WE LOVE THE REEF Trademark
WE LOVE THE REEF is a USPTO trademark filed by Crown Laboratories, Inc.. Status: Pending.
Prosecution Summary
Trademark Summary
WE LOVE THE REEF is a trademark for sunscreen (Class 003). The mark is presented as a word mark in capitals along with a design depiction described as “a black heart” containing a “graphic depiction of coral in white,” with the words “WE LOVE THE REEF” to the right. The application is currently in the status of a first request for extension of time to file a Statement of Use has been granted. The owner is Crown Laboratories, Inc.
Recent Activity
The mark was published for opposition on March 25, 2025. More recently, SOU extension 1 was granted on November 20, 2025, and a notice of approval of the extension request was e-mailed on November 21, 2025. No active legal proceedings are listed.
Trademark Facts
| Mark | WE LOVE THE REEF |
|---|---|
| Serial Number | 98714017 |
| Status | Pending |
| Filing Date | 2024-08-23 |
| Mark Type | Combined |
| Nice Classes | 003 (Cosmetics) |
| Owner | Crown Laboratories, Inc. |
| Attorney of Record | Jennifer Waitman |
| Prosecution Events | 18 |
| Latest Event | EXRA on 2025-11-21 |
Goods & Services
Sunscreen