BETTERGOODS Trademark
BETTERGOODS is a USPTO trademark filed by Walmart Apollo, LLC. Status: Pending.
Prosecution Summary
**Trademark Summary** **BETTERGOODS** is a standard character word mark covering butter substitutes, plant-based cheese substitutes, non-dairy cheese substitutes, and various fruit- and vegetable-based snack foods in International Class 029. The application is owned by **Walmart Apollo, LLC**, a Delaware limited liability company with address in Bentonville, Arkansas. It is currently **under review prior to publication**, with publication scheduled for **March 10, 2026**, and claims priority based on prior U.S. registrations 7871072, 7996158, 7952309, and 7869483. No notable issues or legal proceedings are present. **Recent Activity** Filed on **November 24, 2025** as intent-to-use, the application was assigned to Examining Attorney **Marc J. Leipzig** on **February 15, 2026**, approv
Trademark Facts
| Mark | BETTERGOODS |
|---|---|
| Serial Number | 99514123 |
| Status | Pending |
| Filing Date | 2025-11-24 |
| Mark Type | Word |
| Nice Classes | 029 (Meats & Dairy) |
| Owner | Walmart Apollo, LLC |
| Attorney of Record | Philip Davison |
| Prosecution Events | 9 |
| Latest Event | NOAM on 2026-05-05 |
Goods & Services
Class 029: Butter substitutes; Plant-based cheese substitutes; Cheese substitutes; Non-dairy cheese substitutes; Fruit-based organic food snacks; Fruit-based organic food snacks also containing vegetables; Fruit-based snack food; Fruit-based food snacks also containing vegetables; Fruit-based food snacks; Vegetable-based snack foods