PERSONA Trademark
PERSONA is a USPTO trademark filed by SEGA CORPORATION. Status: Pending.
Trademark Facts
| Mark | PERSONA |
|---|---|
| Serial Number | 99725860 |
| Status | Pending |
| Filing Date | 2026-03-26 |
| Mark Type | Word |
| Nice Classes | 003 (Cosmetics), 009 (Electronics & Software), 014 (Jewelry & Watches), 016 (Paper Goods), 018 (Leather & Luggage), 021 (Housewares), 024 (Fabrics), 026 (Accessories), 028 (Games & Sports), 030 (Staple Foods), 032 (Beverages), 041 (Education & Entertainment), 042 (Software & IT), 043 (Restaurant & Hotel) |
| Owner | SEGA CORPORATION |
| Attorney of Record | Anna Kurian Shaw |
| Prosecution Events | 9 |
| Latest Event | CNRT on 2026-04-26 |
Goods & Services
Class 003: cosmetic soap; hair shampoos and conditioners; hand cleaners; toothpastes; cosmetics; hair treatments; perfumes; nail cosmetics; perfumery; abrasive paper; abrasive cloth; abrasive sand; artificial pumice stones; polishing paper; false nails; false eyelashes; toiletry preparations; dentifrices; skin care preparation; hair care preparation; laundry preparations; deodorants for human beings or for animals; shampoos for pets [non-medicated grooming preparations]; mouthwashes, not for medical purposes; bath preparations, not for medical purposes; cosmetics for children; beauty masks; air fragrancing preparations; nail art stickers; deodorants for pets; bath bombs; cotton sticks for cosmetic purposes; Class 009: Computer game programs; computer game software; downloadable video game software; video game programs; video game cartridges and discs; mobile phone straps; protective cases for cell phones; downloadable music files; prerecorded audio and video compact discs; recorded video discs and video tapes; downloadable electronic publications; downloadable software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; application software for blockchain technology; computer programs using blockchain technology; downloadable multimedia files containing texts, video recordings, image files, music files, and audio files authenticated by non-fungible tokens (NFT); downloadable image files containing trading cards authenticated by non-fungible tokens (NFT); downloadable image files; musical video recordings; musical sound recordings; cinematographic film, exposed; protective films adapted for smartphones; pre-recorded motion picture films; motion picture films featuring animation, action, adventure and comedy; computer storage devices, namely, high-speed storage subsystems for storage and backup of electronic data either locally or via a telecommunications; network downloadable or recorded video game software for arcade video game machines; downloadable or recorded video game software for consumer video game machines; game software for hand-held game machines; pre-recorded DVDs featuring; headphones; earphones; cases for smartphones; covers for smartphones; covers for tablet computers; mouse pads; sleeves for laptops; accessories for mobile phones, namely, belt clips; Downloadable audio and video recordings featuring animated cartoons; downloadable digital media content being animations, movies and television shows; electronic circuits, magnetic tapes and disks, optical disks, rom cartridges and other recording digital media containing game programs for use with home video game machines; electronic circuits, magnetic tapes and disks, optical disks, rom cartridges and other recording computer media containing game programs for use with hand-held games with liquid crystal displays; Class 014: Precious metals; unwrought and semi-wrought precious stones and their imitations; key rings; key strap; key chains; jewellery boxes; trophies [prize cups] of precious metal; commemorative shields of precious metal; ornaments of precious metal in the nature of jewelry; shoe ornaments of precious metal; clocks and watches; jewelry; charms for key rings; coins; jewelry charms; necklaces [jewelry]; bracelets [jewelry]; earrings; tie pins; rings [jewelry]; medals; ornamental pins; shoe jewelry; watch bands; works of art of precious metal; commemorative coins; Class 016: Pastes and other adhesives for stationery or household purposes; towels of paper; table napkins of paper; stationery; stickers [stationery]; printed matter; printed catalogues; printed calendars; printed general feature magazines; printed books; printed pamphlets; trading cards; printed photographs; bags of paper or plastics, for merchandise packaging; boxes of cardboard or paper; wrapping paper; coasters of paper; place mats of paper; tablecloths of paper; printed cards; printed greeting cards; note books; writing instruments; posters; graphic art reproductions; photograph stands; office requisites, except furniture; pictures; decals; paper party decorations; printed sewing patterns; stencils; tailors’ chalk; passport holders; bookends; baggage claim check tags of paper; printing paper; user manuals; instruction manuals; printed game strategy guides and manuals; printed educational materials; Class 018: Clothing for pets; bags; carry-on bags; shoulder bags; school bags; travelling bags; pouches; boston bags; rucksacks; card cases [notecases]; key cases; wallets; purses; commutation ticket holders of leather; business card cases; unfitted vanity cases; umbrellas; walking sticks; canes; handles for canes and walking sticks; saddlery; packaging containers of leather; leather cases; handbags; trunks; suitcases; luggage tags; backpacks; vanity cases, not fitted; Class 021: Cosmetic