BEHR PROCESS CORPORATION logo

BEHR PROCESS CORPORATION

164 Marks
Corp.
First Filed:Oct 26, 1962Latest Filed:Oct 9, 2023Address:1801 E. ST. ANDREW PLACE, SANTA ANA, CA 92705-5044, US

Portfolio Overview

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98

Top Classes

Class 2
Paints, Coatings & Colorants
93(57%)
Class 16
Paper Goods and Printed Matter
19(12%)
Class 1
Industrial Chemicals & Adhesives
13(8%)

TTAB Proceedings

Total Proceedings
26
As Plaintiff
17(65%)
As Defendant
9(35%)

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Trademark Activity Timeline(1980 – 2025)

Trademark Portfolio

262 results

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Filed
Registered
Last Activity
BEHR PRO HONORS
BEHR PRO HONORS
Service Mark
Word
REGISTERED
Owner:
Serial:98214595
Filed:Oct 9, 2023
Classes:35
Registration:7507382
Registered:Sep 17, 2024
Goods & Services
Class 035: Customer Loyalty Services and Incentive Reward Programs to promote the sale of Paints, Primers, Paint Brushes, Paint Applicators, Paint Products, and Paint Supplies
WHIZZ PRECISION
WHIZZ PRECISION
Trademark
Word
REGISTERED
Owner:
Serial:98214539
Filed:Oct 9, 2023
Classes:16
Registration:7820333
Registered:Jun 3, 2025
Goods & Services
Paint applicators; Paint brushes; Paint roller covers; Paint rollers
BEHR TOTAL FLEX
BEHR TOTAL FLEX
Trademark
Combined
ABANDONED
Owner:
Serial:97093520
Filed:Oct 26, 2021
Classes:17
Goods & Services
"FLEX"
BEHR TOTAL FLEX
BEHR TOTAL FLEX
Trademark
Word
ABANDONED
Owner:
Serial:97024641
Filed:Sep 13, 2021
Classes:17
Goods & Services
"FLEX"
BEHR WEATHERSTRONG
BEHR WEATHERSTRONG
Trademark
Word
ABANDONED
Owner:
Serial:90901301
Filed:Aug 25, 2021
Classes:17
OPTI SAFE
OPTI SAFE
Trademark
Word
ABANDONED
Owner:
Serial:90469117
Filed:Jan 15, 2021
Classes:2
COPPER CLAD
COPPER CLAD
Trademark
Word
ABANDONED
Owner:
Serial:90463834
Filed:Jan 13, 2021
Classes:2
Goods & Services
"COPPER"
COPPER EDGE
COPPER EDGE
Trademark
Word
ABANDONED
Owner:
Serial:90463910
Filed:Jan 13, 2021
Classes:2
Goods & Services
"COPPER"
COPPER LIFE
COPPER LIFE
Trademark
Word
ABANDONED
Owner:
Serial:90463960
Filed:Jan 13, 2021
Classes:2
Goods & Services
"COPPER"
COPPER MAX
COPPER MAX
Trademark
Word
ABANDONED
Owner:
Serial:90463995
Filed:Jan 13, 2021
Classes:2
Goods & Services
"COPPER"
COPPER PURE
COPPER PURE
Trademark
Word
ABANDONED
Owner:
Serial:90464037
Filed:Jan 13, 2021
Classes:2
Goods & Services
"COPPER"
TOTAL FLEX
TOTAL FLEX
Trademark
Word
ABANDONED
Owner:
Serial:90464118
Filed:Jan 13, 2021
Classes:17
WEATHERSTRONG
WEATHERSTRONG
Trademark
Word
ABANDONED
Owner:
Serial:90464151
Filed:Jan 13, 2021
Classes:17
BEHR COPPER SAFE
BEHR COPPER SAFE
Trademark
Word
ABANDONED
Owner:
Serial:90336611
Filed:Nov 23, 2020
Classes:2
COPPER SAFE
COPPER SAFE
Trademark
Word
ABANDONED
Owner:
Serial:90336558
Filed:Nov 23, 2020
Classes:2
SAFETY MAX
SAFETY MAX
Trademark
Word
ABANDONED
Owner:
Serial:90336643
Filed:Nov 23, 2020
