MARY KAY, INC. logo

MARY KAY, INC.

700 Marks
Corp.
First Filed:Oct 19, 1964Latest Filed:Mar 4, 2026Address:16251 Dallas Parkway, Addison, TX 75001, US

Portfolio Overview

Registered
168(24%)
Pending
9(1%)
Dead
523(75%)
Previous
3

Top Classes

Class 3
Cosmetics & Cleaning Products
428(61%)
Class 16
Paper Goods and Printed Matter
59(8%)
Class 41
Education and Entertainment
58(8%)

TTAB Proceedings

Total Proceedings
114
As Plaintiff
82(72%)
As Defendant
32(28%)

Top Firms

Mary Kay Inc.(Sep 2025)
389
King & Spalding LLP(Dec 2017)
1
Norton Rose Fulbright US LLP(Nov 2009)
1
The Estee Lauder Companies I...(Jun 1998)
1
FULBRIGHT & JAWORSKI L.L.P.(Feb 2005)
1

Trademark Activity Timeline(1980 – 2026)

Trademark Portfolio

703 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
BEAUTY IS MORE BEAUTIFUL SHARED
Owner:
Serial:99681661
Filed:Mar 4, 2026
Classes:3, 5
BEAUTY IS MORE BEAUTIFUL SHARED
PENDING
Owner:
Serial:99681657
Filed:Mar 4, 2026
Classes:35
MYBUSINESS
MYBUSINESS
Service Mark
Word
PENDING
Owner:
Serial:99408805
Filed:Sep 23, 2025
Classes:42
Goods & Services
Class 042: Cloud-based software services for use by independent beauty consultants in managing sales, customer accounts, team performance, inventory, income, schedules, and business goals; Cloud-based software services for facilitating customer communications, processing orders, accessing marketing resources, and managing personal and team development in the field of direct sales and cosmetics; Providing online non-downloadable software as a service (SaaS) for use by independent beauty consultants in managing sales, customer accounts, team performance, inventory, income, schedules, and business goals; Providing online non-downloadable software as a service (SaaS) services featuring software for facilitating customer communications, processing orders, accessing marketing resources, and managing personal and team development in the field of direct sales and cosmetics; Providing a web-based portal for business management tools and data analytics tailored for beauty consultants; Providing a web-based portal for use by independent beauty consultants in managing sales, customer accounts, team performance, inventory, income, schedules, and business goals; Providing a web-based portal for facilitating customer communications, processing orders, accessing marketing resources, and managing personal and team development in the field of direct sales and cosmetics
NUTRIBEADS
NUTRIBEADS
Trademark
Word
PENDING
Owner:
Serial:99180388
Filed:May 12, 2025
Classes:3
Goods & Services
Blend of vitamins, nutrients and other skin revitalizing ingredients, incorporated into pellets and sold only as a component ingredient of non-medicated skin care preparations, cosmetic skin fresheners, cosmetic preparations for skin care, cosmetic preparations for skin renewal, and skin hydrating preparations for cosmetic purposes.
MARY KAY BOLDLY YOU
MARY KAY BOLDLY YOU
Trademark
Word
PENDING
Owner:
Serial:99006182
Filed:Jan 17, 2025
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
TRUE OPTIMISM
TRUE OPTIMISM
Trademark
Word
PENDING
Owner:
Serial:99006198
Filed:Jan 17, 2025
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
GREAT HEIGHTS
GREAT HEIGHTS
Trademark
Word
PENDING
Owner:
Serial:98960689
Filed:Jan 14, 2025
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated toiletry preparations; Non-medicated skin care preparations
TIMEWISE MIRACLE SET THE GO SET
REGISTERED
Owner:
Serial:98865199
Filed:Nov 21, 2024
Classes:3
Registration:7888567
Registered:Aug 12, 2025
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations; "SET"
MARY KAY CELEBRATE THE SKIN YOU'RE IN
Owner:
Serial:98737063
Filed:Sep 6, 2024
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated toiletry preparations; Non-medicated skin care preparations
MARY KAY CLINICAL SOLUTIONS DYNAMIC WRINKLE LIMITER
Owner:
Serial:98461478
Filed:Mar 21, 2024
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations; "CLINICAL SOLUTIONS" and "DYNAMIC WRINKLE LIMITER"
MARY KAY CONFIDENTLY YOU
PENDING
