BETTERGOODS Trademark
BETTERGOODS is a USPTO trademark filed by Walmart Apollo, LLC. Status: Pending.
Prosecution Summary
**Trademark Summary** The standard character mark **BETTERGOODS** covers non-alcoholic cocktail mixes and syrups for making non-alcoholic fruit-flavored beverages in International Class 032, with additional domestic classes 045, 046, and 048. It is currently **approved for publication** on the Principal Register following review prior to publication, completed on February 19, 2026. **Walmart Apollo, LLC**, a Delaware limited liability company based in Bentonville, Arkansas, owns the application filed under intent-to-use basis and claims prior registrations 7871072, 7996158, 7952309, and 7869483. **Recent Activity** Filed on November 24, 2025, the application moved quickly through initial processing, with assignment to examiner **LEIPZIG, MARC J** on February 15, 2026, and approval for
Trademark Facts
| Mark | BETTERGOODS |
|---|---|
| Serial Number | 99514119 |
| Status | Pending |
| Filing Date | 2025-11-24 |
| Mark Type | Word |
| Nice Classes | 032 (Beverages) |
| Owner | Walmart Apollo, LLC |
| Attorney of Record | Philip Davison |
| Prosecution Events | 9 |
| Latest Event | NOAM on 2026-05-05 |
Goods & Services
Class 032: Cocktail mixes, non-alcoholic; Non-alcoholic cocktail mixes; Syrups for making non-alcoholic fruit-flavored beverages