Classes:2
CURECOAT
CURECOAT
Trademark
Word
ABANDONED
Owner:
Serial:87656019
Filed:Oct 23, 2017
Classes:1
EVER GLOSS
EVER GLOSS
Trademark
Word
ABANDONED
Owner:
Serial:87484073
Filed:Jun 12, 2017
Classes:2
Goods & Services
"GLOSS"
COLOR SURFR
COLOR SURFR
Trademark
Word
ABANDONED
Owner:
Serial:87354358
Filed:Mar 1, 2017
Classes:2
Goods & Services
"COLOR"
LONG LIVE YOUR DESIGN
LONG LIVE YOUR DESIGN
Service Mark
Word
CANCELLED
Owner:
Serial:87253599
Filed:Dec 1, 2016
Classes:35
Registration:5223283
Registered:Jun 13, 2017
BE COLORFUL
BE COLORFUL
Trademark
Word
ABANDONED
Owner:
Serial:87070860
Filed:Jun 14, 2016
Classes:2
PALETTE REMIX
PALETTE REMIX
Service Mark
Word
CANCELLED
Owner:
Serial:87070447
Filed:Jun 14, 2016
Classes:42
Registration:5470255
Registered:May 15, 2018
Goods & Services
"PALETTE"
COLOR REHAB
COLOR REHAB
Service Mark
Word
ABANDONED
Owner:
Serial:87044888
Filed:May 20, 2016
Classes:42
Goods & Services
"COLOR"
BRISTLE-LOK
BRISTLE-LOK
Trademark
Word
CANCELLED
Owner:
Serial:86858329
Filed:Dec 28, 2015
Classes:16
Registration:5162399
Registered:Mar 14, 2017
BEGINNINGS SINCE 1947
BEGINNINGS SINCE 1947
Trademark
Word
ABANDONED
Owner:
Serial:86810581
Filed:Nov 5, 2015
Classes:2
BEHR PREMIUM
BEHR PREMIUM
Trademark
Word
ABANDONED
Owner:
Serial:86810643
Filed:Nov 5, 2015
Classes:2
Goods & Services
"PREMIUM"
COLOR THE WAY YOU FEEL
COLOR THE WAY YOU FEEL
Trademark
Word
ABANDONED
Owner:
Serial:86778245
Filed:Oct 5, 2015
Classes:20
1947
1947
Trademark
Word
ABANDONED
Owner:
Serial:86761163
Filed:Sep 18, 2015
Classes:2
COMPOSE
COMPOSE
Trademark
Word
ABANDONED
Owner:
Serial:86761178
Filed:Sep 18, 2015
Classes:2
REDEFINE
REDEFINE
Trademark
Word
ABANDONED
Owner:
Serial:86761200
Filed:Sep 18, 2015
Classes:2
COLOROLOGIE
COLOROLOGIE
Trademark
Word
ABANDONED
Owner:
Serial:86672965
Filed:Jun 24, 2015
Classes:27
ALL NEW COLOR BY BEHR
ALL NEW COLOR BY BEHR
Service Mark
Word
ABANDONED
Owner:
Serial:86593616
Filed:Apr 10, 2015
Classes:42
Goods & Services
"COLOR"
GIVE PROJECTS THE LOVIN' THEY NEED
GIVE PROJECTS THE LOVIN' THEY NEED
Service Mark
Word
ABANDONED
Owner:
Serial:86593642
Filed:Apr 10, 2015
Classes:42
IF YOU FEEL IT YOU CAN FIND IT
IF YOU FEEL IT YOU CAN FIND IT
Service Mark
Word
ABANDONED
Owner:
Serial:86593677
Filed:Apr 10, 2015
Classes:42
DISCOVER YOURSELF IN COLOR
DISCOVER YOURSELF IN COLOR
Trademark
Word
ABANDONED
Owner:
Serial:86554281
Filed:Mar 5, 2015
Classes:16
BEHR HUG
BEHR HUG
Trademark
Word
ABANDONED
Owner:
Serial:86467758
Filed:Dec 1, 2014
Classes:2
TRUE TO HUE
TRUE TO HUE
Trademark
Word
ABANDONED
Owner:
Serial:86467731
Filed:Dec 1, 2014
Classes:2
DISCOVER YOUR LOOK
DISCOVER YOUR LOOK
Trademark
Word
ABANDONED
Owner:
Serial:86386755
Filed:Sep 5, 2014
Classes:9
DECKOVER
DECKOVER
Trademark
Word
ABANDONED
Owner:
Serial:86163778
Filed:Jan 13, 2014
Classes:1
BEHR PREMIUM PLUS WITH STYLE
BEHR PREMIUM PLUS WITH STYLE
Trademark
Combined
CANCELLED
Owner:
Serial:85933532