Owner:
Serial:98461467
Filed:Mar 21, 2024
Classes:3
Goods & Services
Fragrances for personal use
MKCONFIDENT
MKCONFIDENT
Service Mark
Word
ABANDONED
Owner:
Serial:98083951
Filed:Jul 13, 2023
Classes:41
97918258
97918258
Trademark
Design
REGISTERED
Owner:
Serial:97918258
Filed:May 3, 2023
Classes:3
Registration:7255203
Registered:Dec 26, 2023
Goods & Services
Cosmetics; Non-medicated skin care preparations; Non-medicated skin toners; Skin cleansers; Skin lotion; Skin moisturizer
COMPLIANCE SPEAKS
COMPLIANCE SPEAKS
Service Mark
Word
ABANDONED
Owner:
Serial:97753828
Filed:Jan 13, 2023
Classes:41
Goods & Services
"COMPLIANCE"
MARY KAY BOUNDLESS BLUE
ABANDONED
Owner:
Serial:97728879
Filed:Dec 22, 2022
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
NUTRIBEADS
NUTRIBEADS
Trademark
Word
ABANDONED
Owner:
Serial:97683364
Filed:Nov 18, 2022
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
COMIENZO GRANDIOSO
COMIENZO GRANDIOSO
Service Mark
Word
REGISTERED
Owner:
Serial:97499378
Filed:Jul 12, 2022
Classes:35
Registration:7205427
Registered:Oct 31, 2023
Goods & Services
Providing educational information in the fields of business development and career resources via a global computer network, namely, providing information about incentive rewards programs to promote the sale of cosmetics for members of an independent sales force | Educational services, namely, providing online information about how to educate members of an independent sales force in the fields of business development and career resources
GREAT START
GREAT START
Service Mark
Word
REGISTERED
Owner:
Serial:97499374
Filed:Jul 12, 2022
Classes:35
Registration:7205426
Registered:Oct 31, 2023
Goods & Services
Providing educational information in the fields of business development and career resources via a global computer network, namely, providing information about incentive rewards programs to promote the sale of cosmetics for members of an independent sales force | Educational services, namely, providing online information about how to educate members of an independent sales force in the fields of business development and career resources
60 THEN. NOW. ALWAYS. MARY KAY
ABANDONED
Owner:
Serial:97374120
Filed:Apr 21, 2022
Classes:3
60 THEN. NOW. ALWAYS. MARY KAY
60 THEN. NOW. ALWAYS. MARY KAY
Service Mark
Combined
ABANDONED
Owner:
Serial:97374127
Filed:Apr 21, 2022
Classes:35
MARY KAY ASH FOUNDATION
MARY KAY ASH FOUNDATION
Service Mark
Combined
REGISTERED
Owner:
Serial:97301622
Filed:Mar 8, 2022
Classes:36
Registration:6918333
Registered:Dec 6, 2022
Goods & Services
Class 036: Charitable fund raising
MARY KAY ASH FOUNDATION
MARY KAY ASH FOUNDATION
Service Mark
Combined
REGISTERED
Owner:
Serial:97301625
Filed:Mar 8, 2022
Classes:35
Registration:6918334
Registered:Dec 6, 2022
Goods & Services
Class 035: Charitable services, namely, organizing and conducting volunteer programs and community service projects; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Promoting public awareness of environmental issues, domestic violence, and cancers affecting women
MARY KAY BLUSH SCENT
REGISTERED
Owner:
Serial:97169700
Filed:Dec 13, 2021
Classes:3
Registration:7118117
Registered:Jul 25, 2023
Goods & Services
Class 003: Cosmetics, namely, perfumes and fragrances; fragrances for personal use; non-medicated toiletry preparations
MARY KAY VELVET SCENT
REGISTERED
Owner:
Serial:97169704
Filed:Dec 13, 2021
Classes:3
Registration:6912920
Registered:Nov 29, 2022
Goods & Services
Class 003: Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
JOURNEY OF DREAMS
JOURNEY OF DREAMS
Trademark
Word
ABANDONED
Owner:
Serial:97157584
Filed:Dec 6, 2021
Classes:3
ENRICHING WOMEN'S LIVES
ABANDONED
Owner:
Serial:97102557
Filed:Nov 1, 2021
Classes:3
ENRICHING WOMEN'S LIVES
ABANDONED
Owner:
Serial:97102559
Filed:Nov 1, 2021
Classes:16
MARY KAY SILVER WINGS
ABANDONED
Owner:
Serial:97102555
Filed:Nov 1, 2021
Classes:3
MARY KAY EAU SO DARING
ABANDONED
Owner:
Serial:97096643
Filed:Oct 28, 2021
Classes:3
MARY KAY ILLUMINEA DREAMS
ABANDONED
Owner:
Serial:97070954
