UNITED OF OMAHA LIFE INSURANCE COMPANY logo

UNITED OF OMAHA LIFE INSURANCE COMPANY

98 Marks
Corp.
First Filed:Nov 30, 1981Latest Filed:Feb 29, 2024Address:3300 Mutual of Omaha Plaza, Omaha, NE 68175

Portfolio Overview

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1

Top Classes

Class 36
Insurance, Financial Services & Real Estate
98(100%)

TTAB Proceedings

Total Proceedings
5
As Plaintiff
3(60%)
As Defendant
2(40%)

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Trademark Activity Timeline(1981 – 2025)

Trademark Portfolio

99 results

(current & previous marks)

Refine by Mark/Description🔽
Filed
Registered
Last Activity
ULTRA ADVANTAGE FIA
ULTRA ADVANTAGE FIA
Service Mark
Word
REGISTERED
Owner:
Serial:98427475
Filed:Feb 29, 2024
Classes:36
Registration:7893418
Registered:Aug 12, 2025
Description: Underwriting, issuance and administration of annuities; "FIA"
RETIREMENT RIGHT
RETIREMENT RIGHT
Service Mark
Word
REGISTERED
Owner:
Serial:90567283
Filed:Mar 9, 2021
Classes:36
Registration:6763926
Registered:Jun 21, 2022
Description: Financial administration of employer sponsored retirement plans, fiduciary representative services, and investment management of and distribution of retirement income products in the nature of variable annuities
INDEXED UNIVERSAL LIFE EXPRESS
INDEXED UNIVERSAL LIFE EXPRESS
Service Mark
Word
REGISTERED
Owner:
Serial:88549757
Filed:Jul 30, 2019
Classes:36
Registration:6170721
Registered:Oct 6, 2020
Description: Insurance services, namely, underwriting, issuing and administration of life insurance
LIVING PROMISE
LIVING PROMISE
Service Mark
Word
REGISTERED
Owner:
Serial:87651413
Filed:Oct 19, 2017
Classes:36
Registration:5475231
Registered:May 22, 2018
Description: Insurance services, namely, underwriting, issuing and administration of life insurance
TERM LIFE ANSWERS
TERM LIFE ANSWERS
Service Mark
Word
REGISTERED
Owner:
Serial:77841519
Filed:Oct 5, 2009
Classes:36
Registration:3833018
Registered:Aug 10, 2010
Description: Insurance underwriting in the field of term life insurance
TOTAL VALUE
TOTAL VALUE
Service Mark
Word
CANCELLED
Owner:
Serial:77801490
Filed:Aug 11, 2009
Classes:36
Registration:3783779
Registered:May 4, 2010
Description: "VALUE"
RETIREMENT MARKETING SOLUTIONS
RETIREMENT MARKETING SOLUTIONS
Service Mark
Word
CANCELLED
Owner:
Serial:77568706
Filed:Sep 12, 2008
Classes:36
Registration:3574321
Registered:Feb 10, 2009
STAY AHEAD
STAY AHEAD
Service Mark
Word
CANCELLED
Owner:
Serial:77568724
Filed:Sep 12, 2008
Classes:36
Registration:3611810
Registered:Apr 28, 2009
ACCUMUL PLUS
ACCUMUL PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:77525691
Filed:Jul 18, 2008
Classes:36
Registration:3709894
Registered:Nov 10, 2009
Description: Underwriting individual life insurance
SOLUTIONS FOR GIFT ANNUITY PROGRAMS
SOLUTIONS FOR GIFT ANNUITY PROGRAMS
Service Mark
Word
REGISTERED
Owner:
Serial:77388483
Filed:Feb 5, 2008
Classes:36
Registration:3498635
Registered:Sep 9, 2008
Description: Underwriting charitable gift annuity obligations
GET RETIREMENT RIGHT
GET RETIREMENT RIGHT
Service Mark