Filed:May 16, 2013
Classes:2
Registration:4447893
Registered:Dec 10, 2013
Goods & Services
"PREMIUM"
BLUR
BLUR
Trademark
Word
ABANDONED
Owner:
Serial:85702256
Filed:Aug 13, 2012
Classes:2
VOW
VOW
Trademark
Word
ABANDONED
Owner:
Serial:85702226
Filed:Aug 13, 2012
Classes:2
COLOR THE WAY YOU LIVE
COLOR THE WAY YOU LIVE
Trademark
Word
ABANDONED
Owner:
Serial:85699740
Filed:Aug 9, 2012
Classes:20
YOUR NEW FAVORITE COLOR
YOUR NEW FAVORITE COLOR
Trademark
Word
ABANDONED
Owner:
Serial:85699755
Filed:Aug 9, 2012
Classes:20
BEYOND
BEYOND
Trademark
Word
ABANDONED
Owner:
Serial:85666859
Filed:Jul 2, 2012
Classes:2
COLOR THE WAY YOU FEEL
COLOR THE WAY YOU FEEL
Trademark
Word
ABANDONED
Owner:
Serial:85600034
Filed:Apr 17, 2012
Classes:20
DISCOVER YOURSELF IN COLOR
DISCOVER YOURSELF IN COLOR
Trademark
Word
ABANDONED
Owner:
Serial:85600021
Filed:Apr 17, 2012
Classes:20
FIND A COLOR THAT FITS
FIND A COLOR THAT FITS
Trademark
Word
CANCELLED
Owner:
Serial:85600049
Filed:Apr 17, 2012
Classes:20
Registration:4351368
Registered:Jun 11, 2013
BEHR PREMIUM PLUS ULTRA
BEHR PREMIUM PLUS ULTRA
Trademark
Word
CANCELLED
Owner:
Serial:85597276
Filed:Apr 13, 2012
Classes:2
Registration:4234153
Registered:Oct 30, 2012
Goods & Services
"PREMIUM"
COLOR SOLUTIONS
COLOR SOLUTIONS
Service Mark
Word
CANCELLED
Owner:
Serial:85525158
Filed:Jan 25, 2012
Classes:35
Registration:4297326
Registered:Mar 5, 2013
Goods & Services
"COLOR"
BEHRPRO
BEHRPRO
Service Mark
Combined
CANCELLED
Owner:
Serial:85292977
Filed:Apr 12, 2011
Classes:39
Registration:4187650
Registered:Aug 7, 2012
BEHRPRO
BEHRPRO
Service Mark
Combined
CANCELLED
Owner:
Serial:85292954
Filed:Apr 12, 2011
Classes:39
Registration:4180421
Registered:Jul 24, 2012
BEHRPRO
BEHRPRO
Service Mark
Combined
CANCELLED
Owner:
Serial:85292937
Filed:Apr 12, 2011
Classes:39
Registration:4176724
Registered:Jul 17, 2012
BEHRPRO
BEHRPRO
Service Mark
Combined
ABANDONED
Owner:
Serial:85228911
Filed:Jan 28, 2011
Classes:37
BEHRPRO
BEHRPRO
Service Mark
Combined
ABANDONED
Owner:
Serial:85228914
Filed:Jan 28, 2011
Classes:37
BEHR YOUR COLORS
BEHR YOUR COLORS
Service Mark
Word
CANCELLED
Owner:
Serial:85227311
Filed:Jan 27, 2011
Classes:41
Registration:4017249
Registered:Aug 23, 2011
PREMIUM PLUS ULTRA
PREMIUM PLUS ULTRA
Trademark
Word
CANCELLED
Owner:
Serial:85214609
Filed:Jan 11, 2011
Classes:2
Registration:3998190
Registered:Jul 19, 2011
Goods & Services
"PREMIUM"
BEHRPRO
BEHRPRO
Service Mark
Word
CANCELLED
Owner:
Serial:85211959
Filed:Jan 6, 2011
Classes:37
Registration:4046970
Registered:Oct 25, 2011
BEHR PRO-X
BEHR PRO-X
Trademark
Word
ABANDONED
Owner:
Serial:85117242
Filed:Aug 27, 2010
Classes:2
COLORS THAT PERFORM BEAUTIFULLY
COLORS THAT PERFORM BEAUTIFULLY
Trademark
Word
CANCELLED
Owner:
Serial:77805641
Filed:Aug 17, 2009
Classes:2
Registration:3836127
Registered:Aug 17, 2010
DIRECT TO PRO
DIRECT TO PRO
Service Mark
Word
CANCELLED
Owner:
Serial:77747483
Filed:May 29, 2009