Filed:Oct 12, 2021
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
MARY KAY CONFIDENCE 350
MARY KAY CONFIDENCE 350
Service Mark
Word
ABANDONED
Owner:
Serial:90850547
Filed:Jul 27, 2021
Classes:35
MARY KAY CONFIDENCE 350
MARY KAY CONFIDENCE 350
Service Mark
Word
ABANDONED
Owner:
Serial:90850558
Filed:Jul 27, 2021
Classes:41
90848841
90848841
Service Mark
Design
ABANDONED
Owner:
Serial:90848841
Filed:Jul 26, 2021
Classes:36
Goods & Services
Charitable fund raising
90849073
90849073
Service Mark
Design
ABANDONED
Owner:
Serial:90849073
Filed:Jul 26, 2021
Classes:35
Goods & Services
Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Promoting public awareness of environmental issues, domestic violence, and cancers affecting women; Promotion of goods and services through sponsorship of sports events; Charitable services, namely, organizing and conducting volunteer programs and community service projects
BEAUTY THAT COUNTS
BEAUTY THAT COUNTS
Service Mark
Word
ABANDONED
Owner:
Serial:90833809
Filed:Jul 16, 2021
Classes:36
BELLEZA QUE SÍ CUENTA
BELLEZA QUE SÍ CUENTA
Service Mark
Word
ABANDONED
Owner:
Serial:90833812
Filed:Jul 16, 2021
Classes:36
PEACEFUL GARDEN
PEACEFUL GARDEN
Trademark
Word
ABANDONED
Owner:
Serial:90827555
Filed:Jul 14, 2021
Classes:3
MARY KAY
MARY KAY
Trademark
Word
ABANDONED
Owner:
Serial:90823726
Filed:Jul 12, 2021
Classes:26
90761774
90761774
Trademark
Design
ABANDONED
Owner:
Serial:90761774
Filed:Jun 8, 2021
Classes:5
Goods & Services
Acne treatment preparations; Balms for medical purposes; Bath preparations for medical purposes; Collagen for medical purposes; Dietary supplements in the form of capsules; Dietary and nutritional supplements; Dietetic foods and beverages adapted for medical use; Medicated skin care preparations; Mineral food supplements; Nutraceuticals for use as a dietary supplement; Nutritional supplements; Vitamin preparations
MARY KAY YOUR POTENTIAL IS OUR PURPOSE
Owner:
Serial:90705361
Filed:May 12, 2021
Classes:16
YOUR POTENTIAL IS OUR PURPOSE
ABANDONED
Owner:
Serial:90705302
Filed:May 12, 2021
Classes:3
YOUR POTENTIAL IS OUR PURPOSE MARY KAY
Owner:
Serial:90705313
Filed:May 12, 2021
Classes:3
90702803
90702803
Trademark
Design
ABANDONED
Owner:
Serial:90702803
Filed:May 11, 2021
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
IT JUST FITS
IT JUST FITS
Service Mark
Word
REGISTERED
Owner:
Serial:90684129
Filed:Apr 30, 2021
Classes:35
Registration:6848152
Registered:Sep 13, 2022
Goods & Services
Advertising services; Advertising, marketing and promotion services in the field of cosmetics, beauty care, and direct sales; Business development services; Developing promotional campaigns for business; Marketing services; Promoting the goods and services of others; On-line wholesale and retail store services featuring the direct sale of non-medicated cosmetics and toiletry preparations, non-medicated skin care preparations, fragrances for personal use, and nutritional supplements; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for social media, e-mail, and web pages; Providing business information in the field of cosmetics, beauty care, and direct sales; Providing business information via a web site; Publicity and sales promotion relating to goods and services
MARY KAY PINK WEEKEND
MARY KAY PINK WEEKEND
Service Mark
Word
ABANDONED
Owner:
Serial:90684135
Filed:Apr 30, 2021
Classes:35
Goods & Services
Advertising services; Advertising, marketing and promotion services in the field of cosmetics, beauty care, and direct sales; Business development services; Developing promotional campaigns for business; Marketing services; Promoting the goods and services of others; On-line wholesale and retail store services featuring the direct sale of non-medicated cosmetics and toiletry preparations, non-medicated skin care preparations, fragrances for personal use, and nutritional supplements; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for social media, e-mail, and web pages; Providing business information in the field of cosmetics, beauty care, and direct sales; Providing business information via a web site; Publicity and sales promotion relating to goods and services