utensils; toothbrushes, non-electric; hair brushes; toilet cases; non-electric kitchen utensils, cookware, implements and containers, not including gas water heaters for household use; non-electric cooking heaters for household purposes; kitchen sinks incorporating integrated worktops for household purpose and kitchen sinks for household purpose; dinnerware; cups; toilet utensils; tableware other than knives forks and spoons; chopsticks; chopstick cases; trays for household purposes; coasters, not of paper or textile; waste paper baskets; feeding vessels for pets; soap holders; dishes for soap; floss for dental purposes; plates; place mats, not of paper or textile; tablemats, not of paper or textile; dustbins for household purposes; coin banks; flower pots; watering cans; Soap dispensing bottles, sold empty; covers for tissue boxes; shoe horns; Class 024: Curtains of textile or plastic; table cloths; household linen; towels; handkerchiefs; quilts; quilt covers; pillowcases; blankets; serviettes of textile; labels of cloth; woven textile goods for personal use; bed linen; covers for cushions; travelling rugs [lap robes]; throws; fleece blankets; table napkins of textile; place mats of textile; coasters of textile; tablemats of textile; banners and flags, not of paper; wall hangings of textile; bed covers; Tenugui [Japanese cotton towels]; mosquito nets; bedsheets; futon quilts; futon ticks [unstuffed futon]; bed blankets; seat covers of textile; table cloths, not of paper; draperies [thick drop curtains]; fabrics for textile use; adhesive fabric for application by heat; sleeping bags; textile material; knitted fabric; printed fabrics; plastic material [substitute for fabrics]; shower curtains of textile or plastic; fitted toilet lid covers of fabric; billiard cloth; Class 025: Deleted; Class 026: Insignias for wear, not of precious metal; buckles [clothing accessories]; badges for wear, not of precious metal; brooches [clothing accessories]; Obi-dome [special sash clips for obi]; ornamental adhesive patches for jackets; brassards; appliques [haberdashery]; pins, other than jewellery; hair ornaments; hair pieces; hair barrettes; oriental hair pins; toupees; hair nets; hair bands; hair pins and grips; Mage [chignons for Japanese hair styling]; Marugushi [ornamental combs for Japanese hair styling]; ribbons for the hair; buttons; beads for handicraft work; snap fasteners; slide fasteners [zippers]; hook and pile fastening tapes; zippers; artificial garlands and wreaths for ceremonies or funerals; artificial flowers; artificial foliage; false beards; false moustaches; hair curlers, non-electric; shoe ornaments, not of precious metal; shoe eyelets; shoe laces; metal fasteners for shoes and boots; haberdashery [dressmakers' articles], except thread; fastenings for clothing; ornamental novelty badges [buttons]; heat adhesive patches for decoration of textile articles [haberdashery]; ornamental cloth patches; sewing kits; knitting kits; sewing boxes; charms, other than for jewelry, key rings or key chains; Class 028: Coin-operated video games; arcade game machines; arcade video game machines; amusement game machines; toys; toy vehicles; dolls; stuffed toys; toy action figures; toy figures; arcade redemption game machines; arcade crane game machines; trading card games; playing cards; slot machines [gaming machines]; video game machines; controllers for game consoles; joysticks for video games; plush toys; portable games with liquid crystal displays; hand-held units for playing electronic games; protective films adapted for screens for portable games; protective carrying cases specially adapted for handheld video games; puzzles; doll playsets; playsets for action figures; ornaments for Christmas trees, except illumination articles and confectionery; paper party hats; party favors in the nature of small toys; balloons; play balloons; board games; game cards; sports equipment.; cases for trading cards for games; card games; toys for pets; portable games and toys incorporating telecommunication functions; fishing tackle; butterfly nets; strength training apparatus; ride-on toys.; plush dolls; amusement machines and apparatus for use in amusement parks; commercial video game machines; parts and accessories for commercial video game machines; commercial medal‑dispensing game machines; commercial ticket‑dispensing game machines; flat acrylic toy figures with stands; scale model figures; dice; sugoroku boards; dice cups; diamond games; chess sets; checker sets; magic trick apparatus; domino sets; Mah jong games; casino game chips; darts games; electronic dart games; toy jewelry; bath toys; electronic action toys; plastic character toys; children's educational toys for developing cognitive skills; construction toys; children's multiple activity toys; toy building sets; amusement park rides; Class 030: Tea; prepared coffee and coffee-based beverages; prepared cocoa and cocoa-based beverages; bread and buns; sandwiches; hamburgers; pizzas; hot dogs; meat pies; ice cream; cereal preparations; sushi; ravioli; instant confectionery mixes; crepes; pasta sauce; biscuits; cookies; cereal-based snack bars; confectionery; candy; pies; pasta; almond confectionery; chocolate confectionery; fondants [confectionery]; fruit jellies [confectionery]; fruit pastes [confectionery]; peanut confectionery; fruit-based confectionery; tea-based beverages; chocolate; popcorn; chewing gums; cakes; condiments and seasonings; ketchup; dressings for salad; ice cream