BELIEVE IN SIMPLE

Registered
Word Mark

Key Information

Serial Number

Registration Number

Status

Registered

Ownership

GB

Owner Name

Type: Organization / Corporation

Address

No. 1000, Col. Pena Blanca Santa Fe, Prolongacion Paseo De La Reforma
Mexico City, 01210
Mexico

Critical Dates

First Use Date

Jan 1, 2024

Filing Date

Sep 21, 2023

Registration Date

Nov 18, 2025

Mark Descriptions

Goods

Class 30
Tortilla chips; corn chips; rice crackers; crackers; oven baked corn crackers; corn chips with chia seed; corn chips with flaxseed; crackers with chia seed; crackers with flaxseed; oven baked corn crackers with chia seed; oven baked corn crackers with flaxseed; tortilla chips with chia seed; tortilla chips with flaxseed

Mark Elements

Text Mark
BELIEVE IN SIMPLE
Category
Trademark
Standard Characters
Yes
Color Claim
No
Data source: USPTO TSDR
View on USPTO website

Trademark Timeline

First Use

Jan 1, 2024

Filing Date

Sep 21, 2023

Publication Date

Jul 9, 2024

Registration Date

Nov 18, 2025

USPTO Records

Title
Date
Category
Source
Pages
Format
Actions
Notice of Registration Email
ERO(32 KB)
Nov 18, 2025
Unknown
CMS
1
XML
Registration Certificate
ORC(285 KB)
Nov 18, 2025
Outgoing
CMS
1
PDF
TRAM Snapshot of App at Pub for Oppostn (Part 1)
PST(51 KB)
Oct 30, 2025
Unknown
CMS
2
XML
TRAM Snapshot of App at Pub for Oppostn (Part 2)
PST(51 KB)
Oct 30, 2025
Unknown
CMS
2
PNG
Notice of Acceptance of SOU - E
ESO(29 KB)
Oct 30, 2025
Unknown
CMS
1
XML
ITU Unit Action (Part 1)
IUA(49 KB)
Oct 6, 2025
Unknown
CMS
2
XML
ITU Unit Action (Part 2)
IUA(49 KB)
Oct 6, 2025
Unknown
CMS
2
PNG
Statement of Use (Part 1)
SOU
May 7, 2025
Incoming
TICRS
4
XML
Statement of Use (Part 2)
SOU
May 7, 2025
Incoming
TICRS
4
JPEG
Statement of Use (Part 3)
SOU
May 7, 2025
Incoming
TICRS
4
JPEG
Statement of Use (Part 4)
SOU
May 7, 2025
Incoming
TICRS
4
TIFF
Specimen (Part 1)
SPE
May 7, 2025
Specimens
TICRS
2
JPEG
Specimen (Part 2)
SPE
May 7, 2025
Specimens
TICRS
2
JPEG
ITU Unit Action (Part 1)
IUA(46 KB)
Mar 4, 2025
Unknown
CMS
2
XML
ITU Unit Action (Part 2)
IUA(46 KB)
Mar 4, 2025
Unknown
CMS
2
PNG
Notice of ITU Extension Approval - E
EER(30 KB)
Mar 4, 2025
Unknown
CMS
1
XML
Extension of Time to File SOU (Part 1)
ESU
Mar 3, 2025
Incoming
TICRS
2
XML
Extension of Time to File SOU (Part 2)
ESU
Mar 3, 2025
Incoming
TICRS
2
TIFF
Notice of Allowance
ENA(30 KB)
Sep 3, 2024
Unknown
CMS
1
XML
OG Publication Confirmation
PB3(30 KB)
Jul 9, 2024
Unknown
CMS
1
XML
Notice of Publication
PB1(30 KB)
Jun 19, 2024
Unknown
CMS
1
XML
Notification of Notice of Publication
EB4(24 KB)
Jun 19, 2024
Unknown
CMS
1
XML
TRAM Snapshot of App at Pub for Oppostn (Part 1)
PST(36 KB)
May 30, 2024
Unknown
CMS
2
XML
TRAM Snapshot of App at Pub for Oppostn (Part 2)
PST(36 KB)
May 30, 2024
Unknown
CMS
2
PNG
XSearch Search Summary
XSS(3 KB)
May 22, 2024
XSearch
CMS
1
PDF

AI AssessmentCached Mar 12, 2026, 09:29 AM
Cached

AI-generated analysis of USPTO data for this trademark. WARNING: Content may not be accurate or up to date. Validate all responses.

Trademark Summary

BELIEVE IN SIMPLE is a standard character word mark covering tortilla chips, corn chips, rice crackers, crackers, and variations with chia seed or flaxseed in International Class 030. The mark is owned by Grupo Bimbo, S.A. B. de C.V., a Mexican corporation, and is registered on the Principal Register with registration number 8033541 issued on November 18, 2025. No notable issues or legal proceedings are present.

Recent Activity

Filed as an intent-to-use application on September 21, 2023, the mark was published for opposition on July 9, 2024, followed by a notice of allowance on September 3, 2024. After a statement of use was filed in May 2025 and accepted in October 2025, it proceeded to registration on November 18, 2025.
USPTO
AI Analysis
v2.8.0
Generated Mar 12, 2026, 09:29 AM

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