GREAT HEIGHTS
GREAT HEIGHTS
Trademark
Word
ABANDONED
Owner:
Serial:90678570
Filed:Apr 28, 2021
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
AQUARESERVE
AQUARESERVE
Trademark
Word
ABANDONED
Owner:
Serial:90560412
Filed:Mar 4, 2021
Classes:3
BEAUTY THAT COUNTS
BEAUTY THAT COUNTS
Trademark
Word
ABANDONED
Owner:
Serial:90560414
Filed:Mar 4, 2021
Classes:3
DISCOVER WHAT YOU LOVE
ABANDONED
Owner:
Serial:90555358
Filed:Mar 2, 2021
Classes:3
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
MARY KAY ILLUMINEA
MARY KAY ILLUMINEA
Trademark
Word
ABANDONED
Owner:
Serial:90510165
Filed:Feb 4, 2021
Classes:3
ONE WOMAN CAN
ONE WOMAN CAN
Trademark
Word
ABANDONED
Owner:
Serial:90491773
Filed:Jan 27, 2021
Classes:16
ONE WOMAN CAN
ONE WOMAN CAN
Service Mark
Word
ABANDONED
Owner:
Serial:90489778
Filed:Jan 26, 2021
Classes:41
90449043
90449043
Service Mark
Design
REGISTERED
Owner:
Serial:90449043
Filed:Jan 5, 2021
Classes:35
Registration:6434713
Registered:Jul 27, 2021
Goods & Services
Charitable services, namely, organizing and conducting volunteer programs and community service projects; Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; Promoting public awareness of environmental issues, domestic violence, and cancers affecting women
IT JUST FITS
IT JUST FITS
Trademark
Word
ABANDONED
Owner:
Serial:90265682
Filed:Oct 20, 2020
Classes:16
IT JUST FITS
IT JUST FITS
Trademark
Word
ABANDONED
Owner:
Serial:90265672
Filed:Oct 20, 2020
Classes:3
MARY KAY PINK WEEKEND
ABANDONED
Owner:
Serial:90265677
Filed:Oct 20, 2020
Classes:16
MARY KAY PINK WEEKEND
REGISTERED
Owner:
Serial:90265670
Filed:Oct 20, 2020
Classes:3
Registration:7094057
Registered:Jun 27, 2023
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
SUITE 13
SUITE 13
Service Mark
Word
REGISTERED
Owner:
Serial:90232591
Filed:Oct 2, 2020
Classes:44
Registration:6840172
Registered:Sep 6, 2022
Goods & Services
Class 044: Beauty care advice and beauty consultation services; providing beauty care information concerning the selection and use of cosmetics, cosmetic skin care preparations, personal care products, and beauty treatments; providing beauty consultation services featuring web-based virtual and experiential cosmetic and cosmetic skin care assessment services to assist users in selecting appropriate cosmetics, cosmetic skin care preparations, personal care products, and beauty treatments; providing a website featuring non-downloadable hygienic and beauty care information in the field of cosmetics; providing a website featuring non-downloadable information in the fields of cosmetic skin care and beauty care
SUITE 13
SUITE 13
Service Mark
Word
REGISTERED
Owner:
Serial:90232588
Filed:Oct 2, 2020
Classes:35
Registration:6840171
Registered:Sep 6, 2022
Goods & Services
Class 035: Online retail store services featuring cosmetics, skin care preparations, personal care products, and beauty treatments; Providing online retail store services and provision of consumer information and advice regarding the selection of products and items to be purchased via a virtual reality, experiential e-commerce website, all in the fields of cosmetics, skin care preparations, personal care products, and beauty treatments; providing a website featuring business information and consumer product information; sales promotion services; advertising and marketing services, namely, promoting the goods and services of others; providing web-based virtual office functions services and web-based virtual office support staff services; providing web-based virtual and experiential product demonstration and consumer product recommendation services in the field of cosmetics, skin care, and beauty care
MARY KAY ONE WOMAN CAN
ABANDONED
Owner:
Serial:90204092
Filed:Sep 23, 2020
Classes:3
DEVELOPED BY MARY KAY DERMATOLOGIST-VALIDATED
Owner:
Serial:90057076
Filed:Jul 16, 2020
Classes:5
Registration:6494662
Registered:Sep 21, 2021
Goods & Services
"DEVELOPED BY" AND "DERMATOLOGIST VALIDATED"