Classes:40
Registration:3728292
Registered:Dec 22, 2009
LUMINOSO
LUMINOSO
Trademark
Combined
CANCELLED
Owner:
Serial:77671103
Filed:Feb 16, 2009
Classes:2
Registration:3769971
Registered:Apr 6, 2010
DIRECT TO PRO
DIRECT TO PRO
Service Mark
Word
CANCELLED
Owner:
Serial:77629331
Filed:Dec 9, 2008
Classes:39
Registration:3695067
Registered:Oct 13, 2009
BEHR
BEHR
Trademark
Combined
ABANDONED
Owner:
Serial:77601842
Filed:Oct 28, 2008
Classes:16
BEHR
BEHR
Trademark
Word
ABANDONED
Owner:
Serial:77601827
Filed:Oct 28, 2008
Classes:16
PERFORMANCE YOU CAN TRUST
PERFORMANCE YOU CAN TRUST
Trademark
Word
ABANDONED
Owner:
Serial:77426105
Filed:Mar 19, 2008
Classes:2
HABITAT
HABITAT
Trademark
Word
ABANDONED
Owner:
Serial:77135320
Filed:Mar 20, 2007
Classes:2
LUMINOSO
LUMINOSO
Trademark
Word
CANCELLED
Owner:
Serial:77106207
Filed:Feb 13, 2007
Classes:2
Registration:3648973
Registered:Jun 30, 2009
FROM HOME BEHR.COM
FROM HOME BEHR.COM
Trademark
Combined
CANCELLED
Owner:
Serial:77035226
Filed:Nov 2, 2006
Classes:2
Registration:3349170
Registered:Dec 4, 2007
Goods & Services
"HOME"
FROM HOME
FROM HOME
Trademark
Combined
CANCELLED
Owner:
Serial:78972252
Filed:Sep 12, 2006
Classes:2, 16
Registration:3239911
Registered:May 8, 2007
Goods & Services
Class 002: Architectural coatings, namely interior and exterior paint; Class 016: Paint color sample kits, namely paint roller covers, paint roller handles, paint trays, paint samples, and a paint color design guide sold as a unit; paint color cards; paint color fan decks; and paint color sample stripe cards
PREVIEW
PREVIEW
Trademark
Word
ABANDONED
Owner:
Serial:78919852
Filed:Jun 29, 2006
Classes:2
Goods & Services
Class 002: Exterior paint; Interior paint
BEHR PREMIUM SELECT
BEHR PREMIUM SELECT
Service Mark
Word
ABANDONED
Owner:
Serial:78880575
Filed:May 10, 2006
Classes:37
Goods & Services
Class 037: Residential painting services
DECK-PREP
DECK-PREP
Trademark
Word
ABANDONED
Owner:
Serial:78796853
Filed:Jan 23, 2006
Classes:3
DECKOVER
DECKOVER
Trademark
Word
ABANDONED
Owner:
Serial:78758377
Filed:Nov 21, 2005
Classes:1
VIEWS ON HUES
VIEWS ON HUES
Trademark
Word
ABANDONED
Owner:
Serial:78736899
Filed:Oct 20, 2005
Classes:16
78681497
78681497
Trademark
Design
CANCELLED
Owner:
Serial:78681497
Filed:Jul 29, 2005
Classes:2
Registration:3135458
Registered:Aug 29, 2006
DECOR DETAILS
DECOR DETAILS
Trademark
Word
CANCELLED
Owner:
Serial:78629753
Filed:May 13, 2005
Classes:9
Registration:3379354
Registered:Feb 5, 2008
Goods & Services
"DECOR"
EXTERIOR SPACES
EXTERIOR SPACES
Trademark
Word
ABANDONED
Owner:
Serial:78629717
Filed:May 13, 2005
Classes:16
Goods & Services
"EXTERIOR"
INTERIOR SPACES
INTERIOR SPACES
Trademark
Word
ABANDONED
Owner:
Serial:78629709
Filed:May 13, 2005
Classes:16
Goods & Services
"INTERIOR"
BELLAGIO FAUX
BELLAGIO FAUX
Trademark
Word
CANCELLED
Owner:
Serial:78618041
Filed:Apr 27, 2005
Classes:2
Registration:3256994
Registered:Jun 26, 2007