Description: Merchant services, namely, payment transaction processing service for merchants which utilizes point-to-point encryption and tokenization to increase payment data security; providing electronic processing of electronic funds transfer, ACH, debit card, and electronic check payments; electronic payment services involving electronic processing and subsequent transmission of bill payment data, namely, resubmission of declined, ACH, credit card and debit card payments; all of the foregoing provided to others in the health, fitness, recreation, and sport club industries and other membership-based organizations; Business support services, namely, business office administration services, business process management, customer relationship management, and accounts receivable billing services; Providing a website with access to a listing of authorized providers of computer software and related services for connecting sellers with buyers; business networking referral services, namely, promoting the goods and services of others by passing business leads and referrals among group members; Internet marketing services for others in the health and fitness industry; providing demand creation and lead generation services for others in the health and fitness industry; advertising and marketing services for others in the health and fitness industry provided by means of indirect methods of marketing communications, namely, social media; pay per click (PPC) marketing services for others in the health and fitness industry; social media marketing services for others in the health and fitness industry; all of the foregoing provided to others in the health, fitness, recreation, and sport club industries and other membership-based organizations, and excluding the field of jobs-to-be-done analysis and go-to-market planning; Software as a service (SAAS) services featuring software for achieving operational efficiency and strategic objectives, namely, enterprise-class operations software being fundraising software, accounting software, online financial processing software, website content management software, reporting and data analysis software, and software for customer relationship management and driving customer engagement and retention; Software as a service (SAAS) services featuring software that allow gym owners, coaches, athletes, personal trainers and users to monitor, track and improve athletic performance, allow for the management and scheduling of group and individual workouts, allow member relationship management and member engagement and retention, allow for engagement and feedback among registered users through an online social network, and allow access to an online marketplace of content featuring videos, exercises and workouts for others; Software as a service (SAAS) services featuring software for appointment and reservation scheduling, calendaring, customer service management, billing and payment management, and business management; Application service provider featuring application programming interface (API) software for integration of class schedules into a website; providing a secured-access, members only website featuring technology that gives members the ability to communicate with peers and management within their organization; providing a website featuring resources, namely, temporary use of non-downloadable software for database management, communication, and scheduling within the fitness industry; Application service provider featuring application programming interface (API) software for integrating e-commerce, business, transactional, financial, operations management, member and customer engagement, and data analytics information and functionality into other software and platforms; testing, analysis and evaluation of the knowledge, skills and abilities of others in the field of software systems and applications to determine conformity with certification standards; Consulting services in the field of software and software integration, software integration services, software technology services to provide for the sharing and coordination of data among software systems and applications; providing online, non-downloadable computer software to assist organizations in achieving operational efficiency and strategic objectives, namely, enterprise-class operations software, fundraising software, accounting software, online financial processing software, website content management software, and reporting and data analysis software; all of the foregoing provided to others in the health, fitness, recreation, and sport club industries and other membership-based organizations; providing secure payment gateway services, namely, application service provider (ASP) featuring e-commerce software for use as a payment gateway that authorizes processing of credit card, debit card, gift card, ACH and electronic check payments for merchants; all of the foregoing excluding the fields of jobs-to-be-done analysis and go-to-market planning
