurance and finance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
GUARANTEED INCOME BUILDER
REGISTERED
Owner:
Serial:88078200
Filed:Aug 14, 2018
Classes:36
Registration:5675390
Registered:Feb 12, 2019
Description: Financial retirement planning services; issuance and administration of annuities; [ investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] financial information and consultancy services; "GUARANTEED INCOME"
BRIGHTHOUSE FINANCIAL
BRIGHTHOUSE FINANCIAL
Service Mark
Word
REGISTERED
Owner:
Serial:87960935
Filed:Jun 13, 2018
Classes:36
Registration:5666507
Registered:Jan 29, 2019
Description: Insurance underwriting and administration services for [ all types of ] * disability * insurance; [ providing underwriting and administration services for pension funds; residential and commercial mortgage lending services; real estate brokerage and management services; mutual fund brokerage and investment services, namely, investment banking and funds investment; ] financial retirement planning services; employee benefits services, namely, processing, administering, and managing employee benefit plans concerning insurance and finance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
BRIGHTHOUSE SMARTCARE
BRIGHTHOUSE SMARTCARE
Service Mark
Word
REGISTERED
Owner:
Serial:87939926
Filed:May 29, 2018
Classes:36
Registration:5735323
Registered:Apr 23, 2019
Description: Insurance services, namely, underwriting, issuing and administration of life insurance; life insurance brokerage; life insurance settlement services
BRIGHTHOUSE
BRIGHTHOUSE
Service Mark
Word
REGISTERED
Owner:
Serial:87904098
Filed:May 2, 2018
Classes:36
Registration:5575990
Registered:Oct 2, 2018
Description: Insurance underwriting and administration services for [ all types of ] * disability * insurance; [ providing underwriting and administration services for pension funds; residential and commercial mortgage lending services; real estate brokerage and management services; mutual fund brokerage and investment services, namely, investment banking and funds investment; ] financial retirement planning services; employee benefits services, namely, processing, administering, and managing employee benefit plans concerning insurance and finance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
BRIGHTHOUSE KEY PARTNERS
BRIGHTHOUSE KEY PARTNERS
Service Mark
Word
REGISTERED
Owner:
Serial:87861242
Filed:Apr 3, 2018
Classes:35
Registration:5741330
Registered:Apr 30, 2019
Description: Business administration of a financial-advisor loyalty program
PROTECT WHAT YOU'VE EARNED AND ENSURE IT LASTS
Owner:
Serial:87832138
Filed:Mar 13, 2018
Classes:36
Registration:5575882
Registered:Oct 2, 2018
Description: Insurance underwriting services for [ all types of ] * disability * insurance; insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
SHIELD
SHIELD
Service Mark
Word
REGISTERED
Owner:
Serial:87830462
Filed:Mar 12, 2018
Classes:36
Registration:5575874
Registered:Oct 2, 2018
Description: Issuance and administration of annuities
BUILD FOR WHAT'S AHEAD
BUILD FOR WHAT'S AHEAD
Service Mark
Word
REGISTERED
Owner:
Serial:87810777
Filed:Feb 26, 2018
Classes:36
Registration:5735050
Registered:Apr 23, 2019
Description: Insurance underwriting services for * disability insurance; * [ all types of insurance; ] insurance services, namely, underwriting, issuing and administration of life insurance; issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
BUILT FOR WHAT'S AHEAD
BUILT FOR WHAT'S AHEAD
Service Mark
Word
ABANDONED
Owner:
Serial:87810770
Filed:Feb 26, 2018
Classes:36
FOR THE FUTURE AHEAD
FOR THE FUTURE AHEAD
Service Mark
Word
ABANDONED
Owner:
Serial:87810786
Filed:Feb 26, 2018
Classes:36
PURSUE YOUR FUTURE
PURSUE YOUR FUTURE
Service Mark
Word
