DUSTY DONKEY LYU-DA-GWUN
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Address
First Use Date
Jan 18, 2025
Filing Date
Oct 10, 2025
Publication Date
Not published yet
Goods
The mark consists of consists of a logo and letters. The central element is a cheerful little donkey playfully rolling on its back with all four legs up, its curled posture resembling the traditional Chinese pastry known as “Dusty Donkey”. The image is vivid and playful, conveying a lighthearted and joyful brand personality. The Dusty Donkey is illustrated using black line art in a minimalist cartoon style, set against a pure white background, creating a strong visual contrast and memorable identity. Above the donkey, there are English name “Dusty Donkey”, Chinese characters “驴打滚”, accompanied by a phonetic guide for English speakers: 驴(lyu), 打(da), 滚(gwun). These text elements are an integral part of the trademark design, where: The first part is the product’s English name – Dusty Donkey; The second part represents the product’s Chinese name – 驴打滚and; The third part provides a pronunciation aid for non-Chinese speakers.
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