Word
REGISTERED
Owner:
Serial:77035947
Filed:Nov 3, 2006
Classes:36
Registration:3296387
Registered:Sep 25, 2007
Description: Financial administration of employer sponsored retirement plans, and investment management of and distribution of retirement income products in the nature of variable annuities
IRADVANTAGE WEALTH BUILDER
IRADVANTAGE WEALTH BUILDER
Service Mark
Word
ABANDONED
Owner:
Serial:77035929
Filed:Nov 3, 2006
Classes:36
IRADVANTAGE WEALTH MANAGER
IRADVANTAGE WEALTH MANAGER
Service Mark
Word
REGISTERED
Owner:
Serial:77035936
Filed:Nov 3, 2006
Classes:36
Registration:3400608
Registered:Mar 25, 2008
Description: Annuity underwriting
LIFESTYLE SELECT
LIFESTYLE SELECT
Service Mark
Word
REGISTERED
Owner:
Serial:77035941
Filed:Nov 3, 2006
Classes:36
Registration:3284593
Registered:Aug 28, 2007
Description: Annuity underwriting
WORKPLACE TERM LIFE
WORKPLACE TERM LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:77035924
Filed:Nov 3, 2006
Classes:36
Description: "Term life"
TERM LIFE COMPLETE
TERM LIFE COMPLETE
Service Mark
Word
REGISTERED
Owner:
Serial:78920682
Filed:Jun 30, 2006
Classes:36
Registration:3420620
Registered:Apr 29, 2008
Description: Insurance underwriting in the field of life insurance
TERM LIFE EXPRESS
TERM LIFE EXPRESS
Service Mark
Word
REGISTERED
Owner:
Serial:78920676
Filed:Jun 30, 2006
Classes:36
Registration:3420619
Registered:Apr 29, 2008
Description: Insurance underwriting in the field of life insurance
LEGACY SPL
LEGACY SPL
Service Mark
Word
CANCELLED
Owner:
Serial:78877810
Filed:May 5, 2006
Classes:36
Registration:3337176
Registered:Nov 13, 2007
Description: Insurance underwriting in the field of life insurance
PENSION GUARD
PENSION GUARD
Service Mark
Word
REGISTERED
Owner:
Serial:78840201
Filed:Mar 17, 2006
Classes:36
Registration:3194053
Registered:Jan 2, 2007
Description: Annuity underwriting
ANNUITY INCOME PLUS
ANNUITY INCOME PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:78793547
Filed:Jan 18, 2006
Classes:36
Registration:3192830
Registered:Jan 2, 2007
Description: Annuity underwriting
IRADVANTAGE PLUS
IRADVANTAGE PLUS
Service Mark
Word
REGISTERED
Owner:
Serial:78726156
Filed:Oct 4, 2005
Classes:36
Registration:3138987
Registered:Sep 5, 2006
Description: Annuity underwriting
EASY PREFERRED
EASY PREFERRED
Service Mark
Word
CANCELLED
Owner:
Serial:78661935
Filed:Jun 30, 2005
Classes:36
Registration:3111782
Registered:Jul 4, 2006
PRIORITY ACCUMUL
PRIORITY ACCUMUL
Service Mark
Word
CANCELLED
Owner:
Serial:78554406
Filed:Jan 26, 2005
Classes:36
Registration:3137088
Registered:Aug 29, 2006
ULTRA-SELECT SERIES L
ULTRA-SELECT SERIES L
Service Mark
Word
CANCELLED
Owner:
Serial:78215826
Filed:Feb 18, 2003
Classes:36
Registration:2800477
Registered:Dec 30, 2003
Description: "SERIES L"
TAKE CHARGE
TAKE CHARGE
Service Mark
Word
CANCELLED
Owner:
Serial:78197462
Filed:Dec 23, 2002
Classes:36
Registration:2782060
Registered:Nov 11, 2003
Description: Insurance underwriting and administration services
PERC
PERC
Service Mark
Word
CANCELLED
Owner:
Serial:78161011
Filed:Sep 5, 2002
Classes:36
