THIS IS A PAIR OF LEVI'S THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED FOR OVER 140 YEARS OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC. EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM AND SEWED WITH THE STRONGEST THREAD. WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT CAUTION: SEE THAT THIS PAIR BEARS THE QUALITY NUMBER WHICH IS XX AND ALSO OUR TRADE MARK BY PULLING THE STAPLE THIS TICKET CAN BE REMOVED LEVI STRAUSS + CO. GRAND SILVER MEDAL AWARDED BY MECHANICS INSTITUTE SILVER MEDAL AWARDED BY CAL. STATE FAIR LEVI STRAUSS & CO. SAN FRANCISCO CAL. ORIGINAL RIVETED QUALITY CLOTHING PATENTED MAY 20 1873 TRADE MARK

Registered
Combined Mark

Key Information

Serial Number

Registration Number

Status

Section 8 & 15-accepted and Acknowledged

Ownership

LS

Owner Name

Type: Organization / Corporation

Address

1155 Battery Street
San Francisco, CA 94111

Critical Dates

First Use Date

Jan 1, 1892

Filing Date

Feb 20, 2014

Registration Date

May 31, 2016

Mark Descriptions

Goods

Class 25
Jeans; Pants; Shorts

Mark Elements

Text Mark
THIS IS A PAIR OF LEVI'S THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED FOR OVER 140 YEARS OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC. EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM AND SEWED WITH THE STRONGEST THREAD. WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT CAUTION: SEE THAT THIS PAIR BEARS THE QUALITY NUMBER WHICH IS XX AND ALSO OUR TRADE MARK BY PULLING THE STAPLE THIS TICKET CAN BE REMOVED LEVI STRAUSS + CO. GRAND SILVER MEDAL AWARDED BY MECHANICS INSTITUTE SILVER MEDAL AWARDED BY CAL. STATE FAIR LEVI STRAUSS & CO. SAN FRANCISCO CAL. ORIGINAL RIVETED QUALITY CLOTHING PATENTED MAY 20 1873 TRADE MARK
Category
Trademark
Standard Characters
No
Color Claim
No
Drawing/Image Description

The mark consists of a large horizontal rectangle containing the following: the wording "FOR OVER 140 YEARS" in a shaded rectangle with a horizontal line and four leaves on either side, above the wording "OUR CELEBRATED AND ORIGINAL XX DENIM OVERALLS HAVE BEEN BEFORE THE PUBLIC.", above the wording "THIS IS A PAIR OF LEVI'S" with curved lines above and below, above the wording "THEY ARE THE ORIGINAL JEANS AND HAVE A REPUTATION FOR DURABILITY KNOWN THE WORLD OVER. ONLY SELECTED MATERIALS HAVE BEEN USED IN THEIR MANUFACTURE. EVERY PAIR SATISFACTION GUARANTEED" above the wording "EXCLUSIVE XX SPECIAL TOP WEIGHT ALL COTTON DENIM" in a shaded rectangle with curved ends and center, above the wording "AND SEWED WITH THE STRONGEST THREAD." above the wording "WE SHALL THANK YOU TO CAREFULLY EXAMINE THE SEWING, FINISH & FIT" surrounded by curved lines, above the wording "CAUTION: SEE THAT THIS PAIR BEARS THE QUALITY NUMBER WHICH IS XX AND ALSO OUR TRADE MARK" above the wording "BY PULLING THE STAPLE THIS TICKET CAN BE REMOVED" in a rectangle with pointed ends, shading, a medallion, and geometric figures and curved forms, above the wording "LEVI STRAUSS & CO.". To the upper left is a feather design near the wording "GRAND SILVER MEDAL AWARDED BY MECHANICS INSTITUTE SILVER MEDAL AWARDED BY CAL. STATE FAIR" within a shield with shaded top and unshaded portion below, with dark and light geometric forms and stippling around the edges of the shield. To the top right is the design of a shield with leaves and diamond design on a shaded corner above the wording "LEVI STRAUSS & CO. SAN FRANCISCO CAL." above the wording "ORIGINAL RIVETED" in a curved shaded banner above the wording "QUALITY CLOTHING" above the design of two horses that are facing away from each other and pulling apart a pair of pants, and two men holding whips, above "PATENTED MAY 20 1873" in two shaded quadrilaterals above the wording "TRADE MARK" in a design consisting of curved and horizontal lines.

Design Search Codes
02.01.02
Men depicted as shadows or silhouettes of men
02.07.01
Groups of males
03.05.01
Horses
05.05.25
Daffodils
09.03.02
Coveralls
24.01.02
Shields or crests with figurative elements contained therein or superimposed thereon
24.01.03
Shields or crests with letters, punctuation or inscriptions contained therein or superimposed thereon
24.01.05
More than one shield or crest
24.09.07
Advertising, banners
26.11.02
Plain single line rectangles
26.11.20
Rectangles inside one another
Related Registrations
1140853
1140011
1381510
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Jan 1, 1892

Filing Date

Feb 20, 2014

Publication Date

Jan 27, 2015

Registration Date

May 31, 2016

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED

Jun 1, 2025

USPTO Records

No documents found for this trademark.

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