ABANDONED
Owner:
Serial:87810791
Filed:Feb 26, 2018
Classes:36
BRIGHTHOUSE SHIELD
BRIGHTHOUSE SHIELD
Service Mark
Word
REGISTERED
Owner:
Serial:87444803
Filed:May 10, 2017
Classes:36
Registration:5504469
Registered:Jun 26, 2018
Description: [ Underwriting, ] issuance and administration of annuities
BRIGHTHOUSE SHIELD LEVEL
BRIGHTHOUSE SHIELD LEVEL
Service Mark
Word
REGISTERED
Owner:
Serial:87444801
Filed:May 10, 2017
Classes:36
Registration:5596628
Registered:Oct 30, 2018
Description: Issuance and administration of annuities
87422777
87422777
Service Mark
Design
REGISTERED
Owner:
Serial:87422777
Filed:Apr 24, 2017
Classes:36
Registration:5429851
Registered:Mar 20, 2018
Description: Providing underwriting and administration services for individual and group life [, health, homeowners, and automobile insurance, ] * and * annuities; [ and pension funds; residential and commercial mortgage lending services; real estate brokerage and management services; mutual fund brokerage and investment services, namely, investment banking and funds investment; ] financial retirement planning services; employee benefits services, namely, processing, administering, and managing employee benefit plans concerning insurance and finance
BRIGHTHOUSE SHIELD 3
BRIGHTHOUSE SHIELD 3
Service Mark
Word
ABANDONED
Owner:
Serial:87413990
Filed:Apr 17, 2017
Classes:36
Description: "3"
BRIGHTHOUSE SHIELD 6
BRIGHTHOUSE SHIELD 6
Service Mark
Word
ABANDONED
Owner:
Serial:87413986
Filed:Apr 17, 2017
Classes:36
Description: "6"
BRIGHTHOUSE SHIELD ACCESS
ABANDONED
Owner:
Serial:87413999
Filed:Apr 17, 2017
Classes:36
BRIGHTHOUSE SHIELD FOCUS
BRIGHTHOUSE SHIELD FOCUS
Service Mark
Word
ABANDONED
Owner:
Serial:87413995
Filed:Apr 17, 2017
Classes:36
87156417
87156417
Service Mark
Design
ABANDONED
Owner:
Serial:87156417
Filed:Aug 31, 2016
Classes:36
87153688
87153688
Service Mark
Design
ABANDONED
Owner:
Serial:87153688
Filed:Aug 29, 2016
Classes:36
BRIGHTHOUSE FINANCIAL
BRIGHTHOUSE FINANCIAL
Service Mark
Combined
ABANDONED
Owner:
Serial:87151911
Filed:Aug 26, 2016
Classes:36
Description: "FINANCIAL"
BRIGHTHOUSE
BRIGHTHOUSE
Service Mark
Word
REGISTERED
Owner:
Serial:87024670
Filed:May 4, 2016
Classes:36
Registration:5287259
Registered:Sep 12, 2017
Description: Insurance underwriting services * for disability insurance; * [ for all types of insurance; ] insurance services, namely, underwriting, issuing and administration of life insurance; [ underwriting, ] issuance and administration of annuities; insurance brokerage services; [ investment services, namely, asset acquisition, consultation, development and management services; investment of funds for others; ] annuity services, namely, account and investment administration and the investment and distribution of annuity funds; financial services, namely, investment fund transfer and transaction services; financial services, namely, providing an investment option available for variable annuity and variable life insurance products; [ financial and investment services, namely, asset and investment acquisition, consultation, advisory and development; ] insurance and financial information and consultancy services
SHIELD LEVEL SELECTOR
SHIELD LEVEL SELECTOR
Service Mark
Word
REGISTERED
Owner:
Serial:85886478
Filed:Mar 26, 2013
Classes:36
Registration:4633196
Registered:Nov 4, 2014
Description: [Underwriting,] issuance and administration of annuities
QUALIFIED RETIREMENT PLAN BAROMETER
CANCELLED
Owner:
Serial:85244153
Filed:Feb 16, 2011
Classes:36
Registration:4165441
Registered:Jun 26, 2012
Description: "QUALIFIED RETIREMENT PLAN"
LIVE BETTER, LEAVE MORE
LIVE BETTER, LEAVE MORE
Service Mark
Word
CANCELLED
Owner:
Serial:77434884
Filed:Mar 28, 2008
Classes:36
Registration:3628349
Registered:May 26, 2009