Registration:2823097
Registered:Mar 16, 2004
Description: Underwriting annuities, more specifically, an optional benefit feature of certain annuities that offers individuals in poor health the chance to receive higher income payments, based on a classification of their general health condition
PRIORITY WHOLE LIFE
PRIORITY WHOLE LIFE
Service Mark
Word
CANCELLED
Owner:
Serial:76445006
Filed:Aug 29, 2002
Classes:36
Registration:2740060
Registered:Jul 22, 2003
Description: Underwriting individual whole life insurance; "Whole Life"
INCOME ACCESS
INCOME ACCESS
Service Mark
Word
ABANDONED
Owner:
Serial:76441611
Filed:Aug 19, 2002
Classes:36
Description: Annuity underwriting
UNITED OF OMAHA'S PRIORITY PORTFOLIO
UNITED OF OMAHA'S PRIORITY PORTFOLIO
Service Mark
Word
CANCELLED
Owner:
Serial:76415120
Filed:May 29, 2002
Classes:36
Registration:2731684
Registered:Jul 1, 2003
Description: Underwriting of individual life insurance; "PORTFOLIO"
PRIORITY TERM
PRIORITY TERM
Service Mark
Word
CANCELLED
Owner:
Serial:76410243
Filed:May 21, 2002
Classes:36
Registration:2706800
Registered:Apr 15, 2003
Description: Underwriting of individual life insurance; "TERM"
PRIORITY MAX UL
PRIORITY MAX UL
Service Mark
Word
CANCELLED
Owner:
Serial:76361047
Filed:Jan 22, 2002
Classes:36
Registration:2642784
Registered:Oct 29, 2002
Description: Underwriting of Life Insurance; "UL"
EASY START
EASY START
Service Mark
Word
REGISTERED
Owner:
Serial:76341893
Filed:Nov 27, 2001
Classes:36
Registration:2609776
Registered:Aug 20, 2002
Description: Underwriting juvenile life insurance services
CANCER LIFE PLUS
CANCER LIFE PLUS
Service mark
Word
CANCELLED
Owner:
Serial:76229382
Filed:Mar 26, 2001
Classes:36
Registration:2599295
Registered:Jul 23, 2002
Description: Underwriting of Life Insurance
ULTRA-REWARDS
ULTRA-REWARDS
Service Mark
Word
CANCELLED
Owner:
Serial:76191772
Filed:Jan 10, 2001
Classes:36
Registration:2580212
Registered:Jun 11, 2002
ULTRA-INDEX
ULTRA-INDEX
Service Mark
Word
ABANDONED
Owner:
Serial:76077490
Filed:Jun 26, 2000
Classes:36
PRIORITY VALUE TERM
PRIORITY VALUE TERM
Service Mark
Word
CANCELLED
Owner:
Serial:75943047
Filed:Mar 13, 2000
Classes:36
Registration:2577251
Registered:Jun 11, 2002
Description: "VALUE TERM"
ULTRA-SECURE
ULTRA-SECURE
Service Mark
Word
REGISTERED
Owner:
Serial:75926904
Filed:Feb 22, 2000
Classes:36
Registration:2489302
Registered:Sep 11, 2001
Description: ANNUITY UNDERWRITING
PRIORITY CLASSIC 120
PRIORITY CLASSIC 120
Service Mark
Word
CANCELLED
Owner:
Serial:75833044
Filed:Oct 28, 1999
Classes:36
Registration:2458563
Registered:Jun 5, 2001
Description: Life insurance underwriting; "120"
FIDUCIARY TOOL(K)IT
FIDUCIARY TOOL(K)IT
Service Mark
Word
ABANDONED
Owner:
Serial:75707490
Filed:May 17, 1999
Classes:36
Description: Financial services, namely providing information in connection with the offering of investment choices to retirement plans under group annuity contracts and insurance company separate accounts
PRIORITY REWARD 30
PRIORITY REWARD 30
Service Mark
Word
CANCELLED
Owner:
Serial:75700604
Filed:May 7, 1999
Classes:36
