Description: Providing on-line non-downloadable educational articles in the field of personal finance, mortgage lending, home renovations, and applying for renovation and construction home loans; Providing online tools to consumers to receive information about and assistance with loan-related personal finance analysis, loan suitability, and preparation for obtaining renovation and construction home loans in the nature of online financial calculators to assist with analyzing renovation costs, tools to allow users to understand the increase in property value post-renovation and its relationship to future borrowing capabilities, and loan application information and resources; Providing online tools to consumers to receive information about and assistance with loan-related financial counseling, namely, helping consumers prepare to apply for renovation and construction home loans; Lender matching services, namely, matching borrowers with potential mortgage, home renovation, and construction lenders; providing performance marketing services and lender/borrower matching services for financial lenders to reach potential customers and to broker loans to those lenders
