BETTERGOODS Trademark
BETTERGOODS is a USPTO trademark filed by Walmart Apollo, LLC. Status: Pending.
Prosecution Summary
**Trademark Summary** The standard character mark **BETTERGOODS** covers goods in International Class 030, including salsa, prepared coffee and coffee-based beverages, vanilla, bean paste, vanilla bean paste, and frozen French toast sticks which are protein enhanced. It is owned by **Walmart Apollo, LLC**, a Delaware limited liability company based in Bentonville, Arkansas. The application is currently **published for opposition**, with the opposition period beginning on the publication date of March 10, 2026. It claims priority based on prior U.S. registrations 7871072, 7996158, 7952309, and 7869483. **Recent Activity** Filed on November 24, 2025, under intent-to-use basis, the application advanced quickly through examination and was approved for publication on February 16, 2026. It
Trademark Facts
| Mark | BETTERGOODS |
|---|---|
| Serial Number | 99514128 |
| Status | Pending |
| Filing Date | 2025-11-24 |
| Mark Type | Word |
| Nice Classes | 030 (Staple Foods) |
| Owner | Walmart Apollo, LLC |
| Attorney of Record | Philip Davison |
| Prosecution Events | 9 |
| Latest Event | NOAM on 2026-05-05 |
Goods & Services
Class 030: Salsa; Prepared coffee and coffee-based beverages; Vanilla; Bean paste; Vanilla bean paste; Frozen French toast sticks which are protein enhanced