Registration:2700698
Registered:Mar 25, 2003
Description: Underwriting of life insurance
CALL (CUSTOMER ANNUITY & LIFE PRODUCT LINK)
CALL (CUSTOMER ANNUITY & LIFE PRODUCT LINK)
Service Mark
Word
CANCELLED
Owner:
Serial:75641149
Filed:Feb 16, 1999
Classes:36
Registration:2394248
Registered:Oct 10, 2000
Description: Insurance services, namely offering a voice response unit to policyholders to provide them with information regarding their insurance and financial services products
UNITED ONLINE
UNITED ONLINE
Service Mark
Word
ABANDONED
Owner:
Serial:75641144
Filed:Feb 16, 1999
Classes:36
Description: Insurance administration services; "ONLINE"
LAPSE GUARD
LAPSE GUARD
Service Mark
Word
REGISTERED
Owner:
Serial:75636628
Filed:Feb 8, 1999
Classes:36
Registration:2419910
Registered:Jan 9, 2001
Description: Underwriting services in the field of life insurance
ULTRA-ACCESS
ULTRA-ACCESS
Service Mark
Word
ABANDONED
Owner:
Serial:75522492
Filed:Jul 21, 1998
Classes:36
Description: Insurance underwriting and financial services, namely, providing variable annuities
UNITED MARKETING RESOURCES
UNITED MARKETING RESOURCES
Service Mark
Word
CANCELLED
Owner:
Serial:75502845
Filed:Jun 15, 1998
Classes:36
Registration:2409801
Registered:Dec 5, 2000
Description: Life insurance underwriting services; "MARKETING RESOURCES"
TRADITIONAL VALUE. 21ST-CENTURY SERVICE.
TRADITIONAL VALUE. 21ST-CENTURY SERVICE.
Service Mark
Word
CANCELLED
Owner:
Serial:75486374
Filed:May 18, 1998
Classes:36
Registration:2290969
Registered:Nov 9, 1999
Description: Financial services, namely, offering of investment choices to retirement plans under group annuity contracts and insurance company separate accounts; "SERVICE"
EDGE EXCLUSIVELY DESIGNED GROUP PLANS FOR EMPLOYEES
EDGE EXCLUSIVELY DESIGNED GROUP PLANS FOR EMPLOYEES
Service Mark
Word
CANCELLED
Owner:
Serial:75411870
Filed:Dec 29, 1997
Classes:36
Registration:2283987
Registered:Oct 5, 1999
Description: Underwriting of small group insurance services; "EXCLUSIVELY DESIGNED GROUP PLANS FOR EMPLOYEES"
MUTUAL DIRECTIONS
MUTUAL DIRECTIONS
Service Mark
Word
CANCELLED
Owner:
Serial:75391868
Filed:Nov 18, 1997
Classes:36
Registration:2416117
Registered:Dec 26, 2000
Description: Financial services, namely, investment options offered to participants in 401(k) plans
FIRST DAY WHOLE LIFE INSURANCE
FIRST DAY WHOLE LIFE INSURANCE
Service Mark
Word
CANCELLED
Owner:
Serial:75334211
Filed:Aug 1, 1997
Classes:36
Registration:2182434
Registered:Aug 18, 1998
Description: Underwriting life insurance; "WHOLE LIFE INSURANCE"
ULTRA VARIABLE LIFE
ULTRA VARIABLE LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:75324683
Filed:Jul 15, 1997
Classes:36
Description: Underwriting universal life insurance
ULTRA-ACCUMULATOR
ULTRA-ACCUMULATOR
Service Mark
Word
ABANDONED
Owner:
Serial:75234753
Filed:Feb 3, 1997
Classes:36
Description: Insurance underwriting services, namely, a single premium deferred annuity
PRIORITY PLUS 2
PRIORITY PLUS 2
Service Mark
Word
CANCELLED
Owner:
Serial:75201311
Filed:Nov 21, 1996
Classes:36
Registration:2121417
Registered:Dec 16, 1997
Description: Underwriting of individual life insurance
PRIORITY TERM 10
PRIORITY TERM 10
Service Mark
Word
CANCELLED
Owner:
Serial:75181497
Filed:Oct 15, 1996
Classes:36
Registration:2107064
Registered:Oct 21, 1997
Description: Underwriting of term life insurance; "TERM 10"
PRIORITY TERM 15
PRIORITY TERM 15
Service Mark
Word
CANCELLED
Owner:
Serial:75180748
Filed:Oct 15, 1996
Classes:36
Registration:2119466
Registered:Dec 9, 1997
Description: Underwriting of term life insurance; "TERM 15"
PRIORITY TERM 20
PRIORITY TERM 20
Service Mark
Word
CANCELLED
Owner:
Serial:75181495
Filed:Oct 15, 1996
Classes:36
Registration:2107063
Registered:Oct 21, 1997
Description: Underwriting term life insurance; "TERM 20"
PRIORITY UL 90
PRIORITY UL 90
Service Mark
Word
CANCELLED
Owner:
Serial:75129628
Filed:Jul 5, 1996
Classes:36
Registration:2089081
Registered:Aug 19, 1997
Description: Underwriting of individual universal life insurance; "UL 90"
ISSUE A.S.A.P. A SIMPLIFIED APPLICATION PROCESS
ISSUE A.S.A.P. A SIMPLIFIED APPLICATION PROCESS
Service Mark
Word
ABANDONED
Owner:
Serial:75075558
Filed:Mar 20, 1996
Classes:36
Description: Underwriting life insurance
PRIORITY LP-UL
PRIORITY LP-UL
Service Mark
Word
CANCELLED
Owner:
Serial:75074997
Filed:Mar 19, 1996
Classes:36
Registration:2113470
Registered:Nov 18, 1997
Description: Underwriting life insurance; "LP-UL"
Q3
Q3
Service Mark
Stylized
CANCELLED
Owner:
Serial:75047367
Filed:Jan 23, 1996
Classes:36
Registration:2105859
Registered:Oct 14, 1997
Description: Underwriting services, namely, evaluating life insurance risks
PRIORITY SURVIVOR
PRIORITY SURVIVOR
Service Mark
Word
REGISTERED
Owner:
Serial:75044485
Filed:Jan 18, 1996
Classes:36
Registration:2035365
Registered:Feb 4, 1997
Description: Underwriting of individual life insurance; "SURVIVOR"
PREFERRED TERM 5+
PREFERRED TERM 5+
Service Mark
Combined
ABANDONED
Owner:
Serial:74701959
Filed:Jul 17, 1995
Classes:36
Description: Underwriting individual life insurance
MUTUAL OF OMAHA COMPANIES A NAME YOU KNOW AND TRUST
MUTUAL OF OMAHA COMPANIES A NAME YOU KNOW AND TRUST
Service Mark
Word
CANCELLED
Owner:
Serial:74697314
Filed:Jul 5, 1995
Classes:36
Registration:2028327
Registered:Jan 7, 1997
Description: Underwriting life insurance services; "COMPANIES"
EASY ISSUE
EASY ISSUE
Service Mark
Word
CANCELLED
Owner:
Serial:74692119
Filed:Jun 22, 1995
Classes:36
Registration:1971483
Registered:Apr 30, 1996
Description: Underwriting of life insurance; "ISSUE"
ULTRA-INCOME
ULTRA-INCOME
Service Mark
Word
REGISTERED
Owner:
Serial:74665155
Filed:Apr 24, 1995
Classes:36
Registration:2044707
Registered:Mar 11, 1997
Description: Insurance underwriting services, namely, providing an immediate annuity program
PREFERRED TERM 20
PREFERRED TERM 20
Service Mark
Word
ABANDONED
Owner:
Serial:74644608
Filed:Mar 10, 1995
Classes:36
Description: Underwriting individual life insurance
INCOME PROTECTION TERM
INCOME PROTECTION TERM
Service Mark
Word
ABANDONED
Owner:
Serial:74586610
Filed:Oct 17, 1994
Classes:36
Description: Underwriting of individual lines term life insurance
EASY WAY
EASY WAY
Service Mark
Word
REGISTERED
Owner:
Serial:74486265
Filed:Feb 3, 1994
Classes:36
Registration:1892343
Registered:May 2, 1995
Description: Underwriting of graded death benefit life insurance
PRIORITY DESIGN
PRIORITY DESIGN
Service Mark
Word
REGISTERED
Owner:
Serial:74448286
Filed:Oct 18, 1993
Classes:36
Registration:1893748
Registered:May 9, 1995
Description: Underwriting individual life insurance
PRIORITY TERM 5
PRIORITY TERM 5
Service Mark
Word
CANCELLED
Owner:
Serial:74448285
Filed:Oct 18, 1993
Classes:36
Registration:1915867
Registered:Aug 29, 1995
Description: Underwriting individual life insurance; "TERM"
ADVANTAGE LIFE II
ADVANTAGE LIFE II
Service Mark
Word
CANCELLED
Owner:
Serial:74352484
Filed:Jan 26, 1993
Classes:36
Registration:1801077
Registered:Oct 26, 1993
Description: Underwriting of individual life insurance; "LIFE"
SECUREFLEX II
SECUREFLEX II
Service Mark
Word
CANCELLED
Owner:
Serial:74352490
Filed:Jan 26, 1993
Classes:36
Registration:1790694
Registered:Aug 31, 1993
Description: Underwriting of individual life insurance
EASY WAY
EASY WAY
Service Mark
Word
ABANDONED
Owner:
Serial:74344965
Filed:Jan 4, 1993
Classes:36
Description: Underwriting of graded death benefit life insurance
EASY CASH BACK PLAN
EASY CASH BACK PLAN
Service Mark
Word
ABANDONED
Owner:
Serial:74341085
Filed:Dec 18, 1992
Classes:36
Description: Underwriting of 20-year limited payment whole life insurance
PRIORITY FLEX
PRIORITY FLEX
Service Mark
Stylized
CANCELLED
Owner:
Serial:74318469
Filed:Sep 28, 1992
Classes:36
Registration:1833469
Registered:Apr 26, 1994
Description: Underwriting of individual life insurance; "FLEX"
PRIORITY PLUS
PRIORITY PLUS
Service Mark
Stylized
CANCELLED
Owner:
Serial:74362663
Filed:Sep 28, 1992
Classes:36
Registration:1856415
Registered:Sep 27, 1994
Description: Underwriting of individual life insurance
PRIORITY TERM
PRIORITY TERM
Service Mark
Stylized
CANCELLED
Owner:
Serial:74318470
Filed:Sep 28, 1992
Classes:36
Registration:1819538
Registered:Feb 1, 1994
Description: Underwriting of individual life insurance; "TERM"
UNITED OF OMAHA'S PRIORITY PORTFOLIO
UNITED OF OMAHA'S PRIORITY PORTFOLIO
Service Mark
Combined
CANCELLED
Owner:
Serial:74318468
Filed:Sep 28, 1992
Classes:36
Registration:1854296
Registered:Sep 13, 1994
Description: Underwriting of individual life insurance; "PORTFOLIO"
PSYCHCARE REVIEW
PSYCHCARE REVIEW
Service Mark
Word
ABANDONED
Owner:
Serial:74311597
Filed:Sep 8, 1992
Classes:36
Description: Performing utilization review, large case management and other cost containment strategies for mental health/substance abuse services; use in underwriting of group life and health insurance services
PROTECT LIFE
PROTECT LIFE
Service Mark
Word
ABANDONED
Owner:
Serial:74306995
Filed:Aug 24, 1992
Classes:36
Description: Underwriting of individual life insurance services
PRIORITY PAY
PRIORITY PAY
Service Mark
Word
CANCELLED
Owner:
Serial:74304525
Filed:Aug 17, 1992
Classes:36
Registration:1867781
Registered:Dec 13, 1994
Description: Expedited payment of insurance commissions to brokers; "PAY"