mixes; sherbet mixes; oatmeal; corn flakes; noodles; instant jelly mixes; instant pancake mixes; Chinese stuffed dumplings; Chinese steamed dumplings; steamed buns stuffed with minced meat; boxed lunches consisting of rice, with added meat, fish or vegetables; Class 032: Beer; carbonated drinks; fruit juice beverages; whey beverages; vegetable juices; non-alcoholic beverages; concentrates, syrups and powders used in the preparation of soft drinks; soft drinks containing tapioca; non‑alcoholic beer‑flavored beverages; hop extract for brewing beer; Class 041: Entertainment services, namely, providing on-line video games and on-line computer games; providing information on on-line games; providing non-downloadable on-line computer graphics, videos and images; providing amusement facilities; organization, production and presentation of video and computer game events; arranging and conducting of game events; providing information about amusement facilities; providing on-line music, not downloadable; entertainment services; providing entertainment information; gaming services; entertainment services, namely, arranging and conducting of competitions; providing online electronic publications, not downloadable; film production, other than advertising films; games equipment rental; providing theme park facilities; reference libraries of literature and documentary records; book rental; planning, direction, presentation, organization and arrangement of showing movies, shows, live shows, plays or musical performances; providing information relating to planning, organization or arrangement of showing movies, shows, plays or musical performances; movie showing, movie film production, and movie film distribution; providing entertainment information relating to providing on-line graphics, movies showing, moving images, images, music and text information; providing on-line non-downloadable graphics, movies showing, moving images, images, music and text information; production of shows, namely, production of television programs; on-line production of radio or television programs; directing of radio and television programs; providing information relating to direction of radio and television programs; organization of sporting events; providing sports information; organization of entertainment exhibition events excluding movies, shows, plays, musical performances, sports, horse races, bicycle races, boat races and auto races; photography, namely, organization, arranging and conducting of photo sessions for cultural or entertainment purposes; providing information relating to sports and sporting and cultural events; organizing and conducting of sporting and cultural events; rental of game machines and apparatus; rental of sports equipment, except vehicles; photography; rental of amusement machines and apparatus; provision of sports facilities; computer graphics design services; providing information relating to computer graphic design; digital images and videotape editing; providing information in the field of casinos; providing casinos; rental of toys; production of animated cartoons; Class 042: Providing meteorological information; design of machines, apparatus, instruments, parts and fittings thereof in the field of video games; graphic design; design, development and maintenance of computer program and game programs; design, development and maintenance of computer software; design, development and maintenance of web sites; providing search engines for the homepages on the Internet; providing information relating to providing search engines for homepages on the Internet; technological advice relating to the design of computers, automobiles and industrial machines; rental of computers; providing electronic computer programs, namely, online non-downloadable software for computer game and video game development; rental of memory storage space on a server used for social networking; software as a service (SAAS); providing temporary use of non-downloadable computer software for use in playing and displaying e-sports events; leasing and rental of computer hardware for use in connection with e-sports competitions; industrial design; computer programming; development of computer game software; recovery of computer data; monitoring of computer systems by remote access; monitoring of telecommunication signals; providing computer programs on data networks; providing temporary use of non-downloadable computer software; hosting the computer sites on a computer server for a global computer network; Class 043: Services for providing food and drink; temporary accommodation; accommodation bureau [hotels, boarding houses]; food and drink catering; retirement homes; cafes; cafeterias; providing campground facilities; canteens; rental of temporary accommodation; boarding houses; tourist homes; hotels; day-nurseries [creches]; restaurants; boarding house bookings; hotel reservations; self-service restaurants; snack-bars; boarding for animals; bar services; holiday camp services [lodging]; temporary accommodation reservations; motels; rental of chairs, tables, glassware; rental of meeting rooms; rental of cooking equipment for industrial purposes; rental of non-electric cooking heaters for household purposes; food sculpting; rental of towels for hotels
Recent Prosecution Activity
| Date | Document | Type |
|---|---|---|
| 2026-04-26 | Notice of Non-Final Office Action | NFO |
| 2026-04-26 | Non-Final Action | NFIN |
USPTO Refusals on Record
- indefinite_identification