DEVELOPED BY MARY KAY DERMATOLOGIST-VALIDATED
Owner:
Serial:90036901
Filed:Jul 6, 2020
Classes:3
Registration:6494591
Registered:Sep 21, 2021
Goods & Services
"DEVELOPED BY" AND "DERMATOLOGIST VALIDATED"
MINE BY DESIGN
MINE BY DESIGN
Trademark
Word
ABANDONED
Owner:
Serial:88845708
Filed:Mar 24, 2020
Classes:3
TIMEWISE REPLENISHING SERUM C+E
REGISTERED
Owner:
Serial:88817839
Filed:Mar 2, 2020
Classes:3
Registration:6317023
Registered:Apr 6, 2021
Goods & Services
"REPLENISHING SERUM C+E"
ANOTHER ROUND OF APPLAUSE
ABANDONED
Owner:
Serial:88782575
Filed:Feb 3, 2020
Classes:38
ANOTHER ROUND OF APPLAUSE
REGISTERED
Owner:
Serial:88782578
Filed:Feb 3, 2020
Classes:41
Registration:7006671
Registered:Mar 21, 2023
Goods & Services
Entertainment services, namely, providing podcasts in the field of cosmetics, beauty care, and direct sales; Production of podcasts
COMIENZO GRANDIOSO MARY KAY
ABANDONED
Owner:
Serial:88686866
Filed:Nov 11, 2019
Classes:9
MARY KAY UNLIMITED
MARY KAY UNLIMITED
Trademark
Word
REGISTERED
Owner:
Serial:88644141
Filed:Oct 7, 2019
Classes:3
Registration:6207095
Registered:Nov 24, 2020
Goods & Services
Cosmetics; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
PINK CHANGING LIVES
PINK CHANGING LIVES
Trademark
Word
ABANDONED
Owner:
Serial:88461987
Filed:Jun 6, 2019
Classes:3
Goods & Services
"PINK"
MARY KAY LINK & LEARN
MARY KAY LINK & LEARN
Service Mark
Word
ABANDONED
Owner:
Serial:88354517
Filed:Mar 25, 2019
Classes:41
MARY KAY LINK & LEARN
ABANDONED
Owner:
Serial:88354507
Filed:Mar 25, 2019
Classes:9
DEWY GAL
DEWY GAL
Trademark
Word
REGISTERED
Owner:
Serial:88342495
Filed:Mar 15, 2019
Classes:3
Registration:5998368
Registered:Feb 25, 2020
Goods & Services
Cosmetics; Facial beauty masks; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
ENERGY QUEEN
ENERGY QUEEN
Trademark
Word
REGISTERED
Owner:
Serial:88342482
Filed:Mar 15, 2019
Classes:3
Registration:5998365
Registered:Feb 25, 2020
Goods & Services
Cosmetics; Facial beauty masks; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
LADY SERENITY
LADY SERENITY
Trademark
Word
REGISTERED
Owner:
Serial:88342485
Filed:Mar 15, 2019
Classes:3
Registration:5998366
Registered:Feb 25, 2020
Goods & Services
Cosmetics; Facial beauty masks; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
MISS PORE-FECT
MISS PORE-FECT
Trademark
Word
REGISTERED
Owner:
Serial:88342490
Filed:Mar 15, 2019
Classes:3
Registration:5998367
Registered:Feb 25, 2020
Goods & Services
Cosmetics; Facial beauty masks; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
MARY KAY GREAT START
REGISTERED
Owner:
Serial:88325839
Filed:Mar 5, 2019
Classes:9
Registration:5957582
Registered:Jan 7, 2020
Goods & Services
Downloadable computer software for use by members of the independent sales force for business applications, namely, for tracking production information and planning sales events; Downloadable computer software for the management of customer information by members of the independent sales force; Downloadable computer software for managing information related to the sales and use of cosmetics, skin care products and fragrances
MARY KAY COMIENZO GRADIOSO
ABANDONED
Owner:
Serial:88319775
Filed:Feb 28, 2019
Classes:9
MARY KAY MAD ABOUT MASKING
REGISTERED
Owner:
Serial:88214171
Filed:Dec 3, 2018
Classes:3
Registration:5951475
Registered:Dec 31, 2019
Goods & Services
Cosmetics; Facial beauty masks; Fragrances for personal use; Non-medicated skin care preparations; Non-medicated toiletry preparations
MARY KAY EMPOWERED LEADERS
REGISTERED
Owner:
Serial:88976678
Filed:Nov 27, 2018
Classes:41
Registration:6020637
Registered:Mar 24, 2020
Goods & Services
Educational services, namely, conducting classes, seminars, conferences and workshops in the field of the direct sales of cosmetics, beauty products, skin care products and personal care products and the distribution of course material in connection therewith
MARY KAY EMPOWERED LEADERS
ABANDONED
Owner:
Serial:88206747
Filed:Nov 27, 2018